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COVID-19 had a significant negative effect on demand for consumer appliances in Mexico during 2020. The pandemic led to a plunge in consumer confidence during the spring, with no more than a partial recovery during the latter part of the year, and this made consumers more reluctant to purchase big ticket items like large consumer appliances. The fact that many Mexicans still work in the informal economy and have little, if any, entitlement to social security benefits, makes them particularly vul...
Euromonitor International's Consumer Appliances in Mexico report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2016-2020, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, format trends or distribution issues. Forecasts to 2025 illustrate how the market is set to change.
Product coverage: Major Appliances, Small Appliances.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Get a detailed picture of the Consumer Appliances market; Pinpoint growth sectors and identify factors driving change; Understand the competitive environment, the market's major players and leading brands; Use five-year forecasts to assess how the market is predicted to develop.TABLE OF CONTENTS
List OF CONTENTS AND TABLES
EXECUTIVE SUMMARY
COVID-19 impact on consumer appliances
COVID-19 country impact
Company response
Retailing shift
What next for consumer appliances?
MARKET INDICATORS
Table 1 Household Penetration of Selected Total Stock Consumer Appliances by Category 2015-2020 Table 2 Replacement Cycles of Consumer Appliances by Category 2015-2020 Table 3 Forecast Household Penetration of Selected Total Stock Consumer Appliances by Category 2020-2025 Table 4 Forecast Replacement Cycles of Consumer Appliances by Category 2020-2025MARKET DATA
Table 5 Sales of Consumer Appliances by Category: Volume 2015-2020 Table 6 Sales of Consumer Appliances by Category: Value 2015-2020 Table 7 Sales of Consumer Appliances by Category: % Volume Growth 2015-2020 Table 8 Sales of Consumer Appliances by Category: % Value Growth 2015-2020 Table 9 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2015-2020 Table 10 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2015-2020 Table 11 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2015-2020 Table 12 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2015-2020 Table 13 Sales of Small Appliances by Category: Volume 2015-2020 Table 14 Sales of Small Appliances by Category: Value 2015-2020 Table 15 Sales of Small Appliances by Category: % Volume Growth 2015-2020 Table 16 Sales of Small Appliances by Category: % Value Growth 2015-2020 Table 17 NBO Company Shares of Major Appliances: % Volume 2016-2020 Table 18 LBN Brand Shares of Major Appliances: % Volume 2017-2020 Table 19 NBO Company Shares of Small Appliances: % Volume 2016-2020 Table 20 LBN Brand Shares of Small Appliances: % Volume 2017-2020 Table 21 Distribution of Major Appliances by Format: % Volume 2015-2020 Table 22 Distribution of Small Appliances by Format: % Volume 2015-2020 Table 23 Forecast Sales of Consumer Appliances by Category: Volume 2020-2025 Table 24 Forecast Sales of Consumer Appliances by Category: Value 2020-2025 Table 25 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2020-2025 Table 26 Forecast Sales of Consumer Appliances by Category: % Value Growth 2020-2025 Table 27 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2020-2025 Table 28 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2020-2025 Table 29 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2020-2025 Table 30 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2020-2025 Table 31 Forecast Sales of Small Appliances by Category: Volume 2020-2025 Table 32 Forecast Sales of Small Appliances by Category: Value 2020-2025 Table 33 Forecast Sales of Small Appliances by Category: % Volume Growth 2020-2025 Table 34 Forecast Sales of Small Appliances by Category: % Value Growth 2020-2025DISCLAIMER
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
SOURCES
Summary 1 Research SourcesKEY DATA FINDINGS
2020 IMPACT
Weak consumer confidence weighs on retail volume sales of consumer appliances
Increased bulk buying of food supports demand for freezers
A wide range of products targeting all income group and broad distribution help Controladora Mabe SA de CV to maintain its leadership
