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Consumer Lifestyles offers valuable insights into key consumer attitudes and current thinking, and their impact on purchasing and consumption habits; quantifying behaviours, preferences and motivations and aligning them with broader trends in the Philippines
Euromonitor's Consumer Lifestyles in the Philippines report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Get a detailed picture of the Consumer Overview market; Pinpoint growth sectors and identify factors driving change; Understand the competitive environment, the market's major players and leading brands; Use five-year forecasts to assess how the market is predicted to develop.TABLE OF CONTENTS
Consumer landscape 2021
Life priorities
Spending time with parents ranked more highly than global average
Finding time for favourite activities not as much of a priority as work
Time for work key for all, but Gen Z also want time to enjoy themselves
Curated and tailored experiences highly valued by Filipino consumers
Boomers prioritise uniquely tailored products/services over other values
Consumers want to know as much as possible before they buy/consume
Trying new products and services appeals to all generations
Home life
Over 70% work, exercise and connect with friends online at least weekly
Older generations have more time for home-based hobbies than Gen Z
A safe location is the most important home feature for Filipinos
All generations value a safe location above all other home features
Eating habits
More c onsumers like to order ready-made food than the global average
Millennials reheat or prepare a ready meal more then other generations
New food varieties or specialities appeal most to consumers
Gen Z less likely to have food preferences or restrictions than others
Households with children more likely to enjoy a morning snack
65% of households have an afternoon snack at the weekend
Nearly 60% of consumers enjoy snacks while watching TV/streaming
Younger generations less likely to eat meals at the same time each day
Working life
E arning a high salary ranks highest in work-related factors for Filipinos
Work-life balance more important for younger generations
O lder generations want job security along with high salaries
Expectations for starting own business much higher than global average
Marked contrast between Gen Z and other generations to home working
Sustainable living
Nearly 80% of consumers try to have a positive impact on the planet
Gen Z and Millennials have the strongest concerns about climate change
Reducing use of plastics and recycling much higher than global average
Gen Z less concerned about carbon emissions, and focus on recycling
Using sustainable packaging is shown to be the key green behaviour
Using sustainable packaging is most prominent green behaviour for all
Leisure habits
High percentage of Filipinos regularly socialise online in their leisure time
High percentage of Gen Z rely on online classes and lectures
I n-person socialising is a more regular activity than leisure shopping
Older generations enjoy leisure shopping far more than Gen Z
High percentage of consumers regularly take domestic leisure trips
Filipinos prefer holidays where they can relax over shopping and culture
Relaxation is a priority for Gen Z and Millennial travellers
Health and wellness
Most consumers take health supplements and vitamins every day
Higher percentage of Filipinos run or jog 1-2 times a week than walk/hike
Cycling is a popular form of exercise among all generations
Higher percentage of Filipinos rely on massage than the global average
Older generations more likely to rely on herbal remedies for stress
Shopping habits
Half of respondents say they are buying less to afford better quality
All generations are buying less to afford higher-quality products
Consumers far more likely to rely on friends/family than global average
All generations rely on friends/family, but label information important
Consumers less motivated to shop in-store for new products and advice
Older generations like to shop in-store if they have an accessible location
Free shipping and spontaneity key motivators to shop online
Gen Z mostly motivated by perceived better prices available online
Technology
Consumers actively manage their privacy and data sharing online
Millennials and Gen X more inclined to share their data for offers
Filipinos have lower uptake of gaming consoles than the global average
Smartwatch and fitness wearables ownership just below global average
Filipinos spend more time visiting/updating social networks than average
Half of Gen Z and Millennials take part in online video gaming every week