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The rapid spread of COVID-19 and the national lockdown imposed by the government has disrupted supply chains, businesses, education, communities, livelihoods and the lives of all Nigerians. The Nigerian economy, which is largely driven by the informal sector, has been greatly affected, and consumers and businesses have had to try and adjust to the lockdown restrictions and the spread of the virus. After sharp price increases were seen in 2019, in 2020, due to the economic impact of COVID-19, pla...
Euromonitor International's Soft Drinks in Nigeria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2016-2020), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution, packaging or pricing issues. Forecasts to 2025 illustrate how the market is set to change.
Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Energy Drinks, Juice, RTD Coffee, RTD Tea, Sports Drinks.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Get a detailed picture of the Soft Drinks market; Pinpoint growth sectors and identify factors driving change; Understand the competitive environment, the market's major players and leading brands; Use five-year forecasts to assess how the market is predicted to develop.TABLE OF CONTENTS
List OF CONTENTS AND TABLES
EXECUTIVE SUMMARY
COVID-19 impact on soft drinks
COVID-19 country impact
Company response
Retailing shift
Foodservice vs retail split
What next for soft drinks?
CHART 1 Soft Drinks Off-Trade Volume Sales Growth Scenarios: 2018-2025
CHART 2 Soft Drinks On-Trade Volume Sales Growth Scenarios: 2018-2025
CHART 3 Soft Drinks Impact of Drivers on Off-Trade Volume Sales: 2017-2025
CHART 4 Soft Drinks Impact of Drivers on On-Trade Volume Sales: 2017-2025
MARKET DATA
Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2015-2020 Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2015-2020 Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2015-2020 Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2015-2020 Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2019 Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2019 Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2019 Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2019 Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2015-2020 Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2015-2020 Table 11 Off-trade Sales of Soft Drinks by Category: Value 2015-2020 Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2015-2020 Table 13 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2016-2020 Table 14 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2017-2020 Table 15 NBO Company Shares of Off-trade Soft Drinks: % Value 2016-2020 Table 16 LBN Brand Shares of Off-trade Soft Drinks: % Value 2017-2020 Table 17 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2015-2020 Table 18 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2020 Table 19 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2020-2025 Table 20 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2020-2025 Table 21 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2020-2025 Table 22 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2020-2025 Table 23 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2020-2025 Table 24 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2020-2025 Table 25 Forecast Off-trade Sales of Soft Drinks by Category: Value 2020-2025 Table 26 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2020-2025APPENDIX
Fountain sales in Nigeria
Trends
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 1 Research SourcesKEY DATA FINDINGS
2020 IMPACT
Slowing on-trade growth due to COVID-19 lockdown
Coca-Cola Nigeria extends its lead and offers free shipping and promotions
New product launches in carbonates
RECOVERY AND OPPORTUNITIES
Only slow on-trade growth expected over the forecast period
Higher off-trade growth than on-trade, as consumers will remain price-conscious
Unit prices set to increase in the forecast period
CATEGORY DATA
