Product Code: CHJP
TABLE OF CONTENTS
List Of Contents And Tables
EXECUTIVE SUMMARY
Consumer health in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for consumer health?
MARKET INDICATORS
Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2016-2021
Table 2 Life Expectancy at Birth 2016-2021
MARKET DATA
Table 3 Sales of Consumer Health by Category: Value 2016-2021
Table 4 Sales of Consumer Health by Category: % Value Growth 2016-2021
Table 5 NBO Company Shares of Consumer Health: % Value 2017-2021
Table 6 LBN Brand Shares of Consumer Health: % Value 2018-2021
Table 7 Penetration of Private Label in Consumer Health by Category: % Value 2016-2021
Table 8 Distribution of Consumer Health by Format: % Value 2016-2021
Table 9 Distribution of Consumer Health by Format and Category: % Value 2021
Table 10 Forecast Sales of Consumer Health by Category: Value 2021-2026
Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2021-2026
APPENDIX
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
Summary 1 OTC: Switches 2020-2021
DISCLAIMER
DEFINITIONS
SOURCES
Summary 2 Research Sources
ANALGESICS IN JAPAN
KEY DATA FINDINGS
2021 DEVELOPMENTS
Topical analgesics/anaesthetic struggles due to the loss of demand from inbound tourists and fewer sporting events
High fever and headaches after COVID-19 vaccination support the recovery of analgesics
Popularity of rival treatments for frequent migraines and headaches becoming a threat to analgesics
PROSPECTS AND OPPORTUNITIES
Topical analgesics/anaesthetic to recover due to revival of inbound and domestic demand
Changes in the risk classification of OTC drugs to contribute to sales increase
Innovations in product packaging to attract consumers and new products to appeal to new customer segments
CATEGORY DATA
Table 12 Sales of Analgesics by Category: Value 2016-2021
Table 13 Sales of Analgesics by Category: % Value Growth 2016-2021
Table 14 NBO Company Shares of Analgesics: % Value 2017-2021
Table 15 LBN Brand Shares of Analgesics: % Value 2018-2021
Table 16 Forecast Sales of Analgesics by Category: Value 2021-2026
Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2021-2026
COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN JAPAN
KEY DATA FINDINGS
2021 DEVELOPMENTS
Measures to prevent COVID-19 have a negative impact on cough, cold and allergy remedies
Fewer people suffer from hay fever, contributing to decline for antihistamines
Pharyngeal preparations declines after exceptional demand in 2020
PROSPECTS AND OPPORTUNITIES
Mask wearing and telecommuting settle into consumers' lives and will impact cough, cold and allergy (hay fever) remedies
Antihistamines brands take various approaches to reach consumers suffering from hay fever
Pharyngeal preparations to stagnate due to decline after exceptional demand in the initial stages of COVID-19
CATEGORY DATA
Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2016-2021
Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2016-2021
Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2017-2021
Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2018-2021
Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2021-2026
Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2021-2026
DIGESTIVE REMEDIES IN JAPAN
KEY DATA FINDINGS
2021 DEVELOPMENTS
Motion sickness remedies fails to achieve growth due to fewer opportunities for long-distance travel
Digestive remedies loses demand from inbound tourists and eating and drinking outside the home
Ingredients diverted to clinical trials for treatment of COVID-19 attract attention to laxatives
Reorganisation of company landscape through mergers and acquisitions
PROSPECTS AND OPPORTUNITIES
Lifting of ban on medium- and long-distance travel is key for recovery of motion sickness remedies
Growing preference for healthy eating to reduce demand for digestive remedies
Increasing demand for digestive remedies which are taken habitually and long-term as daily care
CATEGORY DATA
Table 24 Sales of Digestive Remedies by Category: Value 2016-2021
Table 25 Sales of Digestive Remedies by Category: % Value Growth 2016-2021
Table 26 NBO Company Shares of Digestive Remedies: % Value 2017-2021
Table 27 LBN Brand Shares of Digestive Remedies: % Value 2018-2021
