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The emergence of COVID-19 has had a significant impact on soft drinks in New Zealand during 2020. Ahead of a national lockdown, consumers engaged in what was described as panic-buying, with supermarkets and domestic supply chains struggling to keep up with demand. As such, many supermarkets imposed buying restrictions which helped to steady this surge. One of the more surprising developments from COVID-19 was the decline in bottled water sales through supermarkets, with New Zealanders evidently...
Euromonitor International's Soft Drinks in New Zealand report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2016-2020), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution, packaging or pricing issues. Forecasts to 2025 illustrate how the market is set to change.
Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Energy Drinks, Juice, RTD Coffee, RTD Tea, Sports Drinks.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Get a detailed picture of the Soft Drinks market; Pinpoint growth sectors and identify factors driving change; Understand the competitive environment, the market's major players and leading brands; Use five-year forecasts to assess how the market is predicted to develop.TABLE OF CONTENTS
List OF CONTENTS AND TABLES
EXECUTIVE SUMMARY
COVID-19 impact on soft drinks
COVID-19 country impact
Company response
Retailing shift
Foodservice vs retail split
What next for soft drinks?
CHART 1 Soft Drinks Off-Trade Volume Sales Growth Scenarios: 2018-2025
CHART 2 Soft Drinks On-Trade Volume Sales Growth Scenarios: 2018-2025
CHART 3 Soft Drinks Impact of Drivers on Off-Trade Volume Sales: 2017-2025
CHART 4 Soft Drinks Impact of Drivers on On-Trade Volume Sales: 2017-2025
MARKET DATA
Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2015-2020 Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2015-2020 Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2015-2020 Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2015-2020 Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2019 Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2019 Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2019 Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2019 Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2015-2020 Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2015-2020 Table 11 Off-trade Sales of Soft Drinks by Category: Value 2015-2020 Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2015-2020 Table 13 Sales of Soft Drinks by Total Fountain On-trade: Volume 2015-2020 Table 14 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2015-2020 Table 15 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2016-2020 Table 16 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2017-2020 Table 17 NBO Company Shares of Off-trade Soft Drinks: % Value 2016-2020 Table 18 LBN Brand Shares of Off-trade Soft Drinks: % Value 2017-2020 Table 19 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2015-2020 Table 20 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2015-2020 Table 21 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2015-2020 Table 22 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2020 Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2020-2025 Table 24 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2020-2025 Table 25 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2020-2025 Table 26 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2020-2025 Table 27 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2020-2025 Table 28 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2020-2025 Table 29 Forecast Off-trade Sales of Soft Drinks by Category: Value 2020-2025 Table 30 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2020-2025 Table 31 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2020-2025 Table 32 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2020-2025APPENDIX
Fountain sales in New Zealand
Trends
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 1 Research SourcesKEY DATA FINDINGS
2020 IMPACT
Off-trade sales of carbonates surge, while on-trade sales slump
New payment options embraced for vending machines
Business continuity plans developed and implemented
RECOVERY AND OPPORTUNITIES
Social considerations to influence consumers' decision making
Activity in terms of new product development expected to ramp up
Health and wellness trends to continue to influence carbonates
CATEGORY DATA
Table 33 Off-trade vs On-trade Sales of Carbonates: Volume 2015-2020 Table 34 Off-trade vs On-trade Sales of Carbonates: Value 2015-2020 Table 35 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2015-2020 Table 36 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2015-2020 Table 37 Off-trade Sales of Carbonates by Category: Volume 2015-2020 Table 38 Off-trade Sales of Carbonates by Category: Value 2015-2020 Table 39 Off-trade Sales of Carbonates by Category: % Volume Growth 2015-2020 Table 40 Off-trade Sales of Carbonates by Category: % Value Growth 2015-2020 Table 41 Total Sales of Carbonates by Fountain On-trade: Volume 2015-2020 Table 42 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2015-2020 Table 43 Leading Flavours for Non-cola Carbonates: % Volume 2015-2020 Table 44 NBO Company Shares of Off-trade Carbonates: % Volume 2016-2020 Table 45 LBN Brand Shares of Off-trade Carbonates: % Volume 2017-2020 Table 46 NBO Company Shares of Off-trade Carbonates: % Value 2016-2020 Table 47 LBN Brand Shares of Off-trade Carbonates: % Value 2017-2020 Table 48 Forecast Off-trade Sales of Carbonates by Category: Volume 2020-2025 Table 49 Forecast Off-trade Sales of Carbonates by Category: Value 2020-2025 Table 50 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2020-2025 Table 51 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2020-2025 Table 52 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2020-2025 Table 53 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
