Product Code: CHMX
TABLE OF CONTENTS
List Of Contents And Tables
EXECUTIVE SUMMARY
Consumer health in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for consumer health?
MARKET INDICATORS
Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2016-2021
Table 2 Life Expectancy at Birth 2016-2021
MARKET DATA
Table 3 Sales of Consumer Health by Category: Value 2016-2021
Table 4 Sales of Consumer Health by Category: % Value Growth 2016-2021
Table 5 NBO Company Shares of Consumer Health: % Value 2017-2021
Table 6 LBN Brand Shares of Consumer Health: % Value 2018-2021
Table 7 Penetration of Private Label in Consumer Health by Category: % Value 2016-2021
Table 8 Distribution of Consumer Health by Format: % Value 2016-2021
Table 9 Distribution of Consumer Health by Format and Category: % Value 2021
Table 10 Forecast Sales of Consumer Health by Category: Value 2021-2026
Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2021-2026
APPENDIX
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
SOURCES
Summary 1 Research Sources
ANALGESICS IN MEXICO
KEY DATA FINDINGS
2021 DEVELOPMENTS
Demand remains high whilst COVID-19 remains
Strong continued growth for systemic analgesics as consumers seek products to combat the effects of COVID-19
Top two players maintain positions thanks to popular reputable brands
PROSPECTS AND OPPORTUNITIES
Gradual slowdown in growth as COVID-19 is set to be better controlled
Faster relief systemic analgesics and more natural topical analgesics/anaesthetic set to be key innovation points
Private label expected to gain share thanks to low prices and more launches
CATEGORY DATA
Table 12 Sales of Analgesics by Category: Value 2016-2021
Table 13 Sales of Analgesics by Category: % Value Growth 2016-2021
Table 14 NBO Company Shares of Analgesics: % Value 2017-2021
Table 15 LBN Brand Shares of Analgesics: % Value 2018-2021
Table 16 Forecast Sales of Analgesics by Category: Value 2021-2026
Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2021-2026
COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN MEXICO
KEY DATA FINDINGS
2021 DEVELOPMENTS
Growth rate rebounds from sluggish 2020 performance
Rise for medicated confectionery and e-commerce sales in 2021
Mondelez continues its lead thanks to its dominance of medicated confectionery
PROSPECTS AND OPPORTUNITIES
Rebound to former levels of growth as social distancing measures ease
Wide consumer base to ensure strong growth of medicated confectionery
Product development expected to continue with brands increasing their online marketing activities
CATEGORY DATA
Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2016-2021
Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2016-2021
Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2017-2021
Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2018-2021
Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2021-2026
Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2021-2026
DIGESTIVE REMEDIES IN MEXICO
KEY DATA FINDINGS
2021 DEVELOPMENTS
Slowing growth for digestive remedies as consumers resume more active lifestyles
Product launches and advertising used to attract consumers
Pisa Laboratorios maintains its lead through expanding usage occasions
PROSPECTS AND OPPORTUNITIES
Unhealthy eating habits set to maintain category sales
Motion sickness remedies to face strong challenge from natural remedies
Herbal/traditional laxatives set to continue to gain popularity
CATEGORY DATA
Table 24 Sales of Digestive Remedies by Category: Value 2016-2021
Table 25 Sales of Digestive Remedies by Category: % Value Growth 2016-2021
Table 26 NBO Company Shares of Digestive Remedies: % Value 2017-2021
Table 27 LBN Brand Shares of Digestive Remedies: % Value 2018-2021
Table 28 Forecast Sales of Digestive Remedies by Category: Value 2021-2026
Table 29 Forecast Sales of Digestive Remedies by Category: % Value Growth 2021-2026
DERMATOLOGICALS IN MEXICO
KEY DATA FINDINGS
2021 DEVELOPMENTS
Mixed results for categories though most see slowdown in sales growth
Price-consciousness is evident amongst consumers, leading to trading down
Players highlight efficacy in product communication
PROSPECTS AND OPPORTUNITIES
Rebound for dermatologicals, although constrained incomes will limit growth rate
Fewer children means parents have more money to spend per child
Rising interest in health set to boost sales of herbal/traditional products
CATEGORY DATA
Table 30 Sales of Dermatologicals by Category: Value 2016-2021
Table 31 Sales of Dermatologicals by Category: % Value Growth 2016-2021
Table 32 NBO Company Shares of Dermatologicals: % Value 2017-2021
Table 33 LBN Brand Shares of Dermatologicals: % Value 2018-2021
Table 34 LBN Brand Shares of Hair Loss Treatments: % Value 2018-2021
Table 35 Forecast Sales of Dermatologicals by Category: Value 2021-2026
Table 36 Forecast Sales of Dermatologicals by Category: % Value Growth 2021-2026
