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The COVID-19 pandemic had a strong impact on many categories within fresh food in Morocco in 2020 as transport restrictions, unemployment rates, and fluctuations in supply and demand affected product prices and consumer consumption. Additionally, due to restaurant, hotel and other foodservice venue closures, the category experienced greatly decreased demand from this perspective. Cancellation of major fresh food events, such as the annual International Forum of Agriculture in Morocco (SIAM), wil...
Euromonitor International's Fresh Food in Morocco report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data in volume terms 2016-2020, allowing you to identify the sectors driving growth. It offers strategic analysis of key factors influencing the market - be they new product developments, consumption patterns and distribution data. Forecasts to 2025 illustrate how the market is set to change.
Product coverage: Eggs, Fish and Seafood, Fruits, Meat, Nuts, Pulses, Starchy Roots, Sugar and Sweeteners, Vegetables.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Get a detailed picture of the Fresh Food market; Pinpoint growth sectors and identify factors driving change; Understand the competitive environment, the market's major players and leading brands; Use five-year forecasts to assess how the market is predicted to develop.TABLE OF CONTENTS
List OF CONTENTS AND TABLES
EXECUTIVE SUMMARY
COVID-19 impact on fresh food
COVID-19 country impact
Retailing shift
What next for fresh food?
MARKET DATA
Table 1 Total Sales of Fresh Food by Category: Total Volume 2015-2020 Table 2 Total Sales of Fresh Food by Category: % Total Volume Growth 2015-2020 Table 3 Retail Sales of Fresh Food by Category: Volume 2015-2020 Table 4 Retail Sales of Fresh Food by Category: % Volume Growth 2015-2020 Table 5 Retail Sales of Fresh Food by Category: Value 2015-2020 Table 6 Retail Sales of Fresh Food by Category: % Value Growth 2015-2020 Table 7 Retail Sales of Fresh Food by Packaged vs Unpackaged: % Volume 2015-2020 Table 8 Retail Distribution of Fresh Food by Format: % Volume 2015-2020 Table 9 Forecast Total Sales of Fresh Food by Category: Total Volume 2020-2025 Table 10 Forecast Total Sales of Fresh Food by Category: % Total Volume Growth 2020-2025 Table 11 Forecast Retail Sales of Fresh Food by Category: Volume 2020-2025 Table 12 Forecast Retail Sales of Fresh Food by Category: % Volume Growth 2020-2025 Table 13 Forecast Retail Sales of Fresh Food by Category: Value 2020-2025 Table 14 Forecast Retail Sales of Fresh Food by Category: % Value Growth 2020-2025GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 1 Research SourcesKEY DATA FINDINGS
2020 IMPACT
Foodservice closures reduce category growth
Unit prices of red meat and poultry drop through combination of factors
RECOVERY AND OPPORTUNITIES
Further declines in growth expected as cancelled events limits opportunities
Poultry to continue seeing declines if no intervention
Summary 2 Major Processors of Meat 2020CATEGORY DATA
Table 15 Total Sales of Meat by Category: Total Volume 2015-2020 Table 16 Total Sales of Meat by Category: % Total Volume Growth 2015-2020 Table 17 Retail Sales of Meat by Category: Volume 2015-2020 Table 18 Retail Sales of Meat by Category: % Volume Growth 2015-2020 Table 19 Retail Sales of Meat by Category: Value 2015-2020 Table 20 Retail Sales of Meat by Category: % Value Growth 2015-2020 Table 21 Sales of Meat by Organic/Fairtrade % of Total: % Total Volume 2015-2020 Table 22 Retail Sales of Meat by Packaged vs Unpackaged: % Volume 2015-2020 Table 23 Forecast Sales of Meat by Category: Total Volume 2020-2025 Table 24 Forecast Sales of Meat by Category: % Total Volume Growth 2020-2025 Table 25 Forecast Retail Sales of Meat by Category: Volume 2020-2025 Table 26 Forecast Retail Sales of Meat by Category: % Volume Growth 2020-2025 Table 27 Forecast Retail Sales of Meat by Category: Value 2020-2025 Table 28 Forecast Retail Sales of Meat by Category: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
