No products
More info
The event of COVID-19 in 2020 has boosted the health and wellness trend which has been growing in France for some time, further enhancing the drivers for sales in the most popular health and wellness beverages and packaged food categories. In particular, organic produce is seeing strong growth, as consumers pay more attention to a number of factors influencing their purchasing decisions: transparency in both ingredients and production methods; origin, with a preference for locally grown and made...
Euromonitor International's Health and Wellness in France report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2016-2020, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2025 illustrate how the market is set to change.
Product coverage: Focus Categories by Key Functional Ingredients, Health and Wellness by Category, Health and Wellness by Prime Positioning, Health and Wellness by Type.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Get a detailed picture of the Health and Wellness market; Pinpoint growth sectors and identify factors driving change; Understand the competitive environment, the market's major players and leading brands; Use five-year forecasts to assess how the market is predicted to develop.TABLE OF CONTENTS
List OF CONTENTS AND TABLES
EXECUTIVE SUMMARY
COVID-19 impact on health and wellness
COVID-19 country impact
Company response
Retailing shift
Foodservice vs retail split
What next for health and wellness?
MARKET DATA
Table 1 Sales of Health and Wellness by Type: Value 2015-2020 Table 2 Sales of Health and Wellness by Type: % Value Growth 2015-2020 Table 3 Sales of Health and Wellness by Category: Value 2015-2020 Table 4 Sales of Health and Wellness by Category: % Value Growth 2015-2020 Table 5 Sales of Health and Wellness by Prime Positioning: Value 2015-2020 Table 6 Sales of Health and Wellness by Prime Positioning: % Value Growth 2015-2020 Table 7 NBO Company Shares of Health and Wellness: % Value 2016-2020 Table 8 LBN Brand Shares of Health and Wellness: % Value 2017-2020 Table 9 Distribution of Health and Wellness by Format: % Value 2015-2020 Table 10 Distribution of Health and Wellness by Format and Category: % Value 2020 Table 11 Forecast Sales of Health and Wellness by Type: Value 2020-2025 Table 12 Forecast Sales of Health and Wellness by Type: % Value Growth 2020-2025 Table 13 Forecast Sales of Health and Wellness by Category: Value 2020-2025 Table 14 Forecast Sales of Health and Wellness by Category: % Value Growth 2020-2025 Table 15 Forecast Sales of Health and Wellness by Prime Positioning: Value 2020-2025 Table 16 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2020-2025GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 1 Research SourcesKEY DATA FINDINGS
2020 IMPACT
Consumers' desire to reduce their sugar intake is stronger than any impacts from COVID-19
Slowdowns in performance of still variants seen, with carbonated flavoured water offering consumers healthier alternatives to carbonates
Coca-Cola maintains strong lead, despite PepsiCo's comparative advertising campaign in 2020
RECOVERY AND OPPORTUNITIES
Favourable outlook for better for you beverages over the forecast period, with the reduced-sugar trend expected to grow
Opportunities for innovation in naturally positioned juice with a lower sugar content
Hot drinks set to remain limited and undynamic within this context
CATEGORY DATA
Table 17 Sales of BFY Beverages by Category: Value 2015-2020 Table 18 Sales of BFY Beverages by Category: % Value Growth 2015-2020 Table 19 NBO Company Shares of BFY Beverages: % Value 2016-2020 Table 20 LBN Brand Shares of BFY Beverages: % Value 2017-2020 Table 21 Distribution of BFY Beverages by Format: % Value 2015-2020 Table 22 Forecast Sales of BFY Beverages by Category: Value 2020-2025 Table 23 Forecast Sales of BFY Beverages by Category: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
Lockdowns, gym closures and bans on sporting activities negatively impact performance in functional/fortified beverages
Immune boosting juice fails to see expected uptick due to high unit prices, whilst "defenses naturelles" RTD tea takes off
Red Bull maintains its lead, whilst Monster ups its competitive spirit with new flavour innovations
RECOVERY AND OPPORTUNITIES
A return to sporting activities will re-stimulate the category, with innovation expected around naturally positioned variants
Competition expected to ramp up further over the forecast period, as players copycat leading brands in order to gain stronger shelf space
Health and wellness trend, enhanced by COVID-19, leads to a higher prevalence of immune-boosting variants
CATEGORY DATA
