Product Code: CHHU
TABLE OF CONTENTS
List Of Contents And Tables
EXECUTIVE SUMMARY
Consumer health in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for consumer health?
MARKET INDICATORS
Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2016-2021
Table 2 Life Expectancy at Birth 2016-2021
MARKET DATA
Table 3 Sales of Consumer Health by Category: Value 2016-2021
Table 4 Sales of Consumer Health by Category: % Value Growth 2016-2021
Table 5 NBO Company Shares of Consumer Health: % Value 2017-2021
Table 6 LBN Brand Shares of Consumer Health: % Value 2018-2021
Table 7 Penetration of Private Label in Consumer Health by Category: % Value 2016-2021
Table 8 Distribution of Consumer Health by Format: % Value 2016-2021
Table 9 Distribution of Consumer Health by Format and Category: % Value 2021
Table 10 Forecast Sales of Consumer Health by Category: Value 2021-2026
Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2021-2026
APPENDIX
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
SOURCES
Summary 1 Research Sources
ANALGESICS IN HUNGARY
KEY DATA FINDINGS
2021 DEVELOPMENTS
Lower value growth in 2021
Sanofi-Aventis continues to have strong lead
Paediatric analgesics registers lower value growth
PROSPECTS AND OPPORTUNITIES
Healthy value growth over forecast period
Potential barriers to growth
E-commerce continues to gain value share
CATEGORY DATA
Table 12 Sales of Analgesics by Category: Value 2016-2021
Table 13 Sales of Analgesics by Category: % Value Growth 2016-2021
Table 14 NBO Company Shares of Analgesics: % Value 2017-2021
Table 15 LBN Brand Shares of Analgesics: % Value 2018-2021
Table 16 Forecast Sales of Analgesics by Category: Value 2021-2026
Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2021-2026
COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN HUNGARY
KEY DATA FINDINGS
2021 DEVELOPMENTS
Less cold and flus spreading in community
Multinationals continue to dominate
Lower value growth for antihistamine/allergy remedies as generics gain value share
PROSPECTS AND OPPORTUNITIES
Steady value growth over forecast period
Product developments focused on natural positioning
E-commerce continues to gain value share
CATEGORY DATA
Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2016-2021
Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2016-2021
Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2017-2021
Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2018-2021
Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2021-2026
Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2021-2026
DIGESTIVE REMEDIES IN HUNGARY
KEY DATA FINDINGS
2021 DEVELOPMENTS
Value growth on par with pre pandemic times
Status quo remains in 2021
Probiotics and fibre supplements growing threat
PROSPECTS AND OPPORTUNITIES
Healthier eating could dampen growth rates over forecast period
Conflicting trends at play in digestive remedies
E-commerce continues to gain value share
CATEGORY DATA
Table 24 Sales of Digestive Remedies by Category: Value 2016-2021
Table 25 Sales of Digestive Remedies by Category: % Value Growth 2016-2021
Table 26 NBO Company Shares of Digestive Remedies: % Value 2017-2021
Table 27 LBN Brand Shares of Digestive Remedies: % Value 2018-2021
Table 28 Forecast Sales of Digestive Remedies by Category: Value 2021-2026
Table 29 Forecast Sales of Digestive Remedies by Category: % Value Growth 2021-2026
DERMATOLOGICALS IN HUNGARY
KEY DATA FINDINGS
2021 DEVELOPMENTS
Value growth on par with pre pandemic times
Bayer retains lead on the back of success of brand-leader Canesten and growing presence of Bepanthen Baby in nappy (diaper) rash treatments
Value sales for lice treatments still below pre pandemic levels
PROSPECTS AND OPPORTUNITIES
Moderate growth over the forecast period
Social stigma of certain dermatologicals benefits online sales
The ageing population of the country continues to support growth across the forecast period
CATEGORY DATA
Table 30 Sales of Dermatologicals by Category: Value 2016-2021
Table 31 Sales of Dermatologicals by Category: % Value Growth 2016-2021
Table 32 NBO Company Shares of Dermatologicals: % Value 2017-2021
Table 33 LBN Brand Shares of Dermatologicals: % Value 2018-2021
Table 34 LBN Brand Shares of Hair Loss Treatments: % Value 2018-2021
Table 35 Forecast Sales of Dermatologicals by Category: Value 2021-2026
