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At the outbreak of COVID-19, modern grocery retailers benefitted from consumers panic-buying, leading to sales rising to two fifths higher than they were in the same week last year. Soft drinks such as carbonates, bottled water and juice, which are considered essential, particularly benefitted from this panic-buying. However, this sharp increase was followed by steadily declining interest and sales. In 2020 consumers spent less time shopping and travelling, leading to fewer purchasing occasions...
Euromonitor International's Soft Drinks in Canada report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2016-2020), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution, packaging or pricing issues. Forecasts to 2025 illustrate how the market is set to change.
Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Energy Drinks, Juice, RTD Coffee, RTD Tea, Sports Drinks.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Get a detailed picture of the Soft Drinks market; Pinpoint growth sectors and identify factors driving change; Understand the competitive environment, the market's major players and leading brands; Use five-year forecasts to assess how the market is predicted to develop.TABLE OF CONTENTS
List OF CONTENTS AND TABLES
EXECUTIVE SUMMARY
COVID-19 impact on soft drinks
COVID-19 country impact
Company response
Retailing shift
Foodservice vs retail split
What next for soft drinks?
CHART 1 Soft Drinks Off-Trade Volume Sales Growth Scenarios: 2018-2025
CHART 2 Soft Drinks On-Trade Volume Sales Growth Scenarios: 2018-2025
CHART 3 Soft Drinks Impact of Drivers on Off-Trade Volume Sales: 2017-2025
CHART 4 Soft Drinks Impact of Drivers on On-Trade Volume Sales: 2017-2025
MARKET DATA
Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2015-2020 Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2015-2020 Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2015-2020 Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2015-2020 Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2019 Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2019 Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2019 Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2019 Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2015-2020 Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2015-2020 Table 11 Off-trade Sales of Soft Drinks by Category: Value 2015-2020 Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2015-2020 Table 13 Sales of Soft Drinks by Total Fountain On-trade: Volume 2015-2020 Table 14 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2015-2020 Table 15 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2016-2020 Table 16 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2017-2020 Table 17 NBO Company Shares of Off-trade Soft Drinks: % Value 2016-2020 Table 18 LBN Brand Shares of Off-trade Soft Drinks: % Value 2017-2020 Table 19 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2015-2020 Table 20 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2015-2020 Table 21 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2015-2020 Table 22 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2020 Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2020-2025 Table 24 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2020-2025 Table 25 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2020-2025 Table 26 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2020-2025 Table 27 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2020-2025 Table 28 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2020-2025 Table 29 Forecast Off-trade Sales of Soft Drinks by Category: Value 2020-2025 Table 30 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2020-2025 Table 31 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2020-2025 Table 32 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2020-2025APPENDIX
Fountain sales in Canada
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 1 Research SourcesKEY DATA FINDINGS
2020 IMPACT
Off-trade carbonates sales experience initial benefit from panic buying followed by declining interest
Health trend continues to negatively affect demand for carbonates as consumers largely turn to healthier categories
Leading players look to diversify and expand in line with declining demand for regular cola carbonates
RECOVERY AND OPPORTUNITIES
Demand for cola carbonates to continue declining as consumers increasingly choose healthier alternatives
Challenges expected for foodservice and craft sodas as consumers remain cautious
New regulations could influence future growth trajectory of carbonates
CATEGORY DATA
Table 33 Off-trade vs On-trade Sales of Carbonates: Volume 2015-2020 Table 34 Off-trade vs On-trade Sales of Carbonates: Value 2015-2020 Table 35 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2015-2020 Table 36 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2015-2020 Table 37 Off-trade Sales of Carbonates by Category: Volume 2015-2020 Table 38 Off-trade Sales of Carbonates by Category: Value 2015-2020 Table 39 Off-trade Sales of Carbonates by Category: % Volume Growth 2015-2020 Table 40 Off-trade Sales of Carbonates by Category: % Value Growth 2015-2020 Table 41 Total Sales of Carbonates by Fountain On-trade: Volume 2015-2020 Table 42 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2015-2020 Table 43 NBO Company Shares of Off-trade Carbonates: % Volume 2016-2020 Table 44 LBN Brand Shares of Off-trade Carbonates: % Volume 2017-2020 Table 45 NBO Company Shares of Off-trade Carbonates: % Value 2016-2020 Table 46 LBN Brand Shares of Off-trade Carbonates: % Value 2017-2020 Table 47 Forecast Off-trade Sales of Carbonates by Category: Volume 2020-2025 Table 48 Forecast Off-trade Sales of Carbonates by Category: Value 2020-2025 Table 49 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2020-2025 Table 50 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2020-2025 Table 51 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2020-2025 Table 52 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