Perceived health and wellness benefits drive continued demand for juice in 2020
Coconut and other plant waters starting to mature
Frucor Suntory retains leadership despite increasing segmentation
RECOVERY AND OPPORTUNITIES
Hospitality sector rebound to drive on-trade recovery
Increasing competition to drive down off-trade value sales
Health and wellness aspects offer potential for growth
CATEGORY DATA
Table 54 Off-trade Sales of Juice by Category: Volume 2015-2020 Table 55 Off-trade Sales of Juice by Category: Value 2015-2020 Table 56 Off-trade Sales of Juice by Category: % Volume Growth 2015-2020 Table 57 Off-trade Sales of Juice by Category: % Value Growth 2015-2020 Table 58 Leading Flavours for Off-trade 100% Juice: % Volume 2015-2020 Table 59 Leading Flavours for Off-trade Juice Drinks (up to 24% Juice): % Volume 2015-2020 Table 60 Leading Flavours for Off-trade Nectars (25-99% Juice): % Volume 2015-2020 Table 61 NBO Company Shares of Off-trade Juice: % Volume 2016-2020 Table 62 LBN Brand Shares of Off-trade Juice: % Volume 2017-2020 Table 63 NBO Company Shares of Off-trade Juice: % Value 2016-2020 Table 64 LBN Brand Shares of Off-trade Juice: % Value 2017-2020 Table 65 Forecast Off-trade Sales of Juice by Category: Volume 2020-2025 Table 66 Forecast Off-trade Sales of Juice by Category: Value 2020-2025 Table 67 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2020-2025 Table 68 Forecast Off-trade Sales of Juice by Category: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
Stagnant off-trade volume sales with no channel shift observed within bottled water
Flavoured bottled water loses popularity in 2020, possibly due to greater uptake of concentrates in the home
Frucor Suntory retains leadership of bottled water with wide product portfolio
RECOVERY AND OPPORTUNITIES
Water shortage in Auckland offers opportunities
Increasing private label penetration likely to place downward pressure on prices
Pressure likely to be felt from refillable bottled water services
CATEGORY DATA
Table 69 Off-trade Sales of Bottled Water by Category: Volume 2015-2020 Table 70 Off-trade Sales of Bottled Water by Category: Value 2015-2020 Table 71 Off-trade Sales of Bottled Water by Category: % Volume Growth 2015-2020 Table 72 Off-trade Sales of Bottled Water by Category: % Value Growth 2015-2020 Table 73 NBO Company Shares of Off-trade Bottled Water: % Volume 2016-2020 Table 74 LBN Brand Shares of Off-trade Bottled Water: % Volume 2017-2020 Table 75 NBO Company Shares of Off-trade Bottled Water: % Value 2016-2020 Table 76 LBN Brand Shares of Off-trade Bottled Water: % Value 2017-2020 Table 77 Forecast Off-trade Sales of Bottled Water by Category: Volume 2020-2025 Table 78 Forecast Off-trade Sales of Bottled Water by Category: Value 2020-2025 Table 79 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2020-2025 Table 80 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
Convenience positioning damages growth of sports drinks due to lockdown
Panic buying results in supply chain issues
Uncertain outlook and decreasing disposable incomes damage discretionary spending
RECOVERY AND OPPORTUNITIES
Sport resumption offers opportunities for growth
Discounting expected to place pressure on unit prices
Further new product development likely to expand category
CATEGORY DATA
Table 81 Off-trade Sales of Sports Drinks: Volume 2015-2020 Table 82 Off-trade Sales of Sports Drinks: Value 2015-2020 Table 83 Off-trade Sales of Sports Drinks: % Volume Growth 2015-2020 Table 84 Off-trade Sales of Sports Drinks: % Value Growth 2015-2020 Table 85 NBO Company Shares of Off-trade Sports Drinks: % Volume 2016-2020 Table 86 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2017-2020 Table 87 NBO Company Shares of Off-trade Sports Drinks: % Value 2016-2020 Table 88 LBN Brand Shares of Off-trade Sports Drinks: % Value 2017-2020 Table 89 Forecast Off-trade Sales of Sports Drinks: Volume 2020-2025 Table 90 Forecast Off-trade Sales of Sports Drinks: Value 2020-2025 Table 91 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2020-2025 Table 92 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
Strong off-trade performance while on-trade sales plummet during lockdown and ongoing restrictions
Leading New Zealand supermarket implements age restrictions
Panic-buying results in supply chain issues
RECOVERY AND OPPORTUNITIES
Health and wellness preferences will influence energy drinks
Reduced discretionary spending levels will influence consumers' decision making
Potential for changes to distribution
CATEGORY DATA
