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Health and wellness products have performed well during the COVID-19 crisis in the UK, with a growing number of consumers looking to boost their immune systems with added vitamins or to look after their health by reducing sugar intake. No and low sugar drinks that are low in calories have performed particularly strongly, accelerating the trend seen in soft drinks in recent years. For instance, in carbonates, reduced sugar colas and non-carbonated beverages have outperformed regular alternatives.
Euromonitor International's Health and Wellness in United Kingdom report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2016-2020, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2025 illustrate how the market is set to change.
Product coverage: Focus Categories by Key Functional Ingredients, Health and Wellness by Category, Health and Wellness by Prime Positioning, Health and Wellness by Type.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Get a detailed picture of the Health and Wellness market; Pinpoint growth sectors and identify factors driving change; Understand the competitive environment, the market's major players and leading brands; Use five-year forecasts to assess how the market is predicted to develop.TABLE OF CONTENTS
List OF CONTENTS AND TABLES
EXECUTIVE SUMMARY
COVID-19 impact on health and wellness
COVID-19 country impact
Company response
Retailing shift
Foodservice vs retail split
What next for health and wellness?
MARKET DATA
Table 1 Sales of Health and Wellness by Type: Value 2015-2020 Table 2 Sales of Health and Wellness by Type: % Value Growth 2015-2020 Table 3 Sales of Health and Wellness by Category: Value 2015-2020 Table 4 Sales of Health and Wellness by Category: % Value Growth 2015-2020 Table 5 Sales of Health and Wellness by Prime Positioning: Value 2015-2020 Table 6 Sales of Health and Wellness by Prime Positioning: % Value Growth 2015-2020 Table 7 NBO Company Shares of Health and Wellness: % Value 2016-2020 Table 8 LBN Brand Shares of Health and Wellness: % Value 2017-2020 Table 9 Distribution of Health and Wellness by Format: % Value 2015-2020 Table 10 Distribution of Health and Wellness by Format and Category: % Value 2020 Table 11 Forecast Sales of Health and Wellness by Type: Value 2020-2025 Table 12 Forecast Sales of Health and Wellness by Type: % Value Growth 2020-2025 Table 13 Forecast Sales of Health and Wellness by Category: Value 2020-2025 Table 14 Forecast Sales of Health and Wellness by Category: % Value Growth 2020-2025 Table 15 Forecast Sales of Health and Wellness by Prime Positioning: Value 2020-2025 Table 16 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2020-2025GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 1 Research SourcesKEY DATA FINDINGS
2020 IMPACT
COVID-19 pandemic fuels demand for healthier beverages among consumers
Growing focus on higher quality premium brands and botanical flavours
Leading brands focus on introducing new innovative healthier brands
RECOVERY AND OPPORTUNITIES
Leading brands focus on introducing new innovative healthier brands
Growing focus on weight management to further drive sales
Strong growth potential for reduced sugar energy drinks
CATEGORY DATA
Table 17 Sales of BFY Beverages by Category: Value 2015-2020 Table 18 Sales of BFY Beverages by Category: % Value Growth 2015-2020 Table 19 NBO Company Shares of BFY Beverages: % Value 2016-2020 Table 20 LBN Brand Shares of BFY Beverages: % Value 2017-2020 Table 21 Distribution of BFY Beverages by Format: % Value 2015-2020 Table 22 Forecast Sales of BFY Beverages by Category: Value 2020-2025 Table 23 Forecast Sales of BFY Beverages by Category: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
Sales boosted by rise in consumer health awareness in response to COVID-19
Growing focus on adaptogen herbs within soft drinks
Producers look to gain sales share with new innovative and healthier ranges
RECOVERY AND OPPORTUNITIES
Growing focus on health to fuel interest in functional beverages
Strong growth potential offered by functional juice shots
Trend towards FF fruit/herbal tea to continue
CATEGORY DATA
