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Despite the lenient lockdown imposed by the Latvian government, soft drinks will perform negatively in 2020 overall as volume sales decline. Unlike hot drinks, soft drinks has been less resilient to the pandemic as the majority of product areas within the latter are regarded as less essential. As the financial repercussions of the pandemic have gradually worsened over the year, many consumers have had to economise as their disposable incomes have diminished. They have therefore been prioritising...
Euromonitor International's Soft Drinks in Latvia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2016-2020), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution, packaging or pricing issues. Forecasts to 2025 illustrate how the market is set to change.
Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Energy Drinks, Juice, RTD Coffee, RTD Tea, Sports Drinks.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Get a detailed picture of the Soft Drinks market; Pinpoint growth sectors and identify factors driving change; Understand the competitive environment, the market's major players and leading brands; Use five-year forecasts to assess how the market is predicted to develop.TABLE OF CONTENTS
List OF CONTENTS AND TABLES
EXECUTIVE SUMMARY
COVID-19 impact on soft drinks
COVID-19 country impact
Company response
Retailing shift
Foodservice vs retail split
What next for soft drinks?
MARKET DATA
Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2015-2020 Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2015-2020 Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2015-2020 Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2015-2020 Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2019 Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2019 Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2019 Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2019 Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2015-2020 Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2015-2020 Table 11 Off-trade Sales of Soft Drinks by Category: Value 2015-2020 Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2015-2020 Table 13 Sales of Soft Drinks by Total Fountain On-trade: Volume 2015-2020 Table 14 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2015-2020 Table 15 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2016-2020 Table 16 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2017-2020 Table 17 NBO Company Shares of Off-trade Soft Drinks: % Value 2016-2020 Table 18 LBN Brand Shares of Off-trade Soft Drinks: % Value 2017-2020 Table 19 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2015-2020 Table 20 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2015-2020 Table 21 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2015-2020 Table 22 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2020 Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2020-2025 Table 24 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2020-2025 Table 25 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2020-2025 Table 26 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2020-2025 Table 27 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2020-2025 Table 28 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2020-2025 Table 29 Forecast Off-trade Sales of Soft Drinks by Category: Value 2020-2025 Table 30 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2020-2025 Table 31 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2020-2025 Table 32 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2020-2025GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 1 Research SourcesKEY DATA FINDINGS
2020 IMPACT
Consumers prioritise more essential products during lockdown due to declining purchasing powers
Low calorie cola carbonates see the most dynamic growth as consumers try to be healthy during lockdown
Despite lenient restrictions, consumers avoid foodservice establishments which results in drastic declining sales
RECOVERY AND OPPORTUNITIES
Immediate rebound followed by slowed growth as the health and wellness trend takes its toll on carbonates
Low calorie cola carbonates continues to see the most dynamic growth
Tonic water as a mixer for alcoholic beverages boosts growth for the product area
CATEGORY DATA
Table 33 Off-trade vs On-trade Sales of Carbonates: Volume 2015-2020 Table 34 Off-trade vs On-trade Sales of Carbonates: Value 2015-2020 Table 35 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2015-2020 Table 36 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2015-2020 Table 37 Off-trade Sales of Carbonates by Category: Volume 2015-2020 Table 38 Off-trade Sales of Carbonates by Category: Value 2015-2020 Table 39 Off-trade Sales of Carbonates by Category: % Volume Growth 2015-2020 Table 40 Off-trade Sales of Carbonates by Category: % Value Growth 2015-2020 Table 41 Sales of Carbonates by Total Fountain On-trade: Volume 2015-2020 Table 42 Sales of Carbonates by Total Fountain On-trade: % Volume Growth 2015-2020 Table 43 NBO Company Shares of Off-trade Carbonates: % Volume 2016-2020 Table 44 LBN Brand Shares of Off-trade Carbonates: % Volume 2017-2020 Table 45 NBO Company Shares of Off-trade Carbonates: % Value 2016-2020 Table 46 LBN Brand Shares of Off-trade Carbonates: % Value 2017-2020 Table 47 Forecast Off-trade Sales of Carbonates by Category: Volume 2020-2025 Table 48 Forecast Off-trade Sales of Carbonates by Category: Value 2020-2025 Table 49 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2020-2025 Table 50 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2020-2025 Table 51 Forecast Sales of Carbonates by Total Fountain On-trade: Volume 2020-2025 Table 52 Forecast Sales of Carbonates by Total Fountain On-trade: % Volume Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
