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Due to the outbreak of COVID-19 in Italy, total volume sales of fresh food is set to decline by 2% in 2020, compared to positive growth of 1% in 2019. This decline is the result of regulations implemented due to the virus outbreak, including lockdown periods and the closure of foodservice venues and the institutional sector.
Euromonitor International's Fresh Food in Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data in volume terms 2016-2020, allowing you to identify the sectors driving growth. It offers strategic analysis of key factors influencing the market - be they new product developments, consumption patterns and distribution data. Forecasts to 2025 illustrate how the market is set to change.
Product coverage: Eggs, Fish and Seafood, Fruits, Meat, Nuts, Pulses, Starchy Roots, Sugar and Sweeteners, Vegetables.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Get a detailed picture of the Fresh Food market; Pinpoint growth sectors and identify factors driving change; Understand the competitive environment, the market's major players and leading brands; Use five-year forecasts to assess how the market is predicted to develop.TABLE OF CONTENTS
List OF CONTENTS AND TABLES
EXECUTIVE SUMMARY
COVID-19 impact on fresh food
COVID-19 country impact
Retailing shift
What next for fresh food?
MARKET DATA
Table 1 Total Sales of Fresh Food by Category: Total Volume 2015-2020 Table 2 Total Sales of Fresh Food by Category: % Total Volume Growth 2015-2020 Table 3 Retail Sales of Fresh Food by Category: Volume 2015-2020 Table 4 Retail Sales of Fresh Food by Category: % Volume Growth 2015-2020 Table 5 Retail Sales of Fresh Food by Category: Value 2015-2020 Table 6 Retail Sales of Fresh Food by Category: % Value Growth 2015-2020 Table 7 Retail Sales of Fresh Food by Packaged vs Unpackaged: % Volume 2015-2020 Table 8 Retail Distribution of Fresh Food by Format: % Volume 2015-2020 Table 9 Forecast Total Sales of Fresh Food by Category: Total Volume 2020-2025 Table 10 Forecast Total Sales of Fresh Food by Category: % Total Volume Growth 2020-2025 Table 11 Forecast Retail Sales of Fresh Food by Category: Volume 2020-2025 Table 12 Forecast Retail Sales of Fresh Food by Category: % Volume Growth 2020-2025 Table 13 Forecast Retail Sales of Fresh Food by Category: Value 2020-2025 Table 14 Forecast Retail Sales of Fresh Food by Category: % Value Growth 2020-2025GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 1 Research SourcesKEY DATA FINDINGS
2020 IMPACT
The closure of foodservice venues and institutions leads to total volume decline for meat
Poultry drives high retail volume growth, benefiting from being a cost-effective source of protein
RECOVERY AND OPPORTUNITIES
Total volume growth recovers in 2021, as poultry leads sales
Sustainability and animal welfare grow increasingly important
Summary 2 Major Processors of Meat 2020CATEGORY DATA
Table 15 Total Sales of Meat by Category: Total Volume 2015-2020 Table 16 Total Sales of Meat by Category: % Total Volume Growth 2015-2020 Table 17 Retail Sales of Meat by Category: Volume 2015-2020 Table 18 Retail Sales of Meat by Category: % Volume Growth 2015-2020 Table 19 Retail Sales of Meat by Category: Value 2015-2020 Table 20 Retail Sales of Meat by Category: % Value Growth 2015-2020 Table 21 Sales of Meat by Organic/Fairtrade % of Total: % Total Volume 2015-2020 Table 22 Retail Sales of Meat by Packaged vs Unpackaged: % Volume 2015-2020 Table 23 Forecast Sales of Meat by Category: Total Volume 2020-2025 Table 24 Forecast Sales of Meat by Category: % Total Volume Growth 2020-2025 Table 25 Forecast Retail Sales of Meat by Category: Volume 2020-2025 Table 26 Forecast Retail Sales of Meat by Category: % Volume Growth 2020-2025 Table 27 Forecast Retail Sales of Meat by Category: Value 2020-2025 Table 28 Forecast Retail Sales of Meat by Category: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