Samsung's latest smart fridge freezer is bursting with features
CHART 1 Samsung Family Hub
RECOVERY AND OPPORTUNITIES
Economic recovery will drive strong rebound in demand
Lower-income consumers are likely to be more price sensitive than ever
Pandemic will spur the development of e-commerce
CATEGORY DATA
Table 35 Sales of Refrigeration Appliances by Category: Volume 2015-2020 Table 36 Sales of Refrigeration Appliances by Category: Value 2015-2020 Table 37 Sales of Refrigeration Appliances by Category: % Volume Growth 2015-2020 Table 38 Sales of Refrigeration Appliances by Category: % Value Growth 2015-2020 Table 39 Sales of Freezers by Format: % Volume 2015-2020 Table 40 Sales of Freezers by Volume Capacity: % Volume 2015-2020 Table 41 Sales of Fridge Freezers by Format: % Volume 2015-2020 Table 42 Sales of Fridge Freezers by Volume Capacity: % Volume 2015-2020 Table 43 Sales of Fridge Freezers by Connected Appliances: % Volume 2016-2020 Table 44 Sales of Fridges by Volume Capacity: % Volume 2015-2020 Table 45 NBO Company Shares of Refrigeration Appliances: % Volume 2016-2020 Table 46 LBN Brand Shares of Refrigeration Appliances: % Volume 2017-2020 Table 47 NBO Company Shares of Freestanding Fridge Freezers: % Volume 2016-2020 Table 48 NBO Company Shares of Freestanding Fridges: % Volume 2016-2020 Table 49 Distribution of Refrigeration Appliances by Format: % Volume 2015-2020 Table 50 Production of Refrigeration Appliances: Total Volume 2015-2020 Table 51 Forecast Sales of Refrigeration Appliances by Category: Volume 2020-2025 Table 52 Forecast Sales of Refrigeration Appliances by Category: Value 2020-2025 Table 53 Forecast Sales of Refrigeration Appliances by Category: % Volume Growth 2020-2025 Table 54 Forecast Sales of Refrigeration Appliances by Category: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
COVID-19 drives significant decline in demand for home laundry appliances, as heightened economic uncertainty leads consumers tighten their purse strings
Department store promotional events help Controladora Mabe SA de CV maintain its leadership
Pandemic gives e-commerce a leg up
Samsung Electronics Mexico SA de CV looks to cover all the angles
CHART 2 Samsung Electronics Mexico SA de CV FlexWash + FlexDry
RECOVERY AND OPPORTUNITIES
Post-pandemic recovery will be gradual
Manufacturers feel a need for speed
Seeking a sustainable advantage
CATEGORY DATA
Table 55 Sales of Home Laundry Appliances by Category: Volume 2015-2020 Table 56 Sales of Home Laundry Appliances by Category: Value 2015-2020 Table 57 Sales of Home Laundry Appliances by Category: % Volume Growth 2015-2020 Table 58 Sales of Home Laundry Appliances by Category: % Value Growth 2015-2020 Table 59 Sales of Automatic Washer Dryers by Connected Appliances: % Volume 2015-2020 Table 60 Sales of Automatic Washing Machines by Format: % Volume 2015-2020 Table 61 Sales of Automatic Washing Machines by Volume Capacity: % Volume 2015-2020 Table 62 Sales of Automatic Washing Machines by Connected Appliances: % Volume 2016-2020 Table 63 NBO Company Shares of Home Laundry Appliances: % Volume 2016-2020 Table 64 LBN Brand Shares of Home Laundry Appliances: % Volume 2017-2020 Table 65 Distribution of Home Laundry Appliances by Format: % Volume 2015-2020 Table 66 Production of Home Laundry Appliances: Total Volume 2015-2020 Table 67 Forecast Sales of Home Laundry Appliances by Category: Volume 2020-2025 Table 68 Forecast Sales of Home Laundry Appliances by Category: Value 2020-2025 Table 69 Forecast Sales of Home Laundry Appliances by Category: % Volume Growth 2020-2025 Table 70 Forecast Sales of Home Laundry Appliances by Category: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
Retail volume sales of dishwashers continue to grow in spite of COVID-19, as buyers tend to be affluent
More time spent at home, increased consumer interest in hygiene and price cuts help to support demand
Multiple washing and drying options help Whirlpool remain the leading brand
LG Corp packs new features into its latest model
CHART 3 LG Dishwasher with TrueStream, Quadwash, Inverter Direct Drive, Easy Rack Plus and SmartQ
RECOVERY AND OPPORTUNITIES
Dishwashers will see modest growth in demand, but they will remain far from the mainstream
Increased investment by manufacturers and retailers will see e-commerce grow in popularity
