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Off-trade current value and volume sales of soft drinks will benefit overall thanks to the COVID-19 pandemic in 2020. The main reason for this is due to increased consumption opportunities as a result of lockdown and then the ongoing restrictions. With many consumers working from home, they have been consuming more soft drinks per day than they usually would. Product areas such as juice have largely benefited from this due to the closure of schools. As juice is often consumed by young children,...
Euromonitor International's Soft Drinks in North Macedonia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2016-2020), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution, packaging or pricing issues. Forecasts to 2025 illustrate how the market is set to change.
Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Energy Drinks, Juice, RTD Coffee, RTD Tea, Sports Drinks.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Get a detailed picture of the Soft Drinks market; Pinpoint growth sectors and identify factors driving change; Understand the competitive environment, the market's major players and leading brands; Use five-year forecasts to assess how the market is predicted to develop.TABLE OF CONTENTS
List OF CONTENTS AND TABLES
EXECUTIVE SUMMARY
COVID-19 impact on soft drinks
COVID-19 country impact
Company response
Retailing shift
Foodservice vs retail split
What next for soft drinks?
MARKET DATA
Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2015-2020 Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2015-2020 Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2015-2020 Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2015-2020 Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2019 Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2019 Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2019 Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2019 Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2015-2020 Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2015-2020 Table 11 Off-trade Sales of Soft Drinks by Category: Value 2015-2020 Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2015-2020 Table 13 Sales of Soft Drinks by Total Fountain On-trade: Volume 2015-2020 Table 14 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2015-2020 Table 15 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2016-2020 Table 16 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2017-2020 Table 17 NBO Company Shares of Off-trade Soft Drinks: % Value 2016-2020 Table 18 LBN Brand Shares of Off-trade Soft Drinks: % Value 2017-2020 Table 19 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2015-2020 Table 20 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2020 Table 21 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2020-2025 Table 22 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2020-2025 Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2020-2025 Table 24 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2020-2025 Table 25 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2020-2025 Table 26 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2020-2025 Table 27 Forecast Off-trade Sales of Soft Drinks by Category: Value 2020-2025 Table 28 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2020-2025 Table 29 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2020-2025 Table 30 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2020-2025GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 1 Research SourcesKEY DATA FINDINGS
2020 IMPACT
Carbonates sees increased demand as consumers spend more time at home during lockdown
On-trade sales plummet as foodservice establishments are forced to close
Second ranked player Prilepska Pivarnica donates funds to the fight against COVID-19
RECOVERY AND OPPORTUNITIES
On-trade sales rebound in 2021 as consumption migrates from the home
Slowed growth expected as the health and wellness trend gathers pace in response to the pandemic
Unit prices will recover by 2022 in line with the resumption of the foodservice industry
CATEGORY DATA
Table 31 Off-trade vs On-trade Sales of Carbonates: Volume 2015-2020 Table 32 Off-trade vs On-trade Sales of Carbonates: Value 2015-2020 Table 33 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2015-2020 Table 34 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2015-2020 Table 35 Off-trade Sales of Carbonates by Category: Volume 2015-2020 Table 36 Off-trade Sales of Carbonates by Category: Value 2015-2020 Table 37 Off-trade Sales of Carbonates by Category: % Volume Growth 2015-2020 Table 38 Off-trade Sales of Carbonates by Category: % Value Growth 2015-2020 Table 39 Sales of Carbonates by Total Fountain On-trade: Volume 2015-2020 Table 40 Sales of Carbonates by Total Fountain On-trade: % Volume Growth 2015-2020 Table 41 NBO Company Shares of Off-trade Carbonates: % Volume 2016-2020 Table 42 LBN Brand Shares of Off-trade Carbonates: % Volume 2017-2020 Table 43 NBO Company Shares of Off-trade Carbonates: % Value 2016-2020 Table 44 LBN Brand Shares of Off-trade Carbonates: % Value 2017-2020 Table 45 Forecast Off-trade Sales of Carbonates by Category: Volume 2020-2025 Table 46 Forecast Off-trade Sales of Carbonates by Category: Value 2020-2025 Table 47 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2020-2025 Table 48 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2020-2025 Table 49 Forecast Sales of Carbonates by Total Fountain On-trade: Volume 2020-2025 Table 50 Forecast Sales of Carbonates by Total Fountain On-trade: % Volume Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