Frozen packaged fish records a strong performance in retail, as consumers safety concerns increase
Retailers stock low supplies of fresh fish, as some fishers suspend their activities
RECOVERY AND OPPORTUNITIES
Sustainability becomes increasingly important, as total volume sales recover from 2021
Health benefits boost growth for fish, whereas high price-points challenge the demand for crustaceans
Summary 3 Major Processors of Fish and Seafood 2020CATEGORY DATA
Table 29 Total Sales of Fish and Seafood by Category: Total Volume 2015-2020 Table 30 Total Sales of Fish and Seafood by Category: % Total Volume Growth 2015-2020 Table 31 Retail Sales of Fish and Seafood by Category: Volume 2015-2020 Table 32 Retail Sales of Fish and Seafood by Category: % Volume Growth 2015-2020 Table 33 Retail Sales of Fish and Seafood by Category: Value 2015-2020 Table 34 Retail Sales of Fish and Seafood by Category: % Value Growth 2015-2020 Table 35 Sales of Fish and Seafood by Organic/Fairtrade % of Total: % Total Volume 2015-2020 Table 36 Retail Sales of Fish and Seafood by Packaged vs Unpackaged: % Volume 2015-2020 Table 37 Forecast Total Sales of Fish and Seafood by Category: Total Volume 2020-2025 Table 38 Forecast Total Sales of Fish and Seafood by Category: % Total Volume Growth 2020-2025 Table 39 Forecast Retail Sales of Fish and Seafood by Category: Volume 2020-2025 Table 40 Forecast Retail Sales of Fish and Seafood by Category: % Volume Growth 2020-2025 Table 41 Forecast Retail Sales of Fish and Seafood by Category: Value 2020-2025 Table 42 Forecast Retail Sales of Fish and Seafood by Category: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
The stockpiling of non-perishable goods benefits sales of pulses in 2020
Health and wellness benefits partner with affordability to boost retail sales of pulses
RECOVERY AND OPPORTUNITIES
Total volume remains positive, with pulses being an affordable source of protein
The rise of flexitarians and demand for organic options boosts growth
Summary 4 Major Processors of Pulses 2020CATEGORY DATA
Table 43 Total Sales of Pulses by Category: Total Volume 2015-2020 Table 44 Total Sales of Pulses by Category: % Total Volume Growth 2015-2020 Table 45 Retail Sales of Pulses by Category: Volume 2015-2020 Table 46 Retail Sales of Pulses by Category: % Volume Growth 2015-2020 Table 47 Retail Sales of Pulses by Category: Value 2015-2020 Table 48 Retail Sales of Pulses by Category: % Value Growth 2015-2020 Table 49 Sales of Pulses by Organic/Fairtrade % of Total: % Total Volume 2015-2020 Table 50 Retail Sales of Pulses by Packaged vs Unpackaged: % Volume 2015-2020 Table 51 Forecast Total Sales of Pulses by Category: Total Volume 2020-2025 Table 52 Forecast Total Sales of Pulses by Category: % Total Volume Growth 2020-2025 Table 53 Forecast Retail Sales of Pulses by Category: Volume 2020-2025 Table 54 Forecast Retail Sales of Pulses by Category: % Volume Growth 2020-2025 Table 55 Forecast Retail Sales of Pulses by Category: Value 2020-2025 Table 56 Forecast Retail Sales of Pulses by Category: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
Despite growth in retail sales, total volume declines due to losses in foodservice and institutions
Private label gains ground as price-sensitivity grows due to the outbreak of COVID-19
RECOVERY AND OPPORTUNITIES
The organic trend recovers, as onions and other vegetables drive positive growth
E-commerce and modern grocery retailers record growth across the forecast period
Summary 5 Major Processors of Vegetables 2020CATEGORY DATA
