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COVID-19 restrictions had a significant negative effect on the Thai economy, particularly the crucial tourism sector, during 2020. As a result, there was a significant decline in demand for fresh food in the foodservice channel. The pandemic also led to a sharp increase in the rate of unemployment, which weighed on consumer confidence. Demand was particularly weak for fresh foods that are mainly eaten by tourists, such as fish and seafood. Demand also declined significantly in the institutional...
Euromonitor International's Fresh Food in Thailand report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data in volume terms 2016-2020, allowing you to identify the sectors driving growth. It offers strategic analysis of key factors influencing the market - be they new product developments, consumption patterns and distribution data. Forecasts to 2025 illustrate how the market is set to change.
Product coverage: Eggs, Fish and Seafood, Fruits, Meat, Nuts, Pulses, Starchy Roots, Sugar and Sweeteners, Vegetables.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Get a detailed picture of the Fresh Food market; Pinpoint growth sectors and identify factors driving change; Understand the competitive environment, the market's major players and leading brands; Use five-year forecasts to assess how the market is predicted to develop.TABLE OF CONTENTS
List OF CONTENTS AND TABLES
EXECUTIVE SUMMARY
COVID-19 impact on fresh food
COVID-19 country impact
Retailing shift
What next for fresh food?
MARKET DATA
Table 1 Total Sales of Fresh Food by Category: Total Volume 2015-2020 Table 2 Total Sales of Fresh Food by Category: % Total Volume Growth 2015-2020 Table 3 Retail Sales of Fresh Food by Category: Volume 2015-2020 Table 4 Retail Sales of Fresh Food by Category: % Volume Growth 2015-2020 Table 5 Retail Sales of Fresh Food by Category: Value 2015-2020 Table 6 Retail Sales of Fresh Food by Category: % Value Growth 2015-2020 Table 7 Retail Sales of Fresh Food by Packaged vs Unpackaged: % Volume 2015-2020 Table 8 Retail Distribution of Fresh Food by Format: % Volume 2015-2020 Table 9 Forecast Total Sales of Fresh Food by Category: Total Volume 2020-2025 Table 10 Forecast Total Sales of Fresh Food by Category: % Total Volume Growth 2020-2025 Table 11 Forecast Retail Sales of Fresh Food by Category: Volume 2020-2025 Table 12 Forecast Retail Sales of Fresh Food by Category: % Volume Growth 2020-2025 Table 13 Forecast Retail Sales of Fresh Food by Category: Value 2020-2025 Table 14 Forecast Retail Sales of Fresh Food by Category: % Value Growth 2020-2025GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 1 Research SourcesKEY DATA FINDINGS
2020 IMPACT
Economic impact of COVID-19 leads consumers to switch to poultry
African swine fever continues to disrupt domestic pork supply, pushing up prices
RECOVERY AND OPPORTUNITIES
Revival in tourism will drive strong growth in demand for meat
Poultry will continue to outperform pork, as the price gap between the two continues to widen
Summary 2 Major Processors of Meat 2020CATEGORY DATA
Table 15 Total Sales of Meat by Category: Total Volume 2015-2020 Table 16 Total Sales of Meat by Category: % Total Volume Growth 2015-2020 Table 17 Retail Sales of Meat by Category: Volume 2015-2020 Table 18 Retail Sales of Meat by Category: % Volume Growth 2015-2020 Table 19 Retail Sales of Meat by Category: Value 2015-2020 Table 20 Retail Sales of Meat by Category: % Value Growth 2015-2020 Table 21 Retail Sales of Meat by Packaged vs Unpackaged: % Volume 2015-2020 Table 22 Forecast Sales of Meat by Category: Total Volume 2020-2025 Table 23 Forecast Sales of Meat by Category: % Total Volume Growth 2020-2025 Table 24 Forecast Retail Sales of Meat by Category: Volume 2020-2025 Table 25 Forecast Retail Sales of Meat by Category: % Volume Growth 2020-2025 Table 26 Forecast Retail Sales of Meat by Category: Value 2020-2025 Table 27 Forecast Retail Sales of Meat by Category: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
