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Whilst both HW packaged food and HW beverages saw similar slight retail current value declines in 2019, in 2020 they have seen opposite trends as a result of COVID-19. Whilst HW packaged food has seen solid growth, HW beverages has seen an even stronger decline. All HW packaged food categories have performed well, due to consumers' greater health-consciousness as a result of the pandemic and the desire to improve their immunity to combat the virus. Meanwhile, within HW beverages, only the niche...
Euromonitor International's Health and Wellness in Japan report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2016-2020, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2025 illustrate how the market is set to change.
Product coverage: Focus Categories by Key Functional Ingredients, Health and Wellness by Category, Health and Wellness by Prime Positioning, Health and Wellness by Type.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Get a detailed picture of the Health and Wellness market; Pinpoint growth sectors and identify factors driving change; Understand the competitive environment, the market's major players and leading brands; Use five-year forecasts to assess how the market is predicted to develop.TABLE OF CONTENTS
List OF CONTENTS AND TABLES
EXECUTIVE SUMMARY
COVID-19 impact on health and wellness
COVID-19 country impact
Company response
Retailing shift
Foodservice vs retail split
What next for health and wellness?
MARKET DATA
Table 1 Sales of Health and Wellness by Type: Value 2015-2020 Table 2 Sales of Health and Wellness by Type: % Value Growth 2015-2020 Table 3 Sales of Health and Wellness by Category: Value 2015-2020 Table 4 Sales of Health and Wellness by Category: % Value Growth 2015-2020 Table 5 Sales of Health and Wellness by Prime Positioning: Value 2015-2020 Table 6 Sales of Health and Wellness by Prime Positioning: % Value Growth 2015-2020 Table 7 NBO Company Shares of Health and Wellness: % Value 2016-2020 Table 8 LBN Brand Shares of Health and Wellness: % Value 2017-2020 Table 9 Distribution of Health and Wellness by Format: % Value 2015-2020 Table 10 Distribution of Health and Wellness by Format and Category: % Value 2020 Table 11 Forecast Sales of Health and Wellness by Type: Value 2020-2025 Table 12 Forecast Sales of Health and Wellness by Type: % Value Growth 2020-2025 Table 13 Forecast Sales of Health and Wellness by Category: Value 2020-2025 Table 14 Forecast Sales of Health and Wellness by Category: % Value Growth 2020-2025 Table 15 Forecast Sales of Health and Wellness by Prime Positioning: Value 2020-2025 Table 16 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2020-2025GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 1 Research SourcesKEY DATA FINDINGS
2020 IMPACT
Problems sleeping lead to demand for BFY reduced caffeine beverages
Launch from ITO EN changes the reduced caffeine RTD tea competitive landscape
Coca-Cola renews one of its reduced sugar products to target home consumption
RECOVERY AND OPPORTUNITIES
Increased time spent at home will benefit BFY beverages
Steady growth for BFY reduced caffeine beverages
Competition with naturally healthy beverages
CATEGORY DATA
Table 17 Sales of BFY Beverages by Category: Value 2015-2020 Table 18 Sales of BFY Beverages by Category: % Value Growth 2015-2020 Table 19 NBO Company Shares of BFY Beverages: % Value 2016-2020 Table 20 LBN Brand Shares of BFY Beverages: % Value 2017-2020 Table 21 Distribution of BFY Beverages by Format: % Value 2015-2020 Table 22 Forecast Sales of BFY Beverages by Category: Value 2020-2025 Table 23 Forecast Sales of BFY Beverages by Category: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
FF beverages struggles due to the underperformance of FF sports drinks
FF energy drinks also sees a decline in demand due to changing work patterns
FF bottled water gains popularity along with increased health awareness
RECOVERY AND OPPORTUNITIES
Awareness of immunity will benefit category growth
Recovery of FF sports drinks depends on the resumption of outdoor activities
The potential is still high for FF energy drinks, but repositioning may be needed
CATEGORY DATA
