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The COVID-19 pandemic had a relatively muted impact on sales of soft drinks in Vietnam during 2020. Although dramatic declines were seen in the on-trade channel over the course of the year, off-trade growth remained positive in most categories. This is an indication of the strong shift towards retail sales of soft drinks for at-home consumption that emerged from the initial nationwide quarantine lockdown and the strict approach taken to home seclusion and social distancing among the population d...
Euromonitor International's Soft Drinks in Vietnam report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2015-2019), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution, packaging or pricing issues. Forecasts to 2024 illustrate how the market is set to change.
Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Energy Drinks, Juice, RTD Coffee, RTD Tea, Sports Drinks.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Get a detailed picture of the Soft Drinks market; Pinpoint growth sectors and identify factors driving change; Understand the competitive environment, the market's major players and leading brands; Use five-year forecasts to assess how the market is predicted to develop.TABLE OF CONTENTS
List OF CONTENTS AND TABLES
EXECUTIVE SUMMARY
COVID-19 impact on soft drinks
COVID-19 country impact
Company response
Retailing shift
Foodservice vs retail split
What next for soft drinks?
CHART 1 Soft Drinks Off-Trade Volume Sales Growth Scenarios: 2018-2025
CHART 2 Soft Drinks On-Trade Volume Sales Growth Scenarios: 2018-2025
CHART 3 Soft Drinks Impact of Drivers on Off-Trade Volume Sales: 2017-2025
CHART 4 Soft Drinks Impact of Drivers on On-Trade Volume Sales: 2017-2025
MARKET DATA
Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2015-2020 Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2015-2020 Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2015-2020 Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2015-2020 Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2019 Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2019 Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2019 Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2019 Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2015-2020 Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2015-2020 Table 11 Off-trade Sales of Soft Drinks by Category: Value 2015-2020 Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2015-2020 Table 13 Sales of Soft Drinks by Total Fountain On-trade: Volume 2015-2020 Table 14 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2015-2020 Table 15 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2016-2020 Table 16 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2017-2020 Table 17 NBO Company Shares of Off-trade Soft Drinks: % Value 2016-2020 Table 18 LBN Brand Shares of Off-trade Soft Drinks: % Value 2017-2020 Table 19 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2015-2020 Table 20 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2020 Table 21 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2020-2025 Table 22 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2020-2025 Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2020-2025 Table 24 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2020-2025 Table 25 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2020-2025 Table 26 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2020-2025 Table 27 Forecast Off-trade Sales of Soft Drinks by Category: Value 2020-2025 Table 28 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2020-2025 Table 29 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2020-2025 Table 30 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2020-2025APPENDIX
Fountain sales in Vietnam
Trends
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 1 Research SourcesKEY DATA FINDINGS
2020 IMPACT
Significant total sales declines seen in 2020 as COVID-19 puts pressure on demand
Corporate social responsibility programmes come to the fore as a marketing channel
Low-calorie cola picks up sales as consumers look for healthier beverages
RECOVERY AND OPPORTUNITIES
The robust response to COVID-19 to support the recovery of carbonates sales
Social responsibility and greater sustainability to become longer-term trends
Health and wellness trend raises questions over the long-term viability of carbonates
