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In 2020, hot drinks in Saudi Arabia registered strong growth in off-trade volume and value terms; however, total volume and value sales of coffee and tea declined slightly as the Saudi government mandated the closure of cafes and restaurants in the early half of the year to try to restrict the spread of the COVID-19 virus. Other hot drinks was largely unaffected by on-trade closures, on the other hand, as products in this category are generally considered to be healthy options, and they retained...
Euromonitor International's Hot Drinks in Saudi Arabia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2016-2020, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2025 illustrate how the market is set to change.
Product coverage: Coffee, Other Hot Drinks, Tea.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
List OF CONTENTS AND TABLES
EXECUTIVE SUMMARY
COVID-19 impact on hot drinks
COVID-19 country impact
Company response
Retailing shift
Foodservice vs retail split
What next for hot drinks?
CHART 1 Hot Drinks Value Sales Growth Scenarios: 2018-2025
CHART 2 Hot Drinks Impact of Drivers on Value Sales: 2017-2025
MARKET DATA
Table 1 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2015-2020 Table 2 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2015-2020 Table 3 Retail Sales of Hot Drinks by Category: Volume 2015-2020 Table 4 Retail Sales of Hot Drinks by Category: Value 2015-2020 Table 5 Retail Sales of Hot Drinks by Category: % Volume Growth 2015-2020 Table 6 Retail Sales of Hot Drinks by Category: % Value Growth 2015-2020 Table 7 Foodservice Sales of Hot Drinks by Category: Volume 2015-2020 Table 8 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2015-2020 Table 9 Total Sales of Hot Drinks by Category: Total Volume 2015-2020 Table 10 Total Sales of Hot Drinks by Category: % Total Volume Growth 2015-2020 Table 11 NBO Company Shares of Hot Drinks: % Retail Value 2016-2020 Table 12 LBN Brand Shares of Hot Drinks: % Retail Value 2017-2020 Table 13 Penetration of Private Label in Hot Drinks by Category: % Retail Value 2015-2020 Table 14 Retail Distribution of Hot Drinks by Format: % Volume 2015-2020 Table 15 Retail Distribution of Hot Drinks by Format and Category: % Volume 2020 Table 16 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2020-2025 Table 17 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2020-2025 Table 18 Forecast Retail Sales of Hot Drinks by Category: Volume 2020-2025 Table 19 Forecast Retail Sales of Hot Drinks by Category: Value 2020-2025 Table 20 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2020-2025 Table 21 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2020-2025 Table 22 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2020-2025 Table 23 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2020-2025 Table 24 Forecast Total Sales of Hot Drinks by Category: Total Volume 2020-2025 Table 25 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2020-2025GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 1 Research SourcesKEY DATA FINDINGS
2020 IMPACT
Foodservice closures lead to total volume decline in 2020, despite an increase in at-home consumption
Disruptions in production and supply chains see average unit prices of coffee increase
Nestle SA continues its strong lead in 2020, thanks to the enduring popularity of its Nescafe brand
RECOVERY AND OPPORTUNITIES
Despite ongoing on-trade challenges, the future for coffee remains bright
Complex factors will combine to push up unit prices of coffee in the future
Product innovation and investment in advertising will see leading players retain top rankings over the forecast period
CATEGORY DATA
Table 26 Retail Sales of Coffee by Category: Volume 2015-2020 Table 27 Retail Sales of Coffee by Category: Value 2015-2020 Table 28 Retail Sales of Coffee by Category: % Volume Growth 2015-2020 Table 29 Retail Sales of Coffee by Category: % Value Growth 2015-2020 Table 30 Retail Sales of Fresh Ground Coffee Pods by Hard vs Soft: % Volume 2015-2020 Table 31 NBO Company Shares of Coffee: % Retail Value 2016-2020 Table 32 LBN Brand Shares of Coffee: % Retail Value 2017-2020 Table 33 Forecast Retail Sales of Coffee by Category: Volume 2020-2025 Table 34 Forecast Retail Sales of Coffee by Category: Value 2020-2025 Table 35 Forecast Retail Sales of Coffee by Category: % Volume Growth 2020-2025 Table 36 Forecast Retail Sales of Coffee by Category: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
Despite off-trade volume growth in 2020, tea records total volume decline as foodservice volume plummets
The popularity of tea across demographics sees average unit prices remain stable in 2020, as players maintain surplus stock
Leading players in black tea offer price promotions and discounts in 2020 in an effort to retain customers
RECOVERY AND OPPORTUNITIES
On-trade volume sales will recover quickly as foodservice outlets effect new practical and digital coping strategies
Tea will remain a staple in Saudi Arabia for the foreseeable future, and unit prices will remain stable
Deepening health and wellness trends will drive growth in functional and superfood tea products
CATEGORY DATA
Table 37 Retail Sales of Tea by Category: Volume 2015-2020 Table 38 Retail Sales of Tea by Category: Value 2015-2020 Table 39 Retail Sales of Tea by Category: % Volume Growth 2015-2020 Table 40 Retail Sales of Tea by Category: % Value Growth 2015-2020 Table 41 NBO Company Shares of Tea: % Retail Value 2016-2020 Table 42 LBN Brand Shares of Tea: % Retail Value 2017-2020 Table 43 Forecast Retail Sales of Tea by Category: Volume 2020-2025 Table 44 Forecast Retail Sales of Tea by Category: Value 2020-2025 Table 45 Forecast Retail Sales of Tea by Category: % Volume Growth 2020-2025 Table 46 Forecast Retail Sales of Tea by Category: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
Younger consumers staying at home lead to strong volume and current value growth in other hot drinks in 2020
Other hot drinks weather the storm of 2020 as food delivery options become available
The landscape remains stable for other hot drinks in 2020, with little change in prices or player share
RECOVERY AND OPPORTUNITIES
Younger consumers will continue to drive sales in other hot drinks
Growing health and wellness trends offer key opportunities for growth in the future
Nestle SA will retain its strong lead, thanks to heavy investment in advertising and price promotions
CATEGORY DATA
Table 47 Retail Sales of Other Hot Drinks by Category: Volume 2015-2020 Table 48 Retail Sales of Other Hot Drinks by Category: Value 2015-2020 Table 49 Retail Sales of Other Hot Drinks by Category: % Volume Growth 2015-2020 Table 50 Retail Sales of Other Hot Drinks by Category: % Value Growth 2015-2020 Table 51 NBO Company Shares of Other Hot Drinks: % Retail Value 2016-2020 Table 52 LBN Brand Shares of Other Hot Drinks: % Retail Value 2017-2020 Table 53 Forecast Retail Sales of Other Hot Drinks by Category: Volume 2020-2025 Table 54 Forecast Retail Sales of Other Hot Drinks by Category: Value 2020-2025 Table 55 Forecast Retail Sales of Other Hot Drinks by Category: % Volume Growth 2020-2025 Table 56 Forecast Retail Sales of Other Hot Drinks by Category: % Value Growth 2020-2025