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Many areas of health and wellness beverages and packaged food recorded slower retail value and/or volume growth in 2020 as a result of the COVID-19 pandemic. Where strong growth had previously been driven by the ongoing health and wellness trend and consumers' strong desire to reduce their sugar intake and lead a healthier lifestyle, economic factors came to the fore in 2020. This meant purchasing decisions were increasingly affected by factors such as pressure on disposable incomes, rising unit...
Euromonitor International's Health and Wellness in Russia report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2016-2020, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2025 illustrate how the market is set to change.
Product coverage: Focus Categories by Key Functional Ingredients, Health and Wellness by Category, Health and Wellness by Prime Positioning, Health and Wellness by Type.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Get a detailed picture of the Health and Wellness market; Pinpoint growth sectors and identify factors driving change; Understand the competitive environment, the market's major players and leading brands; Use five-year forecasts to assess how the market is predicted to develop.TABLE OF CONTENTS
List OF CONTENTS AND TABLES
EXECUTIVE SUMMARY
COVID-19 impact on health and wellness
COVID-19 country impact
Company response
Retailing shift
Foodservice vs retail split
What next for health and wellness?
MARKET DATA
Table 1 Sales of Health and Wellness by Type: Value 2015-2020 Table 2 Sales of Health and Wellness by Type: % Value Growth 2015-2020 Table 3 Sales of Health and Wellness by Category: Value 2015-2020 Table 4 Sales of Health and Wellness by Category: % Value Growth 2015-2020 Table 5 Sales of Health and Wellness by Prime Positioning: Value 2015-2020 Table 6 Sales of Health and Wellness by Prime Positioning: % Value Growth 2015-2020 Table 7 NBO Company Shares of Health and Wellness: % Value 2016-2020 Table 8 LBN Brand Shares of Health and Wellness: % Value 2017-2020 Table 9 Distribution of Health and Wellness by Format: % Value 2015-2020 Table 10 Distribution of Health and Wellness by Format and Category: % Value 2020 Table 11 Forecast Sales of Health and Wellness by Type: Value 2020-2025 Table 12 Forecast Sales of Health and Wellness by Type: % Value Growth 2020-2025 Table 13 Forecast Sales of Health and Wellness by Category: Value 2020-2025 Table 14 Forecast Sales of Health and Wellness by Category: % Value Growth 2020-2025 Table 15 Forecast Sales of Health and Wellness by Prime Positioning: Value 2020-2025 Table 16 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2020-2025GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 1 Research SourcesKEY DATA FINDINGS
2020 IMPACT
Lower disposable incomes lead to slowdown in rapid growth of better for you beverages in 2020
COVID-19 prompts strong shift to home consumption and a preference for larger pack sizes in 2020
Reduced caffeine soft drinks remains underdeveloped in 2020
RECOVERY AND OPPORTUNITIES
BFY reduced sugar soft drinks leads growth prospects as per capita consumption of BFY beverages remains low
Further growth for e-commerce following COVID-19 pandemic
Increased price sensitivity set to drive promotional activity and discounts over the forecast period
CATEGORY DATA
Table 17 Sales of BFY Beverages by Category: Value 2015-2020 Table 18 Sales of BFY Beverages by Category: % Value Growth 2015-2020 Table 19 NBO Company Shares of BFY Beverages: % Value 2016-2020 Table 20 LBN Brand Shares of BFY Beverages: % Value 2017-2020 Table 21 Distribution of BFY Beverages by Format: % Value 2015-2020 Table 22 Forecast Sales of BFY Beverages by Category: Value 2020-2025 Table 23 Forecast Sales of BFY Beverages by Category: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
COVID-19 hits demand for on-the-go and impulse purchases of fortified/functional beverages as consumers stay at home in 2020
Price becomes key driver of purchasing behaviour in 2020
Multinationals maintain lead in fortified/functional beverages in 2020 despite fall in value share for Coca-Cola Refreshments ZAO
RECOVERY AND OPPORTUNITIES
Slower growth for fortified/functional beverages as consumers remain cautious over spending
E-commerce set to remain fastest-growing channel as on-the-go consumption returns to drive retail sales
Players set to focus on positioning linked to health and wellness benefits
CATEGORY DATA
