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The COVID-19 pandemic has created profound shifts in the US economy, as cases have spiked, lockdowns continue, and unemployment remains at significantly elevated levels compared to before the pandemic. In terms of consumer spending, services have taken an enormous hit, but spending on goods has actually risen significantly. As consumers spend less on services, they are willing to spend more on goods - especially those that elevate quality of life and safety during a pandemic. This has been good...
Euromonitor International's Consumer Appliances in USA report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2016-2020, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, format trends or distribution issues. Forecasts to 2025 illustrate how the market is set to change.
Product coverage: Major Appliances, Small Appliances.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Get a detailed picture of the Consumer Appliances market; Pinpoint growth sectors and identify factors driving change; Understand the competitive environment, the market's major players and leading brands; Use five-year forecasts to assess how the market is predicted to develop.TABLE OF CONTENTS
List OF CONTENTS AND TABLES
EXECUTIVE SUMMARY
COVID-19 impact on consumer appliances
COVID-19 country impact
Company response
Retailing shift
What next for consumer appliances?
MARKET INDICATORS
Table 1 Household Penetration of Selected Total Stock Consumer Appliances by Category 2015-2020 Table 2 Replacement Cycles of Consumer Appliances by Category 2015-2020 Table 3 Forecast Household Penetration of Selected Total Stock Consumer Appliances by Category 2020-2025 Table 4 Forecast Replacement Cycles of Consumer Appliances by Category 2020-2025MARKET DATA
Table 5 Sales of Consumer Appliances by Category: Volume 2015-2020 Table 6 Sales of Consumer Appliances by Category: Value 2015-2020 Table 7 Sales of Consumer Appliances by Category: % Volume Growth 2015-2020 Table 8 Sales of Consumer Appliances by Category: % Value Growth 2015-2020 Table 9 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2015-2020 Table 10 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2015-2020 Table 11 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2015-2020 Table 12 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2015-2020 Table 13 Sales of Small Appliances by Category: Volume 2015-2020 Table 14 Sales of Small Appliances by Category: Value 2015-2020 Table 15 Sales of Small Appliances by Category: % Volume Growth 2015-2020 Table 16 Sales of Small Appliances by Category: % Value Growth 2015-2020 Table 17 NBO Company Shares of Major Appliances: % Volume 2016-2020 Table 18 LBN Brand Shares of Major Appliances: % Volume 2017-2020 Table 19 NBO Company Shares of Small Appliances: % Volume 2016-2020 Table 20 LBN Brand Shares of Small Appliances: % Volume 2017-2020 Table 21 Distribution of Major Appliances by Format: % Volume 2015-2020 Table 22 Distribution of Small Appliances by Format: % Volume 2015-2020 Table 23 Forecast Sales of Consumer Appliances by Category: Volume 2020-2025 Table 24 Forecast Sales of Consumer Appliances by Category: Value 2020-2025 Table 25 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2020-2025 Table 26 Forecast Sales of Consumer Appliances by Category: % Value Growth 2020-2025 Table 27 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2020-2025 Table 28 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2020-2025 Table 29 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2020-2025 Table 30 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2020-2025 Table 31 Forecast Sales of Small Appliances by Category: Volume 2020-2025 Table 32 Forecast Sales of Small Appliances by Category: Value 2020-2025 Table 33 Forecast Sales of Small Appliances by Category: % Volume Growth 2020-2025 Table 34 Forecast Sales of Small Appliances by Category: % Value Growth 2020-2025DISCLAIMER
