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The health and wellness trend was already in ascendancy across the globe prior to the Coronavirus (COVID-19) pandemic. The importance of following a healthy lifestyle and diet have been well covered during the health crisis, with many authorities reporting on the increased risks of serious illness and death from underlying conditions such as diabetes and obesity. Irish consumers clearly took heed in 2020, with many switching their consumption to health and wellness positioned packaged food and b...
Euromonitor International's Health and Wellness in Ireland report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2016-2020, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2025 illustrate how the market is set to change.
Product coverage: Focus Categories by Key Functional Ingredients, Health and Wellness by Category, Health and Wellness by Prime Positioning, Health and Wellness by Type.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Get a detailed picture of the Health and Wellness market; Pinpoint growth sectors and identify factors driving change; Understand the competitive environment, the market's major players and leading brands; Use five-year forecasts to assess how the market is predicted to develop.TABLE OF CONTENTS
List OF CONTENTS AND TABLES
EXECUTIVE SUMMARY
COVID-19 impact on health and wellness
COVID-19 country impact
Company response
Retailing shift
Foodservice vs retail split
What next for health and wellness?
MARKET DATA
Table 1 Sales of Health and Wellness by Type: Value 2015-2020 Table 2 Sales of Health and Wellness by Type: % Value Growth 2015-2020 Table 3 Sales of Health and Wellness by Category: Value 2015-2020 Table 4 Sales of Health and Wellness by Category: % Value Growth 2015-2020 Table 5 Sales of Health and Wellness by Prime Positioning: Value 2015-2020 Table 6 Sales of Health and Wellness by Prime Positioning: % Value Growth 2015-2020 Table 7 NBO Company Shares of Health and Wellness: % Value 2016-2020 Table 8 LBN Brand Shares of Health and Wellness: % Value 2017-2020 Table 9 Distribution of Health and Wellness by Format: % Value 2015-2020 Table 10 Distribution of Health and Wellness by Format and Category: % Value 2020 Table 11 Forecast Sales of Health and Wellness by Type: Value 2020-2025 Table 12 Forecast Sales of Health and Wellness by Type: % Value Growth 2020-2025 Table 13 Forecast Sales of Health and Wellness by Category: Value 2020-2025 Table 14 Forecast Sales of Health and Wellness by Category: % Value Growth 2020-2025 Table 15 Forecast Sales of Health and Wellness by Prime Positioning: Value 2020-2025 Table 16 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2020-2025GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 1 Research SourcesKEY DATA FINDINGS
2020 IMPACT
More consumers opt to reduce their sugar intake during the pandemic
Consumers increasingly seek more natural ingredients
Caffeine content remains under scrutiny
RECOVERY AND OPPORTUNITIES
Ongoing growth expected over the forecast period
Larger brands set to continue to gain share
Potential for e-commerce
CATEGORY DATA
Table 17 Sales of BFY Beverages by Category: Value 2015-2020 Table 18 Sales of BFY Beverages by Category: % Value Growth 2015-2020 Table 19 NBO Company Shares of BFY Beverages: % Value 2016-2020 Table 20 LBN Brand Shares of BFY Beverages: % Value 2017-2020 Table 21 Distribution of BFY Beverages by Format: % Value 2015-2020 Table 22 Forecast Sales of BFY Beverages by Category: Value 2020-2025 Table 23 Forecast Sales of BFY Beverages by Category: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
More consumers seek natural fortification during the pandemic
All types of FF fruit/vegetable juice perform well in 2020
Ovaltine benefits from repositioning
RECOVERY AND OPPORTUNITIES
Solid growth going forward
Private label set to expand
FF juice drinks expected to benefit from increased fortification
CATEGORY DATA
Table 24 Sales of Fortified/Functional Beverages by Category: Value 2015-2020 Table 25 Sales of Fortified/Functional Beverages by Category: % Value Growth 2015-2020 Table 26 Key Functional Ingredients in Fortified/Functional Bottled Water: % Value 2015-2020 Table 27 Key Functional Ingredients in Fortified/Functional 100% Juice: % Value 2015-2020 Table 28 Key Functional Ingredients in Fortified/Functional Juice Drinks (up to 24% juice): % Value 2015-2020 Table 29 Key Functional Ingredients in Fortified/Functional Nectars (25-99% juice): % Value 2015-2020 Table 30 NBO Company Shares of Fortified/Functional Beverages: % Value 2016-2020 Table 31 LBN Brand Shares of Fortified/Functional Beverages: % Value 2017-2020 Table 32 Distribution of Fortified/Functional Beverages by Format: % Value 2015-2020 Table 33 Forecast Sales of Fortified/Functional Beverages by Category: Value 2020-2025 Table 34 Forecast Sales of Fortified/Functional Beverages by Category: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
More consumers seek naturally healthy beverages during the COVID-19 pandemic
Supermarkets and discounters benefit from the lockdown
NH natural mineral water an important option for many
RECOVERY AND OPPORTUNITIES
The popularity of naturally healthy beverages is here to stay
Private label set to develop
Store-based retailers to continue to dominate
CATEGORY DATA
Table 35 Sales of NH Beverages by Category: Value 2015-2020 Table 36 Sales of NH Beverages by Category: % Value Growth 2015-2020 Table 37 NBO Company Shares of NH Beverages: % Value 2016-2020 Table 38 LBN Brand Shares of NH Beverages: % Value 2017-2020 Table 39 Distribution of NH Beverages by Format: % Value 2015-2020 Table 40 Forecast Sales of NH Beverages by Category: Value 2020-2025 Table 41 Forecast Sales of NH Beverages by Category: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
