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Canada's response to controlling the pandemic has been moderately stringent, according to the University of Oxford's study of the relationship between the number of COVID-19 cases and governments' response. Luxury goods in Canada suffered strongly reduced value sales in 2020 because of the COVID-19 lockdown period which saw the vast majority of luxury points of sale such as mono-brand boutiques, multi-brand stores and jewellers closed. Yorkdale Shopping Centre in Toronto, a major luxury cluster,...
Euromonitor International's Luxury Goods in Canada report offers a comprehensive guide to the size and shape of the Luxury Goods market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market and their effects on Luxury Goods retailing along with the development of consumers' shopping patterns. Forecasts to 2025 illustrate how the market is set to change
Product coverage: Experiential Luxury, Fine Wines/Champagne and Spirits, Personal Luxury, Premium and Luxury Cars.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Get a detailed picture of the Luxury Goods market; Pinpoint growth sectors and identify factors driving change; Understand the competitive environment, the market's major players and leading brands; Use five-year forecasts to assess how the market is predicted to develop.TABLE OF CONTENTS
List OF CONTENTS AND TABLES
EXECUTIVE SUMMARY
COVID-19 impact on luxury goods
COVID-19 country impact
Company response
Retailing shift
What next for luxury goods?
MARKET INDICATORS
Table 1 Number of High Net Worth Individuals (HNWI): 2015-2020MARKET DATA
Table 2 Sales of Luxury Goods by Category: Value 2015-2020 Table 3 Sales of Luxury Goods by Category: % Value Growth 2015-2020 Table 4 Inbound Receipts for Luxury Goods by Country of Origin: Value 2015-2020 Table 5 NBO Company Shares of Luxury Goods: % Value 2015-2019 Table 6 LBN Brand Shares of Luxury Goods: % Value 2016-2019 Table 7 Distribution of Luxury Goods by Format and Category: % Value 2020 Table 8 Forecast Sales of Luxury Goods by Category: Value 2020-2025 Table 9 Forecast Sales of Luxury Goods by Category: % Value Growth 2020-2025DISCLAIMER
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
SOURCES
Summary 1 Research SourcesKEY DATA FINDINGS
2020 IMPACT
Experiential luxury hit hardest as COVID-19 closes borders and halts international travel
COVID-19 safety measures hamper the foodservice experience
Luxury restaurants focus on high-end takeaway services
RECOVERY AND OPPORTUNITIES
The road to recovery is likely to be long
Luxury hotels will continue to struggle due to limited international travel and tourism
Brands confidently progress their planned openings
CATEGORY DATA
Table 10 Sales of Experiential Luxury by Category: Value 2015-2020 Table 11 Sales of Experiential Luxury by Category: % Value Growth 2015-2020 Table 12 NBO Company Shares of Experiential Luxury: % Value 2015-2019 Table 13 LBN Brand Shares of Experiential Luxury: % Value 2016-2019 Table 14 Forecast Sales of Experiential Luxury by Category: Value 2020-2025 Table 15 Forecast Sales of Experiential Luxury by Category: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
Pandemic leads to massive drop in business for luxury hotels
Domestic tourism packages aim to reignite revenues
Not all luxury hotels open or reopen despite authorisation by Provincial governments
RECOVERY AND OPPORTUNITIES
Recovery expected to be beyond the forecast period
Safety measures are necessary to increase luxury hotel guests' confidence
The more difficult market will require luxury hotels to use further differentiation tactics
CATEGORY DATA
Table 16 Sales in Luxury Hotels: Value 2015-2020 Table 17 Sales in Luxury Hotels: % Value Growth 2015-2020 Table 18 Sales in Luxury Hotels by Country of Origin: % Value 2015-2020 Table 19 NBO Company Shares in Luxury Hotels: % Value 2015-2019 Table 20 LBN Brand Shares in Luxury Hotels: % Value 2016-2019 Table 21 Forecast Sales in Luxury Hotels: Value 2020-2025 Table 22 Forecast Sales in Luxury Hotels: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
