Competitor Strategies in Consumer Health

The onset of the Coronavirus pandemic in 2020 upended the consumer health competitive landscape, as larger companies consolidated market share and companies with portfolios suited to pandemic life flourished, while most brands suffered from suppressed demand. Looking to 2021, the likely rebounding of consumer interest offers the potential for broader gains and the space for innovation and acquisitions that was lacking for much of 2020.

Euromonitor International's Competitor Strategies in Consumer Health global briefing examines the size, growth trends and potential opportunities in the Consumer Health market.  The strategic analyses include assessing the impacts of changing regulations, research breakthroughs and public health concerns on both the market and leading companies.  Consumer attitudes towards the products and their personal healthcare needs are also explored.

Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

Get a detailed picture of the Consumer Health market; Pinpoint growth sectors and identify factors driving change; Understand the competitive environment, the market's major players and leading brands; Use five-year forecasts to assess how the market is predicted to develop.