Off-trade sales benefit modestly from panic buying whilst on-trade plummet
Off-trade sales benefit modestly from panic buying whilst on-trade plummet
Leading players attempt to retain consumers' attention by offering specific value
RECOVERY AND OPPORTUNITIES
Health and wellness set to become dominant factor in consumer decision making
Potential for higher number of smaller players to enter within niche areas
Cold pressed juice and juice bars set for a slow recovery
CATEGORY DATA
Table 53 Off-trade Sales of Juice by Category: Volume 2015-2020 Table 54 Off-trade Sales of Juice by Category: Value 2015-2020 Table 55 Off-trade Sales of Juice by Category: % Volume Growth 2015-2020 Table 56 Off-trade Sales of Juice by Category: % Value Growth 2015-2020 Table 57 Leading Flavours for Off-trade 100% Juice: % Volume 2015-2020 Table 58 Leading Flavours for Off-trade Juice Drinks (up to 24% Juice): % Volume 2015-2020 Table 59 Leading Flavours for Off-trade Nectars (25-99% Juice): % Volume 2015-2020 Table 60 NBO Company Shares of Off-trade Juice: % Volume 2016-2020 Table 61 LBN Brand Shares of Off-trade Juice: % Volume 2017-2020 Table 62 NBO Company Shares of Off-trade Juice: % Value 2016-2020 Table 63 LBN Brand Shares of Off-trade Juice: % Value 2017-2020 Table 64 Forecast Off-trade Sales of Juice by Category: Volume 2020-2025 Table 65 Forecast Off-trade Sales of Juice by Category: Value 2020-2025 Table 66 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2020-2025 Table 67 Forecast Off-trade Sales of Juice by Category: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
Still bottled water remains category driver as growth for flavoured slows
Large formats and bulk water replace impulse options
Players from negatively impacted soft drinks categories benefit from expanding into bottled water
RECOVERY AND OPPORTUNITIES
Further growth predicted for functional bottled water, driven by health and wellness
Potential ban on single-use plastic among several factors that could influence direction taken by bottled water moving forward
Local brands to benefit from consumer supporting domestic businesses; premium to struggle the most
CATEGORY DATA
Table 68 Off-trade Sales of Bottled Water by Category: Volume 2015-2020 Table 69 Off-trade Sales of Bottled Water by Category: Value 2015-2020 Table 70 Off-trade Sales of Bottled Water by Category: % Volume Growth 2015-2020 Table 71 Off-trade Sales of Bottled Water by Category: % Value Growth 2015-2020 Table 72 NBO Company Shares of Off-trade Bottled Water: % Volume 2016-2020 Table 73 LBN Brand Shares of Off-trade Bottled Water: % Volume 2017-2020 Table 74 NBO Company Shares of Off-trade Bottled Water: % Value 2016-2020 Table 75 LBN Brand Shares of Off-trade Bottled Water: % Value 2017-2020 Table 76 Forecast Off-trade Sales of Bottled Water by Category: Volume 2020-2025 Table 77 Forecast Off-trade Sales of Bottled Water by Category: Value 2020-2025 Table 78 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2020-2025 Table 79 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
Changing exercise behaviour has mixed impact on sports drinks
Target audience of millennials inspire innovative ingredients and flavours
PepsiCo Beverages retains dominance with wide acceptance and strong marketing
RECOVERY AND OPPORTUNITIES
Players to continue developing healthier variants using natural sweeteners
New regulations regarding sugar tax could impact price although this is unlikely to deter committed athletes
E-commerce and bulk purchasing could shift impulse consumption of sports drinks
CATEGORY DATA
Table 80 Off-trade Sales of Sports Drinks: Volume 2015-2020 Table 81 Off-trade Sales of Sports Drinks: Value 2015-2020 Table 82 Off-trade Sales of Sports Drinks: % Volume Growth 2015-2020 Table 83 Off-trade Sales of Sports Drinks: % Value Growth 2015-2020 Table 84 NBO Company Shares of Off-trade Sports Drinks: % Volume 2016-2020 Table 85 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2017-2020 Table 86 NBO Company Shares of Off-trade Sports Drinks: % Value 2016-2020 Table 87 LBN Brand Shares of Off-trade Sports Drinks: % Value 2017-2020 Table 88 Forecast Off-trade Sales of Sports Drinks: Volume 2020-2025 Table 89 Forecast Off-trade Sales of Sports Drinks: Value 2020-2025 Table 90 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2020-2025 Table 91 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
Energy drinks continue to be purchased for home consumption despite busy lifestyles being restricted
Health advice and confusion with sports drinks reduces potential for category
Dominance of three main players leads to price wars and unit price decline
RECOVERY AND OPPORTUNITIES
Energy drinks set to reduce sugar, caffeine and artificial sweetener content as consumers become increasingly health conscious
Changes in regulations encouraged by health organisations set to spark innovations in new product development
