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Consumer Appliances in the Czech Republic

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Description

COVID-19 had a broadly negative impact on consumer appliances in the Czech Republic in 2020. Growth in total volume sales was marginal, slowing sharply from 2019 and finishing well below the CAGR for the entire review period. This was primarily because the economic shock of the pandemic drove consumers to abruptly reduce spending, particularly on big-ticket and discretionary items. Demand was further constrained by the closure of electronics and appliance specialist retailers outlets for several...

Euromonitor International's Consumer Appliances in Czech Republic report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2016-2020, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, format trends or distribution issues. Forecasts to 2025 illustrate how the market is set to change.

Product coverage: Major Appliances, Small Appliances.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

Get a detailed picture of the Consumer Appliances market; Pinpoint growth sectors and identify factors driving change; Understand the competitive environment, the market's major players and leading brands; Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
Product Code: WGCS

TABLE OF CONTENTS

List OF CONTENTS AND TABLES

EXECUTIVE SUMMARY

COVID-19 impact on consumer appliances

COVID-19 country impact

Company response

Retailing shift

What next for consumer appliances?

MARKET INDICATORS

Table 1 Household Penetration of Selected Total Stock Consumer Appliances by Category 2015-2020 Table 2 Replacement Cycles of Consumer Appliances by Category 2015-2020 Table 3 Forecast Household Penetration of Selected Total Stock Consumer Appliances by Category 2020-2025 Table 4 Forecast Replacement Cycles of Consumer Appliances by Category 2020-2025

MARKET DATA

Table 5 Sales of Consumer Appliances by Category: Volume 2015-2020 Table 6 Sales of Consumer Appliances by Category: Value 2015-2020 Table 7 Sales of Consumer Appliances by Category: % Volume Growth 2015-2020 Table 8 Sales of Consumer Appliances by Category: % Value Growth 2015-2020 Table 9 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2015-2020 Table 10 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2015-2020 Table 11 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2015-2020 Table 12 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2015-2020 Table 13 Sales of Small Appliances by Category: Volume 2015-2020 Table 14 Sales of Small Appliances by Category: Value 2015-2020 Table 15 Sales of Small Appliances by Category: % Volume Growth 2015-2020 Table 16 Sales of Small Appliances by Category: % Value Growth 2015-2020 Table 17 NBO Company Shares of Major Appliances: % Volume 2016-2020 Table 18 LBN Brand Shares of Major Appliances: % Volume 2017-2020 Table 19 NBO Company Shares of Small Appliances: % Volume 2016-2020 Table 20 LBN Brand Shares of Small Appliances: % Volume 2017-2020 Table 21 Distribution of Major Appliances by Format: % Volume 2015-2020 Table 22 Distribution of Small Appliances by Format: % Volume 2015-2020 Table 23 Forecast Sales of Consumer Appliances by Category: Volume 2020-2025 Table 24 Forecast Sales of Consumer Appliances by Category: Value 2020-2025 Table 25 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2020-2025 Table 26 Forecast Sales of Consumer Appliances by Category: % Value Growth 2020-2025 Table 27 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2020-2025 Table 28 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2020-2025 Table 29 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2020-2025 Table 30 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2020-2025 Table 31 Forecast Sales of Small Appliances by Category: Volume 2020-2025 Table 32 Forecast Sales of Small Appliances by Category: Value 2020-2025 Table 33 Forecast Sales of Small Appliances by Category: % Volume Growth 2020-2025 Table 34 Forecast Sales of Small Appliances by Category: % Value Growth 2020-2025

DISCLAIMER

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

SOURCES

Summary 1 Research Sources

KEY DATA FINDINGS

2020 IMPACT

Freestanding freezers is the only category to post growth in volume sales in 2020

Pandemic strengthens interest in fridge freezers with dual cooling systems

New product development activity continues despite COVID-19 disruption

RECOVERY AND OPPORTUNITIES

Demand for freestanding freezers set to decline throughout the forecast period

Increased budget-consciousness will limit demand for electric wine coolers/chillers