Table 28 Forecast Sales of Digestive Remedies by Category: Value 2021-2026
Table 29 Forecast Sales of Digestive Remedies by Category: % Value Growth 2021-2026
DERMATOLOGICALS IN JAPAN
KEY DATA FINDINGS
2021 DEVELOPMENTS
COVID-19 preventative measures support demand for dermatologicals
Vaginal antifungals sees rising demand as femtech/delicate zone care attracts attention
Topical germicidals/antiseptics declines as fewer consumers suffer from injuries
PROSPECTS AND OPPORTUNITIES
Inbound tourists seeking safe products set to contribute to recovery
Hair loss treatments to expand by attracting new consumers and advancing product development
Continued wearing of masks and increasing skin problems draw attention to skin care products developed by OTC brands
CATEGORY DATA
Table 30 Sales of Dermatologicals by Category: Value 2016-2021
Table 31 Sales of Dermatologicals by Category: % Value Growth 2016-2021
Table 32 NBO Company Shares of Dermatologicals: % Value 2017-2021
Table 33 LBN Brand Shares of Dermatologicals: % Value 2018-2021
Table 34 LBN Brand Shares of Hair Loss Treatments: % Value 2018-2021
Table 35 Forecast Sales of Dermatologicals by Category: Value 2021-2026
Table 36 Forecast Sales of Dermatologicals by Category: % Value Growth 2021-2026
NRT SMOKING CESSATION AIDS IN JAPAN
KEY DATA FINDINGS
2021 DEVELOPMENTS
Unstoppable decline in the number of smokers means fewer potential customers
As the concept of protecting people from second-hand smoke spreads, more companies encourage employees to quit smoking
CBD products starting to gain popularity as alternatives to smoking
PROSPECTS AND OPPORTUNITIES
Professional clinics/prescription treatments become a threat to OTC sales
Fewer smokers due to increasing tobacco taxes set to cause sales to decline in the long term
Utilisation of internet and social networking to promote NRT smoking cessation aids
CATEGORY INDICATORS
Table 37 Number of Smokers by Gender 2016-2021
CATEGORY DATA
Table 38 Sales of NRT Smoking Cessation Aids by Category: Value 2016-2021
Table 39 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2016-2021
Table 40 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2017-2021
Table 41 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2018-2021
Table 42 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2021-2026
Table 43 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2021-2026
SLEEP AIDS IN JAPAN
KEY DATA FINDINGS
2021 DEVELOPMENTS
Changing environment during the COVID-19 pandemic supports consumer demand for sleep aids
Popularity of other products that improve sleep quality becoming a threat to OTC products
Promising benefits of CBD oil for sleeping, a potential alternative to sleep aids
PROSPECTS AND OPPORTUNITIES
Sleep aids brands enter the non-OTC space with derivative products
Persistent concerns about side-effects will lead to stagnant demand for sleep aids
High-tech companies enter the category, and a digital approach to sleep may become a threat to OTC sales
CATEGORY DATA
Table 44 Sales of Sleep Aids: Value 2016-2021
Table 45 Sales of Sleep Aids: % Value Growth 2016-2021
Table 46 NBO Company Shares of Sleep Aids: % Value 2017-2021
Table 47 LBN Brand Shares of Sleep Aids: % Value 2018-2021
Table 48 Forecast Sales of Sleep Aids: Value 2021-2026
Table 49 Forecast Sales of Sleep Aids: % Value Growth 2021-2026
EYE CARE IN JAPAN
KEY DATA FINDINGS
2021 DEVELOPMENTS
More consumers suffer from eye problems due to telecommuting
Less tourist demand and less exposure to allergens
Reaching consumers with eye problems through a digital approach
PROSPECTS AND OPPORTUNITIES
More opportunities for exposure to hay fever, wearing of contact lenses, and return of inbound tourists set to contribute to recovery
Use of digital devices will remain a habit, supporting domestic demand for eye care
Alternatives for eye health to hinder the growth of eye care in the long term
CATEGORY DATA
Table 50 Sales of Eye Care by Category: Value 2016-2021
Table 51 Sales of Eye Care by Category: % Value Growth 2016-2021
Table 52 NBO Company Shares of Eye Care: % Value 2017-2021
Table 53 LBN Brand Shares of Eye Care: % Value 2018-2021
Table 54 Forecast Sales of Eye Care by Category: Value 2021-2026