Coca-Cola could cause further disruption over forecast period
CATEGORY DATA
Table 92 Off-trade Sales of Energy Drinks: Volume 2015-2020 Table 93 Off-trade Sales of Energy Drinks: Value 2015-2020 Table 94 Off-trade Sales of Energy Drinks: % Volume Growth 2015-2020 Table 95 Off-trade Sales of Energy Drinks: % Value Growth 2015-2020 Table 96 NBO Company Shares of Off-trade Energy Drinks: % Volume 2016-2020 Table 97 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2017-2020 Table 98 NBO Company Shares of Off-trade Energy Drinks: % Value 2016-2020 Table 99 LBN Brand Shares of Off-trade Energy Drinks: % Value 2017-2020 Table 100 Forecast Off-trade Sales of Energy Drinks: Volume 2020-2025 Table 101 Forecast Off-trade Sales of Energy Drinks: Value 2020-2025 Table 102 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2020-2025 Table 103 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
Boosted growth of off-trade RTD tea as pandemic creates a nation of increasingly health-conscious Canadians
Niche of carbonated RTD tea driven by increasing mainstream acceptance of kombucha
Major brands benefit as new premium launches stall
RECOVERY AND OPPORTUNITIES
Health benefits expected to continue being main driver of RTD tea sales
Further development is likely with exploration of organic and interesting natural ingredients
Limited success expected for RTD tea in e-commerce channel
CATEGORY DATA
Table 104 Off-trade Sales of RTD Tea by Category: Volume 2015-2020 Table 105 Off-trade Sales of RTD Tea by Category: Value 2015-2020 Table 106 Off-trade Sales of RTD Tea by Category: % Volume Growth 2015-2020 Table 107 Off-trade Sales of RTD Tea by Category: % Value Growth 2015-2020 Table 108 Leading Flavours for Off-trade RTD Tea: % Volume 2015-2020 Table 109 NBO Company Shares of Off-trade RTD Tea: % Volume 2016-2020 Table 110 LBN Brand Shares of Off-trade RTD Tea: % Volume 2017-2020 Table 111 NBO Company Shares of Off-trade RTD Tea: % Value 2016-2020 Table 112 LBN Brand Shares of Off-trade RTD Tea: % Value 2017-2020 Table 113 Forecast Off-trade Sales of RTD Tea by Category: Volume 2020-2025 Table 114 Forecast Off-trade Sales of RTD Tea by Category: Value 2020-2025 Table 115 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2020-2025 Table 116 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
Cost becomes key driver in consumer purchases
On-trade sales see enormous decline in 2020
Starbucks brand continues to enjoy top positioning, while Tim Horton makes gains
RECOVERY AND OPPORTUNITIES
On-trade sales likely to remain small as foodservice prioritises more popular categories
Cold brew coffee offers premium flavour experience for which millennials are willing to pay
Greater functionality likely to be explored to capitalise on health trend
CATEGORY DATA
Table 117 Off-trade Sales of RTD Coffee: Volume 2015-2020 Table 118 Off-trade Sales of RTD Coffee: Value 2015-2020 Table 119 Off-trade Sales of RTD Coffee: % Volume Growth 2015-2020 Table 120 Off-trade Sales of RTD Coffee: % Value Growth 2015-2020 Table 121 NBO Company Shares of Off-trade RTD Coffee: % Volume 2016-2020 Table 122 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2017-2020 Table 123 NBO Company Shares of Off-trade RTD Coffee: % Value 2016-2020 Table 124 LBN Brand Shares of Off-trade RTD Coffee: % Value 2017-2020 Table 125 Forecast Off-trade Sales of RTD Coffee: Volume 2020-2025 Table 126 Forecast Off-trade Sales of RTD Coffee: Value 2020-2025 Table 127 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2020-2025 Table 128 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2020-2025KEY DATA FINDINGS
KEY DATA FINDINGS
2020 IMPACT
Concentrates benefit from value for money and long shelf life during pandemic
Despite marketing support for Crystal Light, Kraft Canada continues to slowly lose ground
Niche areas of concentrates with cross-over concepts offer potential to smaller brands
RECOVERY AND OPPORTUNITIES
Liquid concentrates likely to experience competition from healthier alternatives moving forward
Increasing use of natural sweeteners and ingredients more likely to attract consumers' attention
Future regulations could impact producers of concentrates and dictate development of category
CATEGORY DATA
Concentrates Conversions
Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format Table 129 Off-trade Sales of Concentrates (RTD) by Category: Volume 2015-2020 Table 130 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2015-2020 Table 131 Off-trade Sales of Concentrates by Category: Value 2015-2020 Table 132 Off-trade Sales of Concentrates by Category: % Value Growth 2015-2020 Table 133 NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2016-2020 Table 134 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2017-2020 Table 135 NBO Company Shares of Off-trade Concentrates: % Value 2016-2020 Table 136 LBN Brand Shares of Off-trade Concentrates: % Value 2017-2020 Table 137 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2016-2020 Table 138 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2017-2020 Table 139 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2016-2020 Table 140 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2017-2020 Table 141 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2020-2025 Table 142 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2020-2025 Table 143 Forecast Off-trade Sales of Concentrates by Category: Value 2020-2025 Table 144 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2020-2025