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This Megatrends report highlights long-term trends resulting from shifts in consumer values and behaviour. It provides a summary of each of Euromonitor International's eight focus megatrends and insights as to how each trend has manifested in India.
Euromonitor's Megatrends in India report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Get a detailed picture of the Megatrends market; Pinpoint growth sectors and identify factors driving change; Understand the competitive environment, the market's major players and leading brands; Use five-year forecasts to assess how the market is predicted to develop.TABLE OF CONTENTS
The drivers shaping consumer behaviour
Megatrends
Businesses harness megatrends to renovate, innovate and disrupt
Digital living
Government strengthens rural delivery with Grameen e-Store
Indian app use surpasses global average for most activities
App use strongest among Millennials
Indian consumers are generally wary of sharing personal data
Gen X are the most willing to share personal information online
Friends and family remain the most trusted source of information
Return to face-to-face activities expected post-pandemic
Experience more
The LaLiT brings premium at-home dining experience to customers
Most Indians value real world experiences
Gen X are the most likely to seek tailored experiences
Amid the pandemic, Indians have mainly socialised online
Safety, relaxation and nature are the top three travel features
Baby Boomers are the keenest to resume face-to-face activities
Middle class reset
ICICI Bank opens up its banking app to other bank users
Middle class Indians are among the least cautious shoppers
Baby Boomers are the most likely to lead a minimalist lifestyle
Sharing and swapping are more popular than buying used items
Gen Z are the most determined to achieve cost savings
Premiumisation
LujoBox offers luxury beauty boxes at affordable prices
Indians yearn for a simpler life
Gen X are the most individualistic cohort
Consumers are confident about their investments
Novelty or quality trump value for money across all categories
Shifting market frontiers
Indians have a keen interest in foreign cultures and products
Two fifths of Gen Z expect to work abroad in future
Baby Boomers are the most focused on supporting local business
Shopping reinvented
IKEA targets mobile-centric consumers with new shopping app
Mobile shopping has overtaken other options
Indian shoppers like to engage with brands via social media
Millennials are most likely to follow companies' newsfeeds
Sustainable living
Dung-based Ganesha idols provide eco-friendly alternative to plaster
Indians are willing to do their part to save the environment
Reducing food waste and plastics use are leading concerns
Political issues play a key part in buying decisions
Recyclable and biodegradable packaging are considered most sustainable
Wellness
Yoga Bar adds all-natural nut butters to its healthy snacks range
Indian consumers take a holistic approach to health and wellness
Gen X are the most likely to undertake regular exercise
Massage and yoga are top for mental wellbeing
Millennials are highly tech-focused when it comes to health
Consumers remain highly cautious about health and safety
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