Rising unit prices should create expansion opportunities for cheaper brands

CATEGORY DATA

Table 35 Sales of Refrigeration Appliances by Category: Volume 2015-2020 Table 36 Sales of Refrigeration Appliances by Category: Value 2015-2020 Table 37 Sales of Refrigeration Appliances by Category: % Volume Growth 2015-2020 Table 38 Sales of Refrigeration Appliances by Category: % Value Growth 2015-2020 Table 39 Sales of Freezers by Format: % Volume 2015-2020 Table 40 Sales of Freezers by Volume Capacity: % Volume 2015-2020 Table 41 Sales of Fridge Freezers by Format: % Volume 2015-2020 Table 42 Sales of Fridge Freezers by Volume Capacity: % Volume 2015-2020 Table 43 Sales of Fridge Freezers by Connected Appliances: % Volume 2016-2020 Table 44 Sales of Fridges by Volume Capacity: % Volume 2015-2020 Table 45 NBO Company Shares of Refrigeration Appliances: % Volume 2016-2020 Table 46 LBN Brand Shares of Refrigeration Appliances: % Volume 2017-2020 Table 47 NBO Company Shares of Built-in Fridge Freezers: % Volume 2016-2020 Table 48 NBO Company Shares of Freestanding Fridge Freezers: % Volume 2016-2020 Table 49 NBO Company Shares of Built-in Fridges: % Volume 2016-2020 Table 50 NBO Company Shares of Freestanding Fridges: % Volume 2016-2020 Table 51 Distribution of Refrigeration Appliances by Format: % Volume 2015-2020 Table 52 Production of Refrigeration Appliances: Total Volume 2015-2020 Table 53 Forecast Sales of Refrigeration Appliances by Category: Volume 2020-2025 Table 54 Forecast Sales of Refrigeration Appliances by Category: Value 2020-2025 Table 55 Forecast Sales of Refrigeration Appliances by Category: % Volume Growth 2020-2025 Table 56 Forecast Sales of Refrigeration Appliances by Category: % Value Growth 2020-2025

KEY DATA FINDINGS

2020 IMPACT

Automatic washer dryers and automatic dryers hardest hit by COVID-19

Demand for top-loading and slim washing machines continues to rise

Producers seek to win over consumers with more technologically advanced models

RECOVERY AND OPPORTUNITIES

Moderate recovery in overall volume sales projected from 2022

Replacement cycles for automatic washing machines set to remain static

Consumers expected to favour more affordable and energy efficient products

CATEGORY DATA

Table 57 Sales of Home Laundry Appliances by Category: Volume 2015-2020 Table 58 Sales of Home Laundry Appliances by Category: Value 2015-2020 Table 59 Sales of Home Laundry Appliances by Category: % Volume Growth 2015-2020 Table 60 Sales of Home Laundry Appliances by Category: % Value Growth 2015-2020 Table 61 Sales of Automatic Washer Dryers by Connected Appliances: % Volume 2015-2020 Table 62 Sales of Automatic Washing Machines by Format: % Volume 2015-2020 Table 63 Sales of Automatic Washing Machines by Volume Capacity: % Volume 2015-2020 Table 64 Sales of Automatic Washing Machines by Connected Appliances: % Volume 2016-2020 Table 65 NBO Company Shares of Home Laundry Appliances: % Volume 2016-2020 Table 66 LBN Brand Shares of Home Laundry Appliances: % Volume 2017-2020 Table 67 Distribution of Home Laundry Appliances by Format: % Volume 2015-2020 Table 68 Production of Home Laundry Appliances: Total Volume 2015-2020 Table 69 Forecast Sales of Home Laundry Appliances by Category: Volume 2020-2025 Table 70 Forecast Sales of Home Laundry Appliances by Category: Value 2020-2025 Table 71 Forecast Sales of Home Laundry Appliances by Category: % Volume Growth 2020-2025 Table 72 Forecast Sales of Home Laundry Appliances by Category: % Value Growth 2020-2025

