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Due to the outbreak of COVID-19 in Serbia, hot drinks retail sales are increasing notably, moving volume sales from a decline in 2019 to positive growth in 2020. This growth is driven from lockdown periods and ongoing home seclusion, with consumers increasing their consumption of hot drinks within the home. This was especially the case when foodservice establishments were closed, with retailers being the only locations to access hot drinks. Growth in 2020 is mainly being driven by coffee, which...
Euromonitor International's Hot Drinks in Serbia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2016-2020, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2025 illustrate how the market is set to change.
Product coverage: Coffee, Other Hot Drinks, Tea.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Get a detailed picture of the Hot Drinks market; Pinpoint growth sectors and identify factors driving change; Understand the competitive environment, the market's major players and leading brands; Use five-year forecasts to assess how the market is predicted to develop.TABLE OF CONTENTS
List OF CONTENTS AND TABLES
EXECUTIVE SUMMARY
COVID-19 impact on hot drinks
COVID-19 country impact
Company response
Retailing shift
Foodservice vs retail split
What next for hot drinks?
MARKET DATA
Table 1 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2015-2020 Table 2 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2015-2020 Table 3 Retail Sales of Hot Drinks by Category: Volume 2015-2020 Table 4 Retail Sales of Hot Drinks by Category: Value 2015-2020 Table 5 Retail Sales of Hot Drinks by Category: % Volume Growth 2015-2020 Table 6 Retail Sales of Hot Drinks by Category: % Value Growth 2015-2020 Table 7 Foodservice Sales of Hot Drinks by Category: Volume 2015-2020 Table 8 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2015-2020 Table 9 Total Sales of Hot Drinks by Category: Total Volume 2015-2020 Table 10 Total Sales of Hot Drinks by Category: % Total Volume Growth 2015-2020 Table 11 NBO Company Shares of Hot Drinks: % Retail Value 2016-2020 Table 12 LBN Brand Shares of Hot Drinks: % Retail Value 2017-2020 Table 13 Penetration of Private Label in Hot Drinks by Category: % Retail Value 2015-2020 Table 14 Retail Distribution of Hot Drinks by Format: % Volume 2015-2020 Table 15 Retail Distribution of Hot Drinks by Format and Category: % Volume 2020 Table 16 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2020-2025 Table 17 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2020-2025 Table 18 Forecast Retail Sales of Hot Drinks by Category: Volume 2020-2025 Table 19 Forecast Retail Sales of Hot Drinks by Category: Value 2020-2025 Table 20 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2020-2025 Table 21 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2020-2025 Table 22 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2020-2025 Table 23 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2020-2025 Table 24 Forecast Total Sales of Hot Drinks by Category: Total Volume 2020-2025 Table 25 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2020-2025GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 1 Research SourcesKEY DATA FINDINGS
2020 IMPACT
Home seclusion results in heightened retail sales of coffee
The ongoing fear of socialising in public leads to a volume decline in foodservice
E-commerce grows as consumers appreciate shopping from the safety of their homes
RECOVERY AND OPPORTUNITIES
After a dip in growth during 2021, both volume and value growth remain positive across the forecast period
Foodservice records double-digit growth in 2021 and 2022, as consumers return to bars and cafes
Coffee pods and instant coffee drive growth across the coming years
CATEGORY DATA
Table 26 Retail Sales of Coffee by Category: Volume 2015-2020 Table 27 Retail Sales of Coffee by Category: Value 2015-2020 Table 28 Retail Sales of Coffee by Category: % Volume Growth 2015-2020 Table 29 Retail Sales of Coffee by Category: % Value Growth 2015-2020 Table 30 NBO Company Shares of Coffee: % Retail Value 2016-2020 Table 31 LBN Brand Shares of Coffee: % Retail Value 2017-2020 Table 32 Forecast Retail Sales of Coffee by Category: Volume 2020-2025 Table 33 Forecast Retail Sales of Coffee by Category: Value 2020-2025 Table 34 Forecast Retail Sales of Coffee by Category: % Volume Growth 2020-2025 Table 35 Forecast Retail Sales of Coffee by Category: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
As tea is used for medicinal purposes, the product records double-digit value growth
An uplift in shopping from home boost growth for e-commerce
Fructus responds to the outbreak of COVID-19 by donating products to medical institutions
RECOVERY AND OPPORTUNITIES
As consumers feel confident to socialise, tea records double-digit volume growth in foodservice
Increased interest in health and wellness shapes new product launches
Premium tea products boost value sales over the forecast period
CATEGORY DATA
Table 36 Retail Sales of Tea by Category: Volume 2015-2020 Table 37 Retail Sales of Tea by Category: Value 2015-2020 Table 38 Retail Sales of Tea by Category: % Volume Growth 2015-2020 Table 39 Retail Sales of Tea by Category: % Value Growth 2015-2020 Table 40 NBO Company Shares of Tea: % Retail Value 2016-2020 Table 41 LBN Brand Shares of Tea: % Retail Value 2017-2020 Table 42 Forecast Retail Sales of Tea by Category: Volume 2020-2025 Table 43 Forecast Retail Sales of Tea by Category: Value 2020-2025 Table 44 Forecast Retail Sales of Tea by Category: % Volume Growth 2020-2025 Table 45 Forecast Retail Sales of Tea by Category: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
Chocolate-based flavoured powder drinks decline as foodservice outlets close
Average unit prices of other hot drinks increase, boosting value sales in 2020
Volume sales increase due to foodservice closures and home seclusion
RECOVERY AND OPPORTUNITIES
Volume sales decline in 2021, before positive growth is recorded across the rest of the forecast period
Health and wellness will be a key focus over the coming years
E-commerce has the opportunity to grow, having recorded a boost in 2020
CATEGORY DATA
Table 46 Retail Sales of Other Hot Drinks by Category: Volume 2015-2020 Table 47 Retail Sales of Other Hot Drinks by Category: Value 2015-2020 Table 48 Retail Sales of Other Hot Drinks by Category: % Volume Growth 2015-2020 Table 49 Retail Sales of Other Hot Drinks by Category: % Value Growth 2015-2020 Table 50 NBO Company Shares of Other Hot Drinks: % Retail Value 2016-2020 Table 51 LBN Brand Shares of Other Hot Drinks: % Retail Value 2017-2020 Table 52 Forecast Retail Sales of Other Hot Drinks by Category: Volume 2020-2025 Table 53 Forecast Retail Sales of Other Hot Drinks by Category: Value 2020-2025 Table 54 Forecast Retail Sales of Other Hot Drinks by Category: % Volume Growth 2020-2025 Table 55 Forecast Retail Sales of Other Hot Drinks by Category: % Value Growth 2020-2025