Table 24 Sales of Fortified/Functional Beverages by Category: Value 2015-2020 Table 25 Sales of Fortified/Functional Beverages by Category: % Value Growth 2015-2020 Table 26 Key Functional Ingredients in Fortified/Functional Bottled Water: % Value 2015-2020 Table 27 Key Functional Ingredients in Fortified/Functional 100% Juice: % Value 2015-2020 Table 28 Key Functional Ingredients in Fortified/Functional Juice Drinks (up to 24% juice): % Value 2015-2020 Table 29 Key Functional Ingredients in Fortified/Functional Nectars (25-99% juice): % Value 2015-2020 Table 30 NBO Company Shares of Fortified/Functional Beverages: % Value 2016-2020 Table 31 LBN Brand Shares of Fortified/Functional Beverages: % Value 2017-2020 Table 32 Distribution of Fortified/Functional Beverages by Format: % Value 2015-2020 Table 33 Forecast Sales of Fortified/Functional Beverages by Category: Value 2020-2025 Table 34 Forecast Sales of Fortified/Functional Beverages by Category: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
NH tea drives sales of NH hot drinks amid slower overall growth for naturally healthy beverages in 2020
Economic and financial uncertainty hit demand for NH fruit/vegetable juice in 2020
Value share growth for leading players in 2020 amid continued fragmentation
RECOVERY AND OPPORTUNITIES
Focus on health and wellness set to drive demand for naturally healthy beverages
NH fruit/herbal tea set to benefit from status as a healthy and non-caffeinated alternative
Strong focus on price will remain key to continued growth over the forecast period
CATEGORY DATA
Table 35 Sales of NH Beverages by Category: Value 2015-2020 Table 36 Sales of NH Beverages by Category: % Value Growth 2015-2020 Table 37 NBO Company Shares of NH Beverages: % Value 2016-2020 Table 38 LBN Brand Shares of NH Beverages: % Value 2017-2020 Table 39 Distribution of NH Beverages by Format: % Value 2015-2020 Table 40 Forecast Sales of NH Beverages by Category: Value 2020-2025 Table 41 Forecast Sales of NH Beverages by Category: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
High unit prices continue to present major barrier to growth in organic beverages in 2020
New legislation on labelling for organic products enters into force in 2020
Biotta AG retains lead in 2020 as limited growth opportunities and complex regulatory process deter domestic producers
RECOVERY AND OPPORTUNITIES
Organic beverages set for further decline as consumers remain loyal to familiar and lower-priced products
Modern retailing set to be the main distribution channel for organic beverages
Organic beverages unlikely to achieve mass appeal over the forecast period
CATEGORY DATA
Table 42 Sales of Organic Beverages by Category: Value 2015-2020 Table 43 Sales of Organic Beverages by Category: % Value Growth 2015-2020 Table 44 NBO Company Shares of Organic Beverages: % Value 2016-2020 Table 45 LBN Brand Shares of Organic Beverages: % Value 2017-2020 Table 46 Distribution of Organic Beverages by Format: % Value 2015-2020 Table 47 Forecast Sales of Organic Beverages by Category: Value 2020-2025 Table 48 Forecast Sales of Organic Beverages by Category: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
Demand for healthy treats due to COVID-19 drives sales of BFY reduced sugar packaged food in 2020
Growth in home cooking drives demand for reduced fat dairy and reduced fat sauces, dressings and condiments in 2020
Mars and Mondelez maintain lead as smaller players keep pace with new product development in 2020
RECOVERY AND OPPORTUNITIES
More natural ingredients and new technologies set to drive development of BFY reduced sugar packaged food
Growth for reduced fat dairy as reduced fat sauces, dressings and condiments struggles with unhealthy image
Few growth prospects for better for you reduced salt products despite early exploration of a labelling standard
CATEGORY DATA
Table 49 Sales of BFY Packaged Food by Category: Value 2015-2020 Table 50 Sales of BFY Packaged Food by Category: % Value Growth 2015-2020 Table 51 NBO Company Shares of BFY Packaged Food: % Value 2016-2020 Table 52 LBN Brand Shares of BFY Packaged Food: % Value 2017-2020 Table 53 Distribution of BFY Packaged Food by Format: % Value 2015-2020 Table 54 Forecast Sales of BFY Packaged Food by Category: Value 2020-2025 Table 55 Forecast Sales of BFY Packaged Food by Category: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
Free from dairy continues to drive sales of free from packaged food in 2020 despite slowdown due to more cautious spending
Slower growth in free from gluten baby food as parents prepare more meals at home in 2020
Sady Pridonya closes in on leader Hero Rus due to continued rise of free from dairy in 2020
RECOVERY AND OPPORTUNITIES
Free from dairy milk set to lead value sales growth over the forecast period
