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Due to the outbreak of COVID-19 in Serbia, most products within soft drinks are expected to record a notable rise in off-trade value and volume sales. This is primarily due to consumers spending a heightened amount of time within the home during 2020, with lockdown periods and ongoing home seclusion, seeing consumers increasing their consumption of soft drinks in the household. In addition, the closure of foodservice outlets across the country, followed by consumers' ongoing fear of socialising...
Euromonitor International's Soft Drinks in Serbia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2016-2020), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution, packaging or pricing issues. Forecasts to 2025 illustrate how the market is set to change.
Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Energy Drinks, Juice, RTD Coffee, RTD Tea, Sports Drinks.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Get a detailed picture of the Soft Drinks market; Pinpoint growth sectors and identify factors driving change; Understand the competitive environment, the market's major players and leading brands; Use five-year forecasts to assess how the market is predicted to develop.TABLE OF CONTENTS
List OF CONTENTS AND TABLES
EXECUTIVE SUMMARY
COVID-19 impact on soft drinks
COVID-19 country impact
Company response
Retailing shift
Foodservice vs retail split
What next for soft drinks?
MARKET DATA
Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2015-2020 Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2015-2020 Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2015-2020 Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2015-2020 Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2019 Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2019 Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2019 Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2019 Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2015-2020 Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2015-2020 Table 11 Off-trade Sales of Soft Drinks by Category: Value 2015-2020 Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2015-2020 Table 13 Sales of Soft Drinks by Total Fountain On-trade: Volume 2015-2020 Table 14 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2015-2020 Table 15 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2016-2020 Table 16 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2017-2020 Table 17 NBO Company Shares of Off-trade Soft Drinks: % Value 2016-2020 Table 18 LBN Brand Shares of Off-trade Soft Drinks: % Value 2017-2020 Table 19 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2015-2020 Table 20 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2015-2020 Table 21 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2015-2020 Table 22 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2020 Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2020-2025 Table 24 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2020-2025 Table 25 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2020-2025 Table 26 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2020-2025 Table 27 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2020-2025 Table 28 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2020-2025 Table 29 Forecast Off-trade Sales of Soft Drinks by Category: Value 2020-2025 Table 30 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2020-2025 Table 31 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2020-2025 Table 32 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2020-2025GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 1 Research SourcesKEY DATA FINDINGS
2020 IMPACT
Foodservice closures and home seclusion increases retail value sales in 2020
E-commerce grows as consumers appreciate the safer form of retail
Coca-Cola HBS Serbia halts all advertising during the start of the COVID-19 outbreak
RECOVERY AND OPPORTUNITIES
Off-trade volume sales decline due to competition from foodservice and health concerns
On-trade sales recover, recording double-digit growth across the early forecast period
Health and wellness shapes new product launches over the forecast period
CATEGORY DATA
Table 33 Off-trade vs On-trade Sales of Carbonates: Volume 2015-2020 Table 34 Off-trade vs On-trade Sales of Carbonates: Value 2015-2020 Table 35 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2015-2020 Table 36 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2015-2020 Table 37 Off-trade Sales of Carbonates by Category: Volume 2015-2020 Table 38 Off-trade Sales of Carbonates by Category: Value 2015-2020 Table 39 Off-trade Sales of Carbonates by Category: % Volume Growth 2015-2020 Table 40 Off-trade Sales of Carbonates by Category: % Value Growth 2015-2020 Table 41 Sales of Carbonates by Total Fountain On-trade: Volume 2015-2020 Table 42 Sales of Carbonates by Total Fountain On-trade: % Volume Growth 2015-2020 Table 43 NBO Company Shares of Off-trade Carbonates: % Volume 2016-2020 Table 44 LBN Brand Shares of Off-trade Carbonates: % Volume 2017-2020 Table 45 NBO Company Shares of Off-trade Carbonates: % Value 2016-2020 Table 46 LBN Brand Shares of Off-trade Carbonates: % Value 2017-2020 Table 47 Forecast Off-trade Sales of Carbonates by Category: Volume 2020-2025 Table 48 Forecast Off-trade Sales of Carbonates by Category: Value 2020-2025 Table 49 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2020-2025 Table 50 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2020-2025 Table 51 Forecast Sales of Carbonates by Total Fountain On-trade: Volume 2020-2025 Table 52 Forecast Sales of Carbonates by Total Fountain On-trade: % Volume Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
