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The global health crisis and home seclusion initially led to an increase in demand for health and wellness products in Argentina. As the country went into lockdown in March, consumers stockpiled essential food and beverages, leading to a surge in demand for health and wellness products in retail volume terms. However, as the lockdown lasted and unemployment rose, consumer disposable incomes declined, leading to a contraction in demand for health and wellness product later in the year. The mandat...
Euromonitor International's Health and Wellness in Argentina report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2016-2020, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2025 illustrate how the market is set to change.
Product coverage: Focus Categories by Key Functional Ingredients, Health and Wellness by Category, Health and Wellness by Prime Positioning, Health and Wellness by Type.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Get a detailed picture of the Health and Wellness market; Pinpoint growth sectors and identify factors driving change; Understand the competitive environment, the market's major players and leading brands; Use five-year forecasts to assess how the market is predicted to develop.TABLE OF CONTENTS
List OF CONTENTS AND TABLES
EXECUTIVE SUMMARY
COVID-19 impact on health and wellness
COVID-19 country impact
Company response
Retailing shift
Foodservice vs retail split
What next for health and wellness?
MARKET DATA
Table 1 Sales of Health and Wellness by Type: Value 2015-2020 Table 2 Sales of Health and Wellness by Type: % Value Growth 2015-2020 Table 3 Sales of Health and Wellness by Category: Value 2015-2020 Table 4 Sales of Health and Wellness by Category: % Value Growth 2015-2020 Table 5 Sales of Health and Wellness by Prime Positioning: Value 2015-2020 Table 6 Sales of Health and Wellness by Prime Positioning: % Value Growth 2015-2020 Table 7 NBO Company Shares of Health and Wellness: % Value 2016-2020 Table 8 LBN Brand Shares of Health and Wellness: % Value 2017-2020 Table 9 Distribution of Health and Wellness by Format: % Value 2015-2020 Table 10 Distribution of Health and Wellness by Format and Category: % Value 2020 Table 11 Forecast Sales of Health and Wellness by Type: Value 2020-2025 Table 12 Forecast Sales of Health and Wellness by Type: % Value Growth 2020-2025 Table 13 Forecast Sales of Health and Wellness by Category: Value 2020-2025 Table 14 Forecast Sales of Health and Wellness by Category: % Value Growth 2020-2025 Table 15 Forecast Sales of Health and Wellness by Prime Positioning: Value 2020-2025 Table 16 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2020-2025GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 1 Research SourcesKEY DATA FINDINGS
2020 IMPACT
Economic recession leads to an increase in demand for reduced sugar powder concentrates
Companies change their production management following mandatory on-trade closures
Coca-Cola successfully overhauls portfolio of BFY beverages while La Bichy Ahora finds favour in difficult economy
RECOVERY AND OPPORTUNITIES
Government encourages consumers to reduce sugar intake
Reduced sugar sports drinks are anticipated to drive reduced sugar carbonates volume sales
Recovery should benefit volume sales of reduced sugar flavoured bottled water and fruit/vegetable juice
CATEGORY DATA
Table 17 Sales of BFY Beverages by Category: Value 2015-2020 Table 18 Sales of BFY Beverages by Category: % Value Growth 2015-2020 Table 19 NBO Company Shares of BFY Beverages: % Value 2016-2020 Table 20 LBN Brand Shares of BFY Beverages: % Value 2017-2020 Table 21 Distribution of BFY Beverages by Format: % Value 2015-2020 Table 22 Forecast Sales of BFY Beverages by Category: Value 2020-2025 Table 23 Forecast Sales of BFY Beverages by Category: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
Home seclusion leads to an increase in FF beverages sales through retail
FF energy drinks are booming as new launches add impetus
Coca-Cola takes over leadership from Cerveceria y Malteria Quilmes SA
