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Fresh food has largely benefited from COVID-19. In the first weeks of the pandemic, there was a strong increase in demand in several categories, such as fresh vegetables and fruits, especially frozen fresh vegetables and fruits, as the latter were considered less hygienically problematic than unpackaged products. Sugar, which was also sold at the beginning of the pandemic, recorded a decline during the middle of the year, as actual consumption barely increased and hoarding purchases were counter...
Euromonitor International's Fresh Food in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data in volume terms 2016-2020, allowing you to identify the sectors driving growth. It offers strategic analysis of key factors influencing the market - be they new product developments, consumption patterns and distribution data. Forecasts to 2025 illustrate how the market is set to change.
Product coverage: Eggs, Fish and Seafood, Fruits, Meat, Nuts, Pulses, Starchy Roots, Sugar and Sweeteners, Vegetables.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Get a detailed picture of the Fresh Food market; Pinpoint growth sectors and identify factors driving change; Understand the competitive environment, the market's major players and leading brands; Use five-year forecasts to assess how the market is predicted to develop.TABLE OF CONTENTS
List OF CONTENTS AND TABLES
EXECUTIVE SUMMARY
COVID-19 impact on fresh food
COVID-19 country impact
Retailing shift
What next for fresh food?
MARKET DATA
Table 1 Total Sales of Fresh Food by Category: Total Volume 2015-2020 Table 2 Total Sales of Fresh Food by Category: % Total Volume Growth 2015-2020 Table 3 Retail Sales of Fresh Food by Category: Volume 2015-2020 Table 4 Retail Sales of Fresh Food by Category: % Volume Growth 2015-2020 Table 5 Retail Sales of Fresh Food by Category: Value 2015-2020 Table 6 Retail Sales of Fresh Food by Category: % Value Growth 2015-2020 Table 7 Retail Sales of Fresh Food by Packaged vs Unpackaged: % Volume 2015-2020 Table 8 Retail Distribution of Fresh Food by Format: % Volume 2015-2020 Table 9 Forecast Total Sales of Fresh Food by Category: Total Volume 2020-2025 Table 10 Forecast Total Sales of Fresh Food by Category: % Total Volume Growth 2020-2025 Table 11 Forecast Retail Sales of Fresh Food by Category: Volume 2020-2025 Table 12 Forecast Retail Sales of Fresh Food by Category: % Volume Growth 2020-2025 Table 13 Forecast Retail Sales of Fresh Food by Category: Value 2020-2025 Table 14 Forecast Retail Sales of Fresh Food by Category: % Value Growth 2020-2025GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 1 Research SourcesKEY DATA FINDINGS
2020 IMPACT
Increased sales figures despite several scandals within the industry
Quality pays off
RECOVERY AND OPPORTUNITIES
Foodservice will recover
Politics exerts greater influence on the meat industry
Summary 2 Major Processors of Meat 2020CATEGORY DATA
Table 15 Total Sales of Meat by Category: Total Volume 2015-2020 Table 16 Total Sales of Meat by Category: % Total Volume Growth 2015-2020 Table 17 Retail Sales of Meat by Category: Volume 2015-2020 Table 18 Retail Sales of Meat by Category: % Volume Growth 2015-2020 Table 19 Retail Sales of Meat by Category: Value 2015-2020 Table 20 Retail Sales of Meat by Category: % Value Growth 2015-2020 Table 21 Sales of Meat by Organic/Fairtrade % of Total: % Total Volume 2015-2020 Table 22 Retail Sales of Meat by Packaged vs Unpackaged: % Volume 2015-2020 Table 23 Forecast Sales of Meat by Category: Total Volume 2020-2025 Table 24 Forecast Sales of Meat by Category: % Total Volume Growth 2020-2025 Table 25 Forecast Retail Sales of Meat by Category: Volume 2020-2025 Table 26 Forecast Retail Sales of Meat by Category: % Volume Growth 2020-2025 Table 27 Forecast Retail Sales of Meat by Category: Value 2020-2025 Table 28 Forecast Retail Sales of Meat by Category: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