Table 24 Sales of Fortified/Functional Beverages by Category: Value 2015-2020 Table 25 Sales of Fortified/Functional Beverages by Category: % Value Growth 2015-2020 Table 26 Key Functional Ingredients in Fortified/Functional Bottled Water: % Value 2015-2020 Table 27 Key Functional Ingredients in Fortified/Functional Non-Cola Carbonates: % Value 2015-2020 Table 28 Key Functional Ingredients in Fortified/Functional 100% Juice: % Value 2015-2020 Table 29 Key Functional Ingredients in Fortified/Functional Juice Drinks (up to 24% juice): % Value 2015-2020 Table 30 Key Functional Ingredients in Fortified/Functional Nectars (25-99% juice): % Value 2015-2020 Table 31 Key Functional Ingredients in Fortified/Functional RTD Tea: % Value 2015-2020 Table 32 NBO Company Shares of Fortified/Functional Beverages: % Value 2016-2020 Table 33 LBN Brand Shares of Fortified/Functional Beverages: % Value 2017-2020 Table 34 Distribution of Fortified/Functional Beverages by Format: % Value 2015-2020 Table 35 Forecast Sales of Fortified/Functional Beverages by Category: Value 2020-2025 Table 36 Forecast Sales of Fortified/Functional Beverages by Category: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
Low sugar trend fuelling shift towards carbonated water
NH beverages remains the leader within HW beverages
Innovation key to success of Innocent Drinks in NH superfruit juice
RECOVERY AND OPPORTUNITIES
Focus on reducing sugar consumption to boost carbonated water sales
Positive impact of stricter regulation on health claims
Lipton Iced Tea Green Tea faces further competition
CATEGORY DATA
Table 37 Sales of NH Beverages by Category: Value 2015-2020 Table 38 Sales of NH Beverages by Category: % Value Growth 2015-2020 Table 39 NBO Company Shares of NH Beverages: % Value 2016-2020 Table 40 LBN Brand Shares of NH Beverages: % Value 2017-2020 Table 41 Distribution of NH Beverages by Format: % Value 2015-2020 Table 42 Forecast Sales of NH Beverages by Category: Value 2020-2025 Table 43 Forecast Sales of NH Beverages by Category: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
Strong growth potential supported by recreation of on-trade experiences in the home
Leading brands focusing on organic positioning to attract consumers
Innovation key to success in increasingly competitive landscape
RECOVERY AND OPPORTUNITIES
Rising consumer food quality to support further growth
Leading brands embracing sustainable trend to attract conscientious consumers
Home delivery trend and independent operators to drive growth
CATEGORY DATA
Table 44 Sales of Organic Beverages by Category: Value 2015-2020 Table 45 Sales of Organic Beverages by Category: % Value Growth 2015-2020 Table 46 NBO Company Shares of Organic Beverages: % Value 2016-2020 Table 47 LBN Brand Shares of Organic Beverages: % Value 2017-2020 Table 48 Distribution of Organic Beverages by Format: % Value 2015-2020 Table 49 Forecast Sales of Organic Beverages by Category: Value 2020-2025 Table 50 Forecast Sales of Organic Beverages by Category: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
Rising awareness of dangers of sugar fuelling shift to better for you packaged food
Interest boosted by growing desire to reduce salt intake
Economic uncertainty fuelling shift to private label ranges
RECOVERY AND OPPORTUNITIES
Targeting of sugar to further boost BFY reduced sugar packaged food
Innovation and new products drive growth in BFY reduced sugar packaged food
Growing interest in reduced fat ice cream
CATEGORY DATA
Table 51 Sales of BFY Packaged Food by Category: Value 2015-2020 Table 52 Sales of BFY Packaged Food by Category: % Value Growth 2015-2020 Table 53 NBO Company Shares of BFY Packaged Food: % Value 2016-2020 Table 54 LBN Brand Shares of BFY Packaged Food: % Value 2017-2020 Table 55 Distribution of BFY Packaged Food by Format: % Value 2015-2020 Table 56 Forecast Sales of BFY Packaged Food by Category: Value 2020-2025 Table 57 Forecast Sales of BFY Packaged Food by Category: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
Demand for free from foods boosted by fears over pandemic
Leading brands targeting growing number of health-conscious consumers
Expansion continues to intensify competitive landscape
RECOVERY AND OPPORTUNITIES
Leading brands focus on introducing new innovative healthier brands