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
SOURCES
Summary 1 Research SourcesKEY DATA FINDINGS
2020 IMPACT
Freestanding fridges and freezers lead the category
Supply issues confound a latter half recovery in demand
E-commerce surges and prices drop
Ivation 31-bottle built-in wine cooler
CHART 1 Ivation 31-bottle Built-In Wine Cooler
RECOVERY AND OPPORTUNITIES
Quick recovery predicted
CATEGORY DATA
Table 35 Sales of Refrigeration Appliances by Category: Volume 2015-2020 Table 36 Sales of Refrigeration Appliances by Category: Value 2015-2020 Table 37 Sales of Refrigeration Appliances by Category: % Volume Growth 2015-2020 Table 38 Sales of Refrigeration Appliances by Category: % Value Growth 2015-2020 Table 39 Sales of Freezers by Format: % Volume 2015-2020 Table 40 Sales of Freezers by Volume Capacity: % Volume 2015-2020 Table 41 Sales of Fridge Freezers by Format: % Volume 2015-2020 Table 42 Sales of Fridge Freezers by Volume Capacity: % Volume 2015-2020 Table 43 Sales of Fridge Freezers by Connected Appliances: % Volume 2016-2020 Table 44 Sales of Fridges by Volume Capacity: % Volume 2015-2020 Table 45 NBO Company Shares of Refrigeration Appliances: % Volume 2016-2020 Table 46 LBN Brand Shares of Refrigeration Appliances: % Volume 2017-2020 Table 47 NBO Company Shares of Built-in Fridge Freezers: % Volume 2016-2020 Table 48 NBO Company Shares of Freestanding Fridge Freezers: % Volume 2016-2020 Table 49 NBO Company Shares of Built-in Fridges: % Volume 2016-2020 Table 50 NBO Company Shares of Freestanding Fridges: % Volume 2016-2020 Table 51 Distribution of Refrigeration Appliances by Format: % Volume 2015-2020 Table 52 Production of Refrigeration Appliances: Total Volume 2015-2020 Table 53 Forecast Sales of Refrigeration Appliances by Category: Volume 2020-2025 Table 54 Forecast Sales of Refrigeration Appliances by Category: Value 2020-2025 Table 55 Forecast Sales of Refrigeration Appliances by Category: % Volume Growth 2020-2025 Table 56 Forecast Sales of Refrigeration Appliances by Category: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
Laundry resilient in 2020
Opportunity for smart and efficient units
Consumers buying, but at lower price points
RECOVERY AND OPPORTUNITIES
Recovery and return to normalcy
Samsung smart electric washer and smart dryer
CHART 2 Samsung Smart Electric Washer and Smart Dryer
CATEGORY DATA
Table 57 Sales of Home Laundry Appliances by Category: Volume 2015-2020 Table 58 Sales of Home Laundry Appliances by Category: Value 2015-2020 Table 59 Sales of Home Laundry Appliances by Category: % Volume Growth 2015-2020 Table 60 Sales of Home Laundry Appliances by Category: % Value Growth 2015-2020 Table 61 Sales of Automatic Washer Dryers by Connected Appliances: % Volume 2015-2020 Table 62 Sales of Automatic Washing Machines by Format: % Volume 2015-2020 Table 63 Sales of Automatic Washing Machines by Volume Capacity: % Volume 2015-2020 Table 64 Sales of Automatic Washing Machines by Connected Appliances: % Volume 2016-2020 Table 65 NBO Company Shares of Home Laundry Appliances: % Volume 2016-2020 Table 66 LBN Brand Shares of Home Laundry Appliances: % Volume 2017-2020 Table 67 Distribution of Home Laundry Appliances by Format: % Volume 2015-2020 Table 68 Production of Home Laundry Appliances: Total Volume 2015-2020 Table 69 Forecast Sales of Home Laundry Appliances by Category: Volume 2020-2025 Table 70 Forecast Sales of Home Laundry Appliances by Category: Value 2020-2025 Table 71 Forecast Sales of Home Laundry Appliances by Category: % Volume Growth 2020-2025 Table 72 Forecast Sales of Home Laundry Appliances by Category: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
