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Soft Drinks in Bosnia and Herzegovina

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Overall, soft drinks is expected to largely benefit from the COVID-19 pandemic as most product areas will see both current value and volume sales drastically improved compared to 2019. Due to lockdown and then the ongoing restrictions, consumers have spent more time at home during 2020 then they usually would. This has therefore led to increased demand of soft drinks as consumption habits from other areas such as the workplace, school or foodservice establishments have shifted to the home. For e...

Euromonitor International's Soft Drinks in Bosnia and Herzegovina report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2016-2020), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution, packaging or pricing issues. Forecasts to 2025 illustrate how the market is set to change.

Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Energy Drinks, Juice, RTD Coffee, RTD Tea, Sports Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

Get a detailed picture of the Soft Drinks market; Pinpoint growth sectors and identify factors driving change; Understand the competitive environment, the market's major players and leading brands; Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
Product Code: SDBS

TABLE OF CONTENTS

List OF CONTENTS AND TABLES

EXECUTIVE SUMMARY

COVID-19 impact on soft drinks

COVID-19 country impact

Company response

Retailing shift

Foodservice vs retail split

What next for soft drinks?

MARKET DATA

Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2015-2020 Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2015-2020 Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2015-2020 Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2015-2020 Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2019 Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2019 Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2019 Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2019 Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2015-2020 Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2015-2020 Table 11 Off-trade Sales of Soft Drinks by Category: Value 2015-2020 Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2015-2020 Table 13 Sales of Soft Drinks by Total Fountain On-trade: Volume 2015-2020 Table 14 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2015-2020 Table 15 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2016-2020 Table 16 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2017-2020 Table 17 NBO Company Shares of Off-trade Soft Drinks: % Value 2016-2020 Table 18 LBN Brand Shares of Off-trade Soft Drinks: % Value 2017-2020 Table 19 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2015-2020 Table 20 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2020 Table 21 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2020-2025 Table 22 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2020-2025 Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2020-2025 Table 24 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2020-2025 Table 25 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2020-2025 Table 26 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2020-2025 Table 27 Forecast Off-trade Sales of Soft Drinks by Category: Value 2020-2025 Table 28 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2020-2025 Table 29 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2020-2025 Table 30 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Summary 1 Research Sources

KEY DATA FINDINGS

2020 IMPACT

Increased consumption opportunities, the health and wellness trend and diminishing consumer loyalty are rife during the pandemic

On-trade sales deteriorate as foodservice establishments are forced to close under lockdown regulations

Coca-Cola HBC B-H doo donates its money and resources to the fight against COVID-19

RECOVERY AND OPPORTUNITIES

Off-trade and on-trade carbonate sales perform contrastingly in 2021 as consumers returned to pre pandemic lifestyles

The health and wellness trend leads to slowed growth as consumers migrate to healthier product areas

Innovations focus on low-calorie offerings and new flavours

CATEGORY DATA

Table 31 Off-trade vs On-trade Sales of Carbonates: Volume 2015-2020 Table 32 Off-trade vs On-trade Sales of Carbonates: Value 2015-2020 Table 33 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2015-2020 Table 34 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2015-2020 Table 35 Off-trade Sales of Carbonates by Category: Volume 2015-2020 Table 36 Off-trade Sales of Carbonates by Category: Value 2015-2020 Table 37 Off-trade Sales of Carbonates by Category: % Volume Growth 2015-2020 Table 38 Off-trade Sales of Carbonates by Category: % Value Growth 2015-2020 Table 39 Sales of Carbonates by Total Fountain On-trade: Volume 2015-2020 Table 40 Sales of Carbonates by Total Fountain On-trade: % Volume Growth 2015-2020 Table 41 NBO Company Shares of Off-trade Carbonates: % Volume 2016-2020 Table 42 LBN Brand Shares of Off-trade Carbonates: % Volume 2017-2020 Table 43 NBO Company Shares of Off-trade Carbonates: % Value 2016-2020 Table 44 LBN Brand Shares of Off-trade Carbonates: % Value 2017-2020 Table 45 Forecast Off-trade Sales of Carbonates by Category: Volume 2020-2025 Table 46 Forecast Off-trade Sales of Carbonates by Category: Value 2020-2025 Table 47 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2020-2025 Table 48 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2020-2025 Table 49 Forecast Sales of Carbonates by Total Fountain On-trade: Volume 2020-2025 Table 50 Forecast Sales of Carbonates by Total Fountain On-trade: % Volume Growth 2020-2025

KEY DATA FINDINGS

2020 IMPACT

Increased consumption opportunities and rising demand for immunity-boosting supplements proves beneficial for juice

