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Driven by the global health and wellness trend, Hong Kong consumers have been increasingly focusing on their physical and mental health and wellbeing. This has created a consistent demand for all health and wellness products as part of a lifestyle change, with gym classes for example booming in the city prior to the pandemic.
Euromonitor International's Health and Wellness in Hong Kong, China report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2016-2020, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2025 illustrate how the market is set to change.
Product coverage: Focus Categories by Key Functional Ingredients, Health and Wellness by Category, Health and Wellness by Prime Positioning, Health and Wellness by Type.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Get a detailed picture of the Health and Wellness market; Pinpoint growth sectors and identify factors driving change; Understand the competitive environment, the market's major players and leading brands; Use five-year forecasts to assess how the market is predicted to develop.TABLE OF CONTENTS
List OF CONTENTS AND TABLES
EXECUTIVE SUMMARY
COVID-19 impact on health and wellness
COVID-19 country impact
Company response
Retailing shift
Foodservice vs retail split
What next for health and wellness?
MARKET DATA
Table 1 Sales of Health and Wellness by Type: Value 2015-2020 Table 2 Sales of Health and Wellness by Type: % Value Growth 2015-2020 Table 3 Sales of Health and Wellness by Category: Value 2015-2020 Table 4 Sales of Health and Wellness by Category: % Value Growth 2015-2020 Table 5 Sales of Health and Wellness by Prime Positioning: Value 2015-2020 Table 6 Sales of Health and Wellness by Prime Positioning: % Value Growth 2015-2020 Table 7 NBO Company Shares of Health and Wellness: % Value 2016-2020 Table 8 LBN Brand Shares of Health and Wellness: % Value 2017-2020 Table 9 Distribution of Health and Wellness by Format: % Value 2015-2020 Table 10 Distribution of Health and Wellness by Format and Category: % Value 2020 Table 11 Forecast Sales of Health and Wellness by Type: Value 2020-2025 Table 12 Forecast Sales of Health and Wellness by Type: % Value Growth 2020-2025 Table 13 Forecast Sales of Health and Wellness by Category: Value 2020-2025 Table 14 Forecast Sales of Health and Wellness by Category: % Value Growth 2020-2025 Table 15 Forecast Sales of Health and Wellness by Prime Positioning: Value 2020-2025 Table 16 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2020-2025GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 1 Research SourcesKEY DATA FINDINGS
2020 IMPACT
Slump in volume sales seen as on-the-go consumption declines significantly
New healthier additions of big brands are well received
Ongoing weight issues among consumers see them switch to BFY beverages
RECOVERY AND OPPORTUNITIES
Full volume sales recovery expected by 2023
Vitasoy active in the growing appeal of reduced sugar RTD tea
More-informed consumers will need greater convincing of health claims
CATEGORY DATA
Table 17 Sales of BFY Beverages by Category: Value 2015-2020 Table 18 Sales of BFY Beverages by Category: % Value Growth 2015-2020 Table 19 NBO Company Shares of BFY Beverages: % Value 2016-2020 Table 20 LBN Brand Shares of BFY Beverages: % Value 2017-2020 Table 21 Distribution of BFY Beverages by Format: % Value 2015-2020 Table 22 Forecast Sales of BFY Beverages by Category: Value 2020-2025 Table 23 Forecast Sales of BFY Beverages by Category: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
Much fewer opportunities for impulse purchases see demand diminish in 2020
Greater need for endurance boosts FF energy drinks and FF sports drinks
Beverage supplementation is on the rise
RECOVERY AND OPPORTUNITIES
FF sports drinks to fuel sales recovery and further growth
Competitors unable to take Red Bull by the horns
Milo thinking outside the box in FF hot drinks
CATEGORY DATA