Stay-at-home orders increase usage of previously underutilised device
Supply issues lead to increased instances of repair, hampering volume growth
BOSCH 800 Series SHPM88Z75N
CHART 3 Bosch 800 Series SHPM88Z75N
RECOVERY AND OPPORTUNITIES
Forecast period looks bright for dishwashers
CATEGORY DATA
Table 73 Sales of Dishwashers by Category: Volume 2015-2020 Table 74 Sales of Dishwashers by Category: Value 2015-2020 Table 75 Sales of Dishwashers by Category: % Volume Growth 2015-2020 Table 76 Sales of Dishwashers by Category: % Value Growth 2015-2020 Table 77 Sales of Dishwashers by Format: % Volume 2015-2020 Table 78 Sales of Dishwashers by Connected Appliances: % Volume 2016-2020 Table 79 NBO Company Shares of Dishwashers: % Volume 2016-2020 Table 80 LBN Brand Shares of Dishwashers: % Volume 2017-2020 Table 81 Distribution of Dishwashers by Format: % Volume 2015-2020 Table 82 Production of Dishwashers: Total Volume 2015-2020 Table 83 Forecast Sales of Dishwashers by Category: Volume 2020-2025 Table 84 Forecast Sales of Dishwashers by Category: Value 2020-2025 Table 85 Forecast Sales of Dishwashers by Category: % Volume Growth 2020-2025 Table 86 Forecast Sales of Dishwashers by Category: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
Stay-at-home orders and economic uncertainty hamper demand in 2020
Supply issues a major headwind for increase in demand during the second half
Samsung NX58H9500WS
CHART 4 Samsung NX58H9500WS
RECOVERY AND OPPORTUNITIES
Forecast period is expected to bring a relatively quick return to pre-pandemic levels
Opportunity for smart appliance rebound
CATEGORY DATA
Table 87 Sales of Large Cooking Appliances by Category: Volume 2015-2020 Table 88 Sales of Large Cooking Appliances by Category: Value 2015-2020 Table 89 Sales of Large Cooking Appliances by Category: % Volume Growth 2015-2020 Table 90 Sales of Large Cooking Appliances by Category: % Value Growth 2015-2020 Table 91 Sales of Built-in Hobs by Format: % Volume 2015-2020 Table 92 Sales of Ovens by Connected Appliances: % Volume 2016-2020 Table 93 NBO Company Shares of Large Cooking Appliances: % Volume 2016-2020 Table 94 LBN Brand Shares of Large Cooking Appliances: % Volume 2017-2020 Table 95 NBO Company Shares of Built-in Hobs: % Volume 2016-2020 Table 96 NBO Company Shares of Ovens: % Volume 2016-2020 Table 97 NBO Company Shares of Cooker Hoods: % Volume 2016-2020 Table 98 NBO Company Shares of Built-in Cooker Hoods: % Volume 2016-2020 Table 99 NBO Company Shares of Freestanding Cooker Hoods: % Volume 2016-2020 Table 100 NBO Company Shares of Cookers: % Volume 2016-2020 Table 101 NBO Company Shares of Range Cookers: % Volume 2016-2020 Table 102 Distribution of Large Cooking Appliances by Format: % Volume 2015-2020 Table 103 Production of Large Cooking Appliances: Total Volume 2015-2020 Table 104 Forecast Sales of Large Cooking Appliances by Category: Volume 2020-2025 Table 105 Forecast Sales of Large Cooking Appliances by Category: Value 2020-2025 Table 106 Forecast Sales of Large Cooking Appliances by Category: % Volume Growth 2020-2025 Table 107 Forecast Sales of Large Cooking Appliances by Category: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
After slow first half, sales stronger in third quarter, but full-year volumes down
Multifunction devices bring versatility to the counter-top space
Competitive landscape remains largely unchanged as all affected by supply woes
Panasonic NN-DF386
CHART 5 Panasonic NN-DF386
RECOVERY AND OPPORTUNITIES
Success over the forecast period depends on consumer engagement
Pandemic provides an opening for smart devices
CATEGORY DATA
