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In 2020, Singapore's government implemented numerous measures, including a circuit breaker (April-June), which featured the closure of gyms and foodservice establishments, save for takeaway or delivery services, and calls for consumers to work and study remotely and abide by social distancing rules, in order to curb Coronavirus (COVID-19) community transmissions. However, during the pandemic, with soft drinks perceived as less essential than staple foods and healthcare and sanitary products, for...
Euromonitor International's Soft Drinks in Singapore report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2015-2019), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution, packaging or pricing issues. Forecasts to 2024 illustrate how the market is set to change.
Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Energy Drinks, Juice, RTD Coffee, RTD Tea, Sports Drinks.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Get a detailed picture of the Soft Drinks market; Pinpoint growth sectors and identify factors driving change; Understand the competitive environment, the market's major players and leading brands; Use five-year forecasts to assess how the market is predicted to develop.TABLE OF CONTENTS
List OF CONTENTS AND TABLES
EXECUTIVE SUMMARY
COVID-19 impact on soft drinks
COVID-19 country impact
Company response
Retailing shift
Foodservice vs retail split
What next for soft drinks?
CHART 1 Soft Drinks Off-Trade Volume Sales Growth Scenarios: 2018-2025
CHART 2 Soft Drinks On-Trade Volume Sales Growth Scenarios: 2018-2025
CHART 3 Soft Drinks Impact of Drivers on Off-Trade Volume Sales: 2017-2025
CHART 4 Soft Drinks Impact of Drivers on On-Trade Volume Sales: 2017-2025
MARKET DATA
Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2015-2020 Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2015-2020 Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2015-2020 Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2015-2020 Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2019 Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2019 Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2019 Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2019 Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2015-2020 Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2015-2020 Table 11 Off-trade Sales of Soft Drinks by Category: Value 2015-2020 Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2015-2020 Table 13 Sales of Soft Drinks by Total Fountain On-trade: Volume 2015-2020 Table 14 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2015-2020 Table 15 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2016-2020 Table 16 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2017-2020 Table 17 NBO Company Shares of Off-trade Soft Drinks: % Value 2016-2020 Table 18 LBN Brand Shares of Off-trade Soft Drinks: % Value 2017-2020 Table 19 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2015-2020 Table 20 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2015-2020 Table 21 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2015-2020 Table 22 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2020 Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2020-2025 Table 24 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2020-2025 Table 25 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2020-2025 Table 26 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2020-2025 Table 27 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2020-2025 Table 28 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2020-2025 Table 29 Forecast Off-trade Sales of Soft Drinks by Category: Value 2020-2025 Table 30 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2020-2025 Table 31 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2020-2025 Table 32 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2020-2025APPENDIX
Fountain sales in Singapore
Trends
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 1 Research SourcesKEY DATA FINDINGS
2020 IMPACT
The decline in carbonates slows as consumers look for treats to cope with the effects of the Coronavirus (COVID-19) pandemic
Growing acceptance of low and zero sugar options leaves low calorie cola carbonates as the only growth driver in retail volume terms
Move towards larger pack sizes and multipacks for convenience and economy reasons lowers the average unit price and hurts value sales in the retail channel
RECOVERY AND OPPORTUNITIES
Impending multi-grade labelling regulation set to motivate non-cola carbonates players to extend and diversify their portfolios to avoid advertising ban
Sustainability could help manufacturers to empower brands and gain the trust of an increasingly environmentally-aware consumer base
Bigger brands benefit from wider portfolios, higher visibility and familiarity to consolidate their positions in an uncertain business environment