Fish benefit from the pandemic
The North eats more fish than the South
RECOVERY AND OPPORTUNITIES
Healthy image remains key factor in success of fish and seafood
New ways of cooking fish and seafood
Summary 3 Major Processors of Fish and Seafood 2020CATEGORY DATA
Table 29 Total Sales of Fish and Seafood by Category: Total Volume 2015-2020 Table 30 Total Sales of Fish and Seafood by Category: % Total Volume Growth 2015-2020 Table 31 Retail Sales of Fish and Seafood by Category: Volume 2015-2020 Table 32 Retail Sales of Fish and Seafood by Category: % Volume Growth 2015-2020 Table 33 Retail Sales of Fish and Seafood by Category: Value 2015-2020 Table 34 Retail Sales of Fish and Seafood by Category: % Value Growth 2015-2020 Table 35 Sales of Fish and Seafood by Organic/Fairtrade % of Total: % Total Volume 2015-2020 Table 36 Retail Sales of Fish and Seafood by Packaged vs Unpackaged: % Volume 2015-2020 Table 37 Forecast Total Sales of Fish and Seafood by Category: Total Volume 2020-2025 Table 38 Forecast Total Sales of Fish and Seafood by Category: % Total Volume Growth 2020-2025 Table 39 Forecast Retail Sales of Fish and Seafood by Category: Volume 2020-2025 Table 40 Forecast Retail Sales of Fish and Seafood by Category: % Volume Growth 2020-2025 Table 41 Forecast Retail Sales of Fish and Seafood by Category: Value 2020-2025 Table 42 Forecast Retail Sales of Fish and Seafood by Category: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
Pulses benefit from COVID-19
Diets that include protein increase demand
RECOVERY AND OPPORTUNITIES
Growth potential as a meat substitute
Slow versus fast food consumers set themselves apart
Summary 4 Major Processors of Pulses 2020CATEGORY DATA
Table 43 Total Sales of Pulses by Category: Total Volume 2015-2020 Table 44 Total Sales of Pulses by Category: % Total Volume Growth 2015-2020 Table 45 Retail Sales of Pulses by Category: Volume 2015-2020 Table 46 Retail Sales of Pulses by Category: % Volume Growth 2015-2020 Table 47 Retail Sales of Pulses by Category: Value 2015-2020 Table 48 Retail Sales of Pulses by Category: % Value Growth 2015-2020 Table 49 Sales of Pulses by Organic/Fairtrade % of Total: % Total Volume 2015-2020 Table 50 Retail Sales of Pulses by Packaged vs Unpackaged: % Volume 2015-2020 Table 51 Forecast Total Sales of Pulses by Category: Total Volume 2020-2025 Table 52 Forecast Total Sales of Pulses by Category: % Total Volume Growth 2020-2025 Table 53 Forecast Retail Sales of Pulses by Category: Volume 2020-2025 Table 54 Forecast Retail Sales of Pulses by Category: % Volume Growth 2020-2025 Table 55 Forecast Retail Sales of Pulses by Category: Value 2020-2025 Table 56 Forecast Retail Sales of Pulses by Category: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
Fresh vegetables in the time of COVID-19
Farmers struggled due to lack of workers from other countries
RECOVERY AND OPPORTUNITIES
Vegetables benefit from health and sustainability trends
Regionality and organic farming remain important
Summary 5 Major Processors of Vegetables 2020CATEGORY DATA