Initial supply issues under control as sea fishing operations continue
Exports of fish and seafood thrive, yet high prices hinder Moroccan consumers
RECOVERY AND OPPORTUNITIES
Imports from Brazil to diversify category and boost consumption
Fish and seafood set to benefit from Halieutis program
Summary 3 Major Processors of Fish and Seafood 2020CATEGORY DATA
Table 29 Total Sales of Fish and Seafood by Category: Total Volume 2015-2020 Table 30 Total Sales of Fish and Seafood by Category: % Total Volume Growth 2015-2020 Table 31 Retail Sales of Fish and Seafood by Category: Volume 2015-2020 Table 32 Retail Sales of Fish and Seafood by Category: % Volume Growth 2015-2020 Table 33 Sales of Fish and Seafood by Organic/Fairtrade % of Total: % Total Volume 2015-2020 Table 34 Retail Sales of Fish and Seafood by Packaged vs Unpackaged: % Volume 2015-2020 Table 35 Forecast Total Sales of Fish and Seafood by Category: Total Volume 2020-2025 Table 36 Forecast Total Sales of Fish and Seafood by Category: % Total Volume Growth 2020-2025 Table 37 Forecast Retail Sales of Fish and Seafood by Category: Volume 2020-2025 Table 38 Forecast Retail Sales of Fish and Seafood by Category: % Volume Growth 2020-2025 Table 39 Forecast Retail Sales of Fish and Seafood by Category: Value 2020-2025 Table 40 Forecast Retail Sales of Fish and Seafood by Category: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
Pulses experience continued demand as lockdown coincides with Ramadan
Beans benefits from greater consumption amongst low- and middle-income consumers
RECOVERY AND OPPORTUNITIES
Pulses set for growth as products to be exempt from import duty tax
Growth of pulses expected to be hindered by competition from packaged products
Summary 4 Major Processors of Pulses 2020CATEGORY DATA
Table 41 Total Sales of Pulses by Category: Total Volume 2015-2020 Table 42 Total Sales of Pulses by Category: % Total Volume Growth 2015-2020 Table 43 Retail Sales of Pulses by Category: Volume 2015-2020 Table 44 Retail Sales of Pulses by Category: % Volume Growth 2015-2020 Table 45 Retail Sales of Pulses by Category: Value 2015-2020 Table 46 Retail Sales of Pulses by Category: % Value Growth 2015-2020 Table 47 Sales of Pulses by Organic/Fairtrade % of Total: % Total Volume 2015-2020 Table 48 Retail Sales of Pulses by Packaged vs Unpackaged: % Volume 2015-2020 Table 49 Forecast Total Sales of Pulses by Category: Total Volume 2020-2025 Table 50 Forecast Total Sales of Pulses by Category: % Total Volume Growth 2020-2025 Table 51 Forecast Retail Sales of Pulses by Category: Volume 2020-2025 Table 52 Forecast Retail Sales of Pulses by Category: % Volume Growth 2020-2025 Table 53 Forecast Retail Sales of Pulses by Category: Value 2020-2025 Table 54 Forecast Retail Sales of Pulses by Category: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
Unit prices decrease while sales via e-commerce grow
Green plan launched to improve and streamline vegetable production
RECOVERY AND OPPORTUNITIES
Tomatoes to benefit from increased export demand
Vegetables will benefit from the growing health and wellness trend
Summary 5 Major Processors of Vegetables 2020CATEGORY DATA