Restrictions on gatherings lead to a decline in sales of celebratory luxury alcoholic drinks
Retailers introduce e-commerce delivery options as consumers limit store visits
Players support the on-trade channel with campaigns, promotions and online tutorials
RECOVERY AND OPPORTUNITIES
Shift towards at-home consumption expected to continue with consumers remaining hesitant about returning to bars and restaurants
Premiumisation and a consumer preference for better quality will support growth during the forecast period
Alcohol consumption regulations eased in some cities and provinces to support the hard-hit on-trade channel
CATEGORY DATA
Table 23 Sales of Fine Wines/Champagne and Spirits by Category: Value 2015-2020 Table 24 Sales of Fine Wines/Champagne and Spirits by Category: % Value Growth 2015-2020 Table 25 NBO Company Shares of Fine Wines/Champagne and Spirits: % Value 2015-2019 Table 26 LBN Brand Shares of Fine Wines/Champagne and Spirits: % Value 2016-2019 Table 27 Distribution of Fine Wines/Champagne and Spirits by Format: % Value 2015-2020 Table 28 Forecast Sales of Fine Wines/Champagne and Spirits by Category: Value 2020-2025 Table 29 Forecast Sales of Fine Wines/Champagne and Spirits by Category: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
Sales plummet as car dealerships are closed during the country's lockdown
Entry-level models eyed by first-time buyers stoke the recovery
Online tools utilised more by manufacturers and dealerships due to ongoing consumer concerns over health safety and social distancing
RECOVERY AND OPPORTUNITIES
Recovery and growth likely to be supported by wealthy purchasers as aspirational buyers are more impacted economically
The popularity of SUVs will drive the recovery
Electric vehicles continue to emerge but high-end luxury models are ineligible for incentive rebates
CATEGORY DATA
Table 30 Sales of Premium and Luxury Cars: Value 2015-2020 Table 31 Sales of Premium and Luxury Cars: % Value Growth 2015-2020 Table 32 NBO Company Shares of Premium and Luxury Cars: % Value 2015-2019 Table 33 LBN Brand Shares of Premium and Luxury Cars: % Value 2016-2019 Table 34 Forecast Sales of Premium and Luxury Cars: Value 2020-2025 Table 35 Forecast Sales of Premium and Luxury Cars: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
Store and border closures have a highly negative impact on personal luxury sales
Luxury consumers still prefer the in-store experience
Direct-to-customer retailing continues to gain prominence in personal luxury
RECOVERY AND OPPORTUNITIES
Retailers to give more attention to e-commerce to support recovery
Ongoing international travel restrictions will hinder growth in luxury leather goods
Super premium skin care to lead the recovery
CATEGORY DATA
Table 36 Sales of Personal Luxury by Category: Value 2015-2020 Table 37 Sales of Personal Luxury by Category: % Value Growth 2015-2020 Table 38 NBO Company Shares of Personal Luxury: % Value 2015-2019 Table 39 LBN Brand Shares of Personal Luxury: % Value 2016-2019 Table 40 Distribution of Personal Luxury by Format: % Value 2015-2020 Table 41 Forecast Sales of Personal Luxury by Category: Value 2020-2025 Table 42 Forecast Sales of Personal Luxury by Category: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
Lockdown store closures and reduced consumer spending cause a sharp decline in sales of designer apparel and footwear (ready-to-wear)
Casualwear supported as consumers stay at home and limit social interaction
E-commerce is the clear winner in 2020
RECOVERY AND OPPORTUNITIES
Recovery expected to be slow as the impact of COVID-19 lingers
Spending restraint may be eased by the offer of functional luxury apparel and footwear
Physical stores implement strong health and safety measures and innovative in-store experiences to regain customers
