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The volume sales performance of consumer appliances was mixed in 2020 although there was a small fall overall. Due to the outbreak of COVID-19, consumers were much less motivated to go out, leading to a considerable rise in the share of e-commerce, especially for vacuum cleaners and even for some large appliances such as dishwashers. However, due to social distancing, home renovation and residential construction projects slowed down considerably in the year, leading to major appliances generally...
Euromonitor International's Consumer Appliances in Hong Kong, China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2016-2020, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, format trends or distribution issues. Forecasts to 2025 illustrate how the market is set to change.
Product coverage: Major Appliances, Small Appliances.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Get a detailed picture of the Consumer Appliances market; Pinpoint growth sectors and identify factors driving change; Understand the competitive environment, the market's major players and leading brands; Use five-year forecasts to assess how the market is predicted to develop.TABLE OF CONTENTS
List OF CONTENTS AND TABLES
EXECUTIVE SUMMARY
COVID-19 impact on consumer appliances
COVID-19 country impact
Company response
Retailing shift
What next for consumer appliances?
MARKET INDICATORS
Table 1 Household Penetration of Selected Total Stock Consumer Appliances by Category 2015-2020 Table 2 Replacement Cycles of Consumer Appliances by Category 2015-2020 Table 3 Forecast Household Penetration of Selected Total Stock Consumer Appliances by Category 2020-2025 Table 4 Forecast Replacement Cycles of Consumer Appliances by Category 2020-2025MARKET DATA
Table 5 Sales of Consumer Appliances by Category: Volume 2015-2020 Table 6 Sales of Consumer Appliances by Category: Value 2015-2020 Table 7 Sales of Consumer Appliances by Category: % Volume Growth 2015-2020 Table 8 Sales of Consumer Appliances by Category: % Value Growth 2015-2020 Table 9 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2015-2020 Table 10 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2015-2020 Table 11 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2015-2020 Table 12 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2015-2020 Table 13 Sales of Small Appliances by Category: Volume 2015-2020 Table 14 Sales of Small Appliances by Category: Value 2015-2020 Table 15 Sales of Small Appliances by Category: % Volume Growth 2015-2020 Table 16 Sales of Small Appliances by Category: % Value Growth 2015-2020 Table 17 NBO Company Shares of Major Appliances: % Volume 2016-2020 Table 18 LBN Brand Shares of Major Appliances: % Volume 2017-2020 Table 19 NBO Company Shares of Small Appliances: % Volume 2016-2020 Table 20 LBN Brand Shares of Small Appliances: % Volume 2017-2020 Table 21 Distribution of Major Appliances by Format: % Volume 2015-2020 Table 22 Distribution of Small Appliances by Format: % Volume 2015-2020 Table 23 Forecast Sales of Consumer Appliances by Category: Volume 2020-2025 Table 24 Forecast Sales of Consumer Appliances by Category: Value 2020-2025 Table 25 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2020-2025 Table 26 Forecast Sales of Consumer Appliances by Category: % Value Growth 2020-2025 Table 27 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2020-2025 Table 28 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2020-2025 Table 29 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2020-2025 Table 30 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2020-2025 Table 31 Forecast Sales of Small Appliances by Category: Volume 2020-2025 Table 32 Forecast Sales of Small Appliances by Category: Value 2020-2025 Table 33 Forecast Sales of Small Appliances by Category: % Volume Growth 2020-2025 Table 34 Forecast Sales of Small Appliances by Category: % Value Growth 2020-2025DISCLAIMER
