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COVID-19 has caused overall soft drinks consumption in Brazil to decline sharply in 2020. This is primarily due to the economic fallout of the pandemic, with the erosion of purchasing power, a surge in unemployment and heightened uncertainty leading many Brazilians to reduce discretionary spending. At the same time, home seclusion and lockdown measures have greatly reduced opportunities for impulse purchases, which are traditionally a key driver of demand for soft drinks at the off-trade level.
Euromonitor International's Soft Drinks in Brazil report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2015-2019), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution, packaging or pricing issues. Forecasts to 2024 illustrate how the market is set to change.
Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Energy Drinks, Juice, RTD Coffee, RTD Tea, Sports Drinks.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Get a detailed picture of the Soft Drinks market; Pinpoint growth sectors and identify factors driving change; Understand the competitive environment, the market's major players and leading brands; Use five-year forecasts to assess how the market is predicted to develop.TABLE OF CONTENTS
List OF CONTENTS AND TABLES
EXECUTIVE SUMMARY
COVID-19 impact on soft drinks
COVID-19 country impact
Company response
Retailing shift
Foodservice vs retail split
What next for soft drinks?
CHART 1 Soft Drinks Off-Trade Volume Sales Growth Scenarios: 2018-2025
CHART 2 Soft Drinks On-Trade Volume Sales Growth Scenarios: 2018-2025
CHART 3 Soft Drinks Impact of Drivers on Off-Trade Volume Sales: 2017-2025
CHART 4 Soft Drinks Impact of Drivers on On-Trade Volume Sales: 2017-2025
MARKET DATA
Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2015-2020 Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2015-2020 Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2015-2020 Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2015-2020 Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2019 Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2019 Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2019 Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2019 Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2015-2020 Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2015-2020 Table 11 Off-trade Sales of Soft Drinks by Category: Value 2015-2020 Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2015-2020 Table 13 Sales of Soft Drinks by Total Fountain On-trade: Volume 2015-2020 Table 14 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2015-2020 Table 15 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2016-2020 Table 16 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2017-2020 Table 17 NBO Company Shares of On-trade Soft Drinks (RTD): % Volume 2016-2020 Table 18 LBN Brand Shares of On-trade Soft Drinks (RTD): % Volume 2017-2020 Table 19 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2016-2020 Table 20 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2017-2020 Table 21 NBO Company Shares of Off-trade Soft Drinks: % Value 2016-2020 Table 22 LBN Brand Shares of Off-trade Soft Drinks: % Value 2017-2020 Table 23 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2015-2020 Table 24 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2015-2020 Table 25 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2015-2020 Table 26 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2020 Table 27 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2020-2025 Table 28 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2020-2025 Table 29 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2020-2025 Table 30 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2020-2025 Table 31 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2020-2025 Table 32 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2020-2025 Table 33 Forecast Off-trade Sales of Soft Drinks by Category: Value 2020-2025 Table 34 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2020-2025 Table 35 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2020-2025 Table 36 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2020-2025APPENDIX
Fountain sales in Brazil
Trends
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 1 Research SourcesKEY DATA FINDINGS
2020 IMPACT
Economic shock of COVID-19 weakens off-trade demand for carbonates
On-trade volume sales plummet due to strict lockdown measures
Increased budget-consciousness boosts demand for returnables in 2020
RECOVERY AND OPPORTUNITIES
Indulgence set to take precedence over health in new product development activity
Further distribution gains likely for independent small grocers and warehouse clubs
Packaging strategies expected to be focused on larger formats and returnables
CATEGORY DATA