CATEGORY DATA
Table 31 Off-trade vs On-trade Sales of Carbonates: Volume 2015-2020 Table 32 Off-trade vs On-trade Sales of Carbonates: Value 2015-2020 Table 33 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2015-2020 Table 34 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2015-2020 Table 35 Off-trade Sales of Carbonates by Category: Volume 2015-2020 Table 36 Off-trade Sales of Carbonates by Category: Value 2015-2020 Table 37 Off-trade Sales of Carbonates by Category: % Volume Growth 2015-2020 Table 38 Off-trade Sales of Carbonates by Category: % Value Growth 2015-2020 Table 39 Total Sales of Carbonates by Fountain On-trade: Volume 2015-2020 Table 40 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2015-2020 Table 41 NBO Company Shares of Off-trade Carbonates: % Volume 2016-2020 Table 42 LBN Brand Shares of Off-trade Carbonates: % Volume 2017-2020 Table 43 NBO Company Shares of Off-trade Carbonates: % Value 2016-2020 Table 44 LBN Brand Shares of Off-trade Carbonates: % Value 2017-2020 Table 45 Forecast Off-trade Sales of Carbonates by Category: Volume 2020-2025 Table 46 Forecast Off-trade Sales of Carbonates by Category: Value 2020-2025 Table 47 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2020-2025 Table 48 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2020-2025 Table 49 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2020-2025 Table 50 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
Total volume sales growth remains positive due to dominance of off-trade sales
Retail sales generate positive growth due to stockpiling, higher at-home consumption
Coconut and other plant waters registers particularly dynamic growth from low base
RECOVERY AND OPPORTUNITIES
Strong recovery for Vietnam's economy set to boost the recovery of juice
Innovation to be based on health and wellness and differences from fresh juice
Twister by Suntory PepsiCo set to remain the leading brand
CATEGORY DATA
Table 51 Off-trade Sales of Juice by Category: Volume 2015-2020 Table 52 Off-trade Sales of Juice by Category: Value 2015-2020 Table 53 Off-trade Sales of Juice by Category: % Volume Growth 2015-2020 Table 54 Off-trade Sales of Juice by Category: % Value Growth 2015-2020 Table 55 Leading Flavours for Off-trade 100% Juice: % Volume 2015-2020 Table 56 Leading Flavours for Off-trade Juice Drinks (up to 24% Juice): % Volume 2015-2020 Table 57 Leading Flavours for Off-trade Nectars (25-99% Juice): % Volume 2015-2020 Table 58 NBO Company Shares of Off-trade Juice: % Volume 2016-2020 Table 59 LBN Brand Shares of Off-trade Juice: % Volume 2017-2020 Table 60 NBO Company Shares of Off-trade Juice: % Value 2016-2020 Table 61 LBN Brand Shares of Off-trade Juice: % Value 2017-2020 Table 62 Forecast Off-trade Sales of Juice by Category: Volume 2020-2025 Table 63 Forecast Off-trade Sales of Juice by Category: Value 2020-2025 Table 64 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2020-2025 Table 65 Forecast Off-trade Sales of Juice by Category: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
Total volume sales decline in 2020 as demand plummets in the on-trade
Health and wellness trend supports retail growth in bottled water, reinforced by COVID-19
E-commerce emerges strongly as a core distribution channel for bottled water
RECOVERY AND OPPORTUNITIES
Positive growth expected, with the on-trade set to generate dynamic sales increases
The absence of foreigners likely to place pressure on sales growth in bottled water
New launches to be seen as the category increasingly depends on innovation
CATEGORY DATA
Table 66 Off-trade Sales of Bottled Water by Category: Volume 2015-2020 Table 67 Off-trade Sales of Bottled Water by Category: Value 2015-2020 Table 68 Off-trade Sales of Bottled Water by Category: % Volume Growth 2015-2020 Table 69 Off-trade Sales of Bottled Water by Category: % Value Growth 2015-2020 Table 70 NBO Company Shares of Off-trade Bottled Water: % Volume 2016-2020 Table 71 LBN Brand Shares of Off-trade Bottled Water: % Volume 2017-2020 Table 72 NBO Company Shares of Off-trade Bottled Water: % Value 2016-2020 Table 73 LBN Brand Shares of Off-trade Bottled Water: % Value 2017-2020 Table 74 Forecast Off-trade Sales of Bottled Water by Category: Volume 2020-2025 Table 75 Forecast Off-trade Sales of Bottled Water by Category: Value 2020-2025 Table 76 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2020-2025 Table 77 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
