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Demand for health and wellness packaged food and beverages generally increased in the United Arab Emirates over the course of 2020. The main factor to take into consideration here is that the COVID-19 pandemic sharpened the focus of many consumers on the importance of maintaining a healthy diet for their general health and wellbeing and, in particular, for bolstering their immunity to viral illnesses. Among the categories to benefit the most from the situation were naturally healthy packaged foo...
Euromonitor International's Health and Wellness in United Arab Emirates report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2016-2020, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2025 illustrate how the market is set to change.
Product coverage: Focus Categories by Key Functional Ingredients, Health and Wellness by Category, Health and Wellness by Prime Positioning, Health and Wellness by Type.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Get a detailed picture of the Health and Wellness market; Pinpoint growth sectors and identify factors driving change; Understand the competitive environment, the market's major players and leading brands; Use five-year forecasts to assess how the market is predicted to develop.TABLE OF CONTENTS
List OF CONTENTS AND TABLES
EXECUTIVE SUMMARY
COVID-19 impact on health and wellness
COVID-19 country impact
Company response
Retailing shift
Foodservice vs retail split
What next for health and wellness?
MARKET DATA
Table 1 Sales of Health and Wellness by Type: Value 2015-2020 Table 2 Sales of Health and Wellness by Type: % Value Growth 2015-2020 Table 3 Sales of Health and Wellness by Category: Value 2015-2020 Table 4 Sales of Health and Wellness by Category: % Value Growth 2015-2020 Table 5 Sales of Health and Wellness by Prime Positioning: Value 2015-2020 Table 6 Sales of Health and Wellness by Prime Positioning: % Value Growth 2015-2020 Table 7 NBO Company Shares of Health and Wellness: % Value 2016-2020 Table 8 LBN Brand Shares of Health and Wellness: % Value 2017-2020 Table 9 Distribution of Health and Wellness by Format: % Value 2015-2020 Table 10 Distribution of Health and Wellness by Format and Category: % Value 2020 Table 11 Forecast Sales of Health and Wellness by Type: Value 2020-2025 Table 12 Forecast Sales of Health and Wellness by Type: % Value Growth 2020-2025 Table 13 Forecast Sales of Health and Wellness by Category: Value 2020-2025 Table 14 Forecast Sales of Health and Wellness by Category: % Value Growth 2020-2025 Table 15 Forecast Sales of Health and Wellness by Prime Positioning: Value 2020-2025 Table 16 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2020-2025GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 1 Research SourcesKEY DATA FINDINGS
2020 IMPACT
Positive sales growth recorded as consumers seek to reduce sugar content
Social media becomes increasingly influential in better for you beverages marketing
The effectiveness of sugar tax questioned as BFY variants attract higher tax rates
RECOVERY AND OPPORTUNITIES
The advent of BFY reduced sugar hot drinks set to support sales growth
Concentrates another category in which BFY reduced sugar to emerge strongly
Reduced sugar fruit/vegetable juice to continue developing in response to sugar tax
CATEGORY DATA
Table 17 Sales of BFY Beverages by Category: Value 2015-2020 Table 18 Sales of BFY Beverages by Category: % Value Growth 2015-2020 Table 19 NBO Company Shares of BFY Beverages: % Value 2016-2020 Table 20 LBN Brand Shares of BFY Beverages: % Value 2017-2020 Table 21 Distribution of BFY Beverages by Format: % Value 2015-2020 Table 22 Forecast Sales of BFY Beverages by Category: Value 2020-2025 Table 23 Forecast Sales of BFY Beverages by Category: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
New launches help FF energy drinks to recover from falling demand due to tax hikes
FF fruit/vegetable juice set to emerge via new launches of juice shots
FF bottled water emerging strongly as a major fortified/functional beverages category
RECOVERY AND OPPORTUNITIES
A far stronger performance expected in the category over the forecast period
Innovation expected to remain a major aspect of fortified/functional beverages
High taxation on sugary beverages expected to benefit FF bottled water
CATEGORY DATA
Table 24 Sales of Fortified/Functional Beverages by Category: Value 2015-2020 Table 25 Sales of Fortified/Functional Beverages by Category: % Value Growth 2015-2020 Table 26 Key Functional Ingredients in Fortified/Functional Bottled Water: % Value 2015-2020 Table 27 NBO Company Shares of Fortified/Functional Beverages: % Value 2016-2020 Table 28 LBN Brand Shares of Fortified/Functional Beverages: % Value 2017-2020 Table 29 Distribution of Fortified/Functional Beverages by Format: % Value 2015-2020 Table 30 Forecast Sales of Fortified/Functional Beverages by Category: Value 2020-2025 Table 31 Forecast Sales of Fortified/Functional Beverages by Category: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
Pressure comes on demand as the economic situation deteriorates
Selective taxes and label regulations raise importance of naturally healthy products
NH 100% juice remains a major site of innovation
RECOVERY AND OPPORTUNITIES
A delayed recovery slated for naturally healthy beverages
Dominant category of NH 100% juice expected to remain a major driver of growth
Small pack sizes expected to emerge strongly during the forecast period
CATEGORY DATA
Table 32 Sales of NH Beverages by Category: Value 2015-2020 Table 33 Sales of NH Beverages by Category: % Value Growth 2015-2020 Table 34 NBO Company Shares of NH Beverages: % Value 2016-2020 Table 35 LBN Brand Shares of NH Beverages: % Value 2017-2020 Table 36 Distribution of NH Beverages by Format: % Value 2015-2020 Table 37 Forecast Sales of NH Beverages by Category: Value 2020-2025 Table 38 Forecast Sales of NH Beverages by Category: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