Table 37 Off-trade vs On-trade Sales of Carbonates: Volume 2015-2020 Table 38 Off-trade vs On-trade Sales of Carbonates: Value 2015-2020 Table 39 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2015-2020 Table 40 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2015-2020 Table 41 Off-trade Sales of Carbonates by Category: Volume 2015-2020 Table 42 Off-trade Sales of Carbonates by Category: Value 2015-2020 Table 43 Off-trade Sales of Carbonates by Category: % Volume Growth 2015-2020 Table 44 Off-trade Sales of Carbonates by Category: % Value Growth 2015-2020 Table 45 Total Sales of Carbonates by Fountain On-trade: Volume 2015-2020 Table 46 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2015-2020 Table 47 NBO Company Shares of Off-trade Carbonates: % Volume 2016-2020 Table 48 LBN Brand Shares of Off-trade Carbonates: % Volume 2017-2020 Table 49 NBO Company Shares of Off-trade Carbonates: % Value 2016-2020 Table 50 LBN Brand Shares of Off-trade Carbonates: % Value 2017-2020 Table 51 Forecast Off-trade Sales of Carbonates by Category: Volume 2020-2025 Table 52 Forecast Off-trade Sales of Carbonates by Category: Value 2020-2025 Table 53 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2020-2025 Table 54 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2020-2025 Table 55 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2020-2025 Table 56 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
COVID-19 reinforces polarisation in juice
Prat's capitalises on stockpiling with new 1.9-litre bottle
Proximity and pricing shape off-trade distribution trends
RECOVERY AND OPPORTUNITIES
100% juice set to expand fastest in volume terms
Health and wellness trend will continue to stimulate innovation
Private label penetration expected to rise over the forecast period
CATEGORY DATA
Table 57 Off-trade Sales of Juice by Category: Volume 2015-2020 Table 58 Off-trade Sales of Juice by Category: Value 2015-2020 Table 59 Off-trade Sales of Juice by Category: % Volume Growth 2015-2020 Table 60 Off-trade Sales of Juice by Category: % Value Growth 2015-2020 Table 61 Leading Flavours for Off-trade 100% Juice: % Volume 2015-2020 Table 62 Leading Flavours for Off-trade Juice Drinks (up to 24% Juice): % Volume 2015-2020 Table 63 Leading Flavours for Off-trade Nectars (25-99% Juice): % Volume 2015-2020 Table 64 NBO Company Shares of Off-trade Juice: % Volume 2016-2020 Table 65 LBN Brand Shares of Off-trade Juice: % Volume 2017-2020 Table 66 NBO Company Shares of Off-trade Juice: % Value 2016-2020 Table 67 LBN Brand Shares of Off-trade Juice: % Value 2017-2020 Table 68 Forecast Off-trade Sales of Juice by Category: Volume 2020-2025 Table 69 Forecast Off-trade Sales of Juice by Category: Value 2020-2025 Table 70 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2020-2025 Table 71 Forecast Off-trade Sales of Juice by Category: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
Bottled water consumption plummets due to COVID-19 fallout
Home seclusion and increased budget-consciousness boost bulk volume sales
Off-trade distribution shifts benefit smaller and regional brands
RECOVERY AND OPPORTUNITIES
Bottled water consumption set to rebound from 2021
Rising health awareness will continue to drive demand
Distribution and packaging expected to remain key points of competition
CATEGORY DATA
Table 72 Off-trade Sales of Bottled Water by Category: Volume 2015-2020 Table 73 Off-trade Sales of Bottled Water by Category: Value 2015-2020 Table 74 Off-trade Sales of Bottled Water by Category: % Volume Growth 2015-2020 Table 75 Off-trade Sales of Bottled Water by Category: % Value Growth 2015-2020 Table 76 NBO Company Shares of Off-trade Bottled Water: % Volume 2016-2020 Table 77 LBN Brand Shares of Off-trade Bottled Water: % Volume 2017-2020 Table 78 NBO Company Shares of Off-trade Bottled Water: % Value 2016-2020 Table 79 LBN Brand Shares of Off-trade Bottled Water: % Value 2017-2020 Table 80 Forecast Off-trade Sales of Bottled Water by Category: Volume 2020-2025 Table 81 Forecast Off-trade Sales of Bottled Water by Category: Value 2020-2025 Table 82 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2020-2025 Table 83 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
COVID-19 deepens declining trend in sports drinks volume sales
Fall in alcohol consumption further undermines demand for sports drinks
Engov and TNT enter sports drinks in 2020
RECOVERY AND OPPORTUNITIES
Recovery in sports drinks consumption expected to be sluggish and uneven
Muddled positioning will continue to limit the category's potential
Dominance of Gatorade unlikely to be challenged
CATEGORY DATA
Table 84 Off-trade Sales of Sports Drinks: Volume 2015-2020 Table 85 Off-trade Sales of Sports Drinks: Value 2015-2020 Table 86 Off-trade Sales of Sports Drinks: % Volume Growth 2015-2020 Table 87 Off-trade Sales of Sports Drinks: % Value Growth 2015-2020 Table 88 NBO Company Shares of Off-trade Sports Drinks: % Volume 2016-2020 Table 89 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2017-2020 Table 90 NBO Company Shares of Off-trade Sports Drinks: % Value 2016-2020 Table 91 LBN Brand Shares of Off-trade Sports Drinks: % Value 2017-2020 Table 92 Forecast Off-trade Sales of Sports Drinks: Volume 2020-2025 Table 93 Forecast Off-trade Sales of Sports Drinks: Value 2020-2025 Table 94 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2020-2025 Table 95 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
COVID-19 causes dramatic decline in energy drinks consumption
Rise in remote working and studying mitigates drop in off-trade volume sales
Red Bull and Monster Energy consolidate their positions in 2020
RECOVERY AND OPPORTUNITIES
Robust recovery in energy drinks consumption projected
