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Soft drinks in Saudi Arabia registered negative growth in 2020, mainly as a result of the impact of the government's measures to reduce the spread of the COVID-19 virus. All foodservice outlets, including cafes, restaurants and bars, were closed in the early part of the year and faced strict limitations upon reopening. The closures preceded Ramadan, which is ordinarily a peak time for foodservice sales. The impact of this was mitigated slightly, however, by the government permitting foodservice...
Euromonitor International's Soft Drinks in Saudi Arabia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2016-2020), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution, packaging or pricing issues. Forecasts to 2025 illustrate how the market is set to change.
Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Energy Drinks, Juice, RTD Coffee, RTD Tea, Sports Drinks.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Get a detailed picture of the Soft Drinks market; Pinpoint growth sectors and identify factors driving change; Understand the competitive environment, the market's major players and leading brands; Use five-year forecasts to assess how the market is predicted to develop.TABLE OF CONTENTS
List OF CONTENTS AND TABLES
EXECUTIVE SUMMARY
COVID-19 impact on soft drinks
COVID-19 country impact
Company response
Retailing shift
Foodservice vs retail split
What next for soft drinks?
CHART 1 Soft Drinks Off-Trade Volume Sales Growth Scenarios: 2018-2025
CHART 2 Soft Drinks On-Trade Volume Sales Growth Scenarios: 2018-2025
CHART 3 Soft Drinks Impact of Drivers on Off-Trade Volume Sales: 2017-2025
CHART 4 Soft Drinks Impact of Drivers on On-Trade Volume Sales: 2017-2025
MARKET DATA
Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2015-2020 Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2015-2020 Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2015-2020 Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2015-2020 Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2019 Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2019 Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2019 Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2019 Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2015-2020 Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2015-2020 Table 11 Off-trade Sales of Soft Drinks by Category: Value 2015-2020 Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2015-2020 Table 13 Sales of Soft Drinks by Total Fountain On-trade: Volume 2015-2020 Table 14 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2015-2020 Table 15 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2016-2020 Table 16 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2017-2020 Table 17 NBO Company Shares of Off-trade Soft Drinks: % Value 2016-2020 Table 18 LBN Brand Shares of Off-trade Soft Drinks: % Value 2017-2020 Table 19 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2015-2020 Table 20 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2020 Table 21 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2020-2025 Table 22 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2020-2025 Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2020-2025 Table 24 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2020-2025 Table 25 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2020-2025 Table 26 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2020-2025 Table 27 Forecast Off-trade Sales of Soft Drinks by Category: Value 2020-2025 Table 28 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2020-2025 Table 29 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2020-2025 Table 30 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2020-2025APPENDIX
Fountain sales in Saudi Arabia
Trends
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 1 Research SourcesKEY DATA FINDINGS
2020 IMPACT
Home consumption of carbonates and foodservice closures sees on-trade growth plummet in 2020
Stocks of carbonates remained healthy, despite stockpiling and bulk-buy trends during lockdown
Al Jomaih Bottling Plant keeps its fizz, thanks to domination in cola and low-calorie cola carbonates
RECOVERY AND OPPORTUNITIES