CATEGORY DATA
Table 33 Off-trade vs On-trade Sales of Carbonates: Volume 2015-2020 Table 34 Off-trade vs On-trade Sales of Carbonates: Value 2015-2020 Table 35 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2015-2020 Table 36 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2015-2020 Table 37 Off-trade Sales of Carbonates by Category: Volume 2015-2020 Table 38 Off-trade Sales of Carbonates by Category: Value 2015-2020 Table 39 Off-trade Sales of Carbonates by Category: % Volume Growth 2015-2020 Table 40 Off-trade Sales of Carbonates by Category: % Value Growth 2015-2020 Table 41 Total Sales of Carbonates by Fountain On-trade: Volume 2015-2020 Table 42 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2015-2020 Table 43 NBO Company Shares of Off-trade Carbonates: % Volume 2016-2020 Table 44 LBN Brand Shares of Off-trade Carbonates: % Volume 2017-2020 Table 45 NBO Company Shares of Off-trade Carbonates: % Value 2016-2020 Table 46 LBN Brand Shares of Off-trade Carbonates: % Value 2017-2020 Table 47 Forecast Off-trade Sales of Carbonates by Category: Volume 2020-2025 Table 48 Forecast Off-trade Sales of Carbonates by Category: Value 2020-2025 Table 49 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2020-2025 Table 50 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2020-2025 Table 51 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2020-2025 Table 52 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
Consumer demand for refreshing, immunity boosting drinks during at-home work and study breaks slows the decline in retail sales
Naturally low sugar coconut water fits with health trend to remain the only growth category in juice
Malaysia Dairy Industries leverages strong brand equity, a diverse portfolio and wide distribution to capture consumers looking for familiar and trusted products during COVID-19
RECOVERY AND OPPORTUNITIES
Preference for sweet juice may see players focus more on nutrients to drive value over volume in the forecast period
Smaller players increasingly look to e-commerce to increase visibility, raise their profile and compete with large rivals
Manufacturers to respond to multi-grade labelling regulation with new product development to remain competitive in 100% juice
CATEGORY DATA
Table 53 Off-trade Sales of Juice by Category: Volume 2015-2020 Table 54 Off-trade Sales of Juice by Category: Value 2015-2020 Table 55 Off-trade Sales of Juice by Category: % Volume Growth 2015-2020 Table 56 Off-trade Sales of Juice by Category: % Value Growth 2015-2020 Table 57 Leading Flavours for Off-trade 100% Juice: % Volume 2015-2020 Table 58 Leading Flavours for Off-trade Juice Drinks (up to 24% Juice): % Volume 2015-2020 Table 59 Leading Flavours for Off-trade Nectars (25-99% Juice): % Volume 2015-2020 Table 60 NBO Company Shares of Off-trade Juice: % Volume 2016-2020 Table 61 LBN Brand Shares of Off-trade Juice: % Volume 2017-2020 Table 62 NBO Company Shares of Off-trade Juice: % Value 2016-2020 Table 63 LBN Brand Shares of Off-trade Juice: % Value 2017-2020 Table 64 Forecast Off-trade Sales of Juice by Category: Volume 2020-2025 Table 65 Forecast Off-trade Sales of Juice by Category: Value 2020-2025 Table 66 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2020-2025 Table 67 Forecast Off-trade Sales of Juice by Category: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
Foodservice slow to recover from circuit breaker as consumers prefer alternative sources of water for economic and health reasons
Bottled water volume sales improve during COVID-19 as convenience and safety are prioritised, although sustainability concerns continue to threaten the category
Larger pack sizes and multipacks are preferred as the circuit breaker reduces on-the-go consumption occasions
RECOVERY AND OPPORTUNITIES
COVID-19 set to polarise demand between high-volume and premium options as consumers respond to health and economic trends
E-commerce offers players a newer and expanding sales avenue while heightening the appeal of large pack sizes
Rising health awareness set to pique greater interest in bottled water as an alternative to sugar laden soft drinks
CATEGORY DATA
Table 68 Off-trade Sales of Bottled Water by Category: Volume 2015-2020 Table 69 Off-trade Sales of Bottled Water by Category: Value 2015-2020 Table 70 Off-trade Sales of Bottled Water by Category: % Volume Growth 2015-2020 Table 71 Off-trade Sales of Bottled Water by Category: % Value Growth 2015-2020 Table 72 NBO Company Shares of Off-trade Bottled Water: % Volume 2016-2020 Table 73 LBN Brand Shares of Off-trade Bottled Water: % Volume 2017-2020 Table 74 NBO Company Shares of Off-trade Bottled Water: % Value 2016-2020 Table 75 LBN Brand Shares of Off-trade Bottled Water: % Value 2017-2020 Table 76 Forecast Off-trade Sales of Bottled Water by Category: Volume 2020-2025 Table 77 Forecast Off-trade Sales of Bottled Water by Category: Value 2020-2025 Table 78 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2020-2025 Table 79 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