Juice benefits from consumers ditching carbonates during lockdown as the health and wellness trend gathers pace
Immunity-boosting properties such as vitamin C increase the demand of not from concentrate 100% juice
On-trade sales plummet as consumers avoid places where the contagion risk is seemingly higher
RECOVERY AND OPPORTUNITIES
Slowed growth anticipated post pandemic as consumers continually grow suspicious of packaged juice
Busy urban lifestyles stimulate demand for not from concentrate 100% juice
On-trade rebounds in 2021 as consumers feel more comfortable to dine out
CATEGORY DATA
Table 53 Off-trade Sales of Juice by Category: Volume 2015-2020 Table 54 Off-trade Sales of Juice by Category: Value 2015-2020 Table 55 Off-trade Sales of Juice by Category: % Volume Growth 2015-2020 Table 56 Off-trade Sales of Juice by Category: % Value Growth 2015-2020 Table 57 NBO Company Shares of Off-trade Juice: % Volume 2016-2020 Table 58 LBN Brand Shares of Off-trade Juice: % Volume 2017-2020 Table 59 NBO Company Shares of Off-trade Juice: % Value 2016-2020 Table 60 LBN Brand Shares of Off-trade Juice: % Value 2017-2020 Table 61 Forecast Off-trade Sales of Juice by Category: Volume 2020-2025 Table 62 Forecast Off-trade Sales of Juice by Category: Value 2020-2025 Table 63 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2020-2025 Table 64 Forecast Off-trade Sales of Juice by Category: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
Consumers trade in for tap water due to accessibility and reduced disposable incomes
Functional bottled water offers consumers benefits that tap water does not
Despite lenient lockdown, on-trade sales plummet at consumers opt to stay at home
RECOVERY AND OPPORTUNITIES
Tap water continues to pose a threat to bottled water as consumers fear plastic contamination
The health and wellness trend with be the key factor regarding innovation of bottled water over the forecast period
Consumers unwilling to pay for bottled water when dining out
CATEGORY DATA
Table 65 Off-trade Sales of Bottled Water by Category: Volume 2015-2020 Table 66 Off-trade Sales of Bottled Water by Category: Value 2015-2020 Table 67 Off-trade Sales of Bottled Water by Category: % Volume Growth 2015-2020 Table 68 Off-trade Sales of Bottled Water by Category: % Value Growth 2015-2020 Table 69 NBO Company Shares of Off-trade Bottled Water: % Volume 2016-2020 Table 70 LBN Brand Shares of Off-trade Bottled Water: % Volume 2017-2020 Table 71 NBO Company Shares of Off-trade Bottled Water: % Value 2016-2020 Table 72 LBN Brand Shares of Off-trade Bottled Water: % Value 2017-2020 Table 73 Forecast Off-trade Sales of Bottled Water by Category: Volume 2020-2025 Table 74 Forecast Off-trade Sales of Bottled Water by Category: Value 2020-2025 Table 75 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2020-2025 Table 76 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
Closure of gyms leads to declining demand for sports drinks
Cash-strapped consumers prioritise more essential products
Manufactures continues to have legal framework issues regarding advertising
RECOVERY AND OPPORTUNITIES
A slow recovery for sports drinks as pricing continues to be a concern
Manufactures cater innovations to the growing health-conscious consumer base
Sport drinks remains unavailable from the on-trade due to its immaturity
CATEGORY DATA
Table 77 Off-trade Sales of Sports Drinks: Volume 2015-2020 Table 78 Off-trade Sales of Sports Drinks: Value 2015-2020 Table 79 Off-trade Sales of Sports Drinks: % Volume Growth 2015-2020 Table 80 Off-trade Sales of Sports Drinks: % Value Growth 2015-2020 Table 81 NBO Company Shares of Off-trade Sports Drinks: % Volume 2016-2020 Table 82 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2017-2020 Table 83 NBO Company Shares of Off-trade Sports Drinks: % Value 2016-2020 Table 84 LBN Brand Shares of Off-trade Sports Drinks: % Value 2017-2020 Table 85 Forecast Off-trade Sales of Sports Drinks: Volume 2020-2025 Table 86 Forecast Off-trade Sales of Sports Drinks: Value 2020-2025 Table 87 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2020-2025 Table 88 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
Slowed growth for energy drinks as consumers lead less hectic lifestyles during the pandemic
Legal regulations regarding ingredients act as a barrier for growth
On-trade sales plummet as consumers avoid bars, restaurants and clubs out of fear of contagion
RECOVERY AND OPPORTUNITIES
Off-trade sees slowed growth whilst on-trade rebounds from 2021
Challenges lie ahead as unit prices rise in response to the sugar tax
Healthier alternative energy drinks such as sugar-free and vitamin-enriched to become increasingly available
CATEGORY DATA