Increased retail demand not enough to fill the gap left by foodservice decline
Hard-pressed consumers switch to cheaper types of fish
RECOVERY AND OPPORTUNITIES
Tourism revival will drive rebound in volume sales of fish and seafood
As the economy recovers, molluscs and cephalopods will exhibit the most rapid rate growth
Summary 3 Major Processors of Fish and Seafood 2020CATEGORY DATA
Table 28 Total Sales of Fish and Seafood by Category: Total Volume 2015-2020 Table 29 Total Sales of Fish and Seafood by Category: % Total Volume Growth 2015-2020 Table 30 Retail Sales of Fish and Seafood by Category: Volume 2015-2020 Table 31 Retail Sales of Fish and Seafood by Category: % Volume Growth 2015-2020 Table 32 Retail Sales of Fish and Seafood by Category: Value 2015-2020 Table 33 Retail Sales of Fish and Seafood by Category: % Value Growth 2015-2020 Table 34 Retail Sales of Fish and Seafood by Packaged vs Unpackaged: % Volume 2015-2020 Table 35 Forecast Total Sales of Fish and Seafood by Category: Total Volume 2020-2025 Table 36 Forecast Total Sales of Fish and Seafood by Category: % Total Volume Growth 2020-2025 Table 37 Forecast Retail Sales of Fish and Seafood by Category: Volume 2020-2025 Table 38 Forecast Retail Sales of Fish and Seafood by Category: % Volume Growth 2020-2025 Table 39 Forecast Retail Sales of Fish and Seafood by Category: Value 2020-2025 Table 40 Forecast Retail Sales of Fish and Seafood by Category: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
Economic shock of COVID-19 weighs on retail demand for pulses
Demand for beans proves relatively resilient, as they are a common ingredient in many local dishes
RECOVERY AND OPPORTUNITIES
Other pulses will grow in popularity as Thai culinary horizons widen
With international tourism set to revive, foodservice will be the main growth driver for pulses
Summary 4 Major Processors of Pulses 2020CATEGORY DATA
Table 41 Total Sales of Pulses by Category: Total Volume 2015-2020 Table 42 Total Sales of Pulses by Category: % Total Volume Growth 2015-2020 Table 43 Retail Sales of Pulses by Category: Volume 2015-2020 Table 44 Retail Sales of Pulses by Category: % Volume Growth 2015-2020 Table 45 Retail Sales of Pulses by Category: Value 2015-2020 Table 46 Retail Sales of Pulses by Category: % Value Growth 2015-2020 Table 47 Sales of Pulses by Organic/Fairtrade % of Total: % Total Volume 2015-2020 Table 48 Retail Sales of Pulses by Packaged vs Unpackaged: % Volume 2015-2020 Table 49 Forecast Total Sales of Pulses by Category: Total Volume 2020-2025 Table 50 Forecast Total Sales of Pulses by Category: % Total Volume Growth 2020-2025 Table 51 Forecast Retail Sales of Pulses by Category: Volume 2020-2025 Table 52 Forecast Retail Sales of Pulses by Category: % Volume Growth 2020-2025 Table 53 Forecast Retail Sales of Pulses by Category: Value 2020-2025 Table 54 Forecast Retail Sales of Pulses by Category: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
Aided by a decline in unit price, retail demand for vegetables remained resilient in the face of COVID-19
Tourism decline undermines foodservice demand
RECOVERY AND OPPORTUNITIES
Revival in international tourism will drive strong recovery in foodservice demand
As consumers begin to eat out again, there will be a post-pandemic dip in retail demand
Summary 5 Major Processors of Vegetables 2020CATEGORY DATA