Table 57 Total Sales of Vegetables by Category: Total Volume 2015-2020 Table 58 Total Sales of Vegetables by Category: % Total Volume Growth 2015-2020 Table 59 Retail Sales of Vegetables by Category: Volume 2015-2020 Table 60 Retail Sales of Vegetables by Category: % Volume Growth 2015-2020 Table 61 Retail Sales of Vegetables by Category: Value 2015-2020 Table 62 Retail Sales of Vegetables by Category: % Value Growth 2015-2020 Table 63 Sales of Vegetables by Organic/Fairtrade % of Total: % Total Volume 2015-2020 Table 64 Retail Sales of Vegetables by Packaged vs Unpackaged: % Volume 2015-2020 Table 65 Forecast Total Sales of Vegetables by Category: Total Volume 2020-2025 Table 66 Forecast Total Sales of Vegetables by Category: % Total Volume Growth 2020-2025 Table 67 Forecast Retail Sales of Vegetables by Category: Volume 2020-2025 Table 68 Forecast Retail Sales of Vegetables by Category: % Volume Growth 2020-2025 Table 69 Forecast Retail Sales of Vegetables by Category: Value 2020-2025 Table 70 Forecast Retail Sales of Vegetables by Category: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
Sweet potatoes drive retail growth, as the increase in home cooking boosts retail sales
Potatoes benefit from stockpiling, however, unpackaged versions record a decline
RECOVERY AND OPPORTUNITIES
Total volume growth returns in 2021, with sweet potatoes and other roots driving sales
Sustainability and organic offerings drive growth across the forecast period
Summary 6 Major Processors of Starchy Roots 2020CATEGORY DATA
Table 71 Total Sales of Starchy Roots by Category: Total Volume 2015-2020 Table 72 Total Sales of Starchy Roots by Category: % Total Volume Growth 2015-2020 Table 73 Retail Sales of Starchy Roots by Category: Volume 2015-2020 Table 74 Retail Sales of Starchy Roots by Category: % Volume Growth 2015-2020 Table 75 Retail Sales of Starchy Roots by Category: Value 2015-2020 Table 76 Retail Sales of Starchy Roots by Category: % Value Growth 2015-2020 Table 77 Sales of Starchy Roots by Organic/Fairtrade % of Total: % Total Volume 2015-2020 Table 78 Retail Sales of Starchy Roots by Packaged vs Unpackaged: % Volume 2015-2020 Table 79 Forecast Total Sales of Starchy Roots by Category: Total Volume 2020-2025 Table 80 Forecast Total Sales of Starchy Roots by Category: % Total Volume Growth 2020-2025 Table 81 Forecast Retail Sales of Starchy Roots by Category: Volume 2020-2025 Table 82 Forecast Retail Sales of Starchy Roots by Category: % Volume Growth 2020-2025 Table 83 Forecast Retail Sales of Starchy Roots by Category: Value 2020-2025 Table 84 Forecast Retail Sales of Starchy Roots by Category: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
Health benefits boost retail sales, as consumers reach for healthy snacks during 2020
Retail sales of fruit remain positive, despite disruptions to supply chains
RECOVERY AND OPPORTUNITIES
Organic offerings drive value growth across the forecast period
Younger consumers growing interest in health, wellness and exotic fruits drives sales
Summary 7 Major Processors of Fruits 2020CATEGORY DATA
Table 85 Total Sales of Fruits by Category: Total Volume 2015-2020 Table 86 Total Sales of Fruits by Category: % Total Volume Growth 2015-2020 Table 87 Retail Sales of Fruits by Category: Volume 2015-2020 Table 88 Retail Sales of Fruits by Category: % Volume Growth 2015-2020 Table 89 Retail Sales of Fruits by Category: Value 2015-2020 Table 90 Retail Sales of Fruits by Category: % Value Growth 2015-2020 Table 91 Sales of Fruits by Organic/Fairtrade % of Total: % Total Volume 2015-2020 Table 92 Retail Sales of Fruits by Packaged vs Unpackaged: % Volume 2015-2020 Table 93 Forecast Total Sales of Fruits by Category: Total Volume 2020-2025 Table 94 Forecast Total Sales of Fruits by Category: % Total Volume Growth 2020-2025 Table 95 Forecast Retail Sales of Fruits by Category: Volume 2020-2025 Table 96 Forecast Retail Sales of Fruits by Category: % Volume Growth 2020-2025 Table 97 Forecast Retail Sales of Fruits by Category: Value 2020-2025 Table 98 Forecast Retail Sales of Fruits by Category: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
Shelled nuts outperform unshelled varieties as consumers safety concerns shape purchasing behaviours
Working from home and stockpiling drives sales of nuts in 2020
RECOVERY AND OPPORTUNITIES
Health benefits and the positive perception of nuts continues to drive sales over the forecast period