Manufacturers need to sell the benefits of dishwashers to a wider audience
CATEGORY DATA
Table 71 Sales of Dishwashers by Category: Volume 2015-2020 Table 72 Sales of Dishwashers by Category: Value 2015-2020 Table 73 Sales of Dishwashers by Category: % Volume Growth 2015-2020 Table 74 Sales of Dishwashers by Category: % Value Growth 2015-2020 Table 75 Sales of Dishwashers by Format: % Volume 2015-2020 Table 76 Sales of Dishwashers by Connected Appliances: % Volume 2016-2020 Table 77 NBO Company Shares of Dishwashers: % Volume 2016-2020 Table 78 LBN Brand Shares of Dishwashers: % Volume 2017-2020 Table 79 Distribution of Dishwashers by Format: % Volume 2015-2020 Table 80 Production of Dishwashers: Total Volume 2015-2020 Table 81 Forecast Sales of Dishwashers by Category: Volume 2020-2025 Table 82 Forecast Sales of Dishwashers by Category: Value 2020-2025 Table 83 Forecast Sales of Dishwashers by Category: % Volume Growth 2020-2025 Table 84 Forecast Sales of Dishwashers by Category: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
COVID-19 leads some shoppers to postpone big-ticket purchases like large cooking appliances
Easy-clean appliances may struggle to attract attention, but energy-saving ones will not
Many still remain loyal to venerable local brands
Whirlpool Mexico SA de CV lets you send recipes directly from your phone to your smart cooking appliance
CHART 4 Whirlpool Smart Cooking Appliances
RECOVERY AND OPPORTUNITIES
Demand will recover in 2021, but those on lower incomes are likely to remain reticent
Innovative features will struggle appeal to an audience beyond the affluent
Price competition will become more intense
CATEGORY DATA
Table 85 Sales of Large Cooking Appliances by Category: Volume 2015-2020 Table 86 Sales of Large Cooking Appliances by Category: Value 2015-2020 Table 87 Sales of Large Cooking Appliances by Category: % Volume Growth 2015-2020 Table 88 Sales of Large Cooking Appliances by Category: % Value Growth 2015-2020 Table 89 Sales of Built-in Hobs by Format: % Volume 2015-2020 Table 90 Sales of Ovens by Connected Appliances: % Volume 2016-2020 Table 91 NBO Company Shares of Large Cooking Appliances: % Volume 2016-2020 Table 92 LBN Brand Shares of Large Cooking Appliances: % Volume 2017-2020 Table 93 NBO Company Shares of Built-in Hobs: % Volume 2016-2020 Table 94 NBO Company Shares of Ovens: % Volume 2016-2020 Table 95 NBO Company Shares of Cooker Hoods: % Volume 2016-2020 Table 96 NBO Company Shares of Built-in Cooker Hoods: % Volume 2016-2020 Table 97 NBO Company Shares of Freestanding Cooker Hoods: % Volume 2016-2020 Table 98 NBO Company Shares of Cookers: % Volume 2016-2020 Table 99 Distribution of Large Cooking Appliances by Format: % Volume 2015-2020 Table 100 Production of Large Cooking Appliances: Total Volume 2015-2020 Table 101 Forecast Sales of Large Cooking Appliances by Category: Volume 2020-2025 Table 102 Forecast Sales of Large Cooking Appliances by Category: Value 2020-2025 Table 103 Forecast Sales of Large Cooking Appliances by Category: % Volume Growth 2020-2025 Table 104 Forecast Sales of Large Cooking Appliances by Category: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
COVID-19 leads some consumers to postpone purchases
Inverters appeal to those seek to reduce their energy use
Leader Winedaewoo Electronics Mexico SA de CV loses volume share as competition intensifies
LG Smart Inverter NanoChef offers four functions in one
CHART 5 LG Smart Inverter NanoChef
RECOVERY AND OPPORTUNITIES
Economic recovery will buoy demand, as microwaves become affordable to a growing number of consumers
Health and wellness will play a more important role in innovation
Department stores will remain dominant distribution channel
CATEGORY DATA
Table 105 Sales of Microwaves by Category: Volume 2015-2020 Table 106 Sales of Microwaves by Category: Value 2015-2020 Table 107 Sales of Microwaves by Category: % Volume Growth 2015-2020 Table 108 Sales of Microwaves by Category: % Value Growth 2015-2020 Table 109 Sales of Microwaves by Connected Appliances: % Volume 2016-2020 Table 110 NBO Company Shares of Microwaves: % Volume 2016-2020 Table 111 LBN Brand Shares of Microwaves: % Volume 2017-2020 Table 112 Distribution of Microwaves by Format: % Volume 2015-2020 Table 113 Production of Microwaves: Total Volume 2015-2020 Table 114 Forecast Sales of Microwaves by Category: Volume 2020-2025 Table 115 Forecast Sales of Microwaves by Category: Value 2020-2025 Table 116 Forecast Sales of Microwaves by Category: % Volume Growth 2020-2025 Table 117 Forecast Sales of Microwaves by Category: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