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
SOURCES
Summary 1 Research SourcesKEY DATA FINDINGS
2020 IMPACT
Good momentum of built-in fridge freezers stalls in 2020
Hitachi is at brand sales summit
Freestanding fridge freezers are more common, but built-in models retain higher growth potential
RECOVERY AND OPPORTUNITIES
Brand opportunities lie in housing construction
Single-purpose appliances to be frozen out further
Volume growth limited by consumers' lack of interest in premium models
CATEGORY DATA
Table 35 Sales of Refrigeration Appliances by Category: Volume 2015-2020 Table 36 Sales of Refrigeration Appliances by Category: Value 2015-2020 Table 37 Sales of Refrigeration Appliances by Category: % Volume Growth 2015-2020 Table 38 Sales of Refrigeration Appliances by Category: % Value Growth 2015-2020 Table 39 Sales of Freezers by Format: % Volume 2015-2020 Table 40 Sales of Freezers by Volume Capacity: % Volume 2015-2020 Table 41 Sales of Fridge Freezers by Format: % Volume 2015-2020 Table 42 Sales of Fridge Freezers by Volume Capacity: % Volume 2015-2020 Table 43 Sales of Fridge Freezers by Connected Appliances: % Volume 2016-2020 Table 44 Sales of Fridges by Volume Capacity: % Volume 2015-2020 Table 45 NBO Company Shares of Refrigeration Appliances: % Volume 2016-2020 Table 46 LBN Brand Shares of Refrigeration Appliances: % Volume 2017-2020 Table 47 NBO Company Shares of Built-in Fridge Freezers: % Volume 2016-2020 Table 48 NBO Company Shares of Freestanding Fridge Freezers: % Volume 2016-2020 Table 49 NBO Company Shares of Freestanding Fridges: % Volume 2016-2020 Table 50 Distribution of Refrigeration Appliances by Format: % Volume 2015-2020 Table 51 Forecast Sales of Refrigeration Appliances by Category: Volume 2020-2025 Table 52 Forecast Sales of Refrigeration Appliances by Category: Value 2020-2025 Table 53 Forecast Sales of Refrigeration Appliances by Category: % Volume Growth 2020-2025 Table 54 Forecast Sales of Refrigeration Appliances by Category: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
Heavy volume declines seen as pandemic disrupts building developments
Siemens and Whirlpool have a strong hold on the category
Washer dryers need to win price battle with washing machines
RECOVERY AND OPPORTUNITIES
Multiple push factors for future success of washer dryers, while construction channel will bolster Siemens and Bosch
Deep market maturity to keep washing machine sales on downwards trajectory
Demand for automatic dryers is shrinking
CATEGORY DATA
Table 55 Sales of Home Laundry Appliances by Category: Volume 2015-2020 Table 56 Sales of Home Laundry Appliances by Category: Value 2015-2020 Table 57 Sales of Home Laundry Appliances by Category: % Volume Growth 2015-2020 Table 58 Sales of Home Laundry Appliances by Category: % Value Growth 2015-2020 Table 59 Sales of Automatic Washer Dryers by Connected Appliances: % Volume 2015-2020 Table 60 Sales of Automatic Washing Machines by Format: % Volume 2015-2020 Table 61 Sales of Automatic Washing Machines by Volume Capacity: % Volume 2015-2020 Table 62 Sales of Automatic Washing Machines by Connected Appliances: % Volume 2016-2020 Table 63 NBO Company Shares of Home Laundry Appliances: % Volume 2016-2020 Table 64 LBN Brand Shares of Home Laundry Appliances: % Volume 2017-2020 Table 65 Distribution of Home Laundry Appliances by Format: % Volume 2015-2020 Table 66 Forecast Sales of Home Laundry Appliances by Category: Volume 2020-2025 Table 67 Forecast Sales of Home Laundry Appliances by Category: Value 2020-2025 Table 68 Forecast Sales of Home Laundry Appliances by Category: % Volume Growth 2020-2025 Table 69 Forecast Sales of Home Laundry Appliances by Category: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