CATEGORY DATA
Table 43 Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: Value 2015-2020 Table 44 Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: % Value Growth 2015-2020 Table 45 NBO Company Shares of Designer Apparel and Footwear (Ready-to-Wear): % Value 2015-2019 Table 46 LBN Brand Shares of Designer Apparel and Footwear (Ready-to-Wear): % Value 2016-2019 Table 47 Distribution of Designer Apparel and Footwear (Ready-to-Wear) by Format: % Value 2015-2020 Table 48 Forecast Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: Value 2020-2025 Table 49 Forecast Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
Lockdown store closures and limitations on opticians' services lead to significant decline in luxury eyewear value sales
E-commerce benefits strongly from the pandemic situation
Luxury eyewear retailers offer discounts to buoy sales
RECOVERY AND OPPORTUNITIES
Slow recovery expected due to ongoing travel restrictions and spending polarisation
The slow recovery of luxury sunglasses sales relies on aspirational consumers
Luxury eyewear purchases via e-commerce are expected to increase
CATEGORY DATA
Table 50 Sales of Luxury Eyewear by Category: Value 2015-2020 Table 51 Sales of Luxury Eyewear by Category: % Value Growth 2015-2020 Table 52 NBO Company Shares of Luxury Eyewear: % Value 2015-2019 Table 53 LBN Brand Shares of Luxury Eyewear: % Value 2016-2019 Table 54 Distribution of Luxury Eyewear by Format: % Value 2015-2020 Table 55 Forecast Sales of Luxury Eyewear by Category: Value 2020-2025 Table 56 Forecast Sales of Luxury Eyewear by Category: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
Luxury jewellery suffers heavy impact due to store and international border closures
Lower consumer confidence and sentiment impact luxury jewellery sales
E-commerce emerges more strongly aided by high-end retailers offering luxury jewellery online
RECOVERY AND OPPORTUNITIES
Recovery to be hampered by difficult economic circumstances in the forecast period
Retailers likely to take steps to stand out in the new normal retailing environment
E-commerce set to grow in importance boosted by millennial generation shoppers
CATEGORY DATA
Table 57 Sales of Luxury Jewellery by Category: Value 2015-2020 Table 58 Sales of Luxury Jewellery by Category: % Value Growth 2015-2020 Table 59 NBO Company Shares of Luxury Jewellery: % Value 2015-2019 Table 60 LBN Brand Shares of Luxury Jewellery: % Value 2016-2019 Table 61 Distribution of Luxury Jewellery by Format: % Value 2015-2020 Table 62 Forecast Sales of Luxury Jewellery by Category: Value 2020-2025 Table 63 Forecast Sales of Luxury Jewellery by Category: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
Severe decline suffered by luxury leather goods with travel halted and stores closed
Reopening period sees popular brands lead the recovery
Consumers shift more strongly towards e-commerce amid the pandemic
RECOVERY AND OPPORTUNITIES
Slow recovery of travel and tourism will hamper growth in new purchases of luxury luggage
Handbags expected to drive the faster recovery of women's luxury bags and small leather goods
E-commerce is expected to continue making gains
CATEGORY DATA
Table 64 Sales of Luxury Leather Goods: Value 2015-2020 Table 65 Sales of Luxury Leather Goods: % Value Growth 2015-2020 Table 66 NBO Company Shares of Luxury Leather Goods: % Value 2015-2019 Table 67 LBN Brand Shares of Luxury Leather Goods: % Value 2016-2019 Table 68 Distribution of Luxury Leather Goods by Format: % Value 2015-2020 Table 69 Forecast Sales of Luxury Leather Goods: Value 2020-2025 Table 70 Forecast Sales of Luxury Leather Goods: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
Store closures lead to a drop in sales of luxury wearables during the pandemic
Luxury mobile phones unlikely to emerge
RECOVERY AND OPPORTUNITIES
Predominantly domestic consumption will bring about swift recovery of luxury wearables