KEY DATA FINDINGS

2020 IMPACT

COVID-19 ends lengthy period of expansion for dishwashers

Built-in dishwashers weathers pandemic fallout better than freestanding category

Penetration of connected and auto-dosing models remains low

RECOVERY AND OPPORTUNITIES

Heightened budget-consciousness likely to temper recovery

Demand for freestanding dishwashers set to rebound fastest

Price polarisation expected to become more pronounced

CATEGORY DATA

Table 73 Sales of Dishwashers by Category: Volume 2015-2020 Table 74 Sales of Dishwashers by Category: Value 2015-2020 Table 75 Sales of Dishwashers by Category: % Volume Growth 2015-2020 Table 76 Sales of Dishwashers by Category: % Value Growth 2015-2020 Table 77 Sales of Dishwashers by Format: % Volume 2015-2020 Table 78 Sales of Dishwashers by Connected Appliances: % Volume 2016-2020 Table 79 NBO Company Shares of Dishwashers: % Volume 2016-2020 Table 80 LBN Brand Shares of Dishwashers: % Volume 2017-2020 Table 81 Distribution of Dishwashers by Format: % Volume 2015-2020 Table 82 Production of Dishwashers: Total Volume 2015-2020 Table 83 Forecast Sales of Dishwashers by Category: Volume 2020-2025 Table 84 Forecast Sales of Dishwashers by Category: Value 2020-2025 Table 85 Forecast Sales of Dishwashers by Category: % Volume Growth 2020-2025 Table 86 Forecast Sales of Dishwashers by Category: % Value Growth 2020-2025

KEY DATA FINDINGS

2020 IMPACT

Ovens and cookers worst affected as consumers postpone replacement purchases

Ovens offering connectivity and steam functionality continue to gain popularity

Gorenje struggles to achieve full production following temporary shutdown

RECOVERY AND OPPORTUNITIES

Built-in large cooking appliances expected to show the fastest recovery

Private label lines should benefit from enduring price-sensitivity among consumers

Investment in online distribution and marketing set to rise

CATEGORY DATA

Table 87 Sales of Large Cooking Appliances by Category: Volume 2015-2020 Table 88 Sales of Large Cooking Appliances by Category: Value 2015-2020 Table 89 Sales of Large Cooking Appliances by Category: % Volume Growth 2015-2020 Table 90 Sales of Large Cooking Appliances by Category: % Value Growth 2015-2020 Table 91 Sales of Built-in Hobs by Format: % Volume 2015-2020 Table 92 Sales of Ovens by Connected Appliances: % Volume 2016-2020 Table 93 NBO Company Shares of Large Cooking Appliances: % Volume 2016-2020 Table 94 LBN Brand Shares of Large Cooking Appliances: % Volume 2017-2020 Table 95 NBO Company Shares of Built-in Hobs: % Volume 2016-2020 Table 96 NBO Company Shares of Ovens: % Volume 2016-2020 Table 97 NBO Company Shares of Cooker Hoods: % Volume 2016-2020 Table 98 NBO Company Shares of Built-in Cooker Hoods: % Volume 2016-2020 Table 99 NBO Company Shares of Freestanding Cooker Hoods: % Volume 2016-2020 Table 100 NBO Company Shares of Cookers: % Volume 2016-2020 Table 101 NBO Company Shares of Range Cookers: % Volume 2016-2020 Table 102 Distribution of Large Cooking Appliances by Format: % Volume 2015-2020 Table 103 Production of Large Cooking Appliances: Total Volume 2015-2020 Table 104 Forecast Sales of Large Cooking Appliances by Category: Volume 2020-2025 Table 105 Forecast Sales of Large Cooking Appliances by Category: Value 2020-2025 Table 106 Forecast Sales of Large Cooking Appliances by Category: % Volume Growth 2020-2025 Table 107 Forecast Sales of Large Cooking Appliances by Category: % Value Growth 2020-2025

KEY DATA FINDINGS

2020 IMPACT

Built-in microwaves proves most resilient to the impact of COVID-19

Consumers show growing interest in inverter models

Migration away from freestanding products continues

RECOVERY AND OPPORTUNITIES

Sluggish recovery projected for microwaves

Increased budget-consciousness should boost demand for private label products

More sophisticated products likely to be made available at lower price points

CATEGORY DATA

Table 108 Sales of Microwaves by Category: Volume 2015-2020 Table 109 Sales of Microwaves by Category: Value 2015-2020 Table 110 Sales of Microwaves by Category: % Volume Growth 2015-2020 Table 111 Sales of Microwaves by Category: % Value Growth 2015-2020 Table 112 Sales of Microwaves by Connected Appliances: % Volume 2016-2020 Table 113 NBO Company Shares of Microwaves: % Volume 2016-2020 Table 114 LBN Brand Shares of Microwaves: % Volume 2017-2020 Table 115 Distribution of Microwaves by Format: % Volume 2015-2020 Table 116 Forecast Sales of Microwaves by Category: Volume 2020-2025 Table 117 Forecast Sales of Microwaves by Category: Value 2020-2025 Table 118 Forecast Sales of Microwaves by Category: % Volume Growth 2020-2025 Table 119 Forecast Sales of Microwaves by Category: % Value Growth 2020-2025