Sales hit by health crisis as housing projects are stalled and key stores shut
New premium strategy may take time to bear fruit for Fisher & Paykel
Smaller models with lower prices seem the way forward for dishwashers
RECOVERY AND OPPORTUNITIES
Freestanding dishwashers to record volume sales growth over forecast period
Built-in dishwashers will have to await economic recovery before sales improve
Siemens influencing category with table-top dishwasher
CATEGORY DATA
Table 70 Sales of Dishwashers by Category: Volume 2015-2020 Table 71 Sales of Dishwashers by Category: Value 2015-2020 Table 72 Sales of Dishwashers by Category: % Volume Growth 2015-2020 Table 73 Sales of Dishwashers by Category: % Value Growth 2015-2020 Table 74 Sales of Dishwashers by Format: % Volume 2015-2020 Table 75 Sales of Dishwashers by Connected Appliances: % Volume 2016-2020 Table 76 NBO Company Shares of Dishwashers: % Volume 2016-2020 Table 77 LBN Brand Shares of Dishwashers: % Volume 2017-2020 Table 78 Distribution of Dishwashers by Format: % Volume 2015-2020 Table 79 Forecast Sales of Dishwashers by Category: Volume 2020-2025 Table 80 Forecast Sales of Dishwashers by Category: Value 2020-2025 Table 81 Forecast Sales of Dishwashers by Category: % Volume Growth 2020-2025 Table 82 Forecast Sales of Dishwashers by Category: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
New-build and home renovation activity postponed as pandemic hits Hong Kong
Hong Kong & China Gas heads sales but induction hobs represent a challenge
Multifunctional microwaves edging ovens out the kitchen, while demand for induction hobs continues to heat up
RECOVERY AND OPPORTUNITIES
Normalising of new-build and renovation work will push sales back on track
Rising demand for housing an avenue for sales growth
Recession likely to keep down demand for large cooking appliances with added value
CATEGORY DATA
Table 83 Sales of Large Cooking Appliances by Category: Volume 2015-2020 Table 84 Sales of Large Cooking Appliances by Category: Value 2015-2020 Table 85 Sales of Large Cooking Appliances by Category: % Volume Growth 2015-2020 Table 86 Sales of Large Cooking Appliances by Category: % Value Growth 2015-2020 Table 87 Sales of Built-in Hobs by Format: % Volume 2015-2020 Table 88 Sales of Ovens by Connected Appliances: % Volume 2016-2020 Table 89 NBO Company Shares of Large Cooking Appliances: % Volume 2016-2020 Table 90 LBN Brand Shares of Large Cooking Appliances: % Volume 2017-2020 Table 91 NBO Company Shares of Built-in Hobs: % Volume 2016-2020 Table 92 NBO Company Shares of Ovens: % Volume 2016-2020 Table 93 NBO Company Shares of Cooker Hoods: % Volume 2016-2020 Table 94 NBO Company Shares of Built-in Cooker Hoods: % Volume 2016-2020 Table 95 NBO Company Shares of Freestanding Cooker Hoods: % Volume 2016-2020 Table 96 Distribution of Large Cooking Appliances by Format: % Volume 2015-2020 Table 97 Forecast Sales of Large Cooking Appliances by Category: Volume 2020-2025 Table 98 Forecast Sales of Large Cooking Appliances by Category: Value 2020-2025 Table 99 Forecast Sales of Large Cooking Appliances by Category: % Volume Growth 2020-2025 Table 100 Forecast Sales of Large Cooking Appliances by Category: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
Freestanding models retain healthy demand, keeping overall sales growing
Panasonic heads a landscape attracting more competitors
Construction channel warming to built-in microwaves
RECOVERY AND OPPORTUNITIES
Store reopenings and normalising of construction channel to generate further sales growth for microwaves
Demand for microwaves may be hindered by health concerns
Steam microwaves align with growing health trend, but competition is strong
CATEGORY DATA