Repositioning sports drinks as daily hydration options supports some volume growth as the circuit breaker reduces consumption occasions
Consumers turn to larger pack sizes and multipacks during the pandemic for convenience and economy reasons
F&N Foods repositions and redirects its offer to broaden the potential consumer base and offset the slump in on-trade sales during COVID-19
RECOVERY AND OPPORTUNITIES
More balanced positioning and marketing required to push everyday consumption and broaden the consumer base
Healthy lifestyle trend offers growth opportunities for reduced and no sugar variants in terms of sales and assortments
New product developments in sports drinks need to balance government regulation with a consumer preference for sweetness to lure consumers
CATEGORY DATA
Table 80 Off-trade Sales of Sports Drinks: Volume 2015-2020 Table 81 Off-trade Sales of Sports Drinks: Value 2015-2020 Table 82 Off-trade Sales of Sports Drinks: % Volume Growth 2015-2020 Table 83 Off-trade Sales of Sports Drinks: % Value Growth 2015-2020 Table 84 NBO Company Shares of Off-trade Sports Drinks: % Volume 2016-2020 Table 85 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2017-2020 Table 86 NBO Company Shares of Off-trade Sports Drinks: % Value 2016-2020 Table 87 LBN Brand Shares of Off-trade Sports Drinks: % Value 2017-2020 Table 88 Forecast Off-trade Sales of Sports Drinks: Volume 2020-2025 Table 89 Forecast Off-trade Sales of Sports Drinks: Value 2020-2025 Table 90 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2020-2025 Table 91 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
Disruption to construction and the supply of construction workers slows growth in energy drinks
Reduced and no sugar variants enjoy wider distribution and acceptance as consumers seek alternatives to sugar laden drinks
TC Pharmaceutical Industry appeals to health-conscious and younger audiences to avoid maturity and consolidate dominance
RECOVERY AND OPPORTUNITIES
Reduced sugar variants is the industry's answer to the government's "War on Sugar"
Energy drinks companies look to premium solutions to drive value in the category
Repositioning set to play an important role in promoting wider consumption occasions for a wider audience
CATEGORY DATA
Table 92 Off-trade Sales of Energy Drinks: Volume 2015-2020 Table 93 Off-trade Sales of Energy Drinks: Value 2015-2020 Table 94 Off-trade Sales of Energy Drinks: % Volume Growth 2015-2020 Table 95 Off-trade Sales of Energy Drinks: % Value Growth 2015-2020 Table 96 NBO Company Shares of Off-trade Energy Drinks: % Volume 2016-2020 Table 97 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2017-2020 Table 98 NBO Company Shares of Off-trade Energy Drinks: % Value 2016-2020 Table 99 LBN Brand Shares of Off-trade Energy Drinks: % Value 2017-2020 Table 100 Forecast Off-trade Sales of Energy Drinks: Volume 2020-2025 Table 101 Forecast Off-trade Sales of Energy Drinks: Value 2020-2025 Table 102 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2020-2025 Table 103 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
Demand falls at a slower pace as home seclusion increases appeal of economic and convenient liquid concentrates
Diversified portfolios, high brand visibility and familiarity help larger liquid concentrates brands to consolidate leading positions
Fewer consumption occasions and stiff competition continue to shrink powder concentrates in Singapore
RECOVERY AND OPPORTUNITIES
Government labelling regulation and rising health awareness urge innovation to offer healthier options to consumers
E-commerce could increase visibility and reach to help brands remain competitive in a shrinking category
Flexibility of choice and environmental benefits set to see manufacturers and consumers increase their focus on smaller packs
CATEGORY DATA
Concentrates Conversions
Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format Table 104 Off-trade Sales of Concentrates (RTD) by Category: Volume 2015-2020 Table 105 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2015-2020 Table 106 Off-trade Sales of Concentrates by Category: Value 2015-2020 Table 107 Off-trade Sales of Concentrates by Category: % Value Growth 2015-2020 Table 108 NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2016-2020 Table 109 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2017-2020 Table 110 NBO Company Shares of Off-trade Concentrates: % Value 2016-2020 Table 111 LBN Brand Shares of Off-trade Concentrates: % Value 2017-2020 Table 112 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2016-2020 Table 113 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2017-2020 Table 114 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2016-2020 Table 115 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2017-2020 Table 116 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2020-2025 Table 117 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2020-2025 Table 118 Forecast Off-trade Sales of Concentrates by Category: Value 2020-2025 Table 119 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