Table 24 Sales of Fortified/Functional Beverages by Category: Value 2015-2020 Table 25 Sales of Fortified/Functional Beverages by Category: % Value Growth 2015-2020 Table 26 Key Functional Ingredients in Fortified/Functional Bottled Water: % Value 2015-2020 Table 27 Key Functional Ingredients in Fortified/Functional 100% Juice: % Value 2015-2020 Table 28 Key Functional Ingredients in Fortified/Functional Juice Drinks (up to 24% juice): % Value 2015-2020 Table 29 Key Functional Ingredients in Fortified/Functional Nectars (25-99% juice): % Value 2015-2020 Table 30 NBO Company Shares of Fortified/Functional Beverages: % Value 2016-2020 Table 31 LBN Brand Shares of Fortified/Functional Beverages: % Value 2017-2020 Table 32 Distribution of Fortified/Functional Beverages by Format: % Value 2015-2020 Table 33 Forecast Sales of Fortified/Functional Beverages by Category: Value 2020-2025 Table 34 Forecast Sales of Fortified/Functional Beverages by Category: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
Good growth momentum halted in 2020 by lack of on-the go consumption
Sparkling performance within NH natural mineral water
NH fruit/herbal tea's calming qualities sought after in a stressful year
RECOVERY AND OPPORTUNITIES
Recovery likely to be quite swift
International variety keeping consumers keen on NH bottled water
Trendy and healthy, NH RTD tea is on the rise
CATEGORY DATA
Table 35 Sales of NH Beverages by Category: Value 2015-2020 Table 36 Sales of NH Beverages by Category: % Value Growth 2015-2020 Table 37 NBO Company Shares of NH Beverages: % Value 2016-2020 Table 38 LBN Brand Shares of NH Beverages: % Value 2017-2020 Table 39 Distribution of NH Beverages by Format: % Value 2015-2020 Table 40 Forecast Sales of NH Beverages by Category: Value 2020-2025 Table 41 Forecast Sales of NH Beverages by Category: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
Good growth rates slowed down by pandemic
Sales led by organic 100% juice
Organic tea performance is strong in 2020
RECOVERY AND OPPORTUNITIES
Quick recovery expected from 2020 slowdown
Organic tea offers an appealing launchpad
Bounce-back in on-trade a threat to retail sales growth
CATEGORY DATA
Table 42 Sales of Organic Beverages by Category: Value 2015-2020 Table 43 Sales of Organic Beverages by Category: % Value Growth 2015-2020 Table 44 NBO Company Shares of Organic Beverages: % Value 2016-2020 Table 45 LBN Brand Shares of Organic Beverages: % Value 2017-2020 Table 46 Distribution of Organic Beverages by Format: % Value 2015-2020 Table 47 Forecast Sales of Organic Beverages by Category: Value 2020-2025 Table 48 Forecast Sales of Organic Beverages by Category: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
Rises in health-consciousness and in home-baking boost BFY staples
Decline is not as steep among reduced sugar items
Labelling leveraged for additional health claims
RECOVERY AND OPPORTUNITIES
BFY sauces to become the norm for more Hong Kongers
Reduced fat yoghurt faces challenges
Government efforts favouring further category gains
CATEGORY DATA
Table 49 Sales of BFY Packaged Food by Category: Value 2015-2020 Table 50 Sales of BFY Packaged Food by Category: % Value Growth 2015-2020 Table 51 NBO Company Shares of BFY Packaged Food: % Value 2016-2020 Table 52 LBN Brand Shares of BFY Packaged Food: % Value 2017-2020 Table 53 Distribution of BFY Packaged Food by Format: % Value 2015-2020 Table 54 Forecast Sales of BFY Packaged Food by Category: Value 2020-2025 Table 55 Forecast Sales of BFY Packaged Food by Category: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
Big boost for Omnipork as health-awareness increases and pork prices fall
Rising eco-awareness leads to increase in flexitarianism
Traditional favourite tofu sees surge in demand
RECOVERY AND OPPORTUNITIES
Free from dairy milk to gain further share
Commanding position for Nestle in HA milk formula
Potential for wider retail penetration among free from dairy
CATEGORY DATA