Organic beverages remains a niche category
Premium prices and limited distribution major reasons for low demand
Strict regulations relating to the labelling of organic products presents barriers
RECOVERY AND OPPORTUNITIES
Few prospects for organic beverages to emerge strongly during the forecast period
KEY DATA FINDINGS
2020 IMPACT
Social distancing and seclusion boost demand for better for you packaged food
Rising interest in home baking boosts demand for reduced salt butter and spreads
Unit price drops spur volume growth in sugar-free sugar confectionery
RECOVERY AND OPPORTUNITIES
Steady, sustainable sales growth slated for the forecast period
The rise of clean eating set to be a major spur on sales growth
The home baking trend expected to remain influential
CATEGORY DATA
Table 39 Sales of BFY Packaged Food by Category: Value 2015-2020 Table 40 Sales of BFY Packaged Food by Category: % Value Growth 2015-2020 Table 41 NBO Company Shares of BFY Packaged Food: % Value 2016-2020 Table 42 LBN Brand Shares of BFY Packaged Food: % Value 2017-2020 Table 43 Distribution of BFY Packaged Food by Format: % Value 2015-2020 Table 44 Forecast Sales of BFY Packaged Food by Category: Value 2020-2025 Table 45 Forecast Sales of BFY Packaged Food by Category: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
The range of free from gluten sweet biscuits expands in response to rising demand
Free from lactose dairy a strong performer again during 2020
Free from dairy also a strong performer in 2020 as consumers shun animal products
RECOVERY AND OPPORTUNITIES
Free from gluten pasta to be the next frontier in the exploration of free from gluten
Free from meat substitutes expected to take on a life of its own as demand soars
Free from dairy slated for phenomenal growth as demand widens drastically
CATEGORY DATA
Table 46 Sales of Free From by Category: Value 2015-2020 Table 47 Sales of Free From by Category: % Value Growth 2015-2020 Table 48 NBO Company Shares of Free From: % Value 2016-2020 Table 49 LBN Brand Shares of Free From: % Value 2017-2020 Table 50 Distribution of Free From by Format: % Value 2015-2020 Table 51 Forecast Sales of Free From by Category: Value 2020-2025 Table 52 Forecast Sales of Free From by Category: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
Immune boosting emerges as major positioning in fortified/functional packaged food
Fortification expands to cover a wider range of packaged food categories
Fortified/functional packaged food faces strong competition from other categories
RECOVERY AND OPPORTUNITIES
The widening of the range of fortified/functional packaged food to continue
Immune boosting fortification likely to remain a major trend
Stronger competition expected to come from other categories, especially organic
CATEGORY DATA
Table 53 Sales of Fortified/Functional Packaged Food by Category: Value 2015-2020 Table 54 Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2015-2020 Table 55 Key Functional Ingredients in Fortified/Functional Breakfast Cereals: % Value 2015-2020 Table 56 Key Functional Ingredients in Fortified/Functional Sugar Confectionery: % Value 2015-2020 Table 57 Key Functional Ingredients in Fortified/Functional Milk: % Value 2015-2020 Table 58 Sales of Fortified/Functional Yoghurt by Standard Fat vs Reduced Fat: % Value 2015-2020 Table 59 NBO Company Shares of Fortified/Functional Packaged Food: % Value 2016-2020 Table 60 LBN Brand Shares of Fortified/Functional Packaged Food: % Value 2017-2020 Table 61 Distribution of Fortified/Functional Packaged Food by Format: % Value 2015-2020 Table 62 Forecast Sales of Fortified/Functional Packaged Food by Category: Value 2020-2025 Table 63 Forecast Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
Naturally healthy benefits as consumers seek products that boost immunity
Increasing focus on digestive health pushes growth in NH high fibre sweet biscuits
Rising demand for healthy snacks benefits NH nuts, seeds and trail mixes
RECOVERY AND OPPORTUNITIES
Naturally healthy packaged food set to benefit from the clean eating trend
NH high fibre breakfast cereals slated for a strong forecast period performance
Higher interest in e-commerce as a source of NH products to become permanent
CATEGORY DATA
Table 64 Sales of NH Packaged Food by Category: Value 2015-2020 Table 65 Sales of NH Packaged Food by Category: % Value Growth 2015-2020 Table 66 NBO Company Shares of NH Packaged Food: % Value 2016-2020 Table 67 LBN Brand Shares of NH Packaged Food: % Value 2017-2020 Table 68 Distribution of NH Packaged Food by Format: % Value 2015-2020 Table 69 Forecast Sales of NH Packaged Food by Category: Value 2020-2025 Table 70 Forecast Sales of NH Packaged Food by Category: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
Organic packaged food mirrors standard packaged food in many respects
Rising at-home consumption boosts demand across organic packaged food
Organic baby food remains a major category of organic packaged food
RECOVERY AND OPPORTUNITIES
Economic recovery set to spur strong growth in organic packaged food
Organic olive oil set to continue having its moment in the sun
Private label set to become a more prominent player in organic packaged food
CATEGORY DATA
Table 71 Sales of Organic Packaged Food by Category: Value 2015-2020 Table 72 Sales of Organic Packaged Food by Category: % Value Growth 2016-2020 Table 73 NBO Company Shares of Organic Packaged Food: % Value 2016-2020 Table 74 LBN Brand Shares of Organic Packaged Food: % Value 2017-2020 Table 75 Distribution of Organic Packaged Food by Format: % Value 2015-2020 Table 76 Forecast Sales of Organic Packaged Food by Category: Value 2020-2025 Table 77 Forecast Sales of Organic Packaged Food by Category: % Value Growth 2020-2025