NRT SMOKING CESSATION AIDS IN MEXICO
KEY DATA FINDINGS
2021 DEVELOPMENTS
Continued slowdown as reduced income restricts purchases
Growing use of e-vapour products continues to temper demand
NiQuitin uses COVID-19 in marketing material to try and stimulate sales
PROSPECTS AND OPPORTUNITIES
Growth slowdown as economic impact of COVID-19 leads to price-consciousness
Rising number of smokers set to maintain demand
Alternative therapies likely to compete with NRT smoking cessation aids
CATEGORY INDICATORS
Table 37 Number of Smokers by Gender 2016-2021
CATEGORY DATA
Table 38 Sales of NRT Smoking Cessation Aids by Category: Value 2016-2021
Table 39 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2016-2021
Table 40 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2017-2021
Table 41 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2018-2021
Table 42 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2021-2026
Table 43 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2021-2026
SLEEP AIDS IN MEXICO
KEY DATA FINDINGS
2021 DEVELOPMENTS
Health and financial concerns and rising screen use contribute to growth
Herbal/traditional products dominate due to perceived safety
Dalay maintains its dominance due to its wider use than just a sleep aid
PROSPECTS AND OPPORTUNITIES
Slowing growth but still high demand due to busy lives
More brands expected to turn to a holistic approach
Standard brand Nytol likely to continue to try and stem its decline
CATEGORY DATA
Table 44 Sales of Sleep Aids: Value 2016-2021
Table 45 Sales of Sleep Aids: % Value Growth 2016-2021
Table 46 NBO Company Shares of Sleep Aids: % Value 2017-2021
Table 47 LBN Brand Shares of Sleep Aids: % Value 2018-2021
Table 48 Forecast Sales of Sleep Aids: Value 2021-2026
Table 49 Forecast Sales of Sleep Aids: % Value Growth 2021-2026
EYE CARE IN MEXICO
KEY DATA FINDINGS
2021 DEVELOPMENTS
Eye problems due to more screen time limits the slowdown
Targeting different consumer groups with different variants maintains growth for Nazil
Chemists/pharmacies remain leading channel as consumers seek professional advice on products
PROSPECTS AND OPPORTUNITIES
Slower growth than in the review period as consumers prioritise necessities
Pollution, screen use, and ageing population set to maintain growth
Convenience and discretion will maintain the leading position of drops
CATEGORY DATA
Table 50 Sales of Eye Care by Category: Value 2016-2021
Table 51 Sales of Eye Care by Category: % Value Growth 2016-2021
Table 52 NBO Company Shares of Eye Care: % Value 2017-2021
Table 53 LBN Brand Shares of Eye Care: % Value 2018-2021
Table 54 Forecast Sales of Eye Care by Category: Value 2021-2026
Table 55 Forecast Sales of Eye Care by Category: % Value Growth 2021-2026
WOUND CARE IN MEXICO
KEY DATA FINDINGS
2021 DEVELOPMENTS
Normalising value rates partly caused by unit price inflation whilst lack of innovation hampers growth
Some consumers prepare for extended time at home by purchasing first aid kits
Line extensions help maintain the lead of Curitas from BDF
PROSPECTS AND OPPORTUNITIES
Maturity set to continue hindering growth
Falling birth rate and rising population will lead to little change
Added-value products and brand differentiation will remain important
CATEGORY DATA
Table 56 Sales of Wound Care by Category: Value 2016-2021
Table 57 Sales of Wound Care by Category: % Value Growth 2016-2021
Table 58 NBO Company Shares of Wound Care: % Value 2017-2021
Table 59 LBN Brand Shares of Wound Care: % Value 2018-2021
Table 60 Forecast Sales of Wound Care by Category: Value 2021-2026
Table 61 Forecast Sales of Wound Care by Category: % Value Growth 2021-2026
VITAMINS IN MEXICO
KEY DATA FINDINGS
2021 DEVELOPMENTS
Strong growth continues as consumers try to improve their health due to COVID-19
Segmentation is increasing, especially in multivitamins
Private label lines offer good prices, but brands offer better segmentation
PROSPECTS AND OPPORTUNITIES
Desire for health protection set to lead to longer-term changes
Players set to target specific consumer groups
Falling birth rate and population ageing set to pull in different directions
CATEGORY DATA
Table 62 Sales of Vitamins by Category: Value 2016-2021
Table 63 Sales of Vitamins by Category: % Value Growth 2016-2021
Table 64 Sales of Multivitamins by Positioning: % Value 2016-2021
Table 65 NBO Company Shares of Vitamins: % Value 2017-2021
Table 66 LBN Brand Shares of Vitamins: % Value 2018-2021
Table 67 Forecast Sales of Vitamins by Category: Value 2021-2026
Table 68 Forecast Sales of Vitamins by Category: % Value Growth 2021-2026
DIETARY SUPPLEMENTS IN MEXICO
KEY DATA FINDINGS
2021 DEVELOPMENTS
Continued strong growth as consumers want to improve their immune systems
Direct selling and other retailers play an important part in increasing consumption