Table 24 Sales of Fortified/Functional Beverages by Category: Value 2015-2020 Table 25 Sales of Fortified/Functional Beverages by Category: % Value Growth 2015-2020 Table 26 Key Functional Ingredients in Fortified/Functional Bottled Water: % Value 2015-2020 Table 27 Key Functional Ingredients in Fortified/Functional 100% Juice: % Value 2015-2020 Table 28 Key Functional Ingredients in Fortified/Functional Juice Drinks (up to 24% juice): % Value 2015-2020 Table 29 Key Functional Ingredients in Fortified/Functional Nectars (25-99% juice): % Value 2015-2020 Table 30 NBO Company Shares of Fortified/Functional Beverages: % Value 2016-2020 Table 31 LBN Brand Shares of Fortified/Functional Beverages: % Value 2017-2020 Table 32 Distribution of Fortified/Functional Beverages by Format: % Value 2015-2020 Table 33 Forecast Sales of Fortified/Functional Beverages by Category: Value 2020-2025 Table 34 Forecast Sales of Fortified/Functional Beverages by Category: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
Climate factors boost sales in mature category of naturally healthy beverages, as opposed to impacts from COVID-19
Myriad factors place ongoing downwards pressure on naturally healthy juice
Nestle Waters France maintains its overall lead, but faces growing competition from cheaper and more environmentally friendly players
RECOVERY AND OPPORTUNITIES
Naturally healthy beverages set to continue to face challenges over the forecast period, due to the impacts already outlined
Growing environmental concerns set to drive the growth in rPET packaging
Naturally healthy green tea continues to maintain its healthy image, thanks to its antioxidant properties
CATEGORY DATA
Table 35 Sales of NH Beverages by Category: Value 2015-2020 Table 36 Sales of NH Beverages by Category: % Value Growth 2015-2020 Table 37 NBO Company Shares of NH Beverages: % Value 2016-2020 Table 38 LBN Brand Shares of NH Beverages: % Value 2017-2020 Table 39 Distribution of NH Beverages by Format: % Value 2015-2020 Table 40 Forecast Sales of NH Beverages by Category: Value 2020-2025 Table 41 Forecast Sales of NH Beverages by Category: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
Popularity of organic beverages further boosted by COVID-19, due to perceived health-giving qualities
Organic variants continue to show positive growth, even in declining categories
Organic forerunner Fruite Entreprises maintains its top place, as competition heats up between private label brands
RECOVERY AND OPPORTUNITIES
Polarisation in organic beverages expected over the forecast period, to cater for all income groups
Organic trend set to go from strength to strength across all categories in beverages
Organic and environmentally friendly hot drinks expected to flourish over forecast period
CATEGORY DATA
Table 42 Sales of Organic Beverages by Category: Value 2015-2020 Table 43 Sales of Organic Beverages by Category: % Value Growth 2015-2020 Table 44 NBO Company Shares of Organic Beverages: % Value 2016-2020 Table 45 LBN Brand Shares of Organic Beverages: % Value 2017-2020 Table 46 Distribution of Organic Beverages by Format: % Value 2015-2020 Table 47 Forecast Sales of Organic Beverages by Category: Value 2020-2025 Table 48 Forecast Sales of Organic Beverages by Category: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
Health and wellness trends enhanced by COVID-19 lead drivers in consumer preferences in better for you packaged food
Reduced fat and reduced salt variants driving innovation in savoury snacks, whilst processed meats find a better for you positioning
Heinz France maintains its lead thanks to top Weight Watchers brand, as well as leading innovations in ketchup
RECOVERY AND OPPORTUNITIES
Health and wellness trend set to continue to lead developments over the forecast period
Organic trend expected to grow further, with private label players increasing their offerings to cater to low-income consumers
Trends to continue in the same patterns as seen in the review period and 2020
CATEGORY DATA
Table 49 Sales of BFY Packaged Food by Category: Value 2015-2020 Table 50 Sales of BFY Packaged Food by Category: % Value Growth 2015-2020 Table 51 NBO Company Shares of BFY Packaged Food: % Value 2016-2020 Table 52 LBN Brand Shares of BFY Packaged Food: % Value 2017-2020 Table 53 Distribution of BFY Packaged Food by Format: % Value 2015-2020 Table 54 Forecast Sales of BFY Packaged Food by Category: Value 2020-2025 Table 55 Forecast Sales of BFY Packaged Food by Category: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
Free from performs well overall, benefitting from growing health and wellness trends which are enhanced by COVID-19
Consumers increasingly seek natural alternatives to meat options, with "vegetarian meat" substitutes failing to take off in France
Groupe Lactalis maintains lead with Lactel brand, while Alpro is cited as the one to watch
RECOVERY AND OPPORTUNITIES
Free from trends set to grow in line with the health and wellness trend
Private label players expected to ramp up their free from offerings over forecast period
Strong developments expected in free from dairy, free from gluten, and plant-based protein options
CATEGORY DATA