Table 36 Forecast Sales of Dermatologicals by Category: % Value Growth 2021-2026
NRT SMOKING CESSATION AIDS IN HUNGARY
KEY DATA FINDINGS
2021 DEVELOPMENTS
Recovery from slump in 2020
Brand leader NiQuitin continues to dominate
E-cigarettes eat away at value share
PROSPECTS AND OPPORTUNITIES
Muted value growth over the forecast period
Other NRT shows high growth potential
COVID-19 puts health in the spotlight
CATEGORY DATA
Table 37 Sales of NRT Smoking Cessation Aids by Category: Value 2016-2021
Table 38 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2016-2021
Table 39 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2017-2021
Table 40 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2018-2021
Table 41 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2021-2026
Table 42 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2021-2026
SLEEP AIDS IN HUNGARY
KEY DATA FINDINGS
2021 DEVELOPMENTS
Healthy but lower value growth than 2020
Valeriana TEVA retains strong lead
Consumers look for natural ingredients
PROSPECTS AND OPPORTUNITIES
Greater acceptance of sleep aids leads to value growth
Players continue to innovate
E-commerce big winner from pandemic
CATEGORY DATA
Table 43 Sales of Sleep Aids: Value 2016-2021
Table 44 Sales of Sleep Aids: % Value Growth 2016-2021
Table 45 NBO Company Shares of Sleep Aids: % Value 2017-2021
Table 46 LBN Brand Shares of Sleep Aids: % Value 2018-2021
Table 47 Forecast Sales of Sleep Aids: Value 2021-2026
Table 48 Forecast Sales of Sleep Aids: % Value Growth 2021-2026
EYE CARE IN HUNGARY
KEY DATA FINDINGS
2021 DEVELOPMENTS
Strong value growth in 2021
International players dominate in consolidated landscape
Natural positioning key part of messaging
PROSPECTS AND OPPORTUNITIES
Increased screen time increases demand for standard eye care
Global warming to drive growth in allergy eye care
Standard eye care set to be boosted by the ageing population
CATEGORY DATA
Table 49 Sales of Eye Care by Category: Value 2016-2021
Table 50 Sales of Eye Care by Category: % Value Growth 2016-2021
Table 51 NBO Company Shares of Eye Care: % Value 2017-2021
Table 52 LBN Brand Shares of Eye Care: % Value 2018-2021
Table 53 Forecast Sales of Eye Care by Category: Value 2021-2026
Table 54 Forecast Sales of Eye Care by Category: % Value Growth 2021-2026
WOUND CARE IN HUNGARY
KEY DATA FINDINGS
2021 DEVELOPMENTS
Slow recovery from pandemic
Multinationals continue to dominate
Older population drive value sales of wound care
PROSPECTS AND OPPORTUNITIES
Consumers' desire to keep active maintains value sales; however, maturity of wound care limits major growth
Innovation needed to stand out from competition
First aid kits continue to benefit from law requiring one is present in every passenger car
CATEGORY DATA
Table 55 Sales of Wound Care by Category: Value 2016-2021
Table 56 Sales of Wound Care by Category: % Value Growth 2016-2021
Table 57 NBO Company Shares of Wound Care: % Value 2017-2021
Table 58 LBN Brand Shares of Wound Care: % Value 2018-2021
Table 59 Forecast Sales of Wound Care by Category: Value 2021-2026
Table 60 Forecast Sales of Wound Care by Category: % Value Growth 2021-2026
VITAMINS IN HUNGARY
KEY DATA FINDINGS
2021 DEVELOPMENTS
Lower value growth, though still healthy
Beres is most powerful vitamin brand in Hungary as TV series increases the brand's visibility
E-commerce boosted by the pandemic
PROSPECTS AND OPPORTUNITIES
Healthy value growth
Value growth driven by consumers switching to preventative health approach
Trend for personalisation to drive development over coming years
CATEGORY DATA
Table 61 Sales of Vitamins by Category: Value 2016-2021
Table 62 Sales of Vitamins by Category: % Value Growth 2016-2021
Table 63 Sales of Multivitamins by Positioning: % Value 2016-2021
Table 64 NBO Company Shares of Vitamins: % Value 2017-2021
Table 65 LBN Brand Shares of Vitamins: % Value 2018-2021
Table 66 Forecast Sales of Vitamins by Category: Value 2021-2026
Table 67 Forecast Sales of Vitamins by Category: % Value Growth 2021-2026
DIETARY SUPPLEMENTS IN HUNGARY
KEY DATA FINDINGS
2021 DEVELOPMENTS
Healthy value growth but lower than 2020
Brand leader Beres launches an array of new products as TV series and movie increases its visibility
Fake products take advantage of COVID-19
PROSPECTS AND OPPORTUNITIES