Herbalife maintains its lead, but its share drops due to the rising competition
PROSPECTS AND OPPORTUNITIES
Slowing growth as consumers become less concerned about immune support
Organic products have potential despite higher prices
Possible opportunities for cannabis-derived dietary supplements
CATEGORY DATA
Table 69 Sales of Dietary Supplements by Category: Value 2016-2021
Table 70 Sales of Dietary Supplements by Category: % Value Growth 2016-2021
Table 71 Sales of Dietary Supplements by Positioning: % Value 2016-2021
Table 72 NBO Company Shares of Dietary Supplements: % Value 2017-2021
Table 73 LBN Brand Shares of Dietary Supplements: % Value 2018-2021
Table 74 Forecast Sales of Dietary Supplements by Category: Value 2021-2026
Table 75 Forecast Sales of Dietary Supplements by Category: % Value Growth 2021-2026
WEIGHT MANAGEMENT AND WELLBEING IN MEXICO
KEY DATA FINDINGS
2021 DEVELOPMENTS
Lower incomes and lockdown lead some consumers to shun slimming products
Supplement nutrition drinks see best performance thanks to perceived necessity
Herbalife continues to benefit from dominance in meal replacement and slimming teas
PROSPECTS AND OPPORTUNITIES
Return to growth due to obesity crisis and lack of time
Marketing message changes from weight loss to healthy eating
Direct selling players to continue to have the advantage of word-of-mouth marketing
CATEGORY DATA
Table 76 Sales of Weight Management and Wellbeing by Category: Value 2016-2021
Table 77 Sales of Weight Management and Wellbeing by Category: % Value Growth 2016-2021
Table 78 NBO Company Shares of Weight Management and Wellbeing: % Value 2017-2021
Table 79 LBN Brand Shares of Weight Management and Wellbeing: % Value 2018-2021
Table 80 Forecast Sales of Weight Management and Wellbeing by Category: Value 2021-2026
Table 81 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2021-2026
SPORTS NUTRITION IN MEXICO
KEY DATA FINDINGS
2021 DEVELOPMENTS
Return to gyms kickstarts recovery from COVID-19 effect
Channel movements, with the rise of e-commerce and the fall of direct selling
Maxiva maintains its lead in a fragmented category
PROSPECTS AND OPPORTUNITIES
Slow return to growth due to lack of consumer confidence
Brands set to differentiate using ingredients or positioning
Fragmentation expected to continue due to directly imported brands
CATEGORY DATA
Table 82 Sales of Sports Nutrition by Category: Value 2016-2021
Table 83 Sales of Sports Nutrition by Category: % Value Growth 2016-2021
Table 84 NBO Company Shares of Sports Nutrition: % Value 2017-2021
Table 85 LBN Brand Shares of Sports Nutrition: % Value 2018-2021
Table 86 Forecast Sales of Sports Nutrition by Category: Value 2021-2026
Table 87 Forecast Sales of Sports Nutrition by Category: % Value Growth 2021-2026
HERBAL/TRADITIONAL PRODUCTS IN MEXICO
KEY DATA FINDINGS
2021 DEVELOPMENTS
Growth varies depending on the performance of each core category
Medicated confectionery not always used for its intended purpose
Herbalife and Mondelez continue to lead a fragmented environment
PROSPECTS AND OPPORTUNITIES
Return to a slower rate of growth overall, but performances vary between categories
Rise of organic products will depend on consumers' willingness to pay more
Innovations and advertising likely to be used by players to ensure growth
CATEGORY DATA
Table 88 Sales of Herbal/Traditional Products by Category: Value 2016-2021
Table 89 Sales of Herbal/Traditional Products by Category: % Value Growth 2016-2021
Table 90 NBO Company Shares of Herbal/Traditional Products: % Value 2017-2021
Table 91 LBN Brand Shares of Herbal/Traditional Products: % Value 2018-2021
Table 92 Forecast Sales of Herbal/Traditional Products by Category: Value 2021-2026
Table 93 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2021-2026
PAEDIATRIC CONSUMER HEALTH IN MEXICO
KEY DATA FINDINGS
2021 DEVELOPMENTS
Performances vary widely between categories due to COVID-19
Chemists/pharmacies maintains its distribution lead but direct selling performs well
Bayer extends its lead, whilst players tailor their strategies to COVID-19
PROSPECTS AND OPPORTUNITIES
Growth set to remain high, led by paediatric vitamins and dietary supplements
Paediatric dermatologicals set to see a rising rate of growth
Paediatric cough, cold and allergy remedies to be driven by close contact with other children
CATEGORY DATA
Table 94 Sales of Paediatric Consumer Health by Category: Value 2016-2021
Table 95 Sales of Paediatric Consumer Health by Category: % Value Growth 2016-2021
Table 96 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2016-2021
Table 97 NBO Company Shares of Paediatric Consumer Health: % Value 2017-2021
Table 98 LBN Brand Shares of Paediatric Consumer Health: % Value 2018-2021
Table 99 Forecast Sales of Paediatric Consumer Health by Category: Value 2021-2026
Table 100 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2021-2026
