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This Megatrends report highlights long-term trends resulting from shifts in consumer values and behaviour. It provides a summary of each of Euromonitor International's eight focus megatrends, and insights as to how each trend has manifested in Belgium.
Euromonitor's Megatrends in Belgium report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Get a detailed picture of the Megatrends market; Pinpoint growth sectors and identify factors driving change; Understand the competitive environment, the market's major players and leading brands; Use five-year forecasts to assess how the market is predicted to develop.TABLE OF CONTENTS
The drivers shaping consumer behaviour
Megatrends framework
Businesses harness megatrends to renovate, innovate and disrupt
Digital living
National rail operator uses GPS technology to simplify ticketing
Belgians lag behind global counterparts in all areas of tech
Gen Z is the generation of gamers
More than half of Belgians actively manage their data settings
Older generations are the most wary of sharing personal data
Friends and family remain the most trusted source of information
Shift towards online activities will continue post-pandemic
Experience more
Hospital virtually transports young patients back to their homes
Belgians prefer real world experiences
Gen Z are the most open to virtual experiences
People more likely to socialise online than in person amid pandemic
Travellers look for relaxation and outdoor activities
Millennials are the most keen to resume face-to-face activities
Middle class reset
Aldi offers reconditioned iPhones at discounted prices
Almost half of Belgians are on the lookout for bargains
Baby Boomers are the biggest fans of private label
Belgian consumers embrace the circular economy
Younger generations are more willing to buy second-hand
Premiumisation
Craft beer production returns to Grimbergen Abbey
Belgians enjoy tailored products and experiences
Older generations seek a simpler life
Millennials are confident in the long-term value of their investments
Quality trumps value in home care and clothing
Shifting market frontiers
Online marketplace connects consumers in Brussels to local shops
Belgians less keen than other countries to experience new cultures
Almost a third of Gen Z expect to work abroad one day
Baby Boomers are the most supportive of local business
Shopping reinvented
Hopr launches Belgium's first online-only supermarket
Most shopping still carried out in person
Social media engagement by Belgian shoppers is relatively low
Millennials are the most likely to be active on brands' social media feeds
Sustainable living
Anti-food waste app Phenix launches in Belgium
Most Belgians are motivated to take action against climate change
Reducing food waste is the top environmental priority
Politics does not play a major role in purchasing decisions
Recyclable and biodegradable packaging is seen as the most sustainable
Wellness
Delhaize membership scheme offers discounts on healthy foods
Belgians keen to exercise but lag behind in terms of healthy eating
Millennials are the most likely to take health supplements
Consumers turn to meditation and massage to help beat stress
Consumers are still shying away from health tech
Health and safety precautions are a priority amid the pandemic
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