Table 27 Off-trade vs On-trade Sales of Carbonates: Volume 2015-2020 Table 28 Off-trade vs On-trade Sales of Carbonates: Value 2015-2020 Table 29 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2015-2020 Table 30 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2015-2020 Table 31 Off-trade Sales of Carbonates by Category: Volume 2015-2020 Table 32 Off-trade Sales of Carbonates by Category: Value 2015-2020 Table 33 Off-trade Sales of Carbonates by Category: % Volume Growth 2015-2020 Table 34 Off-trade Sales of Carbonates by Category: % Value Growth 2015-2020 Table 35 Leading Flavours for Non-cola Carbonates: % Volume 2015-2020 Table 36 NBO Company Shares of Off-trade Carbonates: % Volume 2016-2020 Table 37 LBN Brand Shares of Off-trade Carbonates: % Volume 2017-2020 Table 38 NBO Company Shares of Off-trade Carbonates: % Value 2016-2020 Table 39 LBN Brand Shares of Off-trade Carbonates: % Value 2017-2020 Table 40 Forecast Off-trade Sales of Carbonates by Category: Volume 2020-2025 Table 41 Forecast Off-trade Sales of Carbonates by Category: Value 2020-2025 Table 42 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2020-2025 Table 43 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
Reconstituted 100% juice posts strong growth due to the health trend
CHI leads juice in Nigeria, but Vital Products posts the highest value increase
Local manufacturers post strong growth in 2020
RECOVERY AND OPPORTUNITIES
Juice set to grow well over the forecast period thanks to new launches
Better off-trade than on-trade growth as the economic impact of COVID-19 lingers
Amidst weaker spending consumers shift to smaller pack sizes
CATEGORY DATA
Table 44 Off-trade Sales of Juice by Category: Volume 2015-2020 Table 45 Off-trade Sales of Juice by Category: Value 2015-2020 Table 46 Off-trade Sales of Juice by Category: % Volume Growth 2015-2020 Table 47 Off-trade Sales of Juice by Category: % Value Growth 2015-2020 Table 48 Leading Flavours for Off-trade 100% Juice: % Volume 2015-2020 Table 49 Leading Flavours for Off-trade Juice Drinks (up to 24% Juice): % Volume 2015-2020 Table 50 Leading Flavours for Off-trade Nectars (25-99% Juice): % Volume 2015-2020 Table 51 NBO Company Shares of Off-trade Juice: % Volume 2016-2020 Table 52 LBN Brand Shares of Off-trade Juice: % Volume 2017-2020 Table 53 NBO Company Shares of Off-trade Juice: % Value 2016-2020 Table 54 LBN Brand Shares of Off-trade Juice: % Value 2017-2020 Table 55 Forecast Off-trade Sales of Juice by Category: Volume 2020-2025 Table 56 Forecast Off-trade Sales of Juice by Category: Value 2020-2025 Table 57 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2020-2025 Table 58 Forecast Off-trade Sales of Juice by Category: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
On-trade channel posts weak growth rate due to COVID-19 in 2020
Eva from Coca-Cola Nigeria maintains the highest volume share
Warm Spring Waters Nigeria posts the strongest growth as it resumes production
RECOVERY AND OPPORTUNITIES
Still bottled water set to remain the dominant category
Stronger prospects for flavoured bottled water
Average unit price expected to see only slow growth over the forecast period
CATEGORY DATA
Table 59 Off-trade Sales of Bottled Water by Category: Volume 2015-2020 Table 60 Off-trade Sales of Bottled Water by Category: Value 2015-2020 Table 61 Off-trade Sales of Bottled Water by Category: % Volume Growth 2015-2020 Table 62 Off-trade Sales of Bottled Water by Category: % Value Growth 2015-2020 Table 63 NBO Company Shares of Off-trade Bottled Water: % Volume 2016-2020 Table 64 LBN Brand Shares of Off-trade Bottled Water: % Volume 2017-2020 Table 65 NBO Company Shares of Off-trade Bottled Water: % Value 2016-2020 Table 66 LBN Brand Shares of Off-trade Bottled Water: % Value 2017-2020 Table 67 Forecast Off-trade Sales of Bottled Water by Category: Volume 2020-2025 Table 68 Forecast Off-trade Sales of Bottled Water by Category: Value 2020-2025 Table 69 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2020-2025 Table 70 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
Off-trade growth is maintained in sports drinks, although from a low base
Suntory Beverage and Food Nigeria dominates sports drinks
Only slow unit price increases in current terms in 2020 to maintain volume growth
RECOVERY AND OPPORTUNITIES
Volume sales expected to grow well over the forecast period
Increasing interest in physical exercise and busy lifestyles will spur growth
New product innovations expected in sports drinks
CATEGORY DATA
Table 71 Off-trade Sales of Sports Drinks: Volume 2015-2020 Table 72 Off-trade Sales of Sports Drinks: Value 2015-2020 Table 73 Off-trade Sales of Sports Drinks: % Volume Growth 2015-2020 Table 74 Off-trade Sales of Sports Drinks: % Value Growth 2015-2020 Table 75 NBO Company Shares of Off-trade Sports Drinks: % Volume 2016-2020 Table 76 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2017-2020 Table 77 NBO Company Shares of Off-trade Sports Drinks: % Value 2016-2020 Table 78 LBN Brand Shares of Off-trade Sports Drinks: % Value 2017-2020 Table 79 Forecast Off-trade Sales of Sports Drinks: Volume 2020-2025 Table 80 Forecast Off-trade Sales of Sports Drinks: Value 2020-2025 Table 81 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2020-2025 Table 82 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
