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Consumer appliances will be negatively impacted by the COVID-19 pandemic in 2020 overall as volume sales decline drastically. The main reason for this is due to the economic repercussions of the pandemic as Portugal is a country with a high dependency on tourism. With international travel bans in place, the tourism industry has suffered greatly which has therefore resulted in financial devastation. As a result, unemployment rates have risen and purchasing powers have diminished which has led to...
Euromonitor International's Consumer Appliances in Portugal report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2016-2020, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, format trends or distribution issues. Forecasts to 2025 illustrate how the market is set to change.
Product coverage: Major Appliances, Small Appliances.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Get a detailed picture of the Consumer Appliances market; Pinpoint growth sectors and identify factors driving change; Understand the competitive environment, the market's major players and leading brands; Use five-year forecasts to assess how the market is predicted to develop.TABLE OF CONTENTS
List OF CONTENTS AND TABLES
EXECUTIVE SUMMARY
COVID-19 impact on consumer appliances
COVID-19 country impact
Company response
Retailing shift
What next for consumer appliances?
MARKET INDICATORS
Table 1 Household Penetration of Selected Total Stock Consumer Appliances by Category 2015-2020 Table 2 Replacement Cycles of Consumer Appliances by Category 2015-2020 Table 3 Forecast Household Penetration of Selected Total Stock Consumer Appliances by Category 2020-2025 Table 4 Forecast Replacement Cycles of Consumer Appliances by Category 2020-2025MARKET DATA
Table 5 Sales of Consumer Appliances by Category: Volume 2015-2020 Table 6 Sales of Consumer Appliances by Category: Value 2015-2020 Table 7 Sales of Consumer Appliances by Category: % Volume Growth 2015-2020 Table 8 Sales of Consumer Appliances by Category: % Value Growth 2015-2020 Table 9 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2015-2020 Table 10 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2015-2020 Table 11 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2015-2020 Table 12 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2015-2020 Table 13 Sales of Small Appliances by Category: Volume 2015-2020 Table 14 Sales of Small Appliances by Category: Value 2015-2020 Table 15 Sales of Small Appliances by Category: % Volume Growth 2015-2020 Table 16 Sales of Small Appliances by Category: % Value Growth 2015-2020 Table 17 NBO Company Shares of Major Appliances: % Volume 2016-2020 Table 18 LBN Brand Shares of Major Appliances: % Volume 2017-2020 Table 19 NBO Company Shares of Small Appliances: % Volume 2016-2020 Table 20 LBN Brand Shares of Small Appliances: % Volume 2017-2020 Table 21 Distribution of Major Appliances by Format: % Volume 2015-2020 Table 22 Distribution of Small Appliances by Format: % Volume 2015-2020 Table 23 Forecast Sales of Consumer Appliances by Category: Volume 2020-2025 Table 24 Forecast Sales of Consumer Appliances by Category: Value 2020-2025 Table 25 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2020-2025 Table 26 Forecast Sales of Consumer Appliances by Category: % Value Growth 2020-2025 Table 27 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2020-2025 Table 28 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2020-2025 Table 29 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2020-2025 Table 30 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2020-2025 Table 31 Forecast Sales of Small Appliances by Category: Volume 2020-2025 Table 32 Forecast Sales of Small Appliances by Category: Value 2020-2025 Table 33 Forecast Sales of Small Appliances by Category: % Volume Growth 2020-2025 Table 34 Forecast Sales of Small Appliances by Category: % Value Growth 2020-2025DISCLAIMER
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
SOURCES
Summary 1 Research SourcesKEY DATA FINDINGS
2020 IMPACT