Table 56 Sales of Free From by Category: Value 2015-2020 Table 57 Sales of Free From by Category: % Value Growth 2015-2020 Table 58 NBO Company Shares of Free From: % Value 2016-2020 Table 59 LBN Brand Shares of Free From: % Value 2017-2020 Table 60 Distribution of Free From by Format: % Value 2015-2020 Table 61 Forecast Sales of Free From by Category: Value 2020-2025 Table 62 Forecast Sales of Free From by Category: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
Pandemic arrival exacerbates decline in FF milk formula
Narrowing of distribution threatens FF powder milk during 2020
Home confinement sees small drop in FF gum
RECOVERY AND OPPORTUNITIES
FF milk formula producers may now have to diversify their approach
Chinese brands creating a stir in FF probiotic yoghurt in Hong Kong
Consumers more alert to high sugar levels, even in health-orientated products
CATEGORY DATA
Table 63 Sales of Fortified/Functional Packaged Food by Category: Value 2015-2020 Table 64 Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2015-2020 Table 65 Key Functional Ingredients in Fortified/Functional Breakfast Cereals: % Value 2015-2020 Table 66 Key Functional Ingredients in Fortified/Functional Bread: % Value 2015-2020 Table 67 Key Functional Ingredients in Fortified/Functional Sugar Confectionery: % Value 2015-2020 Table 68 Key Functional Ingredients in Fortified/Functional Milk: % Value 2015-2020 Table 69 Key Functional Ingredients in Fortified/Functional Sweet Biscuits: % Value 2015-2020 Table 70 Sales of Fortified/Functional Yoghurt by Standard Fat vs Reduced Fat: % Value 2015-2020 Table 71 NBO Company Shares of Fortified/Functional Packaged Food: % Value 2016-2020 Table 72 LBN Brand Shares of Fortified/Functional Packaged Food: % Value 2017-2020 Table 73 LBN Brand Shares of Fortified/Functional Bread: % Value 2017-2020 Table 74 Distribution of Fortified/Functional Packaged Food by Format: % Value 2015-2020 Table 75 Forecast Sales of Fortified/Functional Packaged Food by Category: Value 2020-2025 Table 76 Forecast Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
Demand for staple foods rice and bread accelerates rapidly among at-home consumers, favouring NH varieties too
Snacks see some demand from younger Hong Kongers
Reversal in fortunes for NH olive oil
RECOVERY AND OPPORTUNITIES
Positive outlook for NH cereal bars
NH breakfast cereals to make the most gains
Maxim's Cakes leverages immune system value of its new NH high fibre bread
CATEGORY DATA
Table 77 Sales of NH Packaged Food by Category: Value 2015-2020 Table 78 Sales of NH Packaged Food by Category: % Value Growth 2015-2020 Table 79 NBO Company Shares of NH Packaged Food: % Value 2016-2020 Table 80 LBN Brand Shares of NH Packaged Food: % Value 2017-2020 Table 81 Distribution of NH Packaged Food by Format: % Value 2015-2020 Table 82 Forecast Sales of NH Packaged Food by Category: Value 2020-2025 Table 83 Forecast Sales of NH Packaged Food by Category: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
Local market mitigates sales losses as China border closes
Organic bread sees nearly double-digit volume decline
Cheaper Japanese variants help organic rice to record highest growth in 2020
RECOVERY AND OPPORTUNITIES
Organic breakfast cereals increasingly favoured since start of health crisis
Organic honey performing well but antibacterial claims yet to convince
Recovery from heavy 2020 volume sales loss expected in 2023
CATEGORY DATA
Table 84 Sales of Organic Packaged Food by Category: Value 2015-2020 Table 85 Sales of Organic Packaged Food by Category: % Value Growth 2016-2020 Table 86 NBO Company Shares of Organic Packaged Food: % Value 2016-2020 Table 87 LBN Brand Shares of Organic Packaged Food: % Value 2017-2020 Table 88 Distribution of Organic Packaged Food by Format: % Value 2015-2020 Table 89 Forecast Sales of Organic Packaged Food by Category: Value 2020-2025 Table 90 Forecast Sales of Organic Packaged Food by Category: % Value Growth 2020-2025