Table 89 Off-trade Sales of Energy Drinks: Volume 2015-2020 Table 90 Off-trade Sales of Energy Drinks: Value 2015-2020 Table 91 Off-trade Sales of Energy Drinks: % Volume Growth 2015-2020 Table 92 Off-trade Sales of Energy Drinks: % Value Growth 2015-2020 Table 93 NBO Company Shares of Off-trade Energy Drinks: % Volume 2016-2020 Table 94 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2017-2020 Table 95 NBO Company Shares of Off-trade Energy Drinks: % Value 2016-2020 Table 96 LBN Brand Shares of Off-trade Energy Drinks: % Value 2017-2020 Table 97 Forecast Off-trade Sales of Energy Drinks: Volume 2020-2025 Table 98 Forecast Off-trade Sales of Energy Drinks: Value 2020-2025 Table 99 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2020-2025 Table 100 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
Slowed growth was to be expected regardless of the pandemic as concentrates fails to attract younger consumers
Concentrates faces competition from lower-priced juice drinks and nectars
Distribution shifts reported during the pandemic
RECOVERY AND OPPORTUNITIES
Shrinking consumer base, increased health awareness and the sugar tax all limit growth over the forecast period
Manufacturers adapt offerings to cater to the growing health-conscious consumer base
Concentrates remains negligible in the on-trade over the forecast period
CATEGORY DATA
Concentrates Conversions
Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format Table 101 Off-trade Sales of Concentrates (RTD) by Category: Volume 2015-2020 Table 102 Off-trade Sales of Concentrates by Category: Value 2015-2020 Table 103 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2015-2020 Table 104 Off-trade Sales of Concentrates by Category: % Value Growth 2015-2020 Table 105 NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2016-2020 Table 106 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2017-2020 Table 107 NBO Company Shares of Off-trade Concentrates: % Value 2016-2020 Table 108 LBN Brand Shares of Off-trade Concentrates: % Value 2017-2020 Table 109 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2016-2020 Table 110 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2017-2020 Table 111 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2016-2020 Table 112 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2017-2020 Table 113 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2020-2025 Table 114 Forecast Off-trade Sales of Concentrates by Category: Value 2020-2025 Table 115 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2020-2025 Table 116 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
Consumers prefer healthier products than RTD during the pandemic
E-commerce sees growth rates surge as some consumers shelter from the virus
Fuze Tea remains the most popular brand within RTD tea
RECOVERY AND OPPORTUNITIES
RTD tea not expected to recover as volume sale continually decline as unit prices rise
Seasonality continues to dictate demand for RD tea as a hotter summer equals more sales
Increased interest for kombucha as it benefits digestive health
CATEGORY DATA
Table 117 Off-trade Sales of RTD Tea by Category: Volume 2015-2020 Table 118 Off-trade Sales of RTD Tea by Category: Value 2015-2020 Table 119 Off-trade Sales of RTD Tea by Category: % Volume Growth 2015-2020 Table 120 Off-trade Sales of RTD Tea by Category: % Value Growth 2015-2020 Table 121 NBO Company Shares of Off-trade RTD Tea: % Volume 2016-2020 Table 122 LBN Brand Shares of Off-trade RTD Tea: % Volume 2017-2020 Table 123 NBO Company Shares of Off-trade RTD Tea: % Value 2016-2020 Table 124 LBN Brand Shares of Off-trade RTD Tea: % Value 2017-2020 Table 125 Forecast Off-trade Sales of RTD Tea by Category: Volume 2020-2025 Table 126 Forecast Off-trade Sales of RTD Tea by Category: Value 2020-2025 Table 127 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2020-2025 Table 128 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
Slowed growth as a result of less hectic daily routines, which being an on-the-go product, RTD coffee relies on
Slight surge in sales during summer as RTD coffee provides cautious consumers a reminiscent of iced coffee
RTD coffee struggles to capture new consumers due to its lack of distribution
RECOVERY AND OPPORTUNITIES
RTD coffee remains a niche product area despite strong growth, due to the ongoing competition from iced coffee
RTD coffee remains negligible in the on-trade as it is not mature enough for expansion
Possibilities of Lidl expanding its private label portfolio to include RTD coffee
CATEGORY DATA
Table 129 Off-trade Sales of RTD Coffee: Volume 2015-2020 Table 130 Off-trade Sales of RTD Coffee: Value 2015-2020 Table 131 Off-trade Sales of RTD Coffee: % Volume Growth 2015-2020 Table 132 Off-trade Sales of RTD Coffee: % Value Growth 2015-2020 Table 133 NBO Company Shares of Off-trade RTD Coffee: % Volume 2016-2020 Table 134 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2017-2020 Table 135 NBO Company Shares of Off-trade RTD Coffee: % Value 2016-2020 Table 136 LBN Brand Shares of Off-trade RTD Coffee: % Value 2017-2020 Table 137 Forecast Off-trade Sales of RTD Coffee: Volume 2020-2025 Table 138 Forecast Off-trade Sales of RTD Coffee: Value 2020-2025 Table 139 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2020-2025 Table 140 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2020-2025