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Consumer Lifestyles offers valuable insights into key consumer attitudes and current thinking, and their impact on purchasing and consumption habits; quantifying behaviours, preferences and motivations and aligning them with broader trends in Australia
Euromonitor's Consumer Lifestyles in Australia report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Get a detailed picture of the Consumer Overview market; Pinpoint growth sectors and identify factors driving change; Understand the competitive environment, the market's major players and leading brands; Use five-year forecasts to assess how the market is predicted to develop.TABLE OF CONTENTS
Consumer landscape 2021
Life priorities
Australian consumers register greater appreciation of "me time"
Time for favourite activities and with friends elevated
Working time priorities important to Generation Z but friends come first
Australians value standing out in the crowd and being seen as doing well
Curated experiences appeal more to younger generations
Consumers are less engaged with brands but like to try new products
Enthusiasm for new products more apparent among middle generations
Home life
Connecting virtually more frequent than entertaining in the home
Popularity of video games apparent among Generation Z along with exercising
Good location, energy efficiency, outdoor space most coveted features
Safety a key concern for all generations; baby boomers want energy efficiency
Eating habits
Australians more often cook at home, but ready-made options appeal
Ready meals considered next best thing to home cooking
Strong/well-known brands not as desirable as new varieties and value
Younger generations moving towards a meat-free diet
Less than half of Australian respondents eat at the same time each day
Generation Z most likely to vary their mealtimes and are the biggest snackers
Working life
Being able to work from home not as important as work-life balance
All generations value jobs that allow for a strong work-life balance
Generation Z want to be well paid but not have too many challenges
Starting own company not a priority for Australians
Flexible working hours appeal to younger generations
Sustainable living
Over 60% are trying to have a positive impact on the environment
Millennials are most concerned about climate change
Actions to conserve water higher than global average
Baby boomers and their green behaviours ahead of other generations
Using energy-efficient products key concern for Australian consumers
Generation Z use of sustainable packaging is key green activity
Australians more likely to buy from brands that share their ethos
Baby boomers show their support for brands that align with their values
Leisure habits
Socialising online keeps Australians connected to friends and family
All generations enjoy regular online socialising, including baby boomers
Meeting up with friends and shopping most frequent in-person activities
Socialising with friends in person key leisure activities for all generations
As overseas travel remains difficult domestic trips become more popular
Australian holidaymakers look for relaxation over shopping opportunities
Baby boomers' main concerns are going to a safe destination
Health and wellness
Women more likely to take health supplements/vitamins every day
Solo exercises like walking and hiking most frequent routines
Over 50% of Generation Z and millennials run or jog every week
Herbal remedies not used as much for stress-reduction as globally
All generations make good use of meditation to reduce stress
Shopping habits
Consumers show preference for locally-sourced products and services
Younger generations focus on buying fewer but better-quality things
Independent consumer reviews do not have as much influence as globally
Friends and family are considered best for recommendations
Better value not the driving force for use of subscription services
Consumers do not shop in-store to see new products but to see and try
Baby boomers more inclined to shop in-store for immediate purchase
Australian consumers shop online for better prices and free shipping
Best price trumps free shipping for all generations except Generation Z
Technology
Australians do not feel it as important to cultivate personal image online
Baby boomers more sensitive to targeted ads based on their activities online
Higher levels of gaming system consoles than global average
Ownership of wired or wireless head/earphones not as high as globally
Australians less likely to frequent health-related or medical sites
Over 60% of Generation Z participate in online video gaming weekly