Juice responds well as consumers seek for healthy alternative drinks during lockdown
E-commerce gathers pace yet still only hold a minute value share
IBM Mlekara Bitola ad donates money to the fight against COVID-19 whilst boosting public image
RECOVERY AND OPPORTUNITIES
Contrasting performances from on- and off-trade at the beginning of the forecast period
E-commerce continues to gather pace as consumers discover its convenience
More affluent consumer favour not from concentrate 100% juice
CATEGORY DATA
Table 51 Off-trade Sales of Juice by Category: Volume 2015-2020 Table 52 Off-trade Sales of Juice by Category: Value 2015-2020 Table 53 Off-trade Sales of Juice by Category: % Volume Growth 2015-2020 Table 54 Off-trade Sales of Juice by Category: % Value Growth 2015-2020 Table 55 NBO Company Shares of Off-trade Juice: % Volume 2016-2020 Table 56 LBN Brand Shares of Off-trade Juice: % Volume 2017-2020 Table 57 NBO Company Shares of Off-trade Juice: % Value 2016-2020 Table 58 LBN Brand Shares of Off-trade Juice: % Value 2017-2020 Table 59 Forecast Off-trade Sales of Juice by Category: Volume 2020-2025 Table 60 Forecast Off-trade Sales of Juice by Category: Value 2020-2025 Table 61 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2020-2025 Table 62 Forecast Off-trade Sales of Juice by Category: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
Bottled water benefits from its healthy disposition amidst the pandemic
The foodservice industry less impacted compared with other product areas as bottled water is not a popular on-trade beverage
Supermarkets absorb independent small grocers' value shares
RECOVERY AND OPPORTUNITIES
On-trade sales rebound immediately as consumers return to dining out
New product developments on pause as producers focus on distribution and marketing
Health concerns over tap water continue to drive growth for bottled water
CATEGORY DATA
Table 63 Off-trade Sales of Bottled Water by Category: Volume 2015-2020 Table 64 Off-trade Sales of Bottled Water by Category: Value 2015-2020 Table 65 Off-trade Sales of Bottled Water by Category: % Volume Growth 2015-2020 Table 66 Off-trade Sales of Bottled Water by Category: % Value Growth 2015-2020 Table 67 NBO Company Shares of Off-trade Bottled Water: % Volume 2016-2020 Table 68 LBN Brand Shares of Off-trade Bottled Water: % Volume 2017-2020 Table 69 NBO Company Shares of Off-trade Bottled Water: % Value 2016-2020 Table 70 LBN Brand Shares of Off-trade Bottled Water: % Value 2017-2020 Table 71 Forecast Off-trade Sales of Bottled Water by Category: Volume 2020-2025 Table 72 Forecast Off-trade Sales of Bottled Water by Category: Value 2020-2025 Table 73 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2020-2025 Table 74 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
Gym-enthusiasts continue to work out from home during the lockdown, thus keeping steady demand for sports drinks
E-commerce gathers pace regardless of the pandemic
Average unit prices increase as consumers are unable to trade-down
RECOVERY AND OPPORTUNITIES
Sports drinks remains unimpacted by the pandemic, largely as a result of the health and wellness trend
The internet and social media with be key to the success of sports drinks
Sport drinks remain unavailable from the foodservice industry
CATEGORY DATA
Table 75 Off-trade Sales of Sports Drinks: Volume 2015-2020 Table 76 Off-trade Sales of Sports Drinks: Value 2015-2020 Table 77 Off-trade Sales of Sports Drinks: % Volume Growth 2015-2020 Table 78 Off-trade Sales of Sports Drinks: % Value Growth 2015-2020 Table 79 NBO Company Shares of Off-trade Sports Drinks: % Volume 2016-2020 Table 80 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2017-2020 Table 81 NBO Company Shares of Off-trade Sports Drinks: % Value 2016-2020 Table 82 LBN Brand Shares of Off-trade Sports Drinks: % Value 2017-2020 Table 83 Forecast Off-trade Sales of Sports Drinks: Volume 2020-2025 Table 84 Forecast Off-trade Sales of Sports Drinks: Value 2020-2025 Table 85 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2020-2025 Table 86 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
Consumers working from home rely on energy drinks as a boost throughout the day
On-trade volume sales plummets as consumers avoid bars and clubs
Supermarkets appeal to cash-strapped consumers who rely on discounts to persevere through the pandemic
RECOVERY AND OPPORTUNITIES
Consumption migrates back to the on-trade and boosts its recovery process
Energy drinks continues to see growth regardless of the health concerns
After years of being unimpacted, energy drinks will finally succumb to the health and wellness trend
CATEGORY DATA