Rising unemployment rates and diminishing purchasing powers result in plummeting volume sales
Stockpiling trend results in a surge of sales of freezers in March 2020
Beko brand gains share due to its aggressive advertising and competitive pricing
RECOVERY AND OPPORTUNITIES
Slowed growth for refrigeration appliances as the economy continues to impact both purchasing powers and construction work
Manufacturers focus on innovations and differentiation in order to capture more consumers post pandemic
E-commerce continues to gather pace as major players hop on the bandwagon
CATEGORY DATA
Table 35 Sales of Refrigeration Appliances by Category: Volume 2015-2020 Table 36 Sales of Refrigeration Appliances by Category: Value 2015-2020 Table 37 Sales of Refrigeration Appliances by Category: % Volume Growth 2015-2020 Table 38 Sales of Refrigeration Appliances by Category: % Value Growth 2015-2020 Table 39 Sales of Freezers by Format: % Volume 2015-2020 Table 40 Sales of Freezers by Volume Capacity: % Volume 2015-2020 Table 41 Sales of Fridge Freezers by Format: % Volume 2015-2020 Table 42 Sales of Fridge Freezers by Volume Capacity: % Volume 2015-2020 Table 43 Sales of Fridge Freezers by Connected Appliances: % Volume 2016-2020 Table 44 Sales of Fridges by Volume Capacity: % Volume 2015-2020 Table 45 NBO Company Shares of Refrigeration Appliances: % Volume 2016-2020 Table 46 LBN Brand Shares of Refrigeration Appliances: % Volume 2017-2020 Table 47 NBO Company Shares of Built-in Fridge Freezers: % Volume 2016-2020 Table 48 NBO Company Shares of Freestanding Fridge Freezers: % Volume 2016-2020 Table 49 NBO Company Shares of Built-in Fridges: % Volume 2016-2020 Table 50 NBO Company Shares of Freestanding Fridges: % Volume 2016-2020 Table 51 Distribution of Refrigeration Appliances by Format: % Volume 2015-2020 Table 52 Production of Refrigeration Appliances: Total Volume 2015-2020 Table 53 Forecast Sales of Refrigeration Appliances by Category: Volume 2020-2025 Table 54 Forecast Sales of Refrigeration Appliances by Category: Value 2020-2025 Table 55 Forecast Sales of Refrigeration Appliances by Category: % Volume Growth 2020-2025 Table 56 Forecast Sales of Refrigeration Appliances by Category: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
Home laundry appliances suffers as a result of the fragile economy in 2020
Samsung, Hoover and AEG focus on antibacterial and steam offerings amidst the pandemic
Media Market launches campaign too influence consumers to trade their old home laundry appliances for a new model
RECOVERY AND OPPORTUNITIES
Built-in home laundry appliances recovers faster than freestanding due to the growing trend for built-in kitchens
Dryers and washer dryers presents a good opportunity for growth due to the urbanisation trend
Innovations expected to focus on smart technologies in the years to come
CATEGORY DATA
Table 57 Sales of Home Laundry Appliances by Category: Volume 2015-2020 Table 58 Sales of Home Laundry Appliances by Category: Value 2015-2020 Table 59 Sales of Home Laundry Appliances by Category: % Volume Growth 2015-2020 Table 60 Sales of Home Laundry Appliances by Category: % Value Growth 2015-2020 Table 61 Sales of Automatic Washer Dryers by Connected Appliances: % Volume 2015-2020 Table 62 Sales of Automatic Washing Machines by Format: % Volume 2015-2020 Table 63 Sales of Automatic Washing Machines by Volume Capacity: % Volume 2015-2020 Table 64 Sales of Automatic Washing Machines by Connected Appliances: % Volume 2016-2020 Table 65 NBO Company Shares of Home Laundry Appliances: % Volume 2016-2020 Table 66 LBN Brand Shares of Home Laundry Appliances: % Volume 2017-2020 Table 67 Distribution of Home Laundry Appliances by Format: % Volume 2015-2020 Table 68 Forecast Sales of Home Laundry Appliances by Category: Volume 2020-2025 Table 69 Forecast Sales of Home Laundry Appliances by Category: Value 2020-2025 Table 70 Forecast Sales of Home Laundry Appliances by Category: % Volume Growth 2020-2025 Table 71 Forecast Sales of Home Laundry Appliances by Category: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