Table 56 Sales of Free From by Category: Value 2015-2020 Table 57 Sales of Free From by Category: % Value Growth 2015-2020 Table 58 NBO Company Shares of Free From: % Value 2016-2020 Table 59 LBN Brand Shares of Free From: % Value 2017-2020 Table 60 Distribution of Free From by Format: % Value 2015-2020 Table 61 Forecast Sales of Free From by Category: Value 2020-2025 Table 62 Forecast Sales of Free From by Category: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
Fortified/functional packaged food faces ongoing challenges from consumers' growing desire for more natural products
FF formula and baby food continues to face challenges, whilst milk gets a boost from consumers eating breakfast at home during lockdowns
Danone France maintains its lead thanks to its portfolio of well-recognised health enhancing products such as Actimel and Activia
RECOVERY AND OPPORTUNITIES
FF packaged food set to face ongoing challenges from natural and organic produce over the forecast period
Immune-boosting and gut health targeting FF products expected to maintain healthier sales than many other FF products
EU regulations about health claims continue to pose a further challenge for FF products
CATEGORY DATA
Table 63 Sales of Fortified/Functional Packaged Food by Category: Value 2015-2020 Table 64 Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2015-2020 Table 65 Key Functional Ingredients in Fortified/Functional Breakfast Cereals: % Value 2015-2020 Table 66 Key Functional Ingredients in Fortified/Functional Bread: % Value 2015-2020 Table 67 Key Functional Ingredients in Fortified/Functional Chocolate Confectionery: % Value 2015-2020 Table 68 Key Functional Ingredients in Fortified/Functional Sugar Confectionery: % Value 2015-2020 Table 69 Key Functional Ingredients in Fortified/Functional Milk: % Value 2015-2020 Table 70 Key Functional Ingredients in Fortified/Functional Sweet Biscuits: % Value 2015-2020 Table 71 Sales of Fortified/Functional Yoghurt by Standard Fat vs Reduced Fat: % Value 2015-2020 Table 72 NBO Company Shares of Fortified/Functional Packaged Food: % Value 2016-2020 Table 73 LBN Brand Shares of Fortified/Functional Packaged Food: % Value 2017-2020 Table 74 LBN Brand Shares of Fortified/Functional Bread: % Value 2017-2020 Table 75 Distribution of Fortified/Functional Packaged Food by Format: % Value 2015-2020 Table 76 Forecast Sales of Fortified/Functional Packaged Food by Category: Value 2020-2025 Table 77 Forecast Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
Naturally healthy packaged food sees healthy growth, thanks to natural positioning of popular products
NH honey sees sweet sales boost thanks to growing consumer awareness about the importance of bees, alongside the health and wellness trend
PepsiCo France maintains overall lead thanks to its global strengths and leading Benenuts brand, however private labels and local players ramp up their offerings
RECOVERY AND OPPORTUNITIES
Organic trend set to pose challenges to naturally healthy packaged food over the forecast period
NH fruit and nut bars expected to show strongest growth over forecast period, as currently high performing sub-categories fall into steep declines
NH honey sales expected to stabilise at small rates over forecast period, due to limited innovation and value sales driven down by influx of private labels
CATEGORY DATA
Table 78 Sales of NH Packaged Food by Category: Value 2015-2020 Table 79 Sales of NH Packaged Food by Category: % Value Growth 2015-2020 Table 80 NBO Company Shares of NH Packaged Food: % Value 2016-2020 Table 81 LBN Brand Shares of NH Packaged Food: % Value 2017-2020 Table 82 Distribution of NH Packaged Food by Format: % Value 2015-2020 Table 83 Forecast Sales of NH Packaged Food by Category: Value 2020-2025 Table 84 Forecast Sales of NH Packaged Food by Category: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
Organic packaged food benefits from health and wellness trend, which has been enhanced by COVID-19
Organic baby food continues to attract attention, while organic olive oil shows stronger growth than traditional variants
Private label Carrefour SA leads the way in organic packaged food
RECOVERY AND OPPORTUNITIES
Super-healthy organic packaged food set to continue to go from strength to strength
Private labels set to continue to lead the way in organic packaged food
Organic dried baby food expected to come out on top over forecast period, with organic cereal bars also seeing a strong bounce back in 2021-2022
CATEGORY DATA
Table 85 Sales of Organic Packaged Food by Category: Value 2015-2020 Table 86 Sales of Organic Packaged Food by Category: % Value Growth 2016-2020 Table 87 NBO Company Shares of Organic Packaged Food: % Value 2016-2020 Table 88 LBN Brand Shares of Organic Packaged Food: % Value 2017-2020 Table 89 Distribution of Organic Packaged Food by Format: % Value 2015-2020 Table 90 Forecast Sales of Organic Packaged Food by Category: Value 2020-2025 Table 91 Forecast Sales of Organic Packaged Food by Category: % Value Growth 2020-2025