Table 57 Total Sales of Vegetables by Category: Total Volume 2015-2020 Table 58 Total Sales of Vegetables by Category: % Total Volume Growth 2015-2020 Table 59 Retail Sales of Vegetables by Category: Volume 2015-2020 Table 60 Retail Sales of Vegetables by Category: % Volume Growth 2015-2020 Table 61 Retail Sales of Vegetables by Category: Value 2015-2020 Table 62 Retail Sales of Vegetables by Category: % Value Growth 2015-2020 Table 63 Sales of Vegetables by Organic/Fairtrade % of Total: % Total Volume 2015-2020 Table 64 Retail Sales of Vegetables by Packaged vs Unpackaged: % Volume 2015-2020 Table 65 Forecast Total Sales of Vegetables by Category: Total Volume 2020-2025 Table 66 Forecast Total Sales of Vegetables by Category: % Total Volume Growth 2020-2025 Table 67 Forecast Retail Sales of Vegetables by Category: Volume 2020-2025 Table 68 Forecast Retail Sales of Vegetables by Category: % Volume Growth 2020-2025 Table 69 Forecast Retail Sales of Vegetables by Category: Value 2020-2025 Table 70 Forecast Retail Sales of Vegetables by Category: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
Starchy roots benefited in retail
Sweet potatoes continue to be a key trending food
RECOVERY AND OPPORTUNITIES
Foodservice will recover
Not much acceptance of exotic roots
Summary 6 Major Processors of Starchy Roots 2020CATEGORY DATA
Table 71 Total Sales of Starchy Roots by Category: Total Volume 2015-2020 Table 72 Total Sales of Starchy Roots by Category: % Total Volume Growth 2015-2020 Table 73 Retail Sales of Starchy Roots by Category: Volume 2015-2020 Table 74 Retail Sales of Starchy Roots by Category: % Volume Growth 2015-2020 Table 75 Retail Sales of Starchy Roots by Category: Value 2015-2020 Table 76 Retail Sales of Starchy Roots by Category: % Value Growth 2015-2020 Table 77 Sales of Starchy Roots by Organic/Fairtrade % of Total: % Total Volume 2015-2020 Table 78 Retail Sales of Starchy Roots by Packaged vs Unpackaged: % Volume 2015-2020 Table 79 Forecast Total Sales of Starchy Roots by Category: Total Volume 2020-2025 Table 80 Forecast Total Sales of Starchy Roots by Category: % Total Volume Growth 2020-2025 Table 81 Forecast Retail Sales of Starchy Roots by Category: Volume 2020-2025 Table 82 Forecast Retail Sales of Starchy Roots by Category: % Volume Growth 2020-2025 Table 83 Forecast Retail Sales of Starchy Roots by Category: Value 2020-2025 Table 84 Forecast Retail Sales of Starchy Roots by Category: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
Apples and bananas remain the most popular fruits
COVID-19 had positive impact on retail but farmers struggled
Improvisation occurs in a crisis
RECOVERY AND OPPORTUNITIES
Climate change is a threat
Organic and superfruits will grow strongly
Summary 7 Major Processors of Fruits 2020CATEGORY DATA
Table 85 Total Sales of Fruits by Category: Total Volume 2015-2020 Table 86 Total Sales of Fruits by Category: % Total Volume Growth 2015-2020 Table 87 Retail Sales of Fruits by Category: Volume 2015-2020 Table 88 Retail Sales of Fruits by Category: % Volume Growth 2015-2020 Table 89 Retail Sales of Fruits by Category: Value 2015-2020 Table 90 Retail Sales of Fruits by Category: % Value Growth 2015-2020 Table 91 Sales of Fruits by Organic/Fairtrade % of Total: % Total Volume 2015-2020 Table 92 Retail Sales of Fruits by Packaged vs Unpackaged: % Volume 2015-2020 Table 93 Forecast Total Sales of Fruits by Category: Total Volume 2020-2025 Table 94 Forecast Total Sales of Fruits by Category: % Total Volume Growth 2020-2025 Table 95 Forecast Retail Sales of Fruits by Category: Volume 2020-2025 Table 96 Forecast Retail Sales of Fruits by Category: % Volume Growth 2020-2025 Table 97 Forecast Retail Sales of Fruits by Category: Value 2020-2025 Table 98 Forecast Retail Sales of Fruits by Category: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
COVID-19 saw foodservice shrink but retail grow
Nuts seen as good addition for healthier diets