Table 55 Forecast Sales of Eye Care by Category: % Value Growth 2021-2026
WOUND CARE IN JAPAN
KEY DATA FINDINGS
2021 DEVELOPMENTS
Recovery of wound care remains slow due to continued home seclusion
Problems caused by COVID-19 hygiene measures lead to increasing demand for products specifically for the hands
In the anniversary year of the Great East Japan Earthquake, products for emergency preparation increase as awareness of disaster prevention rises
PROSPECTS AND OPPORTUNITIES
Return of opportunities to go outside and continued popularity of outdoor leisure activities to grow wound care
Highly functional products that do not leave scars after healing to support the growth of wound care
Demand for stopping bleeding after vaccination will also be a tailwind for wound care products
CATEGORY DATA
Table 56 Sales of Wound Care by Category: Value 2016-2021
Table 57 Sales of Wound Care by Category: % Value Growth 2016-2021
Table 58 NBO Company Shares of Wound Care: % Value 2017-2021
Table 59 LBN Brand Shares of Wound Care: % Value 2018-2021
Table 60 Forecast Sales of Wound Care by Category: Value 2021-2026
Table 61 Forecast Sales of Wound Care by Category: % Value Growth 2021-2026
VITAMINS IN JAPAN
KEY DATA FINDINGS
2021 DEVELOPMENTS
Consumers' interest in improving health and immunity is a tailwind for vitamins
Demand for vitamin C increases as more consumers suffer from mental stress due to new lifestyles during COVID-19
Less inbound demand, fewer opportunities to go out, and competition from energy drinks negatively impact vitamins B and tonics
Tonics actively use athletes and sports for promotion due to interest in the Tokyo Olympics and Japan's medal rush
Accelerating the personalisation of supplements
PROSPECTS AND OPPORTUNITIES
Growing health-consciousness leads more people to take supplements
Brands and retailers continue to focus on shift to e-commerce
CATEGORY DATA
Table 62 Sales of Vitamins by Category: Value 2016-2021
Table 63 Sales of Vitamins by Category: % Value Growth 2016-2021
Table 64 Sales of Multivitamins by Positioning: % Value 2016-2021
Table 65 NBO Company Shares of Vitamins: % Value 2017-2021
Table 66 LBN Brand Shares of Vitamins: % Value 2018-2021
Table 67 Forecast Sales of Vitamins by Category: Value 2021-2026
Table 68 Forecast Sales of Vitamins by Category: % Value Growth 2021-2026
DIETARY SUPPLEMENTS IN JAPAN
KEY DATA FINDINGS
2021 DEVELOPMENTS
Lactobacilli becomes well-known for health benefits, growth seen in probiotic supplements due to high interest in improving immunity
Ageing population and proliferation of digital devices drive demand for eye health supplements
Stable consumer demand for supplements to improve basic health
PROSPECTS AND OPPORTUNITIES
Emerging products for osteoporosis prevention and locomotive syndrome intensify the competition with supplements
Various health problems caused by eye problems will provide opportunities for eye health supplements to effectively appeal to consumers
Diversifying types of supplement tablets
Shopping experience when purchasing supplements becomes seamless online and offline
Demand for products targeting the elderly to remain stable due to population ageing
CATEGORY DATA
Table 69 Sales of Dietary Supplements by Category: Value 2016-2021
Table 70 Sales of Dietary Supplements by Category: % Value Growth 2016-2021
Table 71 Sales of Dietary Supplements by Positioning: % Value 2016-2021
Table 72 NBO Company Shares of Dietary Supplements: % Value 2017-2021
Table 73 LBN Brand Shares of Dietary Supplements: % Value 2018-2021
Table 74 Forecast Sales of Dietary Supplements by Category: Value 2021-2026
Table 75 Forecast Sales of Dietary Supplements by Category: % Value Growth 2021-2026
WEIGHT MANAGEMENT AND WELLBEING IN JAPAN
KEY DATA FINDINGS
2021 DEVELOPMENTS
Weight management and wellbeing to benefit from rising health-consciousness amongst consumers
Concerns about excessive calorie intake during COVID-19 and demand for healthy breakfasts and snacks drive growth in meal replacement
Increasing consumer problems with e-commerce purchases
PROSPECTS AND OPPORTUNITIES
Supplement nutrition drinks to expand even after COVID-19 settles down, as the ageing of society will continue
Demand for nutritional balance
Expansion of alternative foods threatens meal replacement