Table 55 Total Sales of Vegetables by Category: Total Volume 2015-2020 Table 56 Total Sales of Vegetables by Category: % Total Volume Growth 2015-2020 Table 57 Retail Sales of Vegetables by Category: Volume 2015-2020 Table 58 Retail Sales of Vegetables by Category: % Volume Growth 2015-2020 Table 59 Retail Sales of Vegetables by Category: Value 2015-2020 Table 60 Retail Sales of Vegetables by Category: % Value Growth 2015-2020 Table 61 Sales of Vegetables by Organic/Fairtrade % of Total: % Total Volume 2015-2020 Table 62 Retail Sales of Vegetables by Packaged vs Unpackaged: % Volume 2015-2020 Table 63 Forecast Total Sales of Vegetables by Category: Total Volume 2020-2025 Table 64 Forecast Total Sales of Vegetables by Category: % Total Volume Growth 2020-2025 Table 65 Forecast Retail Sales of Vegetables by Category: Volume 2020-2025 Table 66 Forecast Retail Sales of Vegetables by Category: % Volume Growth 2020-2025 Table 67 Forecast Retail Sales of Vegetables by Category: Value 2020-2025 Table 68 Forecast Retail Sales of Vegetables by Category: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
Decline in tourism weighs heavily on foodservice demand
Increase in unit price of cassava leads to significant decline in demand
RECOVERY AND OPPORTUNITIES
Foodservice channel will drive recovery, as tourism revives and locals eat out more often
Government seeks to boost consumption of locally grown taro
Summary 6 Major Processors of Starchy Roots 2020CATEGORY DATA
Table 69 Total Sales of Starchy Roots by Category: Total Volume 2015-2020 Table 70 Total Sales of Starchy Roots by Category: % Total Volume Growth 2015-2020 Table 71 Retail Sales of Starchy Roots by Category: Volume 2015-2020 Table 72 Retail Sales of Starchy Roots by Category: % Volume Growth 2015-2020 Table 73 Retail Sales of Starchy Roots by Category: Value 2015-2020 Table 74 Retail Sales of Starchy Roots by Category: % Value Growth 2015-2020 Table 75 Retail Sales of Starchy Roots by Packaged vs Unpackaged: % Volume 2015-2020 Table 76 Forecast Total Sales of Starchy Roots by Category: Total Volume 2020-2025 Table 77 Forecast Total Sales of Starchy Roots by Category: % Total Volume Growth 2020-2025 Table 78 Forecast Retail Sales of Starchy Roots by Category: Volume 2020-2025 Table 79 Forecast Retail Sales of Starchy Roots by Category: % Volume Growth 2020-2025 Table 80 Forecast Retail Sales of Starchy Roots by Category: Value 2020-2025 Table 81 Forecast Retail Sales of Starchy Roots by Category: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
Lower prices significantly boost retail volume sales of local fruits
Demand for imported fruits undermined by COVID-19 restrictions and reduction in purchasing power
RECOVERY AND OPPORTUNITIES
Growth in volume sales will moderate, partly due to higher unit prices for local fruits
Piqued by the pandemic, consumer interest in e-commerce is set to grow
Summary 7 Major Processors of Fruits 2020CATEGORY DATA
Table 82 Total Sales of Fruits by Category: Total Volume 2015-2020 Table 83 Total Sales of Fruits by Category: % Total Volume Growth 2015-2020 Table 84 Retail Sales of Fruits by Category: Volume 2015-2020 Table 85 Retail Sales of Fruits by Category: % Volume Growth 2015-2020 Table 86 Retail Sales of Fruits by Category: Value 2015-2020 Table 87 Retail Sales of Fruits by Category: % Value Growth 2015-2020 Table 88 Sales of Fruits by Organic/Fairtrade % of Total: % Total Volume 2015-2020 Table 89 Retail Sales of Fruits by Packaged vs Unpackaged: % Volume 2015-2020 Table 90 Forecast Total Sales of Fruits by Category: Total Volume 2020-2025 Table 91 Forecast Total Sales of Fruits by Category: % Total Volume Growth 2020-2025 Table 92 Forecast Retail Sales of Fruits by Category: Volume 2020-2025 Table 93 Forecast Retail Sales of Fruits by Category: % Volume Growth 2020-2025 Table 94 Forecast Retail Sales of Fruits by Category: Value 2020-2025 Table 95 Forecast Retail Sales of Fruits by Category: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
COVID-19 led to a steep decline in demand for nuts from both the retail and foodservice channels
Demand for coconuts disproportionately affected by foodservice slump
RECOVERY AND OPPORTUNITIES
Despite declining prices, post-pandemic rebound in total volume sales will be sluggish
An ageing society will exhibit more interest in more expensive nuts