Healthy positioning benefits sports drinks as the COVID-19 pandemic takes hold
The increasing interest in taking exercise supports demand for sports drinks
International players remain dominant in sports drinks
RECOVERY AND OPPORTUNITIES
The recovery of sports drinks is expected to be swift and robust
The rise of fitness culture set to be a major spur on sales growth in sports drinks
A 2-speed category to emerge, with local players targeting less affluent consumers
CATEGORY DATA
Table 78 Off-trade Sales of Sports Drinks: Volume 2015-2020 Table 79 Off-trade Sales of Sports Drinks: Value 2015-2020 Table 80 Off-trade Sales of Sports Drinks: % Volume Growth 2015-2020 Table 81 Off-trade Sales of Sports Drinks: % Value Growth 2015-2020 Table 82 NBO Company Shares of Off-trade Sports Drinks: % Volume 2016-2020 Table 83 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2017-2020 Table 84 NBO Company Shares of Off-trade Sports Drinks: % Value 2016-2020 Table 85 LBN Brand Shares of Off-trade Sports Drinks: % Value 2017-2020 Table 86 Forecast Off-trade Sales of Sports Drinks: Volume 2020-2025 Table 87 Forecast Off-trade Sales of Sports Drinks: Value 2020-2025 Table 88 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2020-2025 Table 89 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
Nationwide lockdown puts extreme pressure on on-trade demand for energy drinks
Strong shift to the off-trade boosts retail sales of energy drinks
Strong promotion of the leading brands supports demand for energy drinks
RECOVERY AND OPPORTUNITIES
A more muted performance expected in energy drinks over the forecast period
Slower growth in retail sales set to be a sign of greater maturity in energy drinks
More intense competition expected as energy drinks become increasingly popular
CATEGORY DATA
Table 90 Off-trade Sales of Energy Drinks: Volume 2015-2020 Table 91 Off-trade Sales of Energy Drinks: Value 2015-2020 Table 92 Off-trade Sales of Energy Drinks: % Volume Growth 2015-2020 Table 93 Off-trade Sales of Energy Drinks: % Value Growth 2015-2020 Table 94 NBO Company Shares of Off-trade Energy Drinks: % Volume 2016-2020 Table 95 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2017-2020 Table 96 NBO Company Shares of Off-trade Energy Drinks: % Value 2016-2020 Table 97 LBN Brand Shares of Off-trade Energy Drinks: % Value 2017-2020 Table 98 Forecast Off-trade Sales of Energy Drinks: Volume 2020-2025 Table 99 Forecast Off-trade Sales of Energy Drinks: Value 2020-2025 Table 100 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2020-2025 Table 101 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
Concentrates sees positive sales growth in 2020 although at a slower pace
Powder concentrates benefits from its low unit price and long shelf life
International players remain dominant due to their superior resources
RECOVERY AND OPPORTUNITIES
The forecast period is set to see moderate positive growth in concentrates
Powder concentrates to remain the largest and most dynamic concentrates category
Strong marketing activity to be seen as rivalry between Nestea and Lipton intensifies
CATEGORY DATA
Concentrates Conversions
Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format Table 102 Off-trade Sales of Concentrates (RTD) by Category: Volume 2015-2020 Table 103 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2015-2020 Table 104 Off-trade Sales of Concentrates by Category: Value 2015-2020 Table 105 Off-trade Sales of Concentrates by Category: % Value Growth 2015-2020 Table 106 Leading Flavours for Off-trade Liquid Concentrates: % Volume 2015-2020 Table 107 Leading Flavours for Off-trade Powder Concentrates: % Volume 2015-2020 Table 108 NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2016-2020 Table 109 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2017-2020 Table 110 NBO Company Shares of Off-trade Concentrates: % Value 2016-2020 Table 111 LBN Brand Shares of Off-trade Concentrates: % Value 2017-2020 Table 112 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2016-2020 Table 113 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2017-2020 Table 114 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2016-2020 Table 115 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2017-2020 Table 116 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2020-2025 Table 117 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2020-2025 Table 118 Forecast Off-trade Sales of Concentrates by Category: Value 2020-2025 Table 119 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