Strong growth for an immature area in 2020
Organic coffee suited to e-commerce
Local production benefits leading organic tea brands
RECOVERY AND OPPORTUNITIES
Strong steady growth expected
Private label and discounters to develop their portfolios
Sustainability and provenance will be key differentiators
CATEGORY DATA
Table 42 Sales of Organic Beverages by Category: Value 2015-2020 Table 43 Sales of Organic Beverages by Category: % Value Growth 2015-2020 Table 44 NBO Company Shares of Organic Beverages: % Value 2016-2020 Table 45 LBN Brand Shares of Organic Beverages: % Value 2017-2020 Table 46 Distribution of Organic Beverages by Format: % Value 2015-2020 Table 47 Forecast Sales of Organic Beverages by Category: Value 2020-2025 Table 48 Forecast Sales of Organic Beverages by Category: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
More consumers look to reduce their fat, salt and sugar intake during the pandemic
Strong acceptance of reduced sugar products among consumers
Consumers seek sweet treats during home seclusion
RECOVERY AND OPPORTUNITIES
Low value growth expected for the forecast period
Pricing to remain critical
Opportunities for e-commerce
CATEGORY DATA
Table 49 Sales of BFY Packaged Food by Category: Value 2015-2020 Table 50 Sales of BFY Packaged Food by Category: % Value Growth 2015-2020 Table 51 NBO Company Shares of BFY Packaged Food: % Value 2016-2020 Table 52 LBN Brand Shares of BFY Packaged Food: % Value 2017-2020 Table 53 Distribution of BFY Packaged Food by Format: % Value 2015-2020 Table 54 Forecast Sales of BFY Packaged Food by Category: Value 2020-2025 Table 55 Forecast Sales of BFY Packaged Food by Category: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
Rapid growth for free from during the pandemic
Free from gluten becoming a trend
Boom for free from meat
RECOVERY AND OPPORTUNITIES
Strong growth over the forecast period
Private label to develop within free from
Free from dairy set to boom
CATEGORY DATA
Table 56 Sales of Free From by Category: Value 2015-2020 Table 57 Sales of Free From by Category: % Value Growth 2015-2020 Table 58 NBO Company Shares of Free From: % Value 2016-2020 Table 59 LBN Brand Shares of Free From: % Value 2017-2020 Table 60 Distribution of Free From by Format: % Value 2015-2020 Table 61 Forecast Sales of Free From by Category: Value 2020-2025 Table 62 Forecast Sales of Free From by Category: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
Consumers increasingly seek to strengthen their immune systems during the COVID-19 pandemic
Fortification for infant products a particular theme in Ireland
Increasing health awareness during the pandemic
RECOVERY AND OPPORTUNITIES
Modest growth going forward
Increase in home cooking also likely to act as a drag on fortified/functional packaged food
Marketing activities to remain key
CATEGORY DATA
Table 63 Sales of Fortified/Functional Packaged Food by Category: Value 2015-2020 Table 64 Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2015-2020 Table 65 Key Functional Ingredients in Fortified/Functional Breakfast Cereals: % Value 2015-2020 Table 66 Key Functional Ingredients in Fortified/Functional Bread: % Value 2015-2020 Table 67 Key Functional Ingredients in Fortified/Functional Sugar Confectionery: % Value 2015-2020 Table 68 Key Functional Ingredients in Fortified/Functional Milk: % Value 2015-2020 Table 69 Sales of Fortified/Functional Yoghurt by Standard Fat vs Reduced Fat: % Value 2015-2020 Table 70 NBO Company Shares of Fortified/Functional Packaged Food: % Value 2016-2020 Table 71 LBN Brand Shares of Fortified/Functional Packaged Food: % Value 2017-2020 Table 72 LBN Brand Shares of Fortified/Functional Bread: % Value 2017-2020 Table 73 Distribution of Fortified/Functional Packaged Food by Format: % Value 2015-2020 Table 74 Forecast Sales of Fortified/Functional Packaged Food by Category: Value 2020-2025 Table 75 Forecast Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
Food patriotism supports domestic suppliers during the pandemic
Stockpiling has a negative effect in 2020
Home cooking supports growth
RECOVERY AND OPPORTUNITIES
Modest overall growth expected
Producers may opt to upgrade regular products to naturally healthy variants
Innovation may be tempered by consumer price expectations
CATEGORY DATA
Table 76 Sales of NH Packaged Food by Category: Value 2015-2020 Table 77 Sales of NH Packaged Food by Category: % Value Growth 2015-2020 Table 78 NBO Company Shares of NH Packaged Food: % Value 2016-2020 Table 79 LBN Brand Shares of NH Packaged Food: % Value 2017-2020 Table 80 Distribution of NH Packaged Food by Format: % Value 2015-2020 Table 81 Forecast Sales of NH Packaged Food by Category: Value 2020-2025 Table 82 Forecast Sales of NH Packaged Food by Category: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
Strong growth for organic packaged food despite a number of challenges
The increase in home cooking during the lockdown periods hinders sales
Domestic production of organic packaged food supports growth
RECOVERY AND OPPORTUNITIES
Good perspectives for organic packaged food
Improvements needed in consumer education
Distribution needs to improve
CATEGORY DATA
Table 83 Sales of Organic Packaged Food by Category: Value 2015-2020 Table 84 Sales of Organic Packaged Food by Category: % Value Growth 2016-2020 Table 85 NBO Company Shares of Organic Packaged Food: % Value 2016-2020 Table 86 LBN Brand Shares of Organic Packaged Food: % Value 2017-2020 Table 87 Distribution of Organic Packaged Food by Format: % Value 2015-2020 Table 88 Forecast Sales of Organic Packaged Food by Category: Value 2020-2025 Table 89 Forecast Sales of Organic Packaged Food by Category: % Value Growth 2020-2025