Summary 8 Major Processors of Nuts 2020CATEGORY DATA
Table 96 Total Sales of Nuts by Category: Total Volume 2015-2020 Table 97 Total Sales of Nuts by Category: % Total Volume Growth 2015-2020 Table 98 Retail Sales of Nuts by Category: Volume 2015-2020 Table 99 Retail Sales of Nuts by Category: % Volume Growth 2015-2020 Table 100 Retail Sales of Nuts by Category: Value 2015-2020 Table 101 Retail Sales of Nuts by Category: % Value Growth 2015-2020 Table 102 Sales of Nuts by Organic/Fairtrade % of Total: % Total Volume 2015-2020 Table 103 Retail Sales of Nuts by Packaged vs Unpackaged: % Volume 2015-2020 Table 104 Forecast Total Sales of Nuts by Category: Total Volume 2020-2025 Table 105 Forecast Total Sales of Nuts by Category: % Total Volume Growth 2020-2025 Table 106 Forecast Retail Sales of Nuts by Category: Volume 2020-2025 Table 107 Forecast Retail Sales of Nuts by Category: % Volume Growth 2020-2025 Table 108 Forecast Retail Sales of Nuts by Category: Value 2020-2025 Table 109 Forecast Retail Sales of Nuts by Category: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
While foodservice demand slumped, retail demand soared, as many Thais regard eggs as a cheap source of protein
Pandemic helps to drive a modest increase in demand for organic eggs
RECOVERY AND OPPORTUNITIES
Rebound in Foodservice and institutional demand with outweigh retail slump, as daily life and international tourism begin to return to normal
Government efforts to support the unit price of eggs by reducing supply will bear fruit
Summary 9 Major Processors of Eggs 2020CATEGORY DATA
Table 110 Total Sales of Eggs: Total Volume 2015-2020 Table 111 Total Sales of Eggs: % Total Volume Growth 2015-2020 Table 112 Retail Sales of Eggs: Volume 2015-2020 Table 113 Retail Sales of Eggs: % Volume Growth 2015-2020 Table 114 Retail Sales of Eggs: Value 2015-2020 Table 115 Retail Sales of Eggs: % Value Growth 2015-2020 Table 116 Sales of Eggs by Organic/Fairtrade % of Total: % Total Volume 2015-2020 Table 117 Retail Sales of Eggs by Packaged vs Unpackaged: % Volume 2015-2020 Table 118 Forecast Total Sales of Eggs: Total Volume 2020-2025 Table 119 Forecast Total Sales of Eggs: % Total Volume Growth 2020-2025 Table 120 Forecast Retail Sales of Eggs: Volume 2020-2025 Table 121 Forecast Retail Sales of Eggs: % Volume Growth 2020-2025 Table 122 Forecast Retail Sales of Eggs: Value 2020-2025 Table 123 Forecast Retail Sales of Eggs: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
Increase in retail volume sales outweighed by slump in foodservice and institutional demand due to COVID-19
Sugar tax may have raised consumer awareness of its health risk
RECOVERY AND OPPORTUNITIES
Increased international tourism and locals eating out more will drive recovery in foodservice demand
Increased awareness of health risks may cause local consumers to go sour on sugar
Summary 10 Major Processors of Sugar and Sweeteners 2020CATEGORY DATA
Table 124 Total Sales of Sugar and Sweeteners: Total Volume 2015-2020 Table 125 Total Sales of Sugar and Sweeteners: % Total Volume Growth 2015-2020 Table 126 Retail Sales of Sugar and Sweeteners: Volume 2015-2020 Table 127 Retail Sales of Sugar and Sweeteners: % Volume Growth 2015-2020 Table 128 Retail Sales of Sugar and Sweeteners: Value 2015-2020 Table 129 Retail Sales of Sugar and Sweeteners: % Value Growth 2015-2020 Table 130 Retail Sales of Sugar and Sweeteners by Packaged vs Unpackaged: % Volume 2015-2020 Table 131 Forecast Total Sales of Sugar and Sweeteners: Total Volume 2020-2025 Table 132 Forecast Total Sales of Sugar and Sweeteners: % Total Volume Growth 2020-2025 Table 133 Forecast Retail Sales of Sugar and Sweeteners: Volume 2020-2025 Table 134 Forecast Retail Sales of Sugar and Sweeteners: % Volume Growth 2020-2025 Table 135 Forecast Retail Sales of Sugar and Sweeteners: Value 2020-2025 Table 136 Forecast Retail Sales of Sugar and Sweeteners: % Value Growth 2020-2025