Carbonates look forward to a more sparkling future, as e-commerce develops and consumer trends shift
Austerity will lead to more bulk-buy purchases, but consumers will remain loyal to their favourite brands
Challenges loom for carbonates as the health and wellness trend develops and sugar taxes bite
CATEGORY DATA
Table 31 Off-trade vs On-trade Sales of Carbonates: Volume 2015-2020 Table 32 Off-trade vs On-trade Sales of Carbonates: Value 2015-2020 Table 33 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2015-2020 Table 34 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2015-2020 Table 35 Off-trade Sales of Carbonates by Category: Volume 2015-2020 Table 36 Off-trade Sales of Carbonates by Category: Value 2015-2020 Table 37 Off-trade Sales of Carbonates by Category: % Volume Growth 2015-2020 Table 38 Off-trade Sales of Carbonates by Category: % Value Growth 2015-2020 Table 39 Total Sales of Carbonates by Fountain On-trade: Volume 2015-2020 Table 40 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2015-2020 Table 41 Leading Flavours for Non-cola Carbonates: % Volume 2015-2020 Table 42 NBO Company Shares of Off-trade Carbonates: % Volume 2016-2020 Table 43 LBN Brand Shares of Off-trade Carbonates: % Volume 2017-2020 Table 44 NBO Company Shares of Off-trade Carbonates: % Value 2016-2020 Table 45 LBN Brand Shares of Off-trade Carbonates: % Value 2017-2020 Table 46 Forecast Off-trade Sales of Carbonates by Category: Volume 2020-2025 Table 47 Forecast Off-trade Sales of Carbonates by Category: Value 2020-2025 Table 48 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2020-2025 Table 49 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2020-2025 Table 50 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2020-2025 Table 51 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
Players reduce sugar content in 2020 in response to consumer concerns about immunity and wellbeing
Although on-trade growth sees a steep decline in 2020, not from concentrate 100% juice performs well in off-trade terms thanks to its healthy profile
Combined impact of restrictions and disruptions to supply chains forces players to adopt new approaches
RECOVERY AND OPPORTUNITIES
In the future, juice will be bolstered by healthier options as consumer concerns about immunity remain
Challenges lie ahead as both the national and global outlook changes
Players will vie for share by reducing sugar content and offering price discounts and promotions
CATEGORY DATA
Table 52 Off-trade Sales of Juice by Category: Volume 2015-2020 Table 53 Off-trade Sales of Juice by Category: Value 2015-2020 Table 54 Off-trade Sales of Juice by Category: % Volume Growth 2015-2020 Table 55 Off-trade Sales of Juice by Category: % Value Growth 2015-2020 Table 56 Leading Flavours for Off-trade 100% Juice: % Volume 2015-2020 Table 57 Leading Flavours for Off-trade Juice Drinks (up to 24% Juice): % Volume 2015-2020 Table 58 Leading Flavours for Off-trade Nectars (25-99% Juice): % Volume 2015-2020 Table 59 NBO Company Shares of Off-trade Juice: % Volume 2016-2020 Table 60 LBN Brand Shares of Off-trade Juice: % Volume 2017-2020 Table 61 NBO Company Shares of Off-trade Juice: % Value 2016-2020 Table 62 LBN Brand Shares of Off-trade Juice: % Value 2017-2020 Table 63 Forecast Off-trade Sales of Juice by Category: Volume 2020-2025 Table 64 Forecast Off-trade Sales of Juice by Category: Value 2020-2025 Table 65 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2020-2025 Table 66 Forecast Off-trade Sales of Juice by Category: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
Stockpiling and bulk-buy consumer trends during lockdown give bottled water a boost in 2020
Changes in government regulations help increase total volume shares in bottled water in 2020
Leading players in bottled water maintain rankings but face multiple challenges in 2020
RECOVERY AND OPPORTUNITIES
Health awareness, climate change and tourist economy to drive growth in bottled water
Outlook for bottled water is bright as consumers see it as a staple and continue to buy in bulk
National Plant For Healthy Water shows the way forward in terms of business investment
CATEGORY DATA