Dishwashers record declining volume sales despite consumers having more dishes to wash during lockdown
Hygiene and sterilisation becomes the forefront of innovation amidst the pandemic
Connectivity still amiss amongst Portuguese consumers
RECOVERY AND OPPORTUNITIES
Built-in dishwashers recovers faster than freestanding due to the growing preference for a more modern kitchen
Unit prices increase over the forecast period despite promotional activity and discounting
Slimline dishwashers expected to continue growing in popularity due to the urbanisation trends
CATEGORY DATA
Table 72 Sales of Dishwashers by Category: Volume 2015-2020 Table 73 Sales of Dishwashers by Category: Value 2015-2020 Table 74 Sales of Dishwashers by Category: % Volume Growth 2015-2020 Table 75 Sales of Dishwashers by Category: % Value Growth 2015-2020 Table 76 Sales of Dishwashers by Format: % Volume 2015-2020 Table 77 Sales of Dishwashers by Connected Appliances: % Volume 2016-2020 Table 78 NBO Company Shares of Dishwashers: % Volume 2016-2020 Table 79 LBN Brand Shares of Dishwashers: % Volume 2017-2020 Table 80 Distribution of Dishwashers by Format: % Volume 2015-2020 Table 81 Forecast Sales of Dishwashers by Category: Volume 2020-2025 Table 82 Forecast Sales of Dishwashers by Category: Value 2020-2025 Table 83 Forecast Sales of Dishwashers by Category: % Volume Growth 2020-2025 Table 84 Forecast Sales of Dishwashers by Category: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
Reduced purchasing powers lead to declining demand for large cooking appliances as consumers economised during the pandemic
Free standing large cooking appliances witnesses sharper decline compared to built-in models
Hoover and Samsung continue with product launches that were planned prior to the pandemic
RECOVERY AND OPPORTUNITIES
Consumers favour repair over replace as the economy continues to dwindle
Built-in hobs benefits from the growing trend for more modern kitchens
Both consumers and producers show growing interest in e-commerce
CATEGORY DATA
Table 85 Sales of Large Cooking Appliances by Category: Volume 2015-2020 Table 86 Sales of Large Cooking Appliances by Category: Value 2015-2020 Table 87 Sales of Large Cooking Appliances by Category: % Volume Growth 2015-2020 Table 88 Sales of Large Cooking Appliances by Category: % Value Growth 2015-2020 Table 89 Sales of Built-in Hobs by Format: % Volume 2015-2020 Table 90 Sales of Ovens by Connected Appliances: % Volume 2016-2020 Table 91 NBO Company Shares of Large Cooking Appliances: % Volume 2016-2020 Table 92 LBN Brand Shares of Large Cooking Appliances: % Volume 2017-2020 Table 93 NBO Company Shares of Built-in Hobs: % Volume 2016-2020 Table 94 NBO Company Shares of Ovens: % Volume 2016-2020 Table 95 NBO Company Shares of Cooker Hoods: % Volume 2016-2020 Table 96 NBO Company Shares of Built-in Cooker Hoods: % Volume 2016-2020 Table 97 NBO Company Shares of Freestanding Cooker Hoods: % Volume 2016-2020 Table 98 NBO Company Shares of Cookers: % Volume 2016-2020 Table 99 NBO Company Shares of Range Cookers: % Volume 2016-2020 Table 100 Distribution of Large Cooking Appliances by Format: % Volume 2015-2020 Table 101 Production of Large Cooking Appliances: Total Volume 2015-2020 Table 102 Forecast Sales of Large Cooking Appliances by Category: Volume 2020-2025 Table 103 Forecast Sales of Large Cooking Appliances by Category: Value 2020-2025 Table 104 Forecast Sales of Large Cooking Appliances by Category: % Volume Growth 2020-2025 Table 105 Forecast Sales of Large Cooking Appliances by Category: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
Consumers have more time to prepare food from scratch during the pandemic
Built-in microwaves sees less declining volume sales than freestanding models
Leading brands focus their communications via online campaigns
RECOVERY AND OPPORTUNITIES
Microwaves sees slow recovery due to financial implications and growing health concerns
Manufacturers focused primarily on built-in microwaves over the forecast period
Consumers Need for convenience boosts demand for microwaves
CATEGORY DATA