Table 24 Sales of Fortified/Functional Beverages by Category: Value 2015-2020 Table 25 Sales of Fortified/Functional Beverages by Category: % Value Growth 2015-2020 Table 26 Key Functional Ingredients in Fortified/Functional Bottled Water: % Value 2015-2020 Table 27 Key Functional Ingredients in Fortified/Functional Non-Cola Carbonates: % Value 2015-2020 Table 28 Key Functional Ingredients in Fortified/Functional 100% Juice: % Value 2015-2020 Table 29 Key Functional Ingredients in Fortified/Functional Juice Drinks (up to 24% juice): % Value 2015-2020 Table 30 Key Functional Ingredients in Fortified/Functional Nectars (25-99% juice): % Value 2015-2020 Table 31 Key Functional Ingredients in Fortified/Functional RTD Tea: % Value 2015-2020 Table 32 NBO Company Shares of Fortified/Functional Beverages: % Value 2016-2020 Table 33 LBN Brand Shares of Fortified/Functional Beverages: % Value 2017-2020 Table 34 Distribution of Fortified/Functional Beverages by Format: % Value 2015-2020 Table 35 Forecast Sales of Fortified/Functional Beverages by Category: Value 2020-2025 Table 36 Forecast Sales of Fortified/Functional Beverages by Category: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
NH RTD tea loses consumption occasions due to more time spent at home
The decline in NH RTD tea is especially severe for mugicha RTD tea
Continued demand for natural nutrition and health benefits
RECOVERY AND OPPORTUNITIES
Increased health awareness will benefit category growth
NH RTD tea set to recover moving forward, although players may need to adapt
Bottled water will meet demand in the "new normal"
CATEGORY DATA
Table 37 Sales of NH Beverages by Category: Value 2015-2020 Table 38 Sales of NH Beverages by Category: % Value Growth 2015-2020 Table 39 NBO Company Shares of NH Beverages: % Value 2016-2020 Table 40 LBN Brand Shares of NH Beverages: % Value 2017-2020 Table 41 Distribution of NH Beverages by Format: % Value 2015-2020 Table 42 Forecast Sales of NH Beverages by Category: Value 2020-2025 Table 43 Forecast Sales of NH Beverages by Category: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
Organic beverages remains a niche within overall HW beverages
Growth promoted by more consumer interest in ethical consumption
Organic beverages remains highly fragmented
RECOVERY AND OPPORTUNITIES
COVID-19 is likely to continue to accelerate ethical consumption
The organic trend may expand from wine
The expansion of e-commerce will increase opportunities
CATEGORY DATA
Table 44 Sales of Organic Beverages by Category: Value 2015-2020 Table 45 Sales of Organic Beverages by Category: % Value Growth 2015-2020 Table 46 NBO Company Shares of Organic Beverages: % Value 2016-2020 Table 47 LBN Brand Shares of Organic Beverages: % Value 2017-2020 Table 48 Distribution of Organic Beverages by Format: % Value 2015-2020 Table 49 Forecast Sales of Organic Beverages by Category: Value 2020-2025 Table 50 Forecast Sales of Organic Beverages by Category: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
Consumers cut sugar from their diet to control their weight during home seclusion
Less concern about fat hampers the growth of BFY reduced fat packaged food
Dynamic growth for BFY reduced salt due to popularity of dashi soy sauces
RECOVERY AND OPPORTUNITIES
Stable growth for BFY reduced sugar packaged food due to home working
Trends in BFY reduced fat and salt packaged food set to be maintained
Switch to e-commerce could help promote growth for BFY packaged food
CATEGORY DATA
Table 51 Sales of BFY Packaged Food by Category: Value 2015-2020 Table 52 Sales of BFY Packaged Food by Category: % Value Growth 2015-2020 Table 53 NBO Company Shares of BFY Packaged Food: % Value 2016-2020 Table 54 LBN Brand Shares of BFY Packaged Food: % Value 2017-2020 Table 55 Distribution of BFY Packaged Food by Format: % Value 2015-2020 Table 56 Forecast Sales of BFY Packaged Food by Category: Value 2020-2025 Table 57 Forecast Sales of BFY Packaged Food by Category: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
Dynamism for free from meat substitutes, especially frozen and shelf stable
Wider product range and availability in stores boost sales of free from dairy milk
More consumers look for alternatives, whether for health reasons or to follow trends
RECOVERY AND OPPORTUNITIES