Retail volume sales continue to grow, supported by an increase in home cooking due to lockdown measures
Slow juicers remain the top performer, as Mexicans seek healthier diets
Leader Sunbeam Mexicana SA de CV has a broad product offer and wide distribution
Whirlpool Mexico SA de CV offers better, thinner slicing
CHART 6 KitchenAid
RECOVERY AND OPPORTUNITIES
Revival in consumer confidence will drive accelerate in retail volume sales growth
Intensifying price competition will make food preparation appliances more affordable to low-income consumers
E-commerce will pose a growing challenge to hypermarkets and department stores
CATEGORY DATA
Table 118 Sales of Food Preparation Appliances by Category: Volume 2015-2020 Table 119 Sales of Food Preparation Appliances by Category: Value 2015-2020 Table 120 Sales of Food Preparation Appliances by Category: % Volume Growth 2015-2020 Table 121 Sales of Food Preparation Appliances by Category: % Value Growth 2015-2020 Table 122 NBO Company Shares of Food Preparation Appliances: % Volume 2016-2020 Table 123 LBN Brand Shares of Food Preparation Appliances: % Volume 2017-2020 Table 124 Distribution of Food Preparation Appliances by Format: % Volume 2015-2020 Table 125 Forecast Sales of Food Preparation Appliances by Category: Volume 2020-2025 Table 126 Forecast Sales of Food Preparation Appliances by Category: Value 2020-2025 Table 127 Forecast Sales of Food Preparation Appliances by Category: % Volume Growth 2020-2025 Table 128 Forecast Sales of Food Preparation Appliances by Category: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
Retail volume sales prove resilient, with COVID-19 helping to support demand for coffee machines and light fryers
Consumers take Mexico's burgeoning coffee culture home
Health and wellness continues to drive strong growth in retail volume sales of light fryers
Welcome to the coffice!
CHART 7 Nestle Mexico SA de CV's Dolce Gusto "Home Coffice" promotion
RECOVERY AND OPPORTUNITIES
2021 will see accelerated growth in retail volume sales as consumer confidence revives
Manufacturers may struggle to interest less affluent consumers in coffee machines
COVID-19 will provide a delayed boost to e-commerce
CATEGORY DATA
Table 129 Sales of Small Cooking Appliances by Category: Volume 2015-2020 Table 130 Sales of Small Cooking Appliances by Category: Value 2015-2020 Table 131 Sales of Small Cooking Appliances by Category: % Volume Growth 2015-2020 Table 132 Sales of Small Cooking Appliances by Category: % Value Growth 2015-2020 Table 133 Sales of Freestanding Hobs by Format: % Volume 2015-2020 Table 134 NBO Company Shares of Small Cooking Appliances: % Volume 2016-2020 Table 135 LBN Brand Shares of Small Cooking Appliances: % Volume 2017-2020 Table 136 Distribution of Small Cooking Appliances by Format: % Volume 2015-2020 Table 137 Forecast Sales of Small Cooking Appliances by Category: Volume 2020-2025 Table 138 Forecast Sales of Small Cooking Appliances by Category: Value 2020-2025 Table 139 Forecast Sales of Small Cooking Appliances by Category: % Volume Growth 2020-2025 Table 140 Forecast Sales of Small Cooking Appliances by Category: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
COVID-19 undermines demand growth for vacuum cleaners, particularly handheld and stick models, as consumers rein in their discretionary spending
COVID-19 slows but does not derail growth in demand robotic vacuum cleaners, as busy consumers value the convenience they offer
Koblenz Electrica SA de CV remains dominant but faces increased competition from premium brands like Dyson
iRobot launches a vacuum cleaner that cleans up after itself
CHART 8 iRobot Roomba i7+
RECOVERY AND OPPORTUNITIES
Post-pandemic growth will be modest, as low-income consumers are likely to remain cautious in their spending
With a growing number of consumers seeking to automate household chores, robotic vacuum cleaners will be the main driver of retail volume sales growth
Pandemic will accelerate growth in e-commerce
CATEGORY DATA