French producers focus on the quality of locally sourced goods, to boost sales
Summary 8 Major Processors of Nuts 2020CATEGORY DATA
Table 99 Total Sales of Nuts by Category: Total Volume 2015-2020 Table 100 Total Sales of Nuts by Category: % Total Volume Growth 2015-2020 Table 101 Retail Sales of Nuts by Category: Volume 2015-2020 Table 102 Retail Sales of Nuts by Category: % Volume Growth 2015-2020 Table 103 Retail Sales of Nuts by Category: Value 2015-2020 Table 104 Retail Sales of Nuts by Category: % Value Growth 2015-2020 Table 105 Sales of Nuts by Organic/Fairtrade % of Total: % Total Volume 2015-2020 Table 106 Retail Sales of Nuts by Packaged vs Unpackaged: % Volume 2015-2020 Table 107 Forecast Total Sales of Nuts by Category: Total Volume 2020-2025 Table 108 Forecast Total Sales of Nuts by Category: % Total Volume Growth 2020-2025 Table 109 Forecast Retail Sales of Nuts by Category: Volume 2020-2025 Table 110 Forecast Retail Sales of Nuts by Category: % Volume Growth 2020-2025 Table 111 Forecast Retail Sales of Nuts by Category: Value 2020-2025 Table 112 Forecast Retail Sales of Nuts by Category: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
The baking trend partners with eggs affordability to boost retail sales in 2020
Free-range eggs drive sales, as animal welfare and food hygiene concerns grow
RECOVERY AND OPPORTUNITIES
Eggs continue to drive positive growth, as free-from antibiotics becomes a growing trend
E-commerce continues driving growth over the forecast period, boosted by the outbreak of COVID-19
Summary 9 Major Processors of Eggs 2020CATEGORY DATA
Table 113 Total Sales of Eggs: Total Volume 2015-2020 Table 114 Total Sales of Eggs: % Total Volume Growth 2015-2020 Table 115 Retail Sales of Eggs: Volume 2015-2020 Table 116 Retail Sales of Eggs: % Volume Growth 2015-2020 Table 117 Retail Sales of Eggs: Value 2015-2020 Table 118 Retail Sales of Eggs: % Value Growth 2015-2020 Table 119 Sales of Eggs by Organic/Fairtrade % of Total: % Total Volume 2015-2020 Table 120 Retail Sales of Eggs by Packaged vs Unpackaged: % Volume 2015-2020 Table 121 Forecast Total Sales of Eggs: Total Volume 2020-2025 Table 122 Forecast Total Sales of Eggs: % Total Volume Growth 2020-2025 Table 123 Forecast Retail Sales of Eggs: Volume 2020-2025 Table 124 Forecast Retail Sales of Eggs: % Volume Growth 2020-2025 Table 125 Forecast Retail Sales of Eggs: Value 2020-2025 Table 126 Forecast Retail Sales of Eggs: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
Home baking boosts growth for retail sales; however, foodservice closures lead to a total volume decline
Eridania Italia responds to the outbreak by increasing production and donating to charities
RECOVERY AND OPPORTUNITIES
Retail growth for sugar and sweeteners remains low across the forecast period
Sugar players respond to the rising threat from liquid sweeteners and the health trend
Summary 10 Major Processors of Sugar and Sweeteners 2020CATEGORY DATA
Table 127 Total Sales of Sugar and Sweeteners: Total Volume 2015-2020 Table 128 Total Sales of Sugar and Sweeteners: % Total Volume Growth 2015-2020 Table 129 Retail Sales of Sugar and Sweeteners: Volume 2015-2020 Table 130 Retail Sales of Sugar and Sweeteners: % Volume Growth 2015-2020 Table 131 Retail Sales of Sugar and Sweeteners: Value 2015-2020 Table 132 Retail Sales of Sugar and Sweeteners: % Value Growth 2015-2020 Table 133 Retail Sales of Sugar and Sweeteners by Packaged vs Unpackaged: % Volume 2015-2020 Table 134 Forecast Total Sales of Sugar and Sweeteners: Total Volume 2020-2025 Table 135 Forecast Total Sales of Sugar and Sweeteners: % Total Volume Growth 2020-2025 Table 136 Forecast Retail Sales of Sugar and Sweeteners: Volume 2020-2025 Table 137 Forecast Retail Sales of Sugar and Sweeteners: % Volume Growth 2020-2025 Table 138 Forecast Retail Sales of Sugar and Sweeteners: Value 2020-2025 Table 139 Forecast Retail Sales of Sugar and Sweeteners: % Value Growth 2020-2025