Table 101 Sales of Microwaves by Category: Volume 2015-2020 Table 102 Sales of Microwaves by Category: Value 2015-2020 Table 103 Sales of Microwaves by Category: % Volume Growth 2015-2020 Table 104 Sales of Microwaves by Category: % Value Growth 2015-2020 Table 105 Sales of Microwaves by Connected Appliances: % Volume 2016-2020 Table 106 NBO Company Shares of Microwaves: % Volume 2016-2020 Table 107 LBN Brand Shares of Microwaves: % Volume 2017-2020 Table 108 Distribution of Microwaves by Format: % Volume 2015-2020 Table 109 Forecast Sales of Microwaves by Category: Volume 2020-2025 Table 110 Forecast Sales of Microwaves by Category: Value 2020-2025 Table 111 Forecast Sales of Microwaves by Category: % Volume Growth 2020-2025 Table 112 Forecast Sales of Microwaves by Category: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
Isolation from COVID-19 increases kitchen time and health-awareness, boosting sales in 2020
Reputable brand name and good price range important to compete
Blenders have the strongest appeal
RECOVERY AND OPPORTUNITIES
Despite natural slowdown in 2021, sales will keep benefiting from home seclusion
Centrifugal juicers will again lose out to blenders
Food processors shows that appliances can actually be too multifunctional
CATEGORY DATA
Table 113 Sales of Food Preparation Appliances by Category: Volume 2015-2020 Table 114 Sales of Food Preparation Appliances by Category: Value 2015-2020 Table 115 Sales of Food Preparation Appliances by Category: % Volume Growth 2015-2020 Table 116 Sales of Food Preparation Appliances by Category: % Value Growth 2015-2020 Table 117 NBO Company Shares of Food Preparation Appliances: % Volume 2016-2020 Table 118 LBN Brand Shares of Food Preparation Appliances: % Volume 2017-2020 Table 119 Distribution of Food Preparation Appliances by Format: % Volume 2015-2020 Table 120 Forecast Sales of Food Preparation Appliances by Category: Volume 2020-2025 Table 121 Forecast Sales of Food Preparation Appliances by Category: Value 2020-2025 Table 122 Forecast Sales of Food Preparation Appliances by Category: % Volume Growth 2020-2025 Table 123 Forecast Sales of Food Preparation Appliances by Category: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
Mixed fortunes within the category brought about by pandemic
De'Longhi increasingly challenging for overall sales leadership
Electric steamers competes with microwaves
RECOVERY AND OPPORTUNITIES
Nespresso poised for further growth with lifestyle brand appeal
Incentive to keep spending provided by government
Convenience and easy usage to keep rice cookers and breadmakers growing
CATEGORY DATA
Table 124 Sales of Small Cooking Appliances by Category: Volume 2015-2020 Table 125 Sales of Small Cooking Appliances by Category: Value 2015-2020 Table 126 Sales of Small Cooking Appliances by Category: % Volume Growth 2015-2020 Table 127 Sales of Small Cooking Appliances by Category: % Value Growth 2015-2020 Table 128 Sales of Freestanding Hobs by Format: % Volume 2015-2020 Table 129 NBO Company Shares of Small Cooking Appliances: % Volume 2016-2020 Table 130 LBN Brand Shares of Small Cooking Appliances: % Volume 2017-2020 Table 131 Distribution of Small Cooking Appliances by Format: % Volume 2015-2020 Table 132 Forecast Sales of Small Cooking Appliances by Category: Volume 2020-2025 Table 133 Forecast Sales of Small Cooking Appliances by Category: Value 2020-2025 Table 134 Forecast Sales of Small Cooking Appliances by Category: % Volume Growth 2020-2025 Table 135 Forecast Sales of Small Cooking Appliances by Category: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
Compactness, flexibility and convenience shaping preferences
Philips keeps on top with innovation and availability
A better fit for modern apartments and multifunctional, stick vacuum cleaners reduce need for other formats
RECOVERY AND OPPORTUNITIES