Free from meat set to remain a niche area over the forecast period despite new investment
Domestic player Sapsan set to enter free from gluten baked goods with promise of high quality at low prices
CATEGORY DATA
Table 56 Sales of Free From by Category: Value 2015-2020 Table 57 Sales of Free From by Category: % Value Growth 2015-2020 Table 58 NBO Company Shares of Free From: % Value 2016-2020 Table 59 LBN Brand Shares of Free From: % Value 2017-2020 Table 60 Distribution of Free From by Format: % Value 2015-2020 Table 61 Forecast Sales of Free From by Category: Value 2020-2025 Table 62 Forecast Sales of Free From by Category: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
FF yoghurt drives growth in FF dairy as consumers favour more natural products in 2020
Switch to breastfeeding, a declining birth rate and pressure on incomes hinder growth of FF baby food in 2020
Livingood from Makfa OAO helps to drive growth of FF pasta in 2020
RECOVERY AND OPPORTUNITIES
Low but steady value growth for FF dairy as consumers shift towards FF milk and yoghurt and FF fromage frais and quark
Gradual recovery for FF milk formula and FF prepared baby food despite economic headwinds
FF chocolate confectionery will struggle to shake off perception as an unhealthy product
CATEGORY DATA
Table 63 Sales of Fortified/Functional Packaged Food by Category: Value 2015-2020 Table 64 Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2015-2020 Table 65 Key Functional Ingredients in Fortified/Functional Breakfast Cereals: % Value 2015-2020 Table 66 Key Functional Ingredients in Fortified/Functional Bread: % Value 2015-2020 Table 67 Key Functional Ingredients in Fortified/Functional Sugar Confectionery: % Value 2015-2020 Table 68 Key Functional Ingredients in Fortified/Functional Sweet Biscuits: % Value 2015-2020 Table 69 Sales of Fortified/Functional Yoghurt by Standard Fat vs Reduced Fat: % Value 2015-2020 Table 70 NBO Company Shares of Fortified/Functional Packaged Food: % Value 2016-2020 Table 71 LBN Brand Shares of Fortified/Functional Packaged Food: % Value 2017-2020 Table 72 LBN Brand Shares of Fortified/Functional Bread: % Value 2017-2020 Table 73 Distribution of Fortified/Functional Packaged Food by Format: % Value 2015-2020 Table 74 Forecast Sales of Fortified/Functional Packaged Food by Category: Value 2020-2025 Table 75 Forecast Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
NH dairy drives stronger growth for naturally healthy packaged food in 2020
Sales of NH high fibre breakfast cereals boosted by home seclusion and greater at-home consumption in 2020
Danone Russia maintains lead as smaller players expand presence across naturally healthy packaged food in 2020
RECOVERY AND OPPORTUNITIES
Short-lived growth for NH dairy as consumers revert to yoghurt-based products
Innovation and new product development set to support NH high fibre breakfast cereals over the forecast period
Exchange rate volatility set to impact growth potential of NH fruit and nut bars and NH nuts, seeds and trail mixes
CATEGORY DATA
Table 76 Sales of NH Packaged Food by Category: Value 2015-2020 Table 77 Sales of NH Packaged Food by Category: % Value Growth 2015-2020 Table 78 NBO Company Shares of NH Packaged Food: % Value 2016-2020 Table 79 LBN Brand Shares of NH Packaged Food: % Value 2017-2020 Table 80 Distribution of NH Packaged Food by Format: % Value 2015-2020 Table 81 Forecast Sales of NH Packaged Food by Category: Value 2020-2025 Table 82 Forecast Sales of NH Packaged Food by Category: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
Organic packaged food records steady growth while remaining a niche area in 2020
New legislation aims to boost production and status of organic products in Russia in 2020
Confusion remains over the difference between organic and environmentally friendly in 2020
RECOVERY AND OPPORTUNITIES
Legislation and consumer education aim to drive further growth in organic packaged food over the forecast period
Growing retail presence for organic packaged food
Focus on both local production and imports to boost growth of organic products over the forecast period
CATEGORY DATA
Table 83 Sales of Organic Packaged Food by Category: Value 2015-2020 Table 84 Sales of Organic Packaged Food by Category: % Value Growth 2016-2020 Table 85 NBO Company Shares of Organic Packaged Food: % Value 2016-2020 Table 86 LBN Brand Shares of Organic Packaged Food: % Value 2017-2020 Table 87 Distribution of Organic Packaged Food by Format: % Value 2015-2020 Table 88 Forecast Sales of Organic Packaged Food by Category: Value 2020-2025 Table 89 Forecast Sales of Organic Packaged Food by Category: % Value Growth 2020-2025