RECOVERY AND OPPORTUNITIES
FF energy drinks and FF sports drinks will drive growth in FF beverages
Increasing consumption occasions will support FF energy drinks sales
Red Bull continues on upward trajectory
CATEGORY DATA
Table 24 Sales of Fortified/Functional Beverages by Category: Value 2015-2020 Table 25 Sales of Fortified/Functional Beverages by Category: % Value Growth 2015-2020 Table 26 Key Functional Ingredients in Fortified/Functional Bottled Water: % Value 2015-2020 Table 27 NBO Company Shares of Fortified/Functional Beverages: % Value 2016-2020 Table 28 LBN Brand Shares of Fortified/Functional Beverages: % Value 2017-2020 Table 29 Distribution of Fortified/Functional Beverages by Format: % Value 2015-2020 Table 30 Forecast Sales of Fortified/Functional Beverages by Category: Value 2020-2025 Table 31 Forecast Sales of Fortified/Functional Beverages by Category: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
Yerba mate is key to the success of NH other hot drinks
Consumers are forced to economise when it comes to water
Aguas Danone de Argentina SA sees lead eroded due to economic crisis
RECOVERY AND OPPORTUNITIES
Tradition of yerba mate will drive demand for NH hot drinks
NH 100% juice's future looks bright thanks to the growing number of brands and flavours
A growing focus on health and wellness will benefit NH bottled water
CATEGORY DATA
Table 32 Sales of NH Beverages by Category: Value 2015-2020 Table 33 Sales of NH Beverages by Category: % Value Growth 2015-2020 Table 34 NBO Company Shares of NH Beverages: % Value 2016-2020 Table 35 LBN Brand Shares of NH Beverages: % Value 2017-2020 Table 36 Distribution of NH Beverages by Format: % Value 2015-2020 Table 37 Forecast Sales of NH Beverages by Category: Value 2020-2025 Table 38 Forecast Sales of NH Beverages by Category: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
Economic recession and high prices of organic beverages limit demand
Organic fruit/vegetable juice is the only product area with a significant presence
La Brisas remains popular thanks to wide offer of premium products
RECOVERY AND OPPORTUNITIES
Organic beverages will benefit from the health and wellness trend
Organic fruit/vegetable juice offers strong promise
Competition and distribution set to expand
CATEGORY DATA
Table 39 Sales of Organic Beverages by Category: Value 2015-2020 Table 40 Sales of Organic Beverages by Category: % Value Growth 2015-2020 Table 41 NBO Company Shares of Organic Beverages: % Value 2016-2020 Table 42 LBN Brand Shares of Organic Beverages: % Value 2017-2020 Table 43 Distribution of Organic Beverages by Format: % Value 2015-2020 Table 44 Forecast Sales of Organic Beverages by Category: Value 2020-2025 Table 45 Forecast Sales of Organic Beverages by Category: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
Economic uncertainty hinders demand for higher-priced products
Economic recession limits demand for BFY packaged food
Danone Argentina leads better for you packaged food
RECOVERY AND OPPORTUNITIES
Health and wellness trend will benefit BFY packaged food
As the economy improves, demand for ready meals and soup is anticipated to increase
Dietetics stores help to meet demand
CATEGORY DATA
Table 46 Sales of BFY Packaged Food by Category: Value 2015-2020 Table 47 Sales of BFY Packaged Food by Category: % Value Growth 2015-2020 Table 48 NBO Company Shares of BFY Packaged Food: % Value 2016-2020 Table 49 LBN Brand Shares of BFY Packaged Food: % Value 2017-2020 Table 50 Distribution of BFY Packaged Food by Format: % Value 2015-2020 Table 51 Forecast Sales of BFY Packaged Food by Category: Value 2020-2025 Table 52 Forecast Sales of BFY Packaged Food by Category: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
Demand for meat substitutes grows despite economic recession
Free from dairy products account for the lion's share of free from sales
Coca-Cola retains leadership but faces new challengers
RECOVERY AND OPPORTUNITIES
Greater knowledge of free from will boost sales in the forecast period
Free from meat substitutes is booming as the number of vegans/vegetarians grows year-on-year