On-trade sales record a double-digit decline due to closures, and consumers cautious behaviour in public
Consumers trade down to cheaper products, saving costs on grocery shopping
Retailers and delivery services improve, to meet the growing demand for e-commerce
RECOVERY AND OPPORTUNITIES
On-trade sales recover in 2021, with a strong performance predicted for the forecast period
Off-trade volume sales increase, driven by 100% juice and nectars
Stronger marketing support and new product launches shape the landscape
CATEGORY DATA
Table 53 Off-trade Sales of Juice by Category: Volume 2015-2020 Table 54 Off-trade Sales of Juice by Category: Value 2015-2020 Table 55 Off-trade Sales of Juice by Category: % Volume Growth 2015-2020 Table 56 Off-trade Sales of Juice by Category: % Value Growth 2015-2020 Table 57 NBO Company Shares of Off-trade Juice: % Volume 2016-2020 Table 58 LBN Brand Shares of Off-trade Juice: % Volume 2017-2020 Table 59 NBO Company Shares of Off-trade Juice: % Value 2016-2020 Table 60 LBN Brand Shares of Off-trade Juice: % Value 2017-2020 Table 61 Forecast Off-trade Sales of Juice by Category: Volume 2020-2025 Table 62 Forecast Off-trade Sales of Juice by Category: Value 2020-2025 Table 63 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2020-2025 Table 64 Forecast Off-trade Sales of Juice by Category: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
Stockpiling behaviour boosts sales of bottled water during 2020
On-trade sales drop notably, recording a double-digit decline
Knjaz Milos launches a product infused with vitamins, responding to consumer demands during COVID-19
RECOVERY AND OPPORTUNITIES
On-trade sales recover from 2021, as consumers visit foodservice establishments once more
Off-trade value sales benefit from rising unit prices
The health and wellness trend shapes product launches as consumers demand functional options
CATEGORY DATA
Table 65 Off-trade Sales of Bottled Water by Category: Volume 2015-2020 Table 66 Off-trade Sales of Bottled Water by Category: Value 2015-2020 Table 67 Off-trade Sales of Bottled Water by Category: % Volume Growth 2015-2020 Table 68 Off-trade Sales of Bottled Water by Category: % Value Growth 2015-2020 Table 69 NBO Company Shares of Off-trade Bottled Water: % Volume 2016-2020 Table 70 LBN Brand Shares of Off-trade Bottled Water: % Volume 2017-2020 Table 71 NBO Company Shares of Off-trade Bottled Water: % Value 2016-2020 Table 72 LBN Brand Shares of Off-trade Bottled Water: % Value 2017-2020 Table 73 Forecast Off-trade Sales of Bottled Water by Category: Volume 2020-2025 Table 74 Forecast Off-trade Sales of Bottled Water by Category: Value 2020-2025 Table 75 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2020-2025 Table 76 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
A positive reputation and growing interest in health boosts sales of sports drinks
Average unit prices increase, leading to strong growth for value sales
Knjaz Mios issues a statement focusing on the health and wellness of its staff
RECOVERY AND OPPORTUNITIES
Sports drinks records positive growth across the forecast period, as the interest in health rises
A lack of innovation is predicted for the early forecast period
E-commerce continues to rise, as consumers appreciate the benefits of the platform
CATEGORY DATA
Table 77 Off-trade Sales of Sports Drinks: Volume 2015-2020 Table 78 Off-trade Sales of Sports Drinks: Value 2015-2020 Table 79 Off-trade Sales of Sports Drinks: % Volume Growth 2015-2020 Table 80 Off-trade Sales of Sports Drinks: % Value Growth 2015-2020 Table 81 NBO Company Shares of Off-trade Sports Drinks: % Volume 2016-2020 Table 82 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2017-2020 Table 83 NBO Company Shares of Off-trade Sports Drinks: % Value 2016-2020 Table 84 LBN Brand Shares of Off-trade Sports Drinks: % Value 2017-2020 Table 85 Forecast Off-trade Sales of Sports Drinks: Volume 2020-2025 Table 86 Forecast Off-trade Sales of Sports Drinks: Value 2020-2025 Table 87 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2020-2025 Table 88 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
The closure of on-trade establishments dampens growth for energy drinks, often used as mixers
The decline of on-trade sales leads to growth in off-trade volume sales
Players respond to the increasing interest in e-commerce, by improving online services
RECOVERY AND OPPORTUNITIES
As consumers return to on-trade establishments, recovery will be strong for energy drinks
Players focus on promoting energy drinks, to boost sales across the forecast period
Innovations focus on health and wellness, with added vitamins and sugar-free options
CATEGORY DATA