More consumers likely to pull the plug on cylinder vacuums as market maintains shift towards stick format
Rise of the robots to strengthen
Xiaomi making connectivity more affordable
CATEGORY DATA
Table 136 Sales of Vacuum Cleaners by Category: Volume 2015-2020 Table 137 Sales of Vacuum Cleaners by Category: Value 2015-2020 Table 138 Sales of Vacuum Cleaners by Category: % Volume Growth 2015-2020 Table 139 Sales of Vacuum Cleaners by Category: % Value Growth 2015-2020 Table 140 Sales of Robotic Vacuum Cleaners by Connected Appliances: % Volume 2016-2020 Table 141 NBO Company Shares of Vacuum Cleaners: % Volume 2016-2020 Table 142 LBN Brand Shares of Vacuum Cleaners: % Volume 2017-2020 Table 143 Distribution of Vacuum Cleaners by Format: % Volume 2015-2020 Table 144 Forecast Sales of Vacuum Cleaners by Category: Volume 2020-2025 Table 145 Forecast Sales of Vacuum Cleaners by Category: Value 2020-2025 Table 146 Forecast Sales of Vacuum Cleaners by Category: % Volume Growth 2020-2025 Table 147 Forecast Sales of Vacuum Cleaners by Category: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
Home seclusion strengthens demand slightly
Multinational Procter & Gamble leads the way
Consumers look for a deeper facial treatment, favouring electric facial cleansers
RECOVERY AND OPPORTUNITIES
Electric facial cleansers to continue dynamic performance
Body care and hair removal appliances face challenges
Consumers switching on to connected appliances
CATEGORY DATA
Table 148 Sales of Personal Care Appliances by Category: Volume 2015-2020 Table 149 Sales of Personal Care Appliances by Category: Value 2015-2020 Table 150 Sales of Personal Care Appliances by Category: % Volume Growth 2015-2020 Table 151 Sales of Personal Care Appliances by Category: % Value Growth 2015-2020 Table 152 Sales of Body Shavers by Format: % Volume 2015-2020 Table 153 Sales of Hair Care Appliances by Format: % Volume 2015-2020 Table 154 NBO Company Shares of Personal Care Appliances 2016-2020 Table 155 LBN Brand Shares of Personal Care Appliances 2017-2020 Table 156 Distribution of Personal Care Appliances by Format: % Volume 2015-2020 Table 157 Forecast Sales of Personal Care Appliances by Category: Volume 2020-2025 Table 158 Forecast Sales of Personal Care Appliances by Category: Value 2020-2025 Table 159 Forecast Sales of Personal Care Appliances by Category: % Volume Growth 2020-2025 Table 160 Forecast Sales of Personal Care Appliances by Category: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
Air purifiers mitigates heavy decline in air conditioners
Panasonic leads increasingly price-competitive landscape
Dehumidifiers offer potential for their convenience
RECOVERY AND OPPORTUNITIES
Demand for air purifiers to keep rising, while normalisation in construction channel will be swift
Effectiveness overrules space considerations in choice of air purifiers
Hong Kongers have warmed to split air conditioners
CATEGORY DATA
Table 161 Sales of Air Treatment Products by Category: Volume 2015-2020 Table 162 Sales of Air Treatment Products by Category: Value 2015-2020 Table 163 Sales of Air Treatment Products by Category: % Volume Growth 2015-2020 Table 164 Sales of Air Treatment Products by Category: % Value Growth 2015-2020 Table 165 Sales of Air Conditioners by Connected Appliances: % Volume 2016-2020 Table 166 NBO Company Shares of Air Treatment Products: % Volume 2016-2020 Table 167 LBN Brand Shares of Air Treatment Products: % Volume 2017-2020 Table 168 Distribution of Air Treatment Products by Format: % Volume 2015-2020 Table 169 Forecast Sales of Air Treatment Products by Category: Volume 2020-2025 Table 170 Forecast Sales of Air Treatment Products by Category: Value 2020-2025 Table 171 Forecast Sales of Air Treatment Products by Category: % Volume Growth 2020-2025 Table 172 Forecast Sales of Air Treatment Products by Category: % Value Growth 2020-2025