KEY DATA FINDINGS

2020 IMPACT

Increased reliance on home cooking boosts demand for some product types

Producers and retailers reorient their focus to online sales and promotional activities

Groupe SEB steps up support for the WMF brand

RECOVERY AND OPPORTUNITIES

Demand for food processors set to slow as consumers revert to pre-pandemic habits

More advanced models will drive modest recovery in mixers volume sales

Demand for cheaper brands and private label products expected to rise

CATEGORY DATA

Table 120 Sales of Food Preparation Appliances by Category: Volume 2015-2020 Table 121 Sales of Food Preparation Appliances by Category: Value 2015-2020 Table 122 Sales of Food Preparation Appliances by Category: % Volume Growth 2015-2020 Table 123 Sales of Food Preparation Appliances by Category: % Value Growth 2015-2020 Table 124 NBO Company Shares of Food Preparation Appliances: % Volume 2016-2020 Table 125 LBN Brand Shares of Food Preparation Appliances: % Volume 2017-2020 Table 126 Distribution of Food Preparation Appliances by Format: % Volume 2015-2020 Table 127 Forecast Sales of Food Preparation Appliances by Category: Volume 2020-2025 Table 128 Forecast Sales of Food Preparation Appliances by Category: Value 2020-2025 Table 129 Forecast Sales of Food Preparation Appliances by Category: % Volume Growth 2020-2025 Table 130 Forecast Sales of Food Preparation Appliances by Category: % Value Growth 2020-2025

KEY DATA FINDINGS

2020 IMPACT

Stay-at-home trend fuels surge in demand for breadmakers

Coffee machines hardest hit as consumers reduce discretionary spending

No major supply issues for De'Longhi despite prolonged closure of Italian factories

RECOVERY AND OPPORTUNITIES

Overall demand will slow as consumers return to pre-pandemic behaviour

Coffee machines expected to see total volume sales decline consistently

E-commerce will continue to gain ground in distribution

CATEGORY DATA

Table 131 Sales of Small Cooking Appliances by Category: Volume 2015-2020 Table 132 Sales of Small Cooking Appliances by Category: Value 2015-2020 Table 133 Sales of Small Cooking Appliances by Category: % Volume Growth 2015-2020 Table 134 Sales of Small Cooking Appliances by Category: % Value Growth 2015-2020 Table 135 Sales of Freestanding Hobs by Format: % Volume 2015-2020 Table 136 NBO Company Shares of Small Cooking Appliances: % Volume 2016-2020 Table 137 LBN Brand Shares of Small Cooking Appliances: % Volume 2017-2020 Table 138 Distribution of Small Cooking Appliances by Format: % Volume 2015-2020 Table 139 Forecast Sales of Small Cooking Appliances by Category: Volume 2020-2025 Table 140 Forecast Sales of Small Cooking Appliances by Category: Value 2020-2025 Table 141 Forecast Sales of Small Cooking Appliances by Category: % Volume Growth 2020-2025 Table 142 Forecast Sales of Small Cooking Appliances by Category: % Value Growth 2020-2025

