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The COVID-19 pandemic had a very strong negative impact on on-trade sales of hot drinks in Vietnam during 2020. However, a major shift towards the off-trade was noted over the course of the year as retail sales growth accelerated sharply. The net result on total volume sales was a marginal decline on 2019 sales levels and this can be seen as a positive outcome for an industry under pressure due to the COVID-19 pandemic and the official response to it.
Euromonitor International's Hot Drinks in Vietnam report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2015-2019, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2024 illustrate how the market is set to change.
Product coverage: Coffee, Other Hot Drinks, Tea.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Get a detailed picture of the Hot Drinks market; Pinpoint growth sectors and identify factors driving change; Understand the competitive environment, the market's major players and leading brands; Use five-year forecasts to assess how the market is predicted to develop.TABLE OF CONTENTS
List OF CONTENTS AND TABLES
EXECUTIVE SUMMARY
COVID-19 impact on hot drinks
COVID-19 country impact
Company response
Retailing shift
Foodservice vs retail split
What next for hot drinks?
CHART 1 Hot Drinks Value Sales Growth Scenarios: 2018-2025
CHART 2 Hot Drinks Impact of Drivers on Value Sales: 2017-2025
MARKET DATA
Table 1 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2015-2020 Table 2 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2015-2020 Table 3 Retail Sales of Hot Drinks by Category: Volume 2015-2020 Table 4 Retail Sales of Hot Drinks by Category: Value 2015-2020 Table 5 Retail Sales of Hot Drinks by Category: % Volume Growth 2015-2020 Table 6 Retail Sales of Hot Drinks by Category: % Value Growth 2015-2020 Table 7 Foodservice Sales of Hot Drinks by Category: Volume 2015-2020 Table 8 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2015-2020 Table 9 Total Sales of Hot Drinks by Category: Total Volume 2015-2020 Table 10 Total Sales of Hot Drinks by Category: % Total Volume Growth 2015-2020 Table 11 NBO Company Shares of Hot Drinks: % Retail Value 2016-2020 Table 12 LBN Brand Shares of Hot Drinks: % Retail Value 2017-2020 Table 13 Retail Distribution of Hot Drinks by Format: % Volume 2015-2020 Table 14 Retail Distribution of Hot Drinks by Format and Category: % Volume 2020 Table 15 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2020-2025 Table 16 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2020-2025 Table 17 Forecast Retail Sales of Hot Drinks by Category: Volume 2020-2025 Table 18 Forecast Retail Sales of Hot Drinks by Category: Value 2020-2025 Table 19 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2020-2025 Table 20 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2020-2025 Table 21 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2020-2025 Table 22 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2020-2025 Table 23 Forecast Total Sales of Hot Drinks by Category: Total Volume 2020-2025 Table 24 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2020-2025GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 1 Research SourcesKEY DATA FINDINGS
2020 IMPACT
Huge impact on sales of coffee from the COVID-19 pandemic
Quarantine lockdown places extreme pressure on on-trade sales
New product development undimmed by the COVID-19 situation
RECOVERY AND OPPORTUNITIES
A robust and rapid recovery expected for sales of coffee
On-trade sales of coffee expected to rebound fully by 2022 at the latest
Advertising and marketing activity set to be key to the recovery of coffee
CATEGORY DATA
Table 25 Retail Sales of Coffee by Category: Volume 2015-2020 Table 26 Retail Sales of Coffee by Category: Value 2015-2020 Table 27 Retail Sales of Coffee by Category: % Volume Growth 2015-2020 Table 28 Retail Sales of Coffee by Category: % Value Growth 2015-2020 Table 29 NBO Company Shares of Coffee: % Retail Value 2016-2020 Table 30 LBN Brand Shares of Coffee: % Retail Value 2017-2020 Table 31 Forecast Retail Sales of Coffee by Category: Volume 2020-2025 Table 32 Forecast Retail Sales of Coffee by Category: Value 2020-2025 Table 33 Forecast Retail Sales of Coffee by Category: % Volume Growth 2020-2025 Table 34 Forecast Retail Sales of Coffee by Category: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
On-trade sales plummet as the lockdown places pressure on demand
Gaining the attention of consumers takes on a new dimension in 2020
The use of teabags becomes more widespread as convenience rules
RECOVERY AND OPPORTUNITIES
An immediate and complete recovery slated for sales of tea
Development plans of the category leaders undimmed by COVID-19
Premiumisation set to emerge as a major trend in tea
CATEGORY DATA
Table 35 Retail Sales of Tea by Category: Volume 2015-2020 Table 36 Retail Sales of Tea by Category: Value 2015-2020 Table 37 Retail Sales of Tea by Category: % Volume Growth 2015-2020 Table 38 Retail Sales of Tea by Category: % Value Growth 2015-2020 Table 39 NBO Company Shares of Tea: % Retail Value 2016-2020 Table 40 LBN Brand Shares of Tea: % Retail Value 2017-2020 Table 41 Forecast Retail Sales of Tea by Category: Volume 2020-2025 Table 42 Forecast Retail Sales of Tea by Category: Value 2020-2025 Table 43 Forecast Retail Sales of Tea by Category: % Volume Growth 2020-2025 Table 44 Forecast Retail Sales of Tea by Category: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
A strong shift to the retail channel is noted as on-trade sales plummet
Emergence of RTD versions of leading brands puts pressure on sales
The marketing focus shifts due to the pressures created by COVID-19
RECOVERY AND OPPORTUNITIES
A reversal of 2020 growth trends expected in 2021 as sales recover
International players set to remain in control of category sales
Chocolate-based flavoured powder drinks to remain a marginal category
CATEGORY DATA
Table 45 Retail Sales of Other Hot Drinks by Category: Volume 2015-2020 Table 46 Retail Sales of Other Hot Drinks by Category: Value 2015-2020 Table 47 Retail Sales of Other Hot Drinks by Category: % Volume Growth 2015-2020 Table 48 Retail Sales of Other Hot Drinks by Category: % Value Growth 2015-2020 Table 49 NBO Company Shares of Other Hot Drinks: % Retail Value 2016-2020 Table 50 LBN Brand Shares of Other Hot Drinks: % Retail Value 2017-2020 Table 51 Forecast Retail Sales of Other Hot Drinks by Category: Volume 2020-2025 Table 52 Forecast Retail Sales of Other Hot Drinks by Category: Value 2020-2025 Table 53 Forecast Retail Sales of Other Hot Drinks by Category: % Volume Growth 2020-2025 Table 54 Forecast Retail Sales of Other Hot Drinks by Category: % Value Growth 2020-2025