Unit prices decline despite consumers sticking to their usual brands

E-commerce increases slightly in popularity but remains negligible overall

RECOVERY AND OPPORTUNITIES

Juice sees slowed growth in 2021 as consumers return to pre pandemic routines

On-trade volume sales bounce back in 2021 and reach pre COVID-19 levels by 2022

Unit prices return to what they were prior to the pandemic

CATEGORY DATA

Table 51 Off-trade Sales of Juice by Category: Volume 2015-2020 Table 52 Off-trade Sales of Juice by Category: Value 2015-2020 Table 53 Off-trade Sales of Juice by Category: % Volume Growth 2015-2020 Table 54 Off-trade Sales of Juice by Category: % Value Growth 2015-2020 Table 55 NBO Company Shares of Off-trade Juice: % Volume 2016-2020 Table 56 LBN Brand Shares of Off-trade Juice: % Volume 2017-2020 Table 57 NBO Company Shares of Off-trade Juice: % Value 2016-2020 Table 58 LBN Brand Shares of Off-trade Juice: % Value 2017-2020 Table 59 Forecast Off-trade Sales of Juice by Category: Volume 2020-2025 Table 60 Forecast Off-trade Sales of Juice by Category: Value 2020-2025 Table 61 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2020-2025 Table 62 Forecast Off-trade Sales of Juice by Category: % Value Growth 2020-2025

KEY DATA FINDINGS

2020 IMPACT

Health and wellness, increased consumption opportunities and stockpiling benefit bottled water in 2020

On-trade volume sales plummet as food service establishments are forced to close between March and May

Consumers already favoured larger packages with lower prices prior to the pandemic

RECOVERY AND OPPORTUNITIES

Immediate rebound for on-trade water volume and current value sales

The health and wellness trend is a double edged sword as consumers continually favour tap water

Leading player Sarajevski Kiseljak intensifies its marketing strategies post pandemic

CATEGORY DATA

Table 63 Off-trade Sales of Bottled Water by Category: Volume 2015-2020 Table 64 Off-trade Sales of Bottled Water by Category: Value 2015-2020 Table 65 Off-trade Sales of Bottled Water by Category: % Volume Growth 2015-2020 Table 66 Off-trade Sales of Bottled Water by Category: % Value Growth 2015-2020 Table 67 NBO Company Shares of Off-trade Bottled Water: % Volume 2016-2020 Table 68 LBN Brand Shares of Off-trade Bottled Water: % Volume 2017-2020 Table 69 NBO Company Shares of Off-trade Bottled Water: % Value 2016-2020 Table 70 LBN Brand Shares of Off-trade Bottled Water: % Value 2017-2020 Table 71 Forecast Off-trade Sales of Bottled Water by Category: Volume 2020-2025 Table 72 Forecast Off-trade Sales of Bottled Water by Category: Value 2020-2025 Table 73 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2020-2025 Table 74 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2020-2025

KEY DATA FINDINGS

2020 IMPACT

Sports drinks sees sales plummet as gyms close under lockdown regulations

Leading player Jamnica dd adopts the use of robotisation in its production facilities

Unit prices rise alongside normal inflation rates as consumers are unable to trade down to lower-priced brands

RECOVERY AND OPPORTUNITIES

Immediate recovery for sports drinks as consumers want to get back into shape after months of inactivity at home

Increased availability of products with no sugar, 0% sugar and added vitamins and minerals expected to be seen over the forecast period

Sports drinks continue to be sold in off-trade only

CATEGORY DATA

Table 75 Off-trade Sales of Sports Drinks: Volume 2015-2020 Table 76 Off-trade Sales of Sports Drinks: Value 2015-2020 Table 77 Off-trade Sales of Sports Drinks: % Volume Growth 2015-2020 Table 78 Off-trade Sales of Sports Drinks: % Value Growth 2015-2020 Table 79 NBO Company Shares of Off-trade Sports Drinks: % Volume 2016-2020 Table 80 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2017-2020 Table 81 NBO Company Shares of Off-trade Sports Drinks: % Value 2016-2020 Table 82 LBN Brand Shares of Off-trade Sports Drinks: % Value 2017-2020 Table 83 Forecast Off-trade Sales of Sports Drinks: Volume 2020-2025 Table 84 Forecast Off-trade Sales of Sports Drinks: Value 2020-2025 Table 85 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2020-2025 Table 86 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2020-2025

KEY DATA FINDINGS

2020 IMPACT

Remote working leads to greater demand for energy drinks as employees need an energy kick whilst working at home

Closure of bars, clubs and restaurants leads to devastation for on-trade current value and volume sales

Coca-Cola HBC B-H doo donates disinfectant tents to help the fight against COVID-19

RECOVERY AND OPPORTUNITIES

On-trade sales rebound as consumers want to celebrate the end of the pandemic

Large package sizes lead to lower unit prices

Producers cater to the health and wellness trend in order to stay relevant post pandemic

CATEGORY DATA

Table 87 Off-trade Sales of Energy Drinks: Volume 2015-2020 Table 88 Off-trade Sales of Energy Drinks: Value 2015-2020 Table 89 Off-trade Sales of Energy Drinks: % Volume Growth 2015-2020 Table 90 Off-trade Sales of Energy Drinks: % Value Growth 2015-2020 Table 91 NBO Company Shares of Off-trade Energy Drinks: % Volume 2016-2020 Table 92 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2017-2020 Table 93 NBO Company Shares of Off-trade Energy Drinks: % Value 2016-2020 Table 94 LBN Brand Shares of Off-trade Energy Drinks: % Value 2017-2020 Table 95 Forecast Off-trade Sales of Energy Drinks: Volume 2020-2025 Table 96 Forecast Off-trade Sales of Energy Drinks: Value 2020-2025 Table 97 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2020-2025 Table 98 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2020-2025