Table 93 Off-trade Sales of Energy Drinks: Volume 2015-2020 Table 94 Off-trade Sales of Energy Drinks: Value 2015-2020 Table 95 Off-trade Sales of Energy Drinks: % Volume Growth 2015-2020 Table 96 Off-trade Sales of Energy Drinks: % Value Growth 2015-2020 Table 97 NBO Company Shares of Off-trade Energy Drinks: % Volume 2016-2020 Table 98 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2017-2020 Table 99 NBO Company Shares of Off-trade Energy Drinks: % Value 2016-2020 Table 100 LBN Brand Shares of Off-trade Energy Drinks: % Value 2017-2020 Table 101 Forecast Off-trade Sales of Energy Drinks: Volume 2020-2025 Table 102 Forecast Off-trade Sales of Energy Drinks: Value 2020-2025 Table 103 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2020-2025 Table 104 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
Strong off-trade presence supports positive performance of concentrates in 2020
Pandemic-related purchasing restrictions aid concentrates over carbonates
Brands with health and wellness positioning continue to perform well
RECOVERY AND OPPORTUNITIES
Health lifestyles expected to influence consumer demand
Uncertain climate offers potential for private label to grow over forecast period
Potential for changes to distribution
CATEGORY DATA
Concentrates Conversions
Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format Table 105 Off-trade Sales of Concentrates (RTD) by Category: Volume 2015-2020 Table 106 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2015-2020 Table 107 Off-trade Sales of Concentrates by Category: Value 2015-2020 Table 108 Off-trade Sales of Concentrates by Category: % Value Growth 2015-2020 Table 109 Leading Flavours for Off-trade Liquid Concentrates: % Volume 2015-2020 Table 110 Leading Flavours for Off-trade Powder Concentrates: % Volume 2015-2020 Table 111 NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2016-2020 Table 112 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2017-2020 Table 113 NBO Company Shares of Off-trade Concentrates: % Value 2016-2020 Table 114 LBN Brand Shares of Off-trade Concentrates: % Value 2017-2020 Table 115 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2016-2020 Table 116 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2017-2020 Table 117 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2016-2020 Table 118 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2017-2020 Table 119 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2020-2025 Table 120 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2020-2025 Table 121 Forecast Off-trade Sales of Concentrates by Category: Value 2020-2025 Table 122 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
Lost impulse purchase occasions for RTD tea in 2020, but off-trade growth offsets on-trade decline
Kombucha's popularity continues to grow
Cheaper alternatives from smaller players see fragmented competitive landscape in volume share terms
RECOVERY AND OPPORTUNITIES
Unstable conditions offer potential for greater penetration of private label
Larger packaging formats likely as category becomes increasingly mature
Return to focusing on e-commerce
CATEGORY DATA
Table 123 Off-trade Sales of RTD Tea by Category: Volume 2015-2020 Table 124 Off-trade Sales of RTD Tea by Category: Value 2015-2020 Table 125 Off-trade Sales of RTD Tea by Category: % Volume Growth 2015-2020 Table 126 Off-trade Sales of RTD Tea by Category: % Value Growth 2015-2020 Table 127 Leading Flavours for Off-trade RTD Tea: % Volume 2015-2020 Table 128 NBO Company Shares of Off-trade RTD Tea: % Volume 2016-2020 Table 129 LBN Brand Shares of Off-trade RTD Tea: % Volume 2017-2020 Table 130 NBO Company Shares of Off-trade RTD Tea: % Value 2016-2020 Table 131 LBN Brand Shares of Off-trade RTD Tea: % Value 2017-2020 Table 132 Forecast Off-trade Sales of RTD Tea by Category: Volume 2020-2025 Table 133 Forecast Off-trade Sales of RTD Tea by Category: Value 2020-2025 Table 134 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2020-2025 Table 135 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
Growing supermarket penetration beneficial for RTD coffee but category suffers from lost impulse purchases during lockdown
Uncertain outlook and decreasing disposable incomes likely to damage discretionary spending
National lockdown impacts supply and distribution
RECOVERY AND OPPORTUNITIES
Sustainability a focus area for differentiation
Focus on mid-price products important for growth
Direct-to-consumer opportunities through e-commerce
CATEGORY DATA
Table 136 Off-trade Sales of RTD Coffee: Volume 2016-2020 Table 137 Off-trade Sales of RTD Coffee: Value 2016-2020 Table 138 Off-trade Sales of RTD Coffee: % Volume Growth 2016-2020 Table 139 Off-trade Sales of RTD Coffee: % Value Growth 2016-2020 Table 140 NBO Company Shares of Off-trade RTD Coffee: % Volume 2016-2020 Table 141 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2017-2020 Table 142 NBO Company Shares of Off-trade RTD Coffee: % Value 2016-2020 Table 143 LBN Brand Shares of Off-trade RTD Coffee: % Value 2017-2020 Table 144 Forecast Off-trade Sales of RTD Coffee: Volume 2020-2025 Table 145 Forecast Off-trade Sales of RTD Coffee: Value 2020-2025 Table 146 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2020-2025 Table 147 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2020-2025KEY DATA FINDINGS