On-trade channel sees very weak growth in 2020 due to COVID-19
Suntory Beverage and Food maintains the highest volume share
Rite Foods is the fastest growing player in energy drinks
RECOVERY AND OPPORTUNITIES
Share growth for the off-trade channel as consumers remain cautious
Young adult population to push growth over the forecast period
Manufacturers to focus on new products and marketing
CATEGORY DATA
Table 83 Off-trade Sales of Energy Drinks: Volume 2015-2020 Table 84 Off-trade Sales of Energy Drinks: Value 2015-2020 Table 85 Off-trade Sales of Energy Drinks: % Volume Growth 2015-2020 Table 86 Off-trade Sales of Energy Drinks: % Value Growth 2015-2020 Table 87 NBO Company Shares of Off-trade Energy Drinks: % Volume 2016-2020 Table 88 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2017-2020 Table 89 NBO Company Shares of Off-trade Energy Drinks: % Value 2016-2020 Table 90 LBN Brand Shares of Off-trade Energy Drinks: % Value 2017-2020 Table 91 Forecast Off-trade Sales of Energy Drinks: Volume 2020-2025 Table 92 Forecast Off-trade Sales of Energy Drinks: Value 2020-2025 Table 93 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2020-2025 Table 94 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
On-trade sales decline due to COVID-19, but total volume sales maintain growth
Liquid concentrates are more popular despite higher prices
Ribena maintains its dominance in concentrates but Tasty Time sees faster growth
RECOVERY AND OPPORTUNITIES
A return to on-trade growth, although at a lower level
Both categories set to post growth over the forecast period
Average unit prices expected to have to increase
CATEGORY DATA
Concentrates conversions
Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format Table 95 Off-trade Sales of Concentrates (RTD) by Category: Volume 2015-2020 Table 96 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2015-2020 Table 97 Off-trade Sales of Concentrates by Category: Value 2015-2020 Table 98 Off-trade Sales of Concentrates by Category: % Value Growth 2015-2020 Table 99 Leading Flavours for Off-trade Liquid Concentrates: % Volume 2015-2020 Table 100 NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2016-2020 Table 101 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2017-2020 Table 102 NBO Company Shares of Off-trade Concentrates: % Value 2016-2020 Table 103 LBN Brand Shares of Off-trade Concentrates: % Value 2017-2020 Table 104 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2016-2020 Table 105 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2017-2020 Table 106 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2016-2020 Table 107 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2017-2020 Table 108 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2020-2025 Table 109 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2020-2025 Table 110 Forecast Off-trade Sales of Concentrates by Category: Value 2020-2025 Table 111 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
Off-trade sales maintain solid growth in a difficult environment
CHI leads RTD tea in Nigeria and benefits from its global owner
New product innovations in RTD tea
RECOVERY AND OPPORTUNITIES
Healthy and busy lifestyles will spur growth, although sales will remain low
Similar to juice, products will be given a healthy positioning
Increased competition and product variety expected to drive growth
CATEGORY DATA
Table 112 Off-trade Sales of RTD Tea by Category: Volume 2015-2020 Table 113 Off-trade Sales of RTD Tea by Category: Value 2015-2020 Table 114 Off-trade Sales of RTD Tea by Category: % Volume Growth 2015-2020 Table 115 Off-trade Sales of RTD Tea by Category: % Value Growth 2015-2020 Table 116 Leading Flavours for Off-trade RTD Tea: % Volume 2015-2020 Table 117 NBO Company Shares of Off-trade RTD Tea: % Volume 2016-2020 Table 118 LBN Brand Shares of Off-trade RTD Tea: % Volume 2017-2020 Table 119 NBO Company Shares of Off-trade RTD Tea: % Value 2016-2020 Table 120 LBN Brand Shares of Off-trade RTD Tea: % Value 2017-2020 Table 121 Forecast Off-trade Sales of RTD Tea by Category: Volume 2020-2025 Table 122 Forecast Off-trade Sales of RTD Tea by Category: Value 2020-2025 Table 123 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2020-2025 Table 124 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2020-20252020 IMPACT
2020 IMPACT