Table 55 Total Sales of Vegetables by Category: Total Volume 2015-2020 Table 56 Total Sales of Vegetables by Category: % Total Volume Growth 2015-2020 Table 57 Retail Sales of Vegetables by Category: Volume 2015-2020 Table 58 Retail Sales of Vegetables by Category: % Volume Growth 2015-2020 Table 59 Retail Sales of Vegetables by Category: Value 2015-2020 Table 60 Retail Sales of Vegetables by Category: % Value Growth 2015-2020 Table 61 Sales of Vegetables by Organic/Fairtrade % of Total: % Total Volume 2015-2020 Table 62 Retail Sales of Vegetables by Packaged vs Unpackaged: % Volume 2015-2020 Table 63 Forecast Total Sales of Vegetables by Category: Total Volume 2020-2025 Table 64 Forecast Total Sales of Vegetables by Category: % Total Volume Growth 2020-2025 Table 65 Forecast Retail Sales of Vegetables by Category: Volume 2020-2025 Table 66 Forecast Retail Sales of Vegetables by Category: % Volume Growth 2020-2025 Table 67 Forecast Retail Sales of Vegetables by Category: Value 2020-2025 Table 68 Forecast Retail Sales of Vegetables by Category: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
Surplus of potatoes leads to falling prices
Production of sweet potatoes remains small in despite great potential
RECOVERY AND OPPORTUNITIES
Potatoes to remain most popular; Cassava to continue declining interest
Production at risk of decline if farmers opt for crops with better profit margins
Summary 6 Major Processors of Starchy Roots 2020CATEGORY DATA
Table 69 Total Sales of Starchy Roots by Category: Total Volume 2015-2020 Table 70 Total Sales of Starchy Roots by Category: % Total Volume Growth 2015-2020 Table 71 Retail Sales of Starchy Roots by Category: Volume 2015-2020 Table 72 Retail Sales of Starchy Roots by Category: % Volume Growth 2015-2020 Table 73 Retail Sales of Starchy Roots by Category: Value 2015-2020 Table 74 Retail Sales of Starchy Roots by Category: % Value Growth 2015-2020 Table 75 Sales of Starchy Roots by Organic/Fairtrade % of Total: % Total Volume 2015-2020 Table 76 Retail Sales of Starchy Roots by Packaged vs Unpackaged: % Volume 2015-2020 Table 77 Forecast Total Sales of Starchy Roots by Category: Total Volume 2020-2025 Table 78 Forecast Total Sales of Starchy Roots by Category: % Total Volume Growth 2020-2025 Table 79 Forecast Retail Sales of Starchy Roots by Category: Volume 2020-2025 Table 80 Forecast Retail Sales of Starchy Roots by Category: % Volume Growth 2020-2025 Table 81 Forecast Retail Sales of Starchy Roots by Category: Value 2020-2025 Table 82 Forecast Retail Sales of Starchy Roots by Category: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
Official announcement reassures of no supply disruptions
Fluctuating prices affects consumer demand
RECOVERY AND OPPORTUNITIES
Investments set to stimulate category growth
Packaged and organic fresh fruits to become increasingly attractive to high-income, urban consumers
Summary 7 Major Processors of Fruits 2020CATEGORY DATA
Table 83 Total Sales of Fruits by Category: Total Volume 2015-2020 Table 84 Total Sales of Fruits by Category: % Total Volume Growth 2015-2020 Table 85 Retail Sales of Fruits by Category: Volume 2015-2020 Table 86 Retail Sales of Fruits by Category: % Volume Growth 2015-2020 Table 87 Retail Sales of Fruits by Category: Value 2015-2020 Table 88 Retail Sales of Fruits by Category: % Value Growth 2015-2020 Table 89 Sales of Fruits by Organic/Fairtrade % of Total: % Total Volume 2015-2020 Table 90 Retail Sales of Fruits by Packaged vs Unpackaged: % Volume 2015-2020 Table 91 Forecast Total Sales of Fruits by Category: Total Volume 2020-2025 Table 92 Forecast Total Sales of Fruits by Category: % Total Volume Growth 2020-2025 Table 93 Forecast Retail Sales of Fruits by Category: Volume 2020-2025 Table 94 Forecast Retail Sales of Fruits by Category: % Volume Growth 2020-2025 Table 95 Forecast Retail Sales of Fruits by Category: Value 2020-2025 Table 96 Forecast Retail Sales of Fruits by Category: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
Limited demand for nuts as consumers prioritise essentials
Production of nuts very low in Morocco in 2020
RECOVERY AND OPPORTUNITIES