Increasing awareness of preventative approach to health and wellness drives success of dietary supplements
E-commerce boosted by the pandemic
More targeted solutions over forecast period
CATEGORY DATA
Table 68 Sales of Dietary Supplements by Category: Value 2016-2021
Table 69 Sales of Dietary Supplements by Category: % Value Growth 2016-2021
Table 70 Sales of Dietary Supplements by Positioning: % Value 2016-2021
Table 71 NBO Company Shares of Dietary Supplements: % Value 2017-2021
Table 72 LBN Brand Shares of Dietary Supplements: % Value 2018-2021
Table 73 Forecast Sales of Dietary Supplements by Category: Value 2021-2026
Table 74 Forecast Sales of Dietary Supplements by Category: % Value Growth 2021-2026
WEIGHT MANAGEMENT AND WELLBEING IN HUNGARY
KEY DATA FINDINGS
2021 DEVELOPMENTS
Healthy value growth, though largely unaffected by pandemic
Local players have significant foothold
Weight gain during lockdowns drives value growth
PROSPECTS AND OPPORTUNITIES
Hungary's growing obesity problem could spell good news for weight management and wellbein
E-commerce continues to grow at healthy pace
Integrated marketing and promotional activities important to increase brand image and stimulate sales
CATEGORY DATA
Table 75 Sales of Weight Management and Wellbeing by Category: Value 2016-2021
Table 76 Sales of Weight Management and Wellbeing by Category: % Value Growth 2016-2021
Table 77 NBO Company Shares of Weight Management and Wellbeing: % Value 2017-2021
Table 78 LBN Brand Shares of Weight Management and Wellbeing: % Value 2018-2021
Table 79 Forecast Sales of Weight Management and Wellbeing by Category: Value 2021-2026
Table 80 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2021-2026
SPORTS NUTRITION IN HUNGARY
KEY DATA FINDINGS
2021 DEVELOPMENTS
Sports nutrition recovers as society opens up
Sports nutrition will soon resemble a monopoly
E-commerce hugely benefits from lockdowns
PROSPECTS AND OPPORTUNITIES
Positive outlook over forecast period
Protein enters the mainstream
Growth supported by dietary trends
CATEGORY DATA
Table 81 Sales of Sports Nutrition by Category: Value 2016-2021
Table 82 Sales of Sports Nutrition by Category: % Value Growth 2016-2021
Table 83 NBO Company Shares of Sports Nutrition: % Value 2017-2021
Table 84 LBN Brand Shares of Sports Nutrition: % Value 2018-2021
Table 85 Forecast Sales of Sports Nutrition by Category: Value 2021-2026
Table 86 Forecast Sales of Sports Nutrition by Category: % Value Growth 2021-2026
HERBAL/TRADITIONAL PRODUCTS IN HUNGARY
KEY DATA FINDINGS
2021 DEVELOPMENTS
Business as usual for herbal/traditional products
Local players benefit from positive image in Hungary as trusted and good value products
PROSPECTS AND OPPORTUNITIES
Moderate value growth over forecast period
Changes in how people interact dampen value sales of cough and cold remedies
Online space key battleground over forecast period
CATEGORY DATA
Table 87 Sales of Herbal/Traditional Products by Category: Value 2016-2021
Table 88 Sales of Herbal/Traditional Products by Category: % Value Growth 2016-2021
Table 89 NBO Company Shares of Herbal/Traditional Products: % Value 2017-2021
Table 90 LBN Brand Shares of Herbal/Traditional Products: % Value 2018-2021
Table 91 Forecast Sales of Herbal/Traditional Products by Category: Value 2021-2026
Table 92 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2021-2026
PAEDIATRIC CONSUMER HEALTH IN HUNGARY
KEY DATA FINDINGS
2021 DEVELOPMENTS
Normal play resumes in 2021
Nappy rash brands lead the landscape
Players focus on child-friendly design
PROSPECTS AND OPPORTUNITIES
Moderate growth over forecast period
Shift towards natural products over forecast period
Government attempts to increase birth rate fall on deaf ears as birth rate is set to fall
CATEGORY DATA
Table 93 Sales of Paediatric Consumer Health by Category: Value 2016-2021
Table 94 Sales of Paediatric Consumer Health by Category: % Value Growth 2016-2021
Table 95 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2016-2021
Table 96 NBO Company Shares of Paediatric Consumer Health: % Value 2017-2021
Table 97 LBN Brand Shares of Paediatric Consumer Health: % Value 2018-2021
Table 98 Forecast Sales of Paediatric Consumer Health by Category: Value 2021-2026
Table 99 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2021-2026