Table 67 Off-trade Sales of Bottled Water by Category: Volume 2015-2020 Table 68 Off-trade Sales of Bottled Water by Category: Value 2015-2020 Table 69 Off-trade Sales of Bottled Water by Category: % Volume Growth 2015-2020 Table 70 Off-trade Sales of Bottled Water by Category: % Value Growth 2015-2020 Table 71 NBO Company Shares of Off-trade Bottled Water: % Volume 2016-2020 Table 72 LBN Brand Shares of Off-trade Bottled Water: % Volume 2017-2020 Table 73 NBO Company Shares of Off-trade Bottled Water: % Value 2016-2020 Table 74 LBN Brand Shares of Off-trade Bottled Water: % Value 2017-2020 Table 75 Forecast Off-trade Sales of Bottled Water by Category: Volume 2020-2025 Table 76 Forecast Off-trade Sales of Bottled Water by Category: Value 2020-2025 Table 77 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2020-2025 Table 78 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
Sports drinks takes a hit in 2020, as consumers choose more affordable options with healthier profiles
On-trade sales see steep decline as foodservice and sporting venues close during the COVID-19 pandemic
Al Jomaih Bottling Plant continues to dominate sports drinks in 2020, thanks to the ubiquity of its Gatorade brand
RECOVERY AND OPPORTUNITIES
Sports drinks set to power down over the forecast period, as consumers pivot towards healthier, more affordable soft drinks
On-trade sales will continue to decline unless players can convince consumers of the health benefits of sports drinks
Al Jomaih will continue to lead the field, thanks to its strong presence and affordability
CATEGORY DATA
Table 79 Off-trade Sales of Sports Drinks: Volume 2015-2020 Table 80 Off-trade Sales of Sports Drinks: Value 2015-2020 Table 81 Off-trade Sales of Sports Drinks: % Volume Growth 2015-2020 Table 82 Off-trade Sales of Sports Drinks: % Value Growth 2015-2020 Table 83 NBO Company Shares of Off-trade Sports Drinks: % Volume 2016-2020 Table 84 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2017-2020 Table 85 NBO Company Shares of Off-trade Sports Drinks: % Value 2016-2020 Table 86 LBN Brand Shares of Off-trade Sports Drinks: % Value 2017-2020 Table 87 Forecast Off-trade Sales of Sports Drinks: Volume 2020-2025 Table 88 Forecast Off-trade Sales of Sports Drinks: Value 2020-2025 Table 89 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2020-2025 Table 90 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
High unit prices and unnatural profile turn consumers away in 2020, compounded by government disincentives
Players seek to attract health-conscious consumers with new product development and natural recipes
Code Red continues to power ahead thanks to its strong online presence targeting key consumers
RECOVERY AND OPPORTUNITIES
Players will seek to attract consumers with healthier options, but face an uphill battle against government disincentives
Rising production costs, import fees and taxes will lead to a hike in unit prices over the forecast period
Energy drinks will be impacted by ongoing limits on sporting activities and economic decline
CATEGORY DATA
Table 91 Off-trade Sales of Energy Drinks: Volume 2015-2020 Table 92 Off-trade Sales of Energy Drinks: Value 2015-2020 Table 93 Off-trade Sales of Energy Drinks: % Volume Growth 2015-2020 Table 94 Off-trade Sales of Energy Drinks: % Value Growth 2015-2020 Table 95 NBO Company Shares of Off-trade Energy Drinks: % Volume 2016-2020 Table 96 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2017-2020 Table 97 NBO Company Shares of Off-trade Energy Drinks: % Value 2016-2020 Table 98 LBN Brand Shares of Off-trade Energy Drinks: % Value 2017-2020 Table 99 Forecast Off-trade Sales of Energy Drinks: Volume 2020-2025 Table 100 Forecast Off-trade Sales of Energy Drinks: Value 2020-2025 Table 101 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2020-2025 Table 102 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
Seasonality and consumer shifts lead to steep decline in concentrates in 2020
Health and wellness trend sees shift towards other juice types with healthier profiles
Aujan Industries Co Ltd continues to maintain strong lead in a static field
RECOVERY AND OPPORTUNITIES
Sales in concentrates will continue to decline as consumer spending falters
Health and wellness trends will develop, leading players to focus on fortified and functional recipes
Shifts in consumer behaviour will lead to larger retail outlets taking share from smaller channels
CATEGORY DATA