RECOVERY AND OPPORTUNITIES
Exotic nuts will experience higher demand
Processed nuts and convenience trend are the competitors
Summary 8 Major Processors of Nuts 2020CATEGORY DATA
Table 99 Total Sales of Nuts by Category: Total Volume 2015-2020 Table 100 Total Sales of Nuts by Category: % Total Volume Growth 2015-2020 Table 101 Retail Sales of Nuts by Category: Volume 2015-2020 Table 102 Retail Sales of Nuts by Category: % Volume Growth 2015-2020 Table 103 Retail Sales of Nuts by Category: Value 2015-2020 Table 104 Retail Sales of Nuts by Category: % Value Growth 2015-2020 Table 105 Sales of Nuts by Organic/Fairtrade % of Total: % Total Volume 2015-2020 Table 106 Retail Sales of Nuts by Packaged vs Unpackaged: % Volume 2015-2020 Table 107 Forecast Total Sales of Nuts by Category: Total Volume 2020-2025 Table 108 Forecast Total Sales of Nuts by Category: % Total Volume Growth 2020-2025 Table 109 Forecast Retail Sales of Nuts by Category: Volume 2020-2025 Table 110 Forecast Retail Sales of Nuts by Category: % Volume Growth 2020-2025 Table 111 Forecast Retail Sales of Nuts by Category: Value 2020-2025 Table 112 Forecast Retail Sales of Nuts by Category: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
COVID-19 impacts sales of eggs
Demand for high farming standards
RECOVERY AND OPPORTUNITIES
Increasing demand for animal welfare
Price sensitivity will not fade
Summary 9 Major Processors of Eggs 2020CATEGORY DATA
Table 113 Total Sales of Eggs: Total Volume 2015-2020 Table 114 Total Sales of Eggs: % Total Volume Growth 2015-2020 Table 115 Retail Sales of Eggs: Volume 2015-2020 Table 116 Retail Sales of Eggs: % Volume Growth 2015-2020 Table 117 Retail Sales of Eggs: Value 2015-2020 Table 118 Retail Sales of Eggs: % Value Growth 2015-2020 Table 119 Sales of Eggs by Organic/Fairtrade % of Total: % Total Volume 2015-2020 Table 120 Retail Sales of Eggs by Packaged vs Unpackaged: % Volume 2015-2020 Table 121 Forecast Total Sales of Eggs: Total Volume 2020-2025 Table 122 Forecast Total Sales of Eggs: % Total Volume Growth 2020-2025 Table 123 Forecast Retail Sales of Eggs: Volume 2020-2025 Table 124 Forecast Retail Sales of Eggs: % Volume Growth 2020-2025 Table 125 Forecast Retail Sales of Eggs: Value 2020-2025 Table 126 Forecast Retail Sales of Eggs: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
COVID-19 pushed sales in the first weeks of the pandemic
Sugar consumption declining but alternative sweeteners gain popularity
RECOVERY AND OPPORTUNITIES
Trend were not stopped by the pandemic
Debates about regulations and taxes are anticipated
Summary 10 Major Processors of Sugar and Sweeteners 2020CATEGORY DATA
Table 127 Total Sales of Sugar and Sweeteners: Total Volume 2015-2020 Table 128 Total Sales of Sugar and Sweeteners: % Total Volume Growth 2015-2020 Table 129 Retail Sales of Sugar and Sweeteners: Volume 2015-2020 Table 130 Retail Sales of Sugar and Sweeteners: % Volume Growth 2015-2020 Table 131 Retail Sales of Sugar and Sweeteners: Value 2015-2020 Table 132 Retail Sales of Sugar and Sweeteners: % Value Growth 2015-2020 Table 133 Retail Sales of Sugar and Sweeteners by Packaged vs Unpackaged: % Volume 2015-2020 Table 134 Forecast Total Sales of Sugar and Sweeteners: Total Volume 2020-2025 Table 135 Forecast Total Sales of Sugar and Sweeteners: % Total Volume Growth 2020-2025 Table 136 Forecast Retail Sales of Sugar and Sweeteners: Volume 2020-2025 Table 137 Forecast Retail Sales of Sugar and Sweeteners: % Volume Growth 2020-2025 Table 138 Forecast Retail Sales of Sugar and Sweeteners: Value 2020-2025 Table 139 Forecast Retail Sales of Sugar and Sweeteners: % Value Growth 2020-2025