Table 89 Off-trade Sales of Energy Drinks: Volume 2015-2020 Table 90 Off-trade Sales of Energy Drinks: Value 2015-2020 Table 91 Off-trade Sales of Energy Drinks: % Volume Growth 2015-2020 Table 92 Off-trade Sales of Energy Drinks: % Value Growth 2015-2020 Table 93 NBO Company Shares of Off-trade Energy Drinks: % Volume 2016-2020 Table 94 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2017-2020 Table 95 NBO Company Shares of Off-trade Energy Drinks: % Value 2016-2020 Table 96 LBN Brand Shares of Off-trade Energy Drinks: % Value 2017-2020 Table 97 Forecast Off-trade Sales of Energy Drinks: Volume 2020-2025 Table 98 Forecast Off-trade Sales of Energy Drinks: Value 2020-2025 Table 99 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2020-2025 Table 100 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
Home seclusion and working from home increases retail sales of concentrates
Powder concentrates benefits from its association with health and wellness
Fruit flavour options continue to lose share to iced tea and iced coffee flavours
RECOVERY AND OPPORTUNITIES
Demand reduces in the early forecast period, as consumers spend more time outside of the home
Powder concentrates has the potential to record on-trade volume sales
Liquid concentrates focus on price-point, whereas powder concentrates align to the growing health trend
CATEGORY DATA
Concentrates Conversions
Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format Table 101 Off-trade Sales of Concentrates (RTD) by Category: Volume 2015-2020 Table 102 Off-trade Sales of Concentrates by Category: Value 2015-2020 Table 103 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2015-2020 Table 104 Off-trade Sales of Concentrates by Category: % Value Growth 2015-2020 Table 105 NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2016-2020 Table 106 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2017-2020 Table 107 NBO Company Shares of Off-trade Concentrates: % Value 2016-2020 Table 108 LBN Brand Shares of Off-trade Concentrates: % Value 2017-2020 Table 109 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2016-2020 Table 110 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2017-2020 Table 111 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2016-2020 Table 112 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2017-2020 Table 113 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2020-2025 Table 114 Forecast Off-trade Sales of Concentrates by Category: Value 2020-2025 Table 115 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2020-2025 Table 116 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
Off-trade volume and value sales continue to decline, despite on-trade closures
Foodservice closures lead to a double-digit decline in on-trade volume sales
Consumers turn to e-commerce as a safer method of retail during COVID-19
RECOVERY AND OPPORTUNITIES
On-trade records double-digit growth as consumers feel confident to visit foodservice establishments
Players respond to the growth of e-commerce by improving their online offerings
RTD tea players improve their reputation to boost sales across the forecast period
CATEGORY DATA
Table 117 Off-trade Sales of RTD Tea by Category: Volume 2015-2020 Table 118 Off-trade Sales of RTD Tea by Category: Value 2015-2020 Table 119 Off-trade Sales of RTD Tea by Category: % Volume Growth 2015-2020 Table 120 Off-trade Sales of RTD Tea by Category: % Value Growth 2015-2020 Table 121 NBO Company Shares of Off-trade RTD Tea: % Volume 2016-2020 Table 122 LBN Brand Shares of Off-trade RTD Tea: % Volume 2017-2020 Table 123 NBO Company Shares of Off-trade RTD Tea: % Value 2016-2020 Table 124 LBN Brand Shares of Off-trade RTD Tea: % Value 2017-2020 Table 125 Forecast Off-trade Sales of RTD Tea by Category: Volume 2020-2025 Table 126 Forecast Off-trade Sales of RTD Tea by Category: Value 2020-2025 Table 127 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2020-2025 Table 128 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
Lack of on-the-go consumption moments stifles off-trade growth for RTD coffee
E-commerce sales rise, providing an opportunity for growth across the forecast period
Nestle retains its leadership, as private label players are non-existent on the landscape
RECOVERY AND OPPORTUNITIES
Sales continue to grow as RTD coffee gains in popularity
New launches are not expected in the early forecast period, as players focus on their whole portfolios
Private label offerings and new players are not set to enter the landscape
CATEGORY DATA
Table 129 Off-trade Sales of RTD Coffee: Volume 2015-2020 Table 130 Off-trade Sales of RTD Coffee: Value 2015-2020 Table 131 Off-trade Sales of RTD Coffee: % Volume Growth 2015-2020 Table 132 Off-trade Sales of RTD Coffee: % Value Growth 2015-2020 Table 133 NBO Company Shares of Off-trade RTD Coffee: % Volume 2016-2020 Table 134 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2017-2020 Table 135 NBO Company Shares of Off-trade RTD Coffee: % Value 2016-2020 Table 136 LBN Brand Shares of Off-trade RTD Coffee: % Value 2017-2020 Table 137 Forecast Off-trade Sales of RTD Coffee: Volume 2020-2025 Table 138 Forecast Off-trade Sales of RTD Coffee: Value 2020-2025 Table 139 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2020-2025 Table 140 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2020-2025