Concentrates Conversions
Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format Table 103 Off-trade Sales of Concentrates (RTD) by Category: Volume 2015-2020 Table 104 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2015-2020 Table 105 Off-trade Sales of Concentrates by Category: Value 2015-2020 Table 106 Off-trade Sales of Concentrates by Category: % Value Growth 2015-2020 Table 107 Leading Flavours for Off-trade Liquid Concentrates: % Volume 2015-2020 Table 108 Leading Flavours for Off-trade Powder Concentrates: % Volume 2015-2020 Table 109 NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2016-2020 Table 110 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2017-2020 Table 111 NBO Company Shares of Off-trade Concentrates: % Value 2016-2020 Table 112 LBN Brand Shares of Off-trade Concentrates: % Value 2017-2020 Table 113 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2016-2020 Table 114 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2017-2020 Table 115 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2016-2020 Table 116 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2017-2020 Table 117 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2020-2025 Table 118 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2020-2025 Table 119 Forecast Off-trade Sales of Concentrates by Category: Value 2020-2025 Table 120 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
Off-trade sales of RTD tea remain buoyant in 2020, but overall sales are hampered by lockdown and foodservice closures
RTD tea remains limited to still options in 2020 and is led by Lipton
Traditional grocery retailers gain share as wary consumers shop locally
RECOVERY AND OPPORTUNITIES
New product development will target younger demographics and online audiences
The future is bright for RTD, with plenty of opportunities for growth
On-trade sales are likely to continue to falter, but off-trade can benefit from increasing online brand promotion
CATEGORY DATA
Table 121 Off-trade Sales of RTD Tea by Category: Volume 2015-2020 Table 122 Off-trade Sales of RTD Tea by Category: Value 2015-2020 Table 123 Off-trade Sales of RTD Tea by Category: % Volume Growth 2015-2020 Table 124 Off-trade Sales of RTD Tea by Category: % Value Growth 2015-2020 Table 125 Leading Flavours for Off-trade RTD Tea: % Volume 2015-2020 Table 126 NBO Company Shares of Off-trade RTD Tea: % Volume 2016-2020 Table 127 LBN Brand Shares of Off-trade RTD Tea: % Volume 2017-2020 Table 128 NBO Company Shares of Off-trade RTD Tea: % Value 2016-2020 Table 129 LBN Brand Shares of Off-trade RTD Tea: % Value 2017-2020 Table 130 Forecast Off-trade Sales of RTD Tea by Category: Volume 2020-2025 Table 131 Forecast Off-trade Sales of RTD Tea by Category: Value 2020-2025 Table 132 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2020-2025 Table 133 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
Arla's Starbucks brand strengthens its lead in 2020, thanks to strong online marketing and new product development
RTD coffee is increasingly popular among younger consumers, and new varieties are generating interest
Unit prices of RTD coffee increase, but off-trade growth continues
RECOVERY AND OPPORTUNITIES
Growth will slow in current value terms as players are forced to meet rising production costs and taxes
A gloomy economic outlook poses significant challenges for RTD coffee in the future
New entrants in RTD coffee will generate fierce competition in the coming years
CATEGORY DATA
Table 134 Off-trade Sales of RTD Coffee: Volume 2015-2020 Table 135 Off-trade Sales of RTD Coffee: Value 2015-2020 Table 136 Off-trade Sales of RTD Coffee: % Volume Growth 2015-2020 Table 137 Off-trade Sales of RTD Coffee: % Value Growth 2015-2020 Table 138 NBO Company Shares of Off-trade RTD Coffee: % Volume 2016-2020 Table 139 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2017-2020 Table 140 NBO Company Shares of Off-trade RTD Coffee: % Value 2016-2020 Table 141 LBN Brand Shares of Off-trade RTD Coffee: % Value 2017-2020 Table 142 Forecast Off-trade Sales of RTD Coffee: Volume 2020-2025 Table 143 Forecast Off-trade Sales of RTD Coffee: Value 2020-2025 Table 144 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2020-2025 Table 145 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2020-2025