Free from gluten pasta is anticipated to grow as a product area as consumers become more aware of their gluten intolerance
CATEGORY DATA
Table 53 Sales of Free From by Category: Value 2015-2020 Table 54 Sales of Free From by Category: % Value Growth 2015-2020 Table 55 NBO Company Shares of Free From: % Value 2016-2020 Table 56 LBN Brand Shares of Free From: % Value 2017-2020 Table 57 Distribution of Free From by Format: % Value 2015-2020 Table 58 Forecast Sales of Free From by Category: Value 2020-2025 Table 59 Forecast Sales of Free From by Category: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
COVID-19 leads to a sharp increase in demand for FF breakfast cereals, while demand for FF dairy products falls
Development of category due to Affordable Prices programme
Dairy companies dominate fortified/functional packaged food
RECOVERY AND OPPORTUNITIES
Strong contraction of consumption due to lack of interest in FF Milk
FF sweet biscuits grow in popularity thanks to convenience trend
Economic crisis creates opportunity for more affordable local brands
CATEGORY DATA
Table 60 Sales of Fortified/Functional Packaged Food by Category: Value 2015-2020 Table 61 Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2015-2020 Table 62 Key Functional Ingredients in Fortified/Functional Breakfast Cereals: % Value 2015-2020 Table 63 Key Functional Ingredients in Fortified/Functional Sugar Confectionery: % Value 2015-2020 Table 64 Key Functional Ingredients in Fortified/Functional Milk: % Value 2015-2020 Table 65 Key Functional Ingredients in Fortified/Functional Sweet Biscuits: % Value 2015-2020 Table 66 Sales of Fortified/Functional Yoghurt by Standard Fat vs Reduced Fat: % Value 2015-2020 Table 67 NBO Company Shares of Fortified/Functional Packaged Food: % Value 2016-2020 Table 68 LBN Brand Shares of Fortified/Functional Packaged Food: % Value 2017-2020 Table 69 Distribution of Fortified/Functional Packaged Food by Format: % Value 2015-2020 Table 70 Forecast Sales of Fortified/Functional Packaged Food by Category: Value 2020-2025 Table 71 Forecast Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
Ongoing recession hurts sales of naturally healthy packaged food
Arcor leads but competition heats in NH cereal bars
Restricted budgets and changing perceptions see consumers turn to private label
RECOVERY AND OPPORTUNITIES
Increased education is required if brands are to see a significant hike in sales
High fibre breakfast cereals is projected to grow, benefiting from the HW trend
Economic recovery will benefit high fibre pasta sales
CATEGORY DATA
Table 72 Sales of NH Packaged Food by Category: Value 2015-2020 Table 73 Sales of NH Packaged Food by Category: % Value Growth 2015-2020 Table 74 NBO Company Shares of NH Packaged Food: % Value 2016-2020 Table 75 LBN Brand Shares of NH Packaged Food: % Value 2017-2020 Table 76 Distribution of NH Packaged Food by Format: % Value 2015-2020 Table 77 Forecast Sales of NH Packaged Food by Category: Value 2020-2025 Table 78 Forecast Sales of NH Packaged Food by Category: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
Volume sales of organic packaged food decline in 2020, affected by the ongoing economic recession
Home seclusion and more cooking at home impacts product areas differently
A concentrated competitive landscape
RECOVERY AND OPPORTUNITIES
Development of e-commerce is likely to benefit organic packaged food sales
Organic Food Week
Nestle Argentina is likely to become a major player in organic dairy
CATEGORY DATA
Table 79 Sales of Organic Packaged Food by Category: Value 2015-2020 Table 80 Sales of Organic Packaged Food by Category: % Value Growth 2016-2020 Table 81 NBO Company Shares of Organic Packaged Food: % Value 2016-2020 Table 82 LBN Brand Shares of Organic Packaged Food: % Value 2017-2020 Table 83 Distribution of Organic Packaged Food by Format: % Value 2015-2020 Table 84 Forecast Sales of Organic Packaged Food by Category: Value 2020-2025 Table 85 Forecast Sales of Organic Packaged Food by Category: % Value Growth 2020-2025