Total volume sales of RTD tea decline as on-trade sales come under strong pressure
Health and wellness and rising concern over sugar content suppress retail sales growth
Innovation likely to focus on new flavours and low-sugar and no sugar variants
RECOVERY AND OPPORTUNITIES
On-trade sales of RTD tea unlikely to recover to pre-COVID-19 levels before 2025
The health and wellness trend could present challenges to RTD tea
Higher levels of competition likely to emerge in RTD tea as sales continue to rise
CATEGORY DATA
Table 120 Off-trade Sales of RTD Tea by Category: Volume 2015-2020 Table 121 Off-trade Sales of RTD Tea by Category: Value 2015-2020 Table 122 Off-trade Sales of RTD Tea by Category: % Volume Growth 2015-2020 Table 123 Off-trade Sales of RTD Tea by Category: % Value Growth 2015-2020 Table 124 Leading Flavours for Off-trade RTD Tea: % Volume 2015-2020 Table 125 NBO Company Shares of Off-trade RTD Tea: % Volume 2016-2020 Table 126 LBN Brand Shares of Off-trade RTD Tea: % Volume 2017-2020 Table 127 NBO Company Shares of Off-trade RTD Tea: % Value 2016-2020 Table 128 LBN Brand Shares of Off-trade RTD Tea: % Value 2017-2020 Table 129 Forecast Off-trade Sales of RTD Tea by Category: Volume 2020-2025 Table 130 Forecast Off-trade Sales of RTD Tea by Category: Value 2020-2025 Table 131 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2020-2025 Table 132 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
Non-essential status of RTD coffee proves crucial as growth slows down in 2020
On-trade sales and grab-and-go sales in convenience stores come under pressure
Category players respond to pressures on demand with new launches
RECOVERY AND OPPORTUNITIES
Robust recovery expected in RTD coffee as sales continue to rise from a low base
The recovery of on-trade demand set to be crucial to overall category growth
Innovation likely to be seen as category players seek to capture rising demand
CATEGORY DATA
Table 133 Off-trade Sales of RTD Coffee: Volume 2015-2020 Table 134 Off-trade Sales of RTD Coffee: Value 2015-2020 Table 135 Off-trade Sales of RTD Coffee: % Volume Growth 2015-2020 Table 136 Off-trade Sales of RTD Coffee: % Value Growth 2015-2020 Table 137 NBO Company Shares of Off-trade RTD Coffee: % Volume 2016-2020 Table 138 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2017-2020 Table 139 NBO Company Shares of Off-trade RTD Coffee: % Value 2016-2020 Table 140 LBN Brand Shares of Off-trade RTD Coffee: % Value 2017-2020 Table 141 Forecast Off-trade Sales of RTD Coffee: Volume 2020-2025 Table 142 Forecast Off-trade Sales of RTD Coffee: Value 2020-2025 Table 143 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2020-2025 Table 144 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
On-trade sales fall sharply as demand plummets during the COVID-19 pandemic
Limited media advertising presence continues to hold the category back
The competitive landscape in Asian specialty drinks remains somewhat stagnant
RECOVERY AND OPPORTUNITIES
A strong recovery is slated for Asian specialty drinks
Modern grocery retailers expected to become a more important distribution channel
The healthy image of Asian specialty drinks to support forecast period sales growth
CATEGORY DATA
Table 145 Off-trade Sales of Asian Speciality Drinks: Volume 2015-2020 Table 146 Off-trade Sales of Asian Speciality Drinks: Value 2015-2020 Table 147 Off-trade Sales of Asian Speciality Drinks: % Volume Growth 2015-2020 Table 148 Off-trade Sales of Asian Speciality Drinks: % Value Growth 2015-2020 Table 149 NBO Company Shares of Off-trade Asian Speciality Drinks: % Volume 2016-2020 Table 150 LBN Brand Shares of Off-trade Asian Speciality Drinks: % Volume 2017-2020 Table 151 NBO Company Shares of Off-trade Asian Speciality Drinks: % Value 2016-2020 Table 152 LBN Brand Shares of Off-trade Asian Speciality Drinks: % Value 2017-2020 Table 153 Forecast Off-trade Sales of Asian Speciality Drinks: Volume 2020-2025 Table 154 Forecast Off-trade Sales of Asian Speciality Drinks: Value 2020-2025 Table 155 Forecast Off-trade Sales of Asian Speciality Drinks: % Volume Growth 2020-2025 Table 156 Forecast Off-trade Sales of Asian Speciality Drinks: % Value Growth 2020-2025