KEY DATA FINDINGS

2020 IMPACT

Stick and robotic vacuum cleaners remain the most dynamic categories

Consumers more likely to choose familiar brands after scrapping of energy labels

Robotic vacuum cleaners sees return of Electrolux and new concept from Samsung

RECOVERY AND OPPORTUNITIES

Increased budget-consciousness will slow expansion of robotic vacuum cleaners

Stick vacuum cleaners expected to grow fastest in volume terms

Absence of energy labels will continue to favour well-established brands

CATEGORY DATA

Table 143 Sales of Vacuum Cleaners by Category: Volume 2015-2020 Table 144 Sales of Vacuum Cleaners by Category: Value 2015-2020 Table 145 Sales of Vacuum Cleaners by Category: % Volume Growth 2015-2020 Table 146 Sales of Vacuum Cleaners by Category: % Value Growth 2015-2020 Table 147 Sales of Robotic Vacuum Cleaners by Connected Appliances: % Volume 2016-2020 Table 148 NBO Company Shares of Vacuum Cleaners: % Volume 2016-2020 Table 149 LBN Brand Shares of Vacuum Cleaners: % Volume 2017-2020 Table 150 Distribution of Vacuum Cleaners by Format: % Volume 2015-2020 Table 151 Forecast Sales of Vacuum Cleaners by Category: Volume 2020-2025 Table 152 Forecast Sales of Vacuum Cleaners by Category: Value 2020-2025 Table 153 Forecast Sales of Vacuum Cleaners by Category: % Volume Growth 2020-2025 Table 154 Forecast Sales of Vacuum Cleaners by Category: % Value Growth 2020-2025

KEY DATA FINDINGS

2020 IMPACT

COVID-19 boosts demand for some types of hair care appliances

Czech consumers show growing interest in oral irrigators

Hair care appliances sees new launches from Dyson, Grundig and Bellissima

RECOVERY AND OPPORTUNITIES

Demand for many product types likely to slow in the wake of COVID-19

Oral irrigators will continue to drive expansion of other oral care appliances

Further volume share gains projected for e-commerce

CATEGORY DATA

Table 155 Sales of Personal Care Appliances by Category: Volume 2015-2020 Table 156 Sales of Personal Care Appliances by Category: Value 2015-2020 Table 157 Sales of Personal Care Appliances by Category: % Volume Growth 2015-2020 Table 158 Sales of Personal Care Appliances by Category: % Value Growth 2015-2020 Table 159 Sales of Body Shavers by Format: % Volume 2015-2020 Table 160 Sales of Hair Care Appliances by Format: % Volume 2015-2020 Table 161 NBO Company Shares of Personal Care Appliances 2016-2020 Table 162 LBN Brand Shares of Personal Care Appliances 2017-2020 Table 163 Distribution of Personal Care Appliances by Format: % Volume 2015-2020 Table 164 Forecast Sales of Personal Care Appliances by Category: Volume 2020-2025 Table 165 Forecast Sales of Personal Care Appliances by Category: Value 2020-2025 Table 166 Forecast Sales of Personal Care Appliances by Category: % Volume Growth 2020-2025 Table 167 Forecast Sales of Personal Care Appliances by Category: % Value Growth 2020-2025

KEY DATA FINDINGS

2020 IMPACT

Outbreak of COVID-19 prompts surge in demand for air purifiers

Room air conditioners and air coolers benefit from expectation of further heatwaves

Daikin's domestic supply chain unaffected by reduced output at Plzen factory

RECOVERY AND OPPORTUNITIES

Growing levels of air pollution will continue to drive demand for air purifiers

Air coolers and air conditioners set to benefit from rising average temperatures

Use of other product types may temper demand for cooling fans and dehumidifiers

CATEGORY DATA

Table 168 Sales of Air Treatment Products by Category: Volume 2015-2020 Table 169 Sales of Air Treatment Products by Category: Value 2015-2020 Table 170 Sales of Air Treatment Products by Category: % Volume Growth 2015-2020 Table 171 Sales of Air Treatment Products by Category: % Value Growth 2015-2020 Table 172 Sales of Air Conditioners by Connected Appliances: % Volume 2016-2020 Table 173 NBO Company Shares of Air Treatment Products: % Volume 2016-2020 Table 174 LBN Brand Shares of Air Treatment Products: % Volume 2017-2020 Table 175 Distribution of Air Treatment Products by Format: % Volume 2015-2020 Table 176 Production of Air Conditioners: Total Volume 2015-2020 Table 177 Forecast Sales of Air Treatment Products by Category: Volume 2020-2025 Table 178 Forecast Sales of Air Treatment Products by Category: Value 2020-2025 Table 179 Forecast Sales of Air Treatment Products by Category: % Volume Growth 2020-2025 Table 180 Forecast Sales of Air Treatment Products by Category: % Value Growth 2020-2025