New launches and sustainability set to maintain growth
Japanese consumers are more interested in taste than ingredients
Older consumers could be the best group to target
CATEGORY DATA
Table 58 Sales of Free From by Category: Value 2015-2020 Table 59 Sales of Free From by Category: % Value Growth 2015-2020 Table 60 NBO Company Shares of Free From: % Value 2016-2020 Table 61 LBN Brand Shares of Free From: % Value 2017-2020 Table 62 Distribution of Free From by Format: % Value 2015-2020 Table 63 Forecast Sales of Free From by Category: Value 2020-2025 Table 64 Forecast Sales of Free From by Category: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
Greater health-consciousness ensures growth, but some consumers cut back
Consumers value protein and fibre in NH packaged food
Nisshin Oillio Group maintains its lead in a fragmented category
RECOVERY AND OPPORTUNITIES
Some trading down and trading out, but growth still expected
Consumers expected to remain interested in products containing fibre
Breakfast cereals manufacturers utilise NH ingredients
CATEGORY DATA
Table 65 Sales of NH Packaged Food by Category: Value 2015-2020 Table 66 Sales of NH Packaged Food by Category: % Value Growth 2015-2020 Table 67 NBO Company Shares of NH Packaged Food: % Value 2016-2020 Table 68 LBN Brand Shares of NH Packaged Food: % Value 2017-2020 Table 69 Distribution of NH Packaged Food by Format: % Value 2015-2020 Table 70 Forecast Sales of NH Packaged Food by Category: Value 2020-2025 Table 71 Forecast Sales of NH Packaged Food by Category: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
Low awareness and high prices hamper the growth of organic packaged food
Strong position of organic bread maintains the lead of artisanal producers
Rising distribution through e-commerce and organic supermarkets
RECOVERY AND OPPORTUNITIES
Growth rates set to normalise at pre-COVID-19 levels from 2022
Limited consumer base means farming practices unlikely to change
Cheaper organic products likely to remain the most popular
CATEGORY DATA
Table 72 Sales of Organic Packaged Food by Category: Value 2015-2020 Table 73 Sales of Organic Packaged Food by Category: % Value Growth 2016-2020 Table 74 NBO Company Shares of Organic Packaged Food: % Value 2016-2020 Table 75 LBN Brand Shares of Organic Packaged Food: % Value 2017-2020 Table 76 Distribution of Organic Packaged Food by Format: % Value 2015-2020 Table 77 Forecast Sales of Organic Packaged Food by Category: Value 2020-2025 Table 78 Forecast Sales of Organic Packaged Food by Category: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
Consumers look for products to improve their health, and in particular immunity
Protein and fibre are two ingredients important to consumers
New launches of FF products with a beauty focus
RECOVERY AND OPPORTUNITIES
More fortification with probiotics and lactic acid bacteria expected
COVID-19-related stress and sleep problems will lead to more functional launches
More widespread wearing of masks leads to a new launch
CATEGORY DATA
Table 79 Sales of Fortified/Functional Packaged Food by Category: Value 2015-2020 Table 80 Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2015-2020 Table 81 Key Functional Ingredients in Fortified/Functional Breakfast Cereals: % Value 2015-2020 Table 82 Key Functional Ingredients in Fortified/Functional Bread: % Value 2015-2020 Table 83 Key Functional Ingredients in Fortified/Functional Chocolate Confectionery: % Value 2015-2020 Table 84 Key Functional Ingredients in Fortified/Functional Sugar Confectionery: % Value 2015-2020 Table 85 Key Functional Ingredients in Fortified/Functional Milk: % Value 2015-2020 Table 86 Key Functional Ingredients in Fortified/Functional Sweet Biscuits: % Value 2015-2020 Table 87 Sales of Fortified/Functional Yoghurt by Standard Fat vs Reduced Fat: % Value 2015-2020 Table 88 NBO Company Shares of Fortified/Functional Packaged Food: % Value 2016-2020 Table 89 LBN Brand Shares of Fortified/Functional Packaged Food: % Value 2017-2020 Table 90 Distribution of Fortified/Functional Packaged Food by Format: % Value 2015-2020 Table 91 Forecast Sales of Fortified/Functional Packaged Food by Category: Value 2020-2025 Table 92 Forecast Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2020-2025