Growth is expected for nuts due to ingrained cultural habits and health trends
Interest in packaged nuts set to grow through hygiene and convenience trends
Summary 8 Major Processors of Nuts 2020CATEGORY DATA
Table 97 Total Sales of Nuts by Category: Total Volume 2015-2020 Table 98 Total Sales of Nuts by Category: % Total Volume Growth 2015-2020 Table 99 Retail Sales of Nuts by Category: Volume 2015-2020 Table 100 Retail Sales of Nuts by Category: % Volume Growth 2015-2020 Table 101 Retail Sales of Nuts by Category: Value 2015-2020 Table 102 Retail Sales of Nuts by Category: % Value Growth 2015-2020 Table 103 Sales of Nuts by Organic/Fairtrade % of Total: % Total Volume 2015-2020 Table 104 Retail Sales of Nuts by Packaged vs Unpackaged: % Volume 2015-2020 Table 105 Forecast Total Sales of Nuts by Category: Total Volume 2020-2025 Table 106 Forecast Total Sales of Nuts by Category: % Total Volume Growth 2020-2025 Table 107 Forecast Retail Sales of Nuts by Category: Volume 2020-2025 Table 108 Forecast Retail Sales of Nuts by Category: % Volume Growth 2020-2025 Table 109 Forecast Retail Sales of Nuts by Category: Value 2020-2025 Table 110 Forecast Retail Sales of Nuts by Category: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
Transport restrictions lead to financial losses for eggs producers
Oversupply and decreased demand in 2020
RECOVERY AND OPPORTUNITIES
Eggs productions to suffer if no intervention offered
Rising awareness of food safety stimulates interest in packaged eggs
Summary 9 Major Processors of Eggs 2020CATEGORY DATA
Table 111 Total Sales of Eggs: Total Volume 2015-2020 Table 112 Total Sales of Eggs: % Total Volume Growth 2015-2020 Table 113 Retail Sales of Eggs: Volume 2015-2020 Table 114 Retail Sales of Eggs: % Volume Growth 2015-2020 Table 115 Retail Sales of Eggs: Value 2015-2020 Table 116 Retail Sales of Eggs: % Value Growth 2015-2020 Table 117 Sales of Eggs by Organic/Fairtrade % of Total: % Total Volume 2015-2020 Table 118 Retail Sales of Eggs by Packaged vs Unpackaged: % Volume 2015-2020 Table 119 Forecast Total Sales of Eggs: Total Volume 2020-2025 Table 120 Forecast Total Sales of Eggs: % Total Volume Growth 2020-2025 Table 121 Forecast Retail Sales of Eggs: Volume 2020-2025 Table 122 Forecast Retail Sales of Eggs: % Volume Growth 2020-2025 Table 123 Forecast Retail Sales of Eggs: Value 2020-2025 Table 124 Forecast Retail Sales of Eggs: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
Category benefits from stockpiling at the start of lockdown
Pandemic has limited impact as production benefits from Beet campaign
RECOVERY AND OPPORTUNITIES
Growing health awareness sparks interest in alternatives to sugar
Cosumar expected to continue strong performance
Summary 10 Major Processors of Sugar and Sweeteners 2020CATEGORY DATA
Table 125 Total Sales of Sugar and Sweeteners: Total Volume 2015-2020 Table 126 Total Sales of Sugar and Sweeteners: % Total Volume Growth 2015-2020 Table 127 Retail Sales of Sugar and Sweeteners: Volume 2015-2020 Table 128 Retail Sales of Sugar and Sweeteners: % Volume Growth 2015-2020 Table 129 Retail Sales of Sugar and Sweeteners: Value 2015-2020 Table 130 Retail Sales of Sugar and Sweeteners: % Value Growth 2015-2020 Table 131 Retail Sales of Sugar and Sweeteners by Packaged vs Unpackaged: % Volume 2015-2020 Table 132 Forecast Total Sales of Sugar and Sweeteners: Total Volume 2020-2025 Table 133 Forecast Total Sales of Sugar and Sweeteners: % Total Volume Growth 2020-2025 Table 134 Forecast Retail Sales of Sugar and Sweeteners: Volume 2020-2025 Table 135 Forecast Retail Sales of Sugar and Sweeteners: % Volume Growth 2020-2025 Table 136 Forecast Retail Sales of Sugar and Sweeteners: Value 2020-2025 Table 137 Forecast Retail Sales of Sugar and Sweeteners: % Value Growth 2020-2025