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The impact of the COVID-19 pandemic on Tunisia was much less pronounced than what was seen in other North African countries during 2020. However, the government did implement a nationwide quarantine lockdown, which saw the consumer foodservice industry completely shuttered for several weeks during spring and early summer. This inevitably had a negative impact on on-trade sales of hot drinks, with on-trade growth rates slowing down appreciably across the industry over the course of the year. On-t...
Euromonitor International's Hot Drinks in Tunisia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2016-2020, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2025 illustrate how the market is set to change.
Product coverage: Coffee, Other Hot Drinks, Tea.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Get a detailed picture of the Hot Drinks market; Pinpoint growth sectors and identify factors driving change; Understand the competitive environment, the market's major players and leading brands; Use five-year forecasts to assess how the market is predicted to develop.TABLE OF CONTENTS
List OF CONTENTS AND TABLES
EXECUTIVE SUMMARY
COVID-19 impact on hot drinks
COVID-19 country impact
Company response
Retailing shift
Foodservice vs retail split
What next for hot drinks?
MARKET DATA
Table 1 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2015-2020 Table 2 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2015-2020 Table 3 Retail Sales of Hot Drinks by Category: Volume 2015-2020 Table 4 Retail Sales of Hot Drinks by Category: Value 2015-2020 Table 5 Retail Sales of Hot Drinks by Category: % Volume Growth 2015-2020 Table 6 Retail Sales of Hot Drinks by Category: % Value Growth 2015-2020 Table 7 Foodservice Sales of Hot Drinks by Category: Volume 2015-2020 Table 8 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2015-2020 Table 9 Total Sales of Hot Drinks by Category: Total Volume 2015-2020 Table 10 Total Sales of Hot Drinks by Category: % Total Volume Growth 2015-2020 Table 11 NBO Company Shares of Hot Drinks: % Retail Value 2016-2020 Table 12 LBN Brand Shares of Hot Drinks: % Retail Value 2017-2020 Table 13 Retail Distribution of Hot Drinks by Format: % Volume 2015-2020 Table 14 Retail Distribution of Hot Drinks by Format and Category: % Volume 2020 Table 15 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2020-2025 Table 16 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2020-2025 Table 17 Forecast Retail Sales of Hot Drinks by Category: Volume 2020-2025 Table 18 Forecast Retail Sales of Hot Drinks by Category: Value 2020-2025 Table 19 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2020-2025 Table 20 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2020-2025 Table 21 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2020-2025 Table 22 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2020-2025 Table 23 Forecast Total Sales of Hot Drinks by Category: Total Volume 2020-2025 Table 24 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2020-2025GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 1 Research SourcesKEY DATA FINDINGS
2020 IMPACT
Raw materials for coffee production secured, avoiding shortages
Panic buying seen briefly as consumers stockpile essential goods
On-trade sales of coffee highly negatively impacted by the pandemic
RECOVERY AND OPPORTUNITIES
Price set to remain an important factor influencing purchasing decisions
Rising unit prices to push consumers towards less expensive brands
E-commerce to continue emerging strongly as a distribution channel
CATEGORY DATA
Table 25 Retail Sales of Coffee by Category: Volume 2015-2020 Table 26 Retail Sales of Coffee by Category: Value 2015-2020 Table 27 Retail Sales of Coffee by Category: % Volume Growth 2015-2020 Table 28 Retail Sales of Coffee by Category: % Value Growth 2015-2020 Table 29 NBO Company Shares of Coffee: % Retail Value 2016-2020 Table 30 LBN Brand Shares of Coffee: % Retail Value 2017-2020 Table 31 Forecast Retail Sales of Coffee by Category: Volume 2020-2025 Table 32 Forecast Retail Sales of Coffee by Category: Value 2020-2025 Table 33 Forecast Retail Sales of Coffee by Category: % Volume Growth 2020-2025 Table 34 Forecast Retail Sales of Coffee by Category: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
Tea consumption increases during the quarantine lockdown
On-trade sales negatively impacted by COVID-19 quarantine lockdown
COVID-19 has no negative impact on off-trade sales of tea
RECOVERY AND OPPORTUNITIES
On-trade sales of tea to continue increasing over the forecast period
New varieties to be launched in the category, bringing more diversity
Growing interest in tea bags as opposed to loose leaf tea
CATEGORY DATA
Table 35 Retail Sales of Tea by Category: Volume 2015-2020 Table 36 Retail Sales of Tea by Category: Value 2015-2020 Table 37 Retail Sales of Tea by Category: % Volume Growth 2015-2020 Table 38 Retail Sales of Tea by Category: % Value Growth 2015-2020 Table 39 NBO Company Shares of Tea: % Retail Value 2016-2020 Table 40 LBN Brand Shares of Tea: % Retail Value 2017-2020 Table 41 Forecast Retail Sales of Tea by Category: Volume 2020-2025 Table 42 Forecast Retail Sales of Tea by Category: Value 2020-2025 Table 43 Forecast Retail Sales of Tea by Category: % Volume Growth 2020-2025 Table 44 Forecast Retail Sales of Tea by Category: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
A remarkable increase in number of brands available in Tunisian market
Children and younger consumers remain the main target audience
COVID-19 has little impact on sales of other hot drinks
RECOVERY AND OPPORTUNITIES
Acceleration in off-trade sales growth slated for the forecast period
On-trade presence of other hot drinks set to improve
Major expansion of off-trade distribution will be required for higher sales
CATEGORY DATA
Table 45 Retail Sales of Other Hot Drinks by Category: Volume 2015-2020 Table 46 Retail Sales of Other Hot Drinks by Category: Value 2015-2020 Table 47 Retail Sales of Other Hot Drinks by Category: % Volume Growth 2015-2020 Table 48 Retail Sales of Other Hot Drinks by Category: % Value Growth 2015-2020 Table 49 NBO Company Shares of Other Hot Drinks: % Retail Value 2016-2020 Table 50 LBN Brand Shares of Other Hot Drinks: % Retail Value 2017-2020 Table 51 Forecast Retail Sales of Other Hot Drinks by Category: Volume 2020-2025 Table 52 Forecast Retail Sales of Other Hot Drinks by Category: Value 2020-2025 Table 53 Forecast Retail Sales of Other Hot Drinks by Category: % Volume Growth 2020-2025 Table 54 Forecast Retail Sales of Other Hot Drinks by Category: % Value Growth 2020-2025