Wide and diverse offer retains demand for still RTD tea although foodservice closures and home seclusion slow growth
Consumers turn to large pack sizes as the circuit breaker fosters home seclusion and reduces on-the-go consumption occasions
RTD tea set to benefit from the resumption of new launches as phase three of reopening increases manufacturer and consumer confidence
RECOVERY AND OPPORTUNITIES
Players look beyond reduced sugar to other forms of innovation and product development to gain a competitive edge
Manufacturers to allay growing environmental concerns through the use of renewable materials and recycling initiatives
Diverse portfolios and channel ubiquity support preference for large familiar brands
CATEGORY DATA
Table 120 Off-trade Sales of RTD Tea by Category: Volume 2015-2020 Table 121 Off-trade Sales of RTD Tea by Category: Value 2015-2020 Table 122 Off-trade Sales of RTD Tea by Category: % Volume Growth 2015-2020 Table 123 Off-trade Sales of RTD Tea by Category: % Value Growth 2015-2020 Table 124 Leading Flavours for Off-trade RTD Tea: % Volume 2015-2020 Table 125 NBO Company Shares of Off-trade RTD Tea: % Volume 2016-2020 Table 126 LBN Brand Shares of Off-trade RTD Tea: % Volume 2017-2020 Table 127 NBO Company Shares of Off-trade RTD Tea: % Value 2016-2020 Table 128 LBN Brand Shares of Off-trade RTD Tea: % Value 2017-2020 Table 129 Forecast Off-trade Sales of RTD Tea by Category: Volume 2020-2025 Table 130 Forecast Off-trade Sales of RTD Tea by Category: Value 2020-2025 Table 131 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2020-2025 Table 132 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
Shift to at-home working and studying boosts demand for RTD coffee as consumers seek quick and convenient caffeine boost
Some polarisation in demand as consumers look for healthier and indulgence or generic, affordable products
Diverse portfolios and distribution strength help the leading players consolidate their leading positions during COVID-19
RECOVERY AND OPPORTUNITIES
Return to work, study and social norms set to dampen sales of RTD coffee, although on-the-go demand is likely to grow
Impending multi-grade labelling regulation urges manufacturers to reformulate their products
Lower price points for premium variants and wider distribution are essential for players looking to raise awareness and create growth opportunities
CATEGORY DATA
Table 133 Off-trade Sales of RTD Coffee: Volume 2015-2020 Table 134 Off-trade Sales of RTD Coffee: Value 2015-2020 Table 135 Off-trade Sales of RTD Coffee: % Volume Growth 2015-2020 Table 136 Off-trade Sales of RTD Coffee: % Value Growth 2015-2020 Table 137 NBO Company Shares of Off-trade RTD Coffee: % Volume 2016-2020 Table 138 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2017-2020 Table 139 NBO Company Shares of Off-trade RTD Coffee: % Value 2016-2020 Table 140 LBN Brand Shares of Off-trade RTD Coffee: % Value 2017-2020 Table 141 Forecast Off-trade Sales of RTD Coffee: Volume 2020-2025 Table 142 Forecast Off-trade Sales of RTD Coffee: Value 2020-2025 Table 143 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2020-2025 Table 144 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
Lack of innovation underpins ongoing decline in Asian speciality drinks, although desire for an occasional treat during COVID-19 creates some demand
Yeo Hiap Seng leverages strong brand equity and promotion to stay ahead of the field
RECOVERY AND OPPORTUNITIES
New strategies required to maintain the relevance of Asian speciality drinks in a changing landscape
The main players are expected to focus on healthier and better performing categories at the expense of investment in Asian speciality drinks
CATEGORY DATA
Table 145 Off-trade Sales of Asian Speciality Drinks: Volume 2015-2020 Table 146 Off-trade Sales of Asian Speciality Drinks: Value 2015-2020 Table 147 Off-trade Sales of Asian Speciality Drinks: % Volume Growth 2015-2020 Table 148 Off-trade Sales of Asian Speciality Drinks: % Value Growth 2015-2020 Table 149 NBO Company Shares of Off-trade Asian Speciality Drinks: % Volume 2016-2020 Table 150 LBN Brand Shares of Off-trade Asian Speciality Drinks: % Volume 2017-2020 Table 151 NBO Company Shares of Off-trade Asian Speciality Drinks: % Value 2016-2020 Table 152 LBN Brand Shares of Off-trade Asian Speciality Drinks: % Value 2017-2020 Table 153 Forecast Off-trade Sales of Asian Speciality Drinks: Volume 2020-2025 Table 154 Forecast Off-trade Sales of Asian Speciality Drinks: Value 2020-2025 Table 155 Forecast Off-trade Sales of Asian Speciality Drinks: % Volume Growth 2020-2025 Table 156 Forecast Off-trade Sales of Asian Speciality Drinks: % Value Growth 2020-2025