CATEGORY DATA
Table 76 Sales of Weight Management and Wellbeing by Category: Value 2016-2021
Table 77 Sales of Weight Management and Wellbeing by Category: % Value Growth 2016-2021
Table 78 NBO Company Shares of Weight Management and Wellbeing: % Value 2017-2021
Table 79 LBN Brand Shares of Weight Management and Wellbeing: % Value 2018-2021
Table 80 Forecast Sales of Weight Management and Wellbeing by Category: Value 2021-2026
Table 81 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2021-2026
SPORTS NUTRITION IN JAPAN
KEY DATA FINDINGS
2021 DEVELOPMENTS
Sports nutrition grows due to increasing health-awareness and better-known benefits of protein consumption
Sports protein expands by attracting light users who consume protein for health maintenance and body shaping
Postponement or cancellation of sporting events affects sports non-protein
Emerging vegetarian, vegan and gluten-free protein products appeal to natural-oriented consumers
PROSPECTS AND OPPORTUNITIES
Sports nutrition to expand due to increasing sports opportunities and consumers' desire for lifestyle improvements
Growing health-consciousness supports demand for protein products, however, competition from food, beverages and dietary supplements to intensify
Consumers can access foreign brands thanks to e-commerce, which is a threat to domestic brands
CATEGORY DATA
Table 82 Sales of Sports Nutrition by Category: Value 2016-2021
Table 83 Sales of Sports Nutrition by Category: % Value Growth 2016-2021
Table 84 NBO Company Shares of Sports Nutrition: % Value 2017-2021
Table 85 LBN Brand Shares of Sports Nutrition: % Value 2018-2021
Table 86 Forecast Sales of Sports Nutrition by Category: Value 2021-2026
Table 87 Forecast Sales of Sports Nutrition by Category: % Value Growth 2021-2026
HERBAL/TRADITIONAL PRODUCTS IN JAPAN
KEY DATA FINDINGS
2021 DEVELOPMENTS
Aojiru shows stable demand as a replacement for vegetables and due to expectations of improving immunity
Late marriages and infertility support consumers using Kampo to improve physical condition
Kampo is a persistently popular remedy for cold fatigue
PROSPECTS AND OPPORTUNITIES
Ingredients and efficacy of Kampo attract attention as a home treatment for COVID-19
Increasing online services support consumers' desire for convenience and personalisation
Kampo will continue to attract attention as an approach to improve health and prevent symptoms
CATEGORY DATA
Table 88 Sales of Herbal/Traditional Products by Category: Value 2016-2021
Table 89 Sales of Herbal/Traditional Products by Category: % Value Growth 2016-2021
Table 90 NBO Company Shares of Herbal/Traditional Products: % Value 2017-2021
Table 91 LBN Brand Shares of Herbal/Traditional Products: % Value 2018-2021
Table 92 Forecast Sales of Herbal/Traditional Products by Category: Value 2021-2026
Table 93 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2021-2026
PAEDIATRIC CONSUMER HEALTH IN JAPAN
KEY DATA FINDINGS
2021 DEVELOPMENTS
Paediatric dermatologicals grows similarly to adult products, while paediatric analgesics does not benefit from COVID-19 vaccination
Increasing attention to paediatric vitamins and dietary supplements that support specific purposes, such as sports, learning and physical growth
More paediatric vitamins and dietary supplements voluntarily obtain third-party certification to appeal to parents
PROSPECTS AND OPPORTUNITIES
Paediatric OTC products lose their target audience due to the ageing population and declining birth rate
Vitamins and dietary supplements that can be taken by both parents and children are becoming popular
Protein products targeting juniors pose a threat to paediatric vitamins and dietary supplements
CATEGORY DATA
Table 94 Sales of Paediatric Consumer Health by Category: Value 2016-2021
Table 95 Sales of Paediatric Consumer Health by Category: % Value Growth 2016-2021
Table 96 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2016-2021
Table 97 NBO Company Shares of Paediatric Consumer Health: % Value 2017-2021
Table 98 LBN Brand Shares of Paediatric Consumer Health: % Value 2018-2021
Table 99 Forecast Sales of Paediatric Consumer Health by Category: Value 2021-2026
Table 100 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2021-2026