Table 108 Sales of Microwaves by Category: Volume 2015-2020 Table 109 Sales of Microwaves by Category: Value 2015-2020 Table 110 Sales of Microwaves by Category: % Volume Growth 2015-2020 Table 111 Sales of Microwaves by Category: % Value Growth 2015-2020 Table 112 Sales of Microwaves by Connected Appliances: % Volume 2016-2020 Table 113 NBO Company Shares of Microwaves: % Volume 2016-2020 Table 114 LBN Brand Shares of Microwaves: % Volume 2017-2020 Table 115 Distribution of Microwaves by Format: % Volume 2015-2020 Table 116 Production of Microwaves: Total Volume 2015-2020 Table 117 Forecast Sales of Microwaves by Category: Volume 2020-2025 Table 118 Forecast Sales of Microwaves by Category: Value 2020-2025 Table 119 Forecast Sales of Microwaves by Category: % Volume Growth 2020-2025 Table 120 Forecast Sales of Microwaves by Category: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
Food preparation appliances benefit from increased home cooking levels
Health-conscious Americans drive blender and juicer sales
Americans opting for cheaper food preparation appliances in 2020
kwiX Machine
CHART 6 kwiX Machine
RECOVERY AND OPPORTUNITIES
Subcategories doing well in 2020 set to see lulls early in forecast period
Smart appliances and subscription models enter food preparation appliances space
CATEGORY DATA
Table 121 Sales of Food Preparation Appliances by Category: Volume 2015-2020 Table 122 Sales of Food Preparation Appliances by Category: Value 2015-2020 Table 123 Sales of Food Preparation Appliances by Category: % Volume Growth 2015-2020 Table 124 Sales of Food Preparation Appliances by Category: % Value Growth 2015-2020 Table 125 NBO Company Shares of Food Preparation Appliances: % Volume 2016-2020 Table 126 LBN Brand Shares of Food Preparation Appliances: % Volume 2017-2020 Table 127 Distribution of Food Preparation Appliances by Format: % Volume 2015-2020 Table 128 Forecast Sales of Food Preparation Appliances by Category: Volume 2020-2025 Table 129 Forecast Sales of Food Preparation Appliances by Category: Value 2020-2025 Table 130 Forecast Sales of Food Preparation Appliances by Category: % Volume Growth 2020-2025 Table 131 Forecast Sales of Food Preparation Appliances by Category: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
Breadmakers see record growth in early months of the pandemic
Increased working from home drives coffee machine sales in 2020
Growth of cooking and baking in the US exacerbated by COVID-19
Revolution Cooking's R180
CHART 7 Revolution Cooking's R180
RECOVERY AND OPPORTUNITIES
Small cooking appliance sales in 2020 to potentially drive large cooking appliance sales in the forecast period
Replacement cycles for well-performing small cooking appliances in 2020 thrown off
CATEGORY DATA
Table 132 Sales of Small Cooking Appliances by Category: Volume 2015-2020 Table 133 Sales of Small Cooking Appliances by Category: Value 2015-2020 Table 134 Sales of Small Cooking Appliances by Category: % Volume Growth 2015-2020 Table 135 Sales of Small Cooking Appliances by Category: % Value Growth 2015-2020 Table 136 Sales of Freestanding Hobs by Format: % Volume 2015-2020 Table 137 NBO Company Shares of Small Cooking Appliances: % Volume 2016-2020 Table 138 LBN Brand Shares of Small Cooking Appliances: % Volume 2017-2020 Table 139 Distribution of Small Cooking Appliances by Format: % Volume 2015-2020 Table 140 Forecast Sales of Small Cooking Appliances by Category: Volume 2020-2025 Table 141 Forecast Sales of Small Cooking Appliances by Category: Value 2020-2025 Table 142 Forecast Sales of Small Cooking Appliances by Category: % Volume Growth 2020-2025 Table 143 Forecast Sales of Small Cooking Appliances by Category: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
Vacuum cleaner sales rise in 2020 due to cleanliness concerns
Sales of robotic vacuum cleaners to businesses climb
Increased interest in HEPA filter vacuum cleaners
Roomba s9+
CHART 8 Roomba s9+
