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Total volume sales of hot drinks increased substantially in Morocco over the course of 2020 despite the influence of the COVID-19 pandemic. However, growth rates diverged between the on-trade and off-trade channels as strong declines were registered in the foodservice channel, while retail sales rose substantially. The main reason for the huge dip in on-trade sales was the requirement for all consumer foodservice establishments to remain closed during the 12-week quarantine lockdown that was imp...
Euromonitor International's Hot Drinks in Morocco report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2016-2020, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2025 illustrate how the market is set to change.
Product coverage: Coffee, Other Hot Drinks, Tea.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Get a detailed picture of the Hot Drinks market; Pinpoint growth sectors and identify factors driving change; Understand the competitive environment, the market's major players and leading brands; Use five-year forecasts to assess how the market is predicted to develop.TABLE OF CONTENTS
List OF CONTENTS AND TABLES
EXECUTIVE SUMMARY
COVID-19 impact on hot drinks
COVID-19 country impact
Company response
Retailing shift
Foodservice vs retail split
What next for hot drinks?
CHART 1 Hot Drinks Value Sales Growth Scenarios: 2018-2025
CHART 2 Hot Drinks Impact of Drivers on Value Sales: 2017-2025
MARKET DATA
Table 1 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2015-2020 Table 2 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2015-2020 Table 3 Retail Sales of Hot Drinks by Category: Volume 2015-2020 Table 4 Retail Sales of Hot Drinks by Category: Value 2015-2020 Table 5 Retail Sales of Hot Drinks by Category: % Volume Growth 2015-2020 Table 6 Retail Sales of Hot Drinks by Category: % Value Growth 2015-2020 Table 7 Foodservice Sales of Hot Drinks by Category: Volume 2015-2020 Table 8 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2015-2020 Table 9 Total Sales of Hot Drinks by Category: Total Volume 2015-2020 Table 10 Total Sales of Hot Drinks by Category: % Total Volume Growth 2015-2020 Table 11 NBO Company Shares of Hot Drinks: % Retail Value 2016-2020 Table 12 LBN Brand Shares of Hot Drinks: % Retail Value 2017-2020 Table 13 Retail Distribution of Hot Drinks by Format: % Volume 2015-2020 Table 14 Retail Distribution of Hot Drinks by Format and Category: % Volume 2020 Table 15 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2020-2025 Table 16 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2020-2025 Table 17 Forecast Retail Sales of Hot Drinks by Category: Volume 2020-2025 Table 18 Forecast Retail Sales of Hot Drinks by Category: Value 2020-2025 Table 19 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2020-2025 Table 20 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2020-2025 Table 21 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2020-2025 Table 22 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2020-2025 Table 23 Forecast Total Sales of Hot Drinks by Category: Total Volume 2020-2025 Table 24 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2020-2025GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 1 Research SourcesKEY DATA FINDINGS
2020 IMPACT
On-trade sales drop substantially due to extended quarantine lockdown
Retail sales of coffee increase substantially as stockpiling takes hold
Product shortages arise briefly in the off-trade as demand spikes
RECOVERY AND OPPORTUNITIES
Strong growth slated for coffee in both the on-trade and off-trade
The recovery of the economy likely to support sales growth
Return to normal working routines unlikely to harm sales growth
CATEGORY DATA
Table 25 Retail Sales of Coffee by Category: Volume 2015-2020 Table 26 Retail Sales of Coffee by Category: Value 2015-2020 Table 27 Retail Sales of Coffee by Category: % Volume Growth 2015-2020 Table 28 Retail Sales of Coffee by Category: % Value Growth 2015-2020 Table 29 Retail Sales of Fresh Ground Coffee Pods by Hard vs Soft: % Volume 2015-2020 Table 30 NBO Company Shares of Coffee: % Retail Value 2016-2020 Table 31 LBN Brand Shares of Coffee: % Retail Value 2017-2020 Table 32 Forecast Retail Sales of Coffee by Category: Volume 2020-2025 Table 33 Forecast Retail Sales of Coffee by Category: Value 2020-2025 Table 34 Forecast Retail Sales of Coffee by Category: % Volume Growth 2020-2025 Table 35 Forecast Retail Sales of Coffee by Category: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
Tea benefits from its status as the most popular type of hot drink
Stock shortages result from stockpiling, with suppliers taken by surprise
Massive spike in demand encourages streamlining of supply chains
RECOVERY AND OPPORTUNITIES
A strong recovery set to be followed by moderate positive growth
Economic recovery unlikely to make much difference to tea sales
E-commerce unlikely to emerge as a key distribution channel for tea
CATEGORY DATA
Table 36 Retail Sales of Tea by Category: Volume 2015-2020 Table 37 Retail Sales of Tea by Category: Value 2015-2020 Table 38 Retail Sales of Tea by Category: % Volume Growth 2015-2020 Table 39 Retail Sales of Tea by Category: % Value Growth 2015-2020 Table 40 NBO Company Shares of Tea: % Retail Value 2016-2020 Table 41 LBN Brand Shares of Tea: % Retail Value 2017-2020 Table 42 Forecast Retail Sales of Tea by Category: Volume 2020-2025 Table 43 Forecast Retail Sales of Tea by Category: Value 2020-2025 Table 44 Forecast Retail Sales of Tea by Category: % Volume Growth 2020-2025 Table 45 Forecast Retail Sales of Tea by Category: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
Dramatic decline in non-trade sales due to the quarantine lockdown
Positive retail sales growth as consumption moves to the off-trade
Adverse economic context puts pressure on demand for other hot drinks
RECOVERY AND OPPORTUNITIES
Other hot drinks unlikely to emerge strongly despite robust sales growth
Strong on-trade recovery as consumers return to foodservice outlets
Economic recovery set to support sales growth in other hot drinks
CATEGORY DATA
Table 46 Retail Sales of Other Hot Drinks by Category: Volume 2015-2020 Table 47 Retail Sales of Other Hot Drinks by Category: Value 2015-2020 Table 48 Retail Sales of Other Hot Drinks by Category: % Volume Growth 2015-2020 Table 49 Retail Sales of Other Hot Drinks by Category: % Value Growth 2015-2020 Table 50 NBO Company Shares of Other Hot Drinks: % Retail Value 2016-2020 Table 51 LBN Brand Shares of Other Hot Drinks: % Retail Value 2017-2020 Table 52 Forecast Retail Sales of Other Hot Drinks by Category: Volume 2020-2025 Table 53 Forecast Retail Sales of Other Hot Drinks by Category: Value 2020-2025 Table 54 Forecast Retail Sales of Other Hot Drinks by Category: % Volume Growth 2020-2025 Table 55 Forecast Retail Sales of Other Hot Drinks by Category: % Value Growth 2020-2025