Producers will continue to target gamers and Generation Z
Health and wellness likely to remain a focal point for innovation
CATEGORY DATA
Table 96 Off-trade Sales of Energy Drinks: Volume 2015-2020 Table 97 Off-trade Sales of Energy Drinks: Value 2015-2020 Table 98 Off-trade Sales of Energy Drinks: % Volume Growth 2015-2020 Table 99 Off-trade Sales of Energy Drinks: % Value Growth 2015-2020 Table 100 NBO Company Shares of Off-trade Energy Drinks: % Volume 2016-2020 Table 101 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2017-2020 Table 102 NBO Company Shares of Off-trade Energy Drinks: % Value 2016-2020 Table 103 LBN Brand Shares of Off-trade Energy Drinks: % Value 2017-2020 Table 104 Forecast Off-trade Sales of Energy Drinks: Volume 2020-2025 Table 105 Forecast Off-trade Sales of Energy Drinks: Value 2020-2025 Table 106 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2020-2025 Table 107 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
Economic shock of COVID-19 encourages trading down to concentrates
Powder concentrates shows the fastest development in 2020
Producers adjust supply and marketing strategies as shopping habits change
RECOVERY AND OPPORTUNITIES
Concentrates consumption set to fall as economic conditions improve
Slower decline in volume sales projected for liquid concentrates
Health and wellness trend will continue to influence new product development
CATEGORY DATA
Concentrates Conversions
Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format Table 108 Off-trade Sales of Concentrates (RTD) by Category: Volume 2015-2020 Table 109 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2015-2020 Table 110 Off-trade Sales of Concentrates by Category: Value 2015-2020 Table 111 Off-trade Sales of Concentrates by Category: % Value Growth 2015-2020 Table 112 NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2016-2020 Table 113 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2017-2020 Table 114 NBO Company Shares of Off-trade Concentrates: % Value 2016-2020 Table 115 LBN Brand Shares of Off-trade Concentrates: % Value 2017-2020 Table 116 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2016-2020 Table 117 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2017-2020 Table 118 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2016-2020 Table 119 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2017-2020 Table 120 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2020-2025 Table 121 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2020-2025 Table 122 Forecast Off-trade Sales of Concentrates by Category: Value 2020-2025 Table 123 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
RTD tea suffers as COVID-19 leads consumers to reduce discretionary spending
Carbonated RTD tea and kombucha hardest hit by economic upheaval
Leao Junior continues to lead RTD tea
RECOVERY AND OPPORTUNITIES
Rising health-consciousness likely to boost recovery in RTD tea consumption
Carbonated RTD tea and kombucha expected to grow fastest in volume terms
Flavour diversification set to remain a key competitive strategy
CATEGORY DATA
Table 124 Off-trade Sales of RTD Tea by Category: Volume 2015-2020 Table 125 Off-trade Sales of RTD Tea by Category: Value 2015-2020 Table 126 Off-trade Sales of RTD Tea by Category: % Volume Growth 2015-2020 Table 127 Off-trade Sales of RTD Tea by Category: % Value Growth 2015-2020 Table 128 Leading Flavours for Off-trade RTD Tea: % Volume 2015-2020 Table 129 NBO Company Shares of Off-trade RTD Tea: % Volume 2016-2020 Table 130 LBN Brand Shares of Off-trade RTD Tea: % Volume 2017-2020 Table 131 NBO Company Shares of Off-trade RTD Tea: % Value 2016-2020 Table 132 LBN Brand Shares of Off-trade RTD Tea: % Value 2017-2020 Table 133 Forecast Off-trade Sales of RTD Tea by Category: Volume 2020-2025 Table 134 Forecast Off-trade Sales of RTD Tea by Category: Value 2020-2025 Table 135 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2020-2025 Table 136 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
COVID-19 exacerbates long-term challenges faced by RTD coffee
RTD coffee loses out as competition for shelf space intensifies in some channels
3 Coracoes maintains its dominant position in 2020
RECOVERY AND OPPORTUNITIES
Cultural preference for hot coffee will continue to limit interest in RTD varieties
More players expected to introduce health-oriented products
Seasonality and on-trade developments could provide growth opportunities
CATEGORY DATA
Table 137 Off-trade Sales of RTD Coffee: Volume 2015-2020 Table 138 Off-trade Sales of RTD Coffee: Value 2015-2020 Table 139 Off-trade Sales of RTD Coffee: % Volume Growth 2015-2020 Table 140 Off-trade Sales of RTD Coffee: % Value Growth 2015-2020 Table 141 NBO Company Shares of Off-trade RTD Coffee: % Volume 2016-2020 Table 142 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2017-2020 Table 143 NBO Company Shares of Off-trade RTD Coffee: % Value 2016-2020 Table 144 LBN Brand Shares of Off-trade RTD Coffee: % Value 2017-2020 Table 145 Forecast Off-trade Sales of RTD Coffee: Volume 2020-2025 Table 146 Forecast Off-trade Sales of RTD Coffee: Value 2020-2025 Table 147 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2020-2025 Table 148 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2020-20252020 IMPACT