RECOVERY AND OPPORTUNITIES
Vacuum cleaner sales to reset in 2021
Increased competition in robotic vacuum cleaners to continue to drive innovation
CATEGORY DATA
Table 144 Sales of Vacuum Cleaners by Category: Volume 2015-2020 Table 145 Sales of Vacuum Cleaners by Category: Value 2015-2020 Table 146 Sales of Vacuum Cleaners by Category: % Volume Growth 2015-2020 Table 147 Sales of Vacuum Cleaners by Category: % Value Growth 2015-2020 Table 148 Sales of Robotic Vacuum Cleaners by Connected Appliances: % Volume 2016-2020 Table 149 NBO Company Shares of Vacuum Cleaners: % Volume 2016-2020 Table 150 LBN Brand Shares of Vacuum Cleaners: % Volume 2017-2020 Table 151 Distribution of Vacuum Cleaners by Format: % Volume 2015-2020 Table 152 Forecast Sales of Vacuum Cleaners by Category: Volume 2020-2025 Table 153 Forecast Sales of Vacuum Cleaners by Category: Value 2020-2025 Table 154 Forecast Sales of Vacuum Cleaners by Category: % Volume Growth 2020-2025 Table 155 Forecast Sales of Vacuum Cleaners by Category: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
Men's hair care appliances boosted by COVID-19
Sales of men's beard trimmers on the rise
Personal care appliance online sales stronger in 2020
Philips Series 7000
CHART 9 Philips series 7000
RECOVERY AND OPPORTUNITIES
Manscaped explores options of potential sale or fundraising
Hair care appliance sales expected to even out in the coming years
CATEGORY DATA
Table 156 Sales of Personal Care Appliances by Category: Volume 2015-2020 Table 157 Sales of Personal Care Appliances by Category: Value 2015-2020 Table 158 Sales of Personal Care Appliances by Category: % Volume Growth 2015-2020 Table 159 Sales of Personal Care Appliances by Category: % Value Growth 2015-2020 Table 160 Sales of Body Shavers by Format: % Volume 2015-2020 Table 161 Sales of Hair Care Appliances by Format: % Volume 2015-2020 Table 162 NBO Company Shares of Personal Care Appliances 2016-2020 Table 163 LBN Brand Shares of Personal Care Appliances 2017-2020 Table 164 Distribution of Personal Care Appliances by Format: % Volume 2015-2020 Table 165 Forecast Sales of Personal Care Appliances by Category: Volume 2020-2025 Table 166 Forecast Sales of Personal Care Appliances by Category: Value 2020-2025 Table 167 Forecast Sales of Personal Care Appliances by Category: % Volume Growth 2020-2025 Table 168 Forecast Sales of Personal Care Appliances by Category: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
Air purifiers see major growth due to COVID-19
HEPA air purifiers especially popular in 2020
uHoo Air Monitor
CHART 10 uHoo Air Monitor
RECOVERY AND OPPORTUNITIES
Opportunity for smart thermostats and compatible products over forecast period
Focus on energy efficiency to grow split air conditioners over forecast period
CATEGORY DATA
Table 169 Sales of Air Treatment Products by Category: Volume 2015-2020 Table 170 Sales of Air Treatment Products by Category: Value 2015-2020 Table 171 Sales of Air Treatment Products by Category: % Volume Growth 2015-2020 Table 172 Sales of Air Treatment Products by Category: % Value Growth 2015-2020 Table 173 Sales of Air Conditioners by Connected Appliances: % Volume 2016-2020 Table 174 NBO Company Shares of Air Treatment Products: % Volume 2016-2020 Table 175 LBN Brand Shares of Air Treatment Products: % Volume 2017-2020 Table 176 Distribution of Air Treatment Products by Format: % Volume 2015-2020 Table 177 Production of Air Conditioners: Total Volume 2015-2020 Table 178 Forecast Sales of Air Treatment Products by Category: Volume 2020-2025 Table 179 Forecast Sales of Air Treatment Products by Category: Value 2020-2025 Table 180 Forecast Sales of Air Treatment Products by Category: % Volume Growth 2020-2025 Table 181 Forecast Sales of Air Treatment Products by Category: % Value Growth 2020-2025