Consumers to continue transitioning from soy to oat-based milk
Rise in veganism boosting popularity of free from dairy
CATEGORY DATA
Table 58 Sales of Free From by Category: Value 2015-2020 Table 59 Sales of Free From by Category: % Value Growth 2015-2020 Table 60 NBO Company Shares of Free From: % Value 2016-2020 Table 61 LBN Brand Shares of Free From: % Value 2017-2020 Table 62 Distribution of Free From by Format: % Value 2015-2020 Table 63 Forecast Sales of Free From by Category: Value 2020-2025 Table 64 Forecast Sales of Free From by Category: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
Interest in functional ingredients boosted by spread of COVID-19
Leading brands reacting to growing demand for protein rich foods
Kellogg focuses on innovation to retain leading position
RECOVERY AND OPPORTUNITIES
Public health concerns to continue fuelling demand for functionals foods
Growing concern over digestive health
New product launches and certifications set to further boost FF dairy sales
CATEGORY DATA
Table 65 Sales of Fortified/Functional Packaged Food by Category: Value 2015-2020 Table 66 Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2015-2020 Table 67 Key Functional Ingredients in Fortified/Functional Breakfast Cereals: % Value 2015-2020 Table 68 Key Functional Ingredients in Fortified/Functional Bread: % Value 2015-2020 Table 69 Key Functional Ingredients in Fortified/Functional Chocolate Confectionery: % Value 2015-2020 Table 70 Key Functional Ingredients in Fortified/Functional Sugar Confectionery: % Value 2015-2020 Table 71 Key Functional Ingredients in Fortified/Functional Milk: % Value 2015-2020 Table 72 Key Functional Ingredients in Fortified/Functional Sweet Biscuits: % Value 2015-2020 Table 73 Sales of Fortified/Functional Yoghurt by Standard Fat vs Reduced Fat: % Value 2015-2020 Table 74 NBO Company Shares of Fortified/Functional Packaged Food: % Value 2016-2020 Table 75 LBN Brand Shares of Fortified/Functional Packaged Food: % Value 2017-2020 Table 76 LBN Brand Shares of Fortified/Functional Bread: % Value 2017-2020 Table 77 Distribution of Fortified/Functional Packaged Food by Format: % Value 2015-2020 Table 78 Forecast Sales of Fortified/Functional Packaged Food by Category: Value 2020-2025 Table 79 Forecast Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
Low sugar trend boosts interest in naturally healthy packaged food
Trend towards simplicity supports naturally healthy sales
Rising economic uncertainty supports demand for private label ranges
RECOVERY AND OPPORTUNITIES
Growing focus on reducing sugar consumption to further drive demand
Clean labels and simple ingredients key to attracting consumers
Sales to be supported by healthy snacking trend
CATEGORY DATA
Table 80 Sales of NH Packaged Food by Category: Value 2015-2020 Table 81 Sales of NH Packaged Food by Category: % Value Growth 2015-2020 Table 82 NBO Company Shares of NH Packaged Food: % Value 2016-2020 Table 83 LBN Brand Shares of NH Packaged Food: % Value 2017-2020 Table 84 Distribution of NH Packaged Food by Format: % Value 2015-2020 Table 85 Forecast Sales of NH Packaged Food by Category: Value 2020-2025 Table 86 Forecast Sales of NH Packaged Food by Category: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
Interest in quality organic ingredients supported by COVID-19 health concerns
Concerns over conventional formula boost demand for organic brands
Major confectionery players offer non-organic but ethically sourced products
RECOVERY AND OPPORTUNITIES
Economic recovery and growing health concerns to further drive sales
Growing number of parents looking to pay for organic food for their babies
Uncertainty over Brexit deal represents potential threat to growth
CATEGORY DATA
Table 87 Sales of Organic Packaged Food by Category: Value 2015-2020 Table 88 Sales of Organic Packaged Food by Category: % Value Growth 2016-2020 Table 89 NBO Company Shares of Organic Packaged Food: % Value 2016-2020 Table 90 LBN Brand Shares of Organic Packaged Food: % Value 2017-2020 Table 91 Distribution of Organic Packaged Food by Format: % Value 2015-2020 Table 92 Forecast Sales of Organic Packaged Food by Category: Value 2020-2025 Table 93 Forecast Sales of Organic Packaged Food by Category: % Value Growth 2020-2025