Table 106 Sales of Microwaves by Category: Volume 2015-2020 Table 107 Sales of Microwaves by Category: Value 2015-2020 Table 108 Sales of Microwaves by Category: % Volume Growth 2015-2020 Table 109 Sales of Microwaves by Category: % Value Growth 2015-2020 Table 110 Sales of Microwaves by Connected Appliances: % Volume 2016-2020 Table 111 NBO Company Shares of Microwaves: % Volume 2016-2020 Table 112 LBN Brand Shares of Microwaves: % Volume 2017-2020 Table 113 Distribution of Microwaves by Format: % Volume 2015-2020 Table 114 Production of Microwaves: Total Volume 2015-2020 Table 115 Forecast Sales of Microwaves by Category: Volume 2020-2025 Table 116 Forecast Sales of Microwaves by Category: Value 2020-2025 Table 117 Forecast Sales of Microwaves by Category: % Volume Growth 2020-2025 Table 118 Forecast Sales of Microwaves by Category: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
Food preparation appliances declines softer than other product areas due to consumers baking and cooking during lockdown
Food process is perform well as consumers look for a quick way to prepare meals whilst on lockdown
The health and wellness trend and convenience trend continues to influence innovations and regardless of the pandemic
RECOVERY AND OPPORTUNITIES
Food preparation appliances rebound straight away as consumers continue to spend more time at home shielding from the virus
Large players benefit from e-commerce penetration of the forecast period
Private label proves popular amongst cash-strapped consumers post pandemic
CATEGORY DATA
Table 119 Sales of Food Preparation Appliances by Category: Volume 2015-2020 Table 120 Sales of Food Preparation Appliances by Category: Value 2015-2020 Table 121 Sales of Food Preparation Appliances by Category: % Volume Growth 2015-2020 Table 122 Sales of Food Preparation Appliances by Category: % Value Growth 2015-2020 Table 123 NBO Company Shares of Food Preparation Appliances: % Volume 2016-2020 Table 124 LBN Brand Shares of Food Preparation Appliances: % Volume 2017-2020 Table 125 Distribution of Food Preparation Appliances by Format: % Volume 2015-2020 Table 126 Forecast Sales of Food Preparation Appliances by Category: Volume 2020-2025 Table 127 Forecast Sales of Food Preparation Appliances by Category: Value 2020-2025 Table 128 Forecast Sales of Food Preparation Appliances by Category: % Volume Growth 2020-2025 Table 129 Forecast Sales of Food Preparation Appliances by Category: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
Store closures reduce the number of impulse purchases which leads to declining volume sales
Coffee machines benefits from the closure of coffee shops as consumption migrates to the home
Breadmaking trend leads to increased demand for breadmakers
RECOVERY AND OPPORTUNITIES
Cash-strapped consumers economise whilst affluent consumers prefer to dine out
Coffee machines faces several challenges that leads to declining volume sales
Electric grills and electric steamers benefit from healthy positioning
CATEGORY DATA
Table 130 Sales of Small Cooking Appliances by Category: Volume 2015-2020 Table 131 Sales of Small Cooking Appliances by Category: Value 2015-2020 Table 132 Sales of Small Cooking Appliances by Category: % Volume Growth 2015-2020 Table 133 Sales of Small Cooking Appliances by Category: % Value Growth 2015-2020 Table 134 Sales of Freestanding Hobs by Format: % Volume 2015-2020 Table 135 NBO Company Shares of Small Cooking Appliances: % Volume 2016-2020 Table 136 LBN Brand Shares of Small Cooking Appliances: % Volume 2017-2020 Table 137 Distribution of Small Cooking Appliances by Format: % Volume 2015-2020 Table 138 Forecast Sales of Small Cooking Appliances by Category: Volume 2020-2025 Table 139 Forecast Sales of Small Cooking Appliances by Category: Value 2020-2025 Table 140 Forecast Sales of Small Cooking Appliances by Category: % Volume Growth 2020-2025 Table 141 Forecast Sales of Small Cooking Appliances by Category: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
Vacuum cleaners responds well to lockdown, but then gradually witnesses decline as the economy dwindles
E-commerce gathers pace as consumers are eager to purchase a new vacuum cleaner for lockdown