Table 87 Off-trade Sales of Energy Drinks: Volume 2015-2020 Table 88 Off-trade Sales of Energy Drinks: Value 2015-2020 Table 89 Off-trade Sales of Energy Drinks: % Volume Growth 2015-2020 Table 90 Off-trade Sales of Energy Drinks: % Value Growth 2015-2020 Table 91 NBO Company Shares of Off-trade Energy Drinks: % Volume 2016-2020 Table 92 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2017-2020 Table 93 NBO Company Shares of Off-trade Energy Drinks: % Value 2016-2020 Table 94 LBN Brand Shares of Off-trade Energy Drinks: % Value 2017-2020 Table 95 Forecast Off-trade Sales of Energy Drinks: Volume 2020-2025 Table 96 Forecast Off-trade Sales of Energy Drinks: Value 2020-2025 Table 97 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2020-2025 Table 98 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
Concentrates benefit from price sensitivity during the financial repercussions of the pandemic
Unit prices rise slightly due to the affordable positioning of concentrates
Cedevita gives public support to the "stay at home" appeal
RECOVERY AND OPPORTUNITIES
Liquid concentrates continue to lose its consumer base due to increased health concerns
Innovations surrounding added benefits such as minerals and vitamins to be expected
Modernisation continues to see modern grocery retailers increase their value shares
Concentrates Conversions
Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) FormatCATEGORY DATA
Table 99 Off-trade Sales of Concentrates (RTD) by Category: Volume 2015-2020 Table 100 Off-trade Sales of Concentrates by Category: Value 2015-2020 Table 101 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2015-2020 Table 102 Off-trade Sales of Concentrates by Category: % Value Growth 2015-2020 Table 103 NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2016-2020 Table 104 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2017-2020 Table 105 NBO Company Shares of Off-trade Concentrates: % Value 2016-2020 Table 106 LBN Brand Shares of Off-trade Concentrates: % Value 2017-2020 Table 107 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2016-2020 Table 108 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2017-2020 Table 109 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2016-2020 Table 110 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2017-2020 Table 111 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2020-2025 Table 112 Forecast Off-trade Sales of Concentrates by Category: Value 2020-2025 Table 113 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2020-2025 Table 114 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
Less of a migration witnessed from the on-trade to the off -trade in RTD tea due to higher unit prices
Forecourt retailers loses value shares as consumers travel less in 2020
Carbonated RTD tea remains unavailable in North Macedonia
RECOVERY AND OPPORTUNITIES
Immediate recovery for RTD tea as consumers are eager to dine out
E-commerce continues to gather pace as consumers discover its convenience
Greater importance placed on the natural ingredients used to produce RTD tea
CATEGORY DATA
Table 115 Off-trade Sales of RTD Tea by Category: Volume 2015-2020 Table 116 Off-trade Sales of RTD Tea by Category: Value 2015-2020 Table 117 Off-trade Sales of RTD Tea by Category: % Volume Growth 2015-2020 Table 118 Off-trade Sales of RTD Tea by Category: % Value Growth 2015-2020 Table 119 NBO Company Shares of Off-trade RTD Tea: % Volume 2016-2020 Table 120 LBN Brand Shares of Off-trade RTD Tea: % Volume 2017-2020 Table 121 NBO Company Shares of Off-trade RTD Tea: % Value 2016-2020 Table 122 LBN Brand Shares of Off-trade RTD Tea: % Value 2017-2020 Table 123 Forecast Off-trade Sales of RTD Tea by Category: Volume 2020-2025 Table 124 Forecast Off-trade Sales of RTD Tea by Category: Value 2020-2025 Table 125 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2020-2025 Table 126 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
Consumers migrate from coffee to RTD coffee during lockdown
Forecourt retailers sees declining share as consumers make less spontaneous purchases
Unit prices of RTD coffee increase alongside the general inflation rates due to its already higher price-positioning
RECOVERY AND OPPORTUNITIES
Coffee continues to pose a threat of strong growth of RTD coffee
New product developments not expected until the end of the forecast period
Modern grocery retailers will continue to dominate value shares
CATEGORY DATA
Table 127 Off-trade Sales of RTD Coffee: Volume 2015-2020 Table 128 Off-trade Sales of RTD Coffee: Value 2015-2020 Table 129 Off-trade Sales of RTD Coffee: % Volume Growth 2015-2020 Table 130 Off-trade Sales of RTD Coffee: % Value Growth 2015-2020 Table 131 NBO Company Shares of Off-trade RTD Coffee: % Volume 2016-2020 Table 132 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2017-2020 Table 133 NBO Company Shares of Off-trade RTD Coffee: % Value 2016-2020 Table 134 LBN Brand Shares of Off-trade RTD Coffee: % Value 2017-2020 Table 135 Forecast Off-trade Sales of RTD Coffee: Volume 2020-2025 Table 136 Forecast Off-trade Sales of RTD Coffee: Value 2020-2025 Table 137 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2020-2025 Table 138 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2020-2025