KEY DATA FINDINGS

2020 IMPACT

Powder concentrates sees the most dynamic growth due to its perceived healthier disposition as it contains vitamins

On-trade sales of powder concentrates less impacted as the product area is largely unpopular in that segment

Consumers remain loyal to the largest brands despite the financial repercussions of the pandemic

RECOVERY AND OPPORTUNITIES

Concentrates returns to declining volume sales from 2021 for numerous reasons, not all of which are a consequence of the pandemic

Innovations focus on the health and wellness trends as consumers become increasingly aware of their health post pandemic

Weather plays an important role in the consumption of powder concentrates

Concentrates Conversions

Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format

CATEGORY DATA

Table 99 Off-trade Sales of Concentrates (RTD) by Category: Volume 2015-2020 Table 100 Off-trade Sales of Concentrates by Category: Value 2015-2020 Table 101 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2015-2020 Table 102 Off-trade Sales of Concentrates by Category: % Value Growth 2015-2020 Table 103 NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2016-2020 Table 104 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2017-2020 Table 105 NBO Company Shares of Off-trade Concentrates: % Value 2016-2020 Table 106 LBN Brand Shares of Off-trade Concentrates: % Value 2017-2020 Table 107 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2016-2020 Table 108 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2017-2020 Table 109 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2016-2020 Table 110 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2017-2020 Table 111 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2020-2025 Table 112 Forecast Off-trade Sales of Concentrates by Category: Value 2020-2025 Table 113 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2020-2025 Table 114 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2020-2025

KEY DATA FINDINGS

2020 IMPACT

On-trade volumes sales plummet whilst off-trade flourishes

Affluent consumers continue purchasing RTD tea amidst the pandemic as their disposable incomes remain untouched

Consumers prefer to shop in supermarkets and hypermarkets where they can safely socially distance

RECOVERY AND OPPORTUNITIES

On-trade and off-trade sales see contrasting performances at the beginning of the forecast period

Little product development expected as producers focus on larger areas of their portfolios

Smaller packages with higher unit prices generate more profit for producers

CATEGORY DATA

Table 115 Off-trade Sales of RTD Tea by Category: Volume 2015-2020 Table 116 Off-trade Sales of RTD Tea by Category: Value 2015-2020 Table 117 Off-trade Sales of RTD Tea by Category: % Volume Growth 2015-2020 Table 118 Off-trade Sales of RTD Tea by Category: % Value Growth 2015-2020 Table 119 NBO Company Shares of Off-trade RTD Tea: % Volume 2016-2020 Table 120 LBN Brand Shares of Off-trade RTD Tea: % Volume 2017-2020 Table 121 NBO Company Shares of Off-trade RTD Tea: % Value 2016-2020 Table 122 LBN Brand Shares of Off-trade RTD Tea: % Value 2017-2020 Table 123 Forecast Off-trade Sales of RTD Tea by Category: Volume 2020-2025 Table 124 Forecast Off-trade Sales of RTD Tea by Category: Value 2020-2025 Table 125 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2020-2025 Table 126 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2020-2025

KEY DATA FINDINGS

2020 IMPACT

Slowdown of daily life results to slowed growth of RTD coffee

Forecourt retailers lose value shares as consumers require less petrol during lockdown, resulting in less spontaneous purchases of RTD coffee

Leading player Nestle Adriatic donates money to the Red Cross in order to help with the fight against COVID-19

RECOVERY AND OPPORTUNITIES

RTD coffee recovered immediately in correspondence with the return to pre pandemic routines

Players not expected to penetrate RTD coffee as it continues to be dominated by Nestle Adriatic

RTD coffee not expected to be available via on-trade over the forecast period

CATEGORY DATA

Table 127 Off-trade Sales of RTD Coffee: Volume 2015-2020 Table 128 Off-trade Sales of RTD Coffee: Value 2015-2020 Table 129 Off-trade Sales of RTD Coffee: % Volume Growth 2015-2020 Table 130 Off-trade Sales of RTD Coffee: % Value Growth 2015-2020 Table 131 NBO Company Shares of Off-trade RTD Coffee: % Volume 2016-2020 Table 132 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2017-2020 Table 133 NBO Company Shares of Off-trade RTD Coffee: % Value 2016-2020 Table 134 LBN Brand Shares of Off-trade RTD Coffee: % Value 2017-2020 Table 135 Forecast Off-trade Sales of RTD Coffee: Volume 2020-2025 Table 136 Forecast Off-trade Sales of RTD Coffee: Value 2020-2025 Table 137 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2020-2025 Table 138 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2020-2025