Steady growth forecast for luxury wearables
CATEGORY DATA
Table 71 Sales of Luxury Portable Consumer Electronics by Category: Value 2015-2020 Table 72 Sales of Luxury Portable Consumer Electronics by Category: % Value Growth 2015-2020 Table 73 NBO Company Shares of Luxury Portable Consumer Electronics: % Value 2015-2019 Table 74 LBN Brand Shares of Luxury Portable Consumer Electronics: % Value 2016-2019 Table 75 Distribution of Luxury Portable Consumer Electronics by Format: % Value 2015-2020 Table 76 Forecast Sales of Luxury Portable Consumer Electronics by Category: Value 2020-2025 Table 77 Forecast Sales of Luxury Portable Consumer Electronics by Category: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
Sales decline substantially with consumers unable to enjoy luxury in-store purchasing
Recovery post-lockdown is hampered by store safety measures and reduced tourist expenditure
Robustness of domestic demand shown by the increasingly competitive environment
RECOVERY AND OPPORTUNITIES
Luxury timepieces faces slow recovery due to economic and tourism restraints
E-commerce likely to grow but consumers will still prefer the in-store experience
Unit price growth restrained by online discounts and the pre-owned market
CATEGORY DATA
Table 78 Sales of Luxury Timepieces by Category: Value 2015-2020 Table 79 Sales of Luxury Timepieces by Category: % Value Growth 2015-2020 Table 80 NBO Company Shares of Luxury Timepieces: % Value 2015-2019 Table 81 LBN Brand Shares of Luxury Timepieces: % Value 2016-2019 Table 82 Distribution of Luxury Timepieces by Format: % Value 2015-2020 Table 83 Forecast Sales of Luxury Timepieces by Category: Value 2020-2025 Table 84 Forecast Sales of Luxury Timepieces by Category: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
Sales slump due to store and border closures
Opportunities for gifting much reduced in 2020
Montblanc promotes handwriting and calligraphy with global initiative
RECOVERY AND OPPORTUNITIES
Recovery to be hampered by the slow return of tourism and disposable incomes
E-commerce expected to make slow gains in the forecast period
Luxury consumers required to work from home could support sales of luxury writing instruments
CATEGORY DATA
Table 85 Sales of Luxury Writing Instruments and Stationery: Value 2015-2020 Table 86 Sales of Luxury Writing Instruments and Stationery: % Value Growth 2015-2020 Table 87 NBO Company Shares of Luxury Writing Instruments and Stationery: % Value 2015-2019 Table 88 LBN Brand Shares of Luxury Writing Instruments and Stationery: % Value 2016-2019 Table 89 Distribution of Luxury Writing Instruments and Stationery by Format: % Value 2015-2020 Table 90 Forecast Sales of Luxury Writing Instruments and Stationery: Value 2020-2025 Table 91 Forecast Sales of Luxury Writing Instruments and Stationery: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
Super premium skin care proves the most resilient to the impact of the pandemic
Super premium colour cosmetics and fragrances feel a greater negative impact
E-commerce makes slight gains amid the pandemic
RECOVERY AND OPPORTUNITIES
Swift normalisation expected but the in-store experience has changed
Luxury skin care set to recover fastest
E-commerce to benefit from the ongoing impact of COVID-19 on social interaction
CATEGORY DATA
Table 92 Sales of Super Premium Beauty and Personal Care by Category: Value 2015-2020 Table 93 Sales of Super Premium Beauty and Personal Care by Category: % Value Growth 2015-2020 Table 94 NBO Company Shares of Super Premium Beauty and Personal Care: % Value 2015-2019 Table 95 LBN Brand Shares of Super Premium Beauty and Personal Care: % Value 2016-2019 Table 96 Distribution of Super Premium Beauty and Personal Care by Format: % Value 2015-2020 Table 97 Forecast Sales of Super Premium Beauty and Personal Care by Category: Value 2020-2025 Table 98 Forecast Sales of Super Premium Beauty and Personal Care by Category: % Value Growth 2020-2025