Table 141 Sales of Vacuum Cleaners by Category: Volume 2015-2020 Table 142 Sales of Vacuum Cleaners by Category: Value 2015-2020 Table 143 Sales of Vacuum Cleaners by Category: % Volume Growth 2015-2020 Table 144 Sales of Vacuum Cleaners by Category: % Value Growth 2015-2020 Table 145 Sales of Robotic Vacuum Cleaners by Connected Appliances: % Volume 2016-2020 Table 146 NBO Company Shares of Vacuum Cleaners: % Volume 2016-2020 Table 147 LBN Brand Shares of Vacuum Cleaners: % Volume 2017-2020 Table 148 Distribution of Vacuum Cleaners by Format: % Volume 2015-2020 Table 149 Forecast Sales of Vacuum Cleaners by Category: Volume 2020-2025 Table 150 Forecast Sales of Vacuum Cleaners by Category: Value 2020-2025 Table 151 Forecast Sales of Vacuum Cleaners by Category: % Volume Growth 2020-2025 Table 152 Forecast Sales of Vacuum Cleaners by Category: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
With more people working from home and less socialising, COVID-19 weakened demand for personal care appliances
Beauty salons and spas adapt to the pandemic, limiting demand for hair care appliances
Regular new product launches help Corporacion Milenium stay on top
Dyson Technology Mexico SA de CV seeks to blind its rivals with science
CHART 9 Dyson Technology Mexico SA de CV Airwrap
RECOVERY AND OPPORTUNITIES
As the economy stabilises, so will demand, but growth will remain elusive - partly due to strong competition from professional service providers
Demand for oral care appliances will remain very limited, as most consumers remain uninterested
E-commerce will present a growing challenge to hypermarkets
CATEGORY DATA
Table 153 Sales of Personal Care Appliances by Category: Volume 2015-2020 Table 154 Sales of Personal Care Appliances by Category: Value 2015-2020 Table 155 Sales of Personal Care Appliances by Category: % Volume Growth 2015-2020 Table 156 Sales of Personal Care Appliances by Category: % Value Growth 2015-2020 Table 157 Sales of Body Shavers by Format: % Volume 2015-2020 Table 158 Sales of Hair Care Appliances by Format: % Volume 2015-2020 Table 159 NBO Company Shares of Personal Care Appliances 2016-2020 Table 160 LBN Brand Shares of Personal Care Appliances 2017-2020 Table 161 Distribution of Personal Care Appliances by Format: % Volume 2015-2020 Table 162 Forecast Sales of Personal Care Appliances by Category: Volume 2020-2025 Table 163 Forecast Sales of Personal Care Appliances by Category: Value 2020-2025 Table 164 Forecast Sales of Personal Care Appliances by Category: % Volume Growth 2020-2025 Table 165 Forecast Sales of Personal Care Appliances by Category: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
Retail volume sales growth slows but is supported by consumers spending more time at home
Energy-saving appliances prove popularity, as consumers seek to reduce their electricity bills
In spite of offering basic functionality, competitive pricing helps Airpac SA de CV's Mirage brand stay on top
Samsung Electronics Mexico SA de CV wants to make air conditioning less windy
CHART 10 Samsung Wind-Free™ Cooling
RECOVERY AND OPPORTUNITIES
Climate change will remain an engine of demand growth, but the lingering economic impact of COVID-19 will weigh on growth
Health and wellness will play a more important role in consumer choice
Increased investment in e-commerce will see this channel grow in importance
CATEGORY DATA
Table 166 Sales of Air Treatment Products by Category: Volume 2015-2020 Table 167 Sales of Air Treatment Products by Category: Value 2015-2020 Table 168 Sales of Air Treatment Products by Category: % Volume Growth 2015-2020 Table 169 Sales of Air Treatment Products by Category: % Value Growth 2015-2020 Table 170 Sales of Air Conditioners by Connected Appliances: % Volume 2016-2020 Table 171 NBO Company Shares of Air Treatment Products: % Volume 2016-2020 Table 172 LBN Brand Shares of Air Treatment Products: % Volume 2017-2020 Table 173 Distribution of Air Treatment Products by Format: % Volume 2015-2020 Table 174 Production of Air Conditioners: Total Volume 2015-2020 Table 175 Forecast Sales of Air Treatment Products by Category: Volume 2020-2025 Table 176 Forecast Sales of Air Treatment Products by Category: Value 2020-2025 Table 177 Forecast Sales of Air Treatment Products by Category: % Volume Growth 2020-2025 Table 178 Forecast Sales of Air Treatment Products by Category: % Value Growth 2020-2025