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This report visually explores everyday habits and behaviours that reflect consumers' beliefs and values, linking behavioural trends with purchase and consumption habits in the Philippines
Euromonitor's Consumer Values and Behaviour in the Philippines report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Get a detailed picture of the Consumer Values market; Pinpoint growth sectors and identify factors driving change; Understand the competitive environment, the market's major players and leading brands; Use five-year forecasts to assess how the market is predicted to develop.TABLE OF CONTENTS
Consumer values and behaviour in the Philippines
Filipinos more cautious around spending than global average
All generations enthusiastic about trying new products and services
Consumers have confidence in their long-term investments
Consumers have a far more positive outlook than global average
Higher anticipation of working more in the future than global average
High percentage feel they will work more, but be happier and better off
Community engagement is expected to increase in the future
Concerns over impact of climate change higher than global average
Higher % of Gen Z feel that climate change will impact them more
Older generations have more time for home-based hobbies than Gen Z
Air quality and energy efficiency rank high on desired home features
Access to transport prime concern for Filipino households
High value on home-made food, but ready meals also popular
Biggest barrier to cooking is expectation that someone else will
Gen Z have less confidence in their cooking skills
Higher percentage look for healthy ingredients than globally
Nutritional information on labels important to all consumers
Having a job with strong work-life balance ranks higher than home working
Ability to work from home more important to older generations
Over half of respondents prioritise a high salary over other incentives
Companies that prioritise health and safety important to Filipino workers
N early a quarter strongly agree that they want to simplify their lives
Younger generations feel under more pressure to get things done
High percentage of Filipinos regularly socialise online in their leisure time
High percentage of Gen Z rely on online classes and lectures
Shopping is most popular regular leisure activity
Millennials more frequent visitors to the cinema than Gen Z
Higher percentage of Filipinos run or jog 1-2 times a week than walk/hike
Cycling is a popular form of exercise among all generations
Women more likely to rely on herbal remedies and sleep aids than men
Older generations more likely to rely on herbal remedies for stress
Nearly 80% of consumers try to have a positive impact on the planet
Millennials and Gen X most worried about climate change
Reducing use of plastics and recycling much higher than global average
Gen Z less concerned about carbon emissions, and focus on recycling
Using sustainable packaging is shown to be key green behaviour
Using sustainable packaging is most prominent green behaviour for all
Half of respondents say they are buying less to afford better quality
All generations are buying less to afford higher-quality products
Consumers are cutting back on buying non-essential items
All generations rethinking their purchasing criteria over other factors
Highest percentage of consumers expect to spend less on travel/holidays
Intention to increase spend on health/wellness apparent across cohorts
Saving money is high on the agenda of the majority of consumers
Low percentage of consumers feel that more activities will shift online
Millennials and Gen X more inclined to share their data for offers
Consumers willing to interact and buy from companies on social media
All cohorts like to provide feedback to companies on social media
High weekly use of mobile banking, in-store payments and fitness apps
Millennials and Gen X most active in using in-store mobile payments