Robotic vacuum cleaners posts the most dynamic growth in 2020
RECOVERY AND OPPORTUNITIES
Manufacturers increasingly focus on the aesthetic of vacuum cleaners
Unit prices of robotic vacuum cleaners continue to decline
Vacuum cleaners witnesses slower growth due to longer replacement cycles
CATEGORY DATA
Table 142 Sales of Vacuum Cleaners by Category: Volume 2015-2020 Table 143 Sales of Vacuum Cleaners by Category: Value 2015-2020 Table 144 Sales of Vacuum Cleaners by Category: % Volume Growth 2015-2020 Table 145 Sales of Vacuum Cleaners by Category: % Value Growth 2015-2020 Table 146 Sales of Robotic Vacuum Cleaners by Connected Appliances: % Volume 2016-2020 Table 147 NBO Company Shares of Vacuum Cleaners: % Volume 2016-2020 Table 148 LBN Brand Shares of Vacuum Cleaners: % Volume 2017-2020 Table 149 Distribution of Vacuum Cleaners by Format: % Volume 2015-2020 Table 150 Forecast Sales of Vacuum Cleaners by Category: Volume 2020-2025 Table 151 Forecast Sales of Vacuum Cleaners by Category: Value 2020-2025 Table 152 Forecast Sales of Vacuum Cleaners by Category: % Volume Growth 2020-2025 Table 153 Forecast Sales of Vacuum Cleaners by Category: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
Consumers care less about their personal appearance during lockdown
Hair care appliances impacted the most as consumers abandon their daily grooming routines
In-store closures prevent impulse purchases during lockdown
RECOVERY AND OPPORTUNITIES
Slow recovery expected as consumers avoid public spaces
Oral care appliances presents the best growth opportunity due to small penetration
Laser treatments pose a threat to hair removal appliances
CATEGORY DATA
Table 154 Sales of Personal Care Appliances by Category: Volume 2015-2020 Table 155 Sales of Personal Care Appliances by Category: Value 2015-2020 Table 156 Sales of Personal Care Appliances by Category: % Volume Growth 2015-2020 Table 157 Sales of Personal Care Appliances by Category: % Value Growth 2015-2020 Table 158 Sales of Body Shavers by Format: % Volume 2015-2020 Table 159 Sales of Hair Care Appliances by Format: % Volume 2015-2020 Table 160 NBO Company Shares of Personal Care Appliances 2016-2020 Table 161 LBN Brand Shares of Personal Care Appliances 2017-2020 Table 162 Distribution of Personal Care Appliances by Format: % Volume 2015-2020 Table 163 Forecast Sales of Personal Care Appliances by Category: Volume 2020-2025 Table 164 Forecast Sales of Personal Care Appliances by Category: Value 2020-2025 Table 165 Forecast Sales of Personal Care Appliances by Category: % Volume Growth 2020-2025 Table 166 Forecast Sales of Personal Care Appliances by Category: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
Postponed refurbishments lead to declining demand for air conditioners
Air purifiers continues to see volume growth due to hygiene anxieties
E-commerce gathers pace due to store closures during lockdown
RECOVERY AND OPPORTUNITIES
International demand boosts the recovery process in 2021
Humidifiers set to perform well due to more attractive designs
Split air conditioners shows the most dynamic growth over the forecast period
CATEGORY DATA
Table 167 Sales of Air Treatment Products by Category: Volume 2015-2020 Table 168 Sales of Air Treatment Products by Category: Value 2015-2020 Table 169 Sales of Air Treatment Products by Category: % Volume Growth 2015-2020 Table 170 Sales of Air Treatment Products by Category: % Value Growth 2015-2020 Table 171 Sales of Air Conditioners by Connected Appliances: % Volume 2016-2020 Table 172 NBO Company Shares of Air Treatment Products: % Volume 2016-2020 Table 173 LBN Brand Shares of Air Treatment Products: % Volume 2017-2020 Table 174 Distribution of Air Treatment Products by Format: % Volume 2015-2020 Table 175 Forecast Sales of Air Treatment Products by Category: Volume 2020-2025 Table 176 Forecast Sales of Air Treatment Products by Category: Value 2020-2025 Table 177 Forecast Sales of Air Treatment Products by Category: % Volume Growth 2020-2025 Table 178 Forecast Sales of Air Treatment Products by Category: % Value Growth 2020-2025