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On 13 March the first case of COVID-19 was confirmed in Guatemala and as early as 17 March 2020 the Guatemalan government took several measures to close the country in order to stop the spread of the virus. In the first weeks this resulted in high- and mid-income consumers stockpiling in order to avoid unnecessary trips to the supermarket. As a result, there were supply problems which in turn resulted in retailers implementing restrictions on different product categories, so consumers could only...
Euromonitor International's Hot Drinks in Guatemala report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2015-2019, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2024 illustrate how the market is set to change.
Product coverage: Coffee, Other Hot Drinks, Tea.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Get a detailed picture of the Hot Drinks market; Pinpoint growth sectors and identify factors driving change; Understand the competitive environment, the market's major players and leading brands; Use five-year forecasts to assess how the market is predicted to develop.TABLE OF CONTENTS
List OF CONTENTS AND TABLES
EXECUTIVE SUMMARY
COVID-19 impact on hot drinks
COVID-19 country impact
Company response
Retailing shift
Foodservice vs retail split
What next for hot drinks?
MARKET DATA
Table 1 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2015-2020 Table 2 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2015-2020 Table 3 Retail Sales of Hot Drinks by Category: Volume 2015-2020 Table 4 Retail Sales of Hot Drinks by Category: Value 2015-2020 Table 5 Retail Sales of Hot Drinks by Category: % Volume Growth 2015-2020 Table 6 Retail Sales of Hot Drinks by Category: % Value Growth 2015-2020 Table 7 Foodservice Sales of Hot Drinks by Category: Volume 2015-2020 Table 8 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2015-2020 Table 9 Total Sales of Hot Drinks by Category: Total Volume 2015-2020 Table 10 Total Sales of Hot Drinks by Category: % Total Volume Growth 2015-2020 Table 11 NBO Company Shares of Hot Drinks: % Retail Value 2016-2020 Table 12 LBN Brand Shares of Hot Drinks: % Retail Value 2017-2020 Table 13 Penetration of Private Label in Hot Drinks by Category: % Retail Value 2015-2020 Table 14 Retail Distribution of Hot Drinks by Format: % Volume 2015-2020 Table 15 Retail Distribution of Hot Drinks by Format and Category: % Volume 2020 Table 16 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2020-2025 Table 17 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2020-2025 Table 18 Forecast Retail Sales of Hot Drinks by Category: Volume 2020-2025 Table 19 Forecast Retail Sales of Hot Drinks by Category: Value 2020-2025 Table 20 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2020-2025 Table 21 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2020-2025 Table 22 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2020-2025 Table 23 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2020-2025 Table 24 Forecast Total Sales of Hot Drinks by Category: Total Volume 2020-2025 Table 25 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2020-2025GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 1 Research SourcesKEY DATA FINDINGS
2020 IMPACT
Coffee hit hard by foodservice closures and switch from on-trade to off-trade does not compensate overall
Standard fresh coffee continues to see healthy sales, whereas coffee pods suffer due to lower consumer spending power
Leading players maintain top places thanks to wide portfolios and strong reputations
RECOVERY AND OPPORTUNITIES
Wide variety of coffee options across different price points set to help recovery over the forecast period
Off-trade sales set to remain healthy, with a gradual return to on-trade by 2023
Overall volume sales continue to be restricted until on-trade channels return to full force
CATEGORY DATA
Table 26 Retail Sales of Coffee by Category: Volume 2015-2020 Table 27 Retail Sales of Coffee by Category: Value 2015-2020 Table 28 Retail Sales of Coffee by Category: % Volume Growth 2015-2020 Table 29 Retail Sales of Coffee by Category: % Value Growth 2015-2020 Table 30 NBO Company Shares of Coffee: % Retail Value 2016-2020 Table 31 LBN Brand Shares of Coffee: % Retail Value 2017-2020 Table 32 Forecast Retail Sales of Coffee by Category: Volume 2020-2025 Table 33 Forecast Retail Sales of Coffee by Category: Value 2020-2025 Table 34 Forecast Retail Sales of Coffee by Category: % Volume Growth 2020-2025 Table 35 Forecast Retail Sales of Coffee by Category: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
Tea sees smaller impact from foodservice closures, as it is still an underdeveloped category
Health and wellness trends enhanced by COVID-19 spur growing interest in fruit/herbal tea
Lipton continues to top the tea list, thanks to its strong reputation and expansive portfolio
RECOVERY AND OPPORTUNITIES
Herbal/traditional/medicinal teas expected to perform well over forecast period
Private labels and economy brands set to become more popular with price sensitive consumers
Development in online channels set to continue, but remain restricted to urban areas
CATEGORY DATA
Table 36 Retail Sales of Tea by Category: Volume 2015-2020 Table 37 Retail Sales of Tea by Category: Value 2015-2020 Table 38 Retail Sales of Tea by Category: % Volume Growth 2015-2020 Table 39 Retail Sales of Tea by Category: % Value Growth 2015-2020 Table 40 NBO Company Shares of Tea: % Retail Value 2016-2020 Table 41 LBN Brand Shares of Tea: % Retail Value 2017-2020 Table 42 Forecast Retail Sales of Tea by Category: Volume 2020-2025 Table 43 Forecast Retail Sales of Tea by Category: Value 2020-2025 Table 44 Forecast Retail Sales of Tea by Category: % Volume Growth 2020-2025 Table 45 Forecast Retail Sales of Tea by Category: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
Other plant-based hot drinks keeps an otherwise declining category afloat due to health and wellness trends
Other hot drinks categories see negative volume performance due to retail and foodservice restrictions
Central de Alimentos maintains strong lead with popular plant-based Incaparina brand
RECOVERY AND OPPORTUNITIES
Other plant-based hot drinks continues to see success over the forecast period
On-trade recovery slow for other hot drinks over forecast period
Online channels not set to particularly benefit other hot drinks
CATEGORY DATA
Table 46 Retail Sales of Tea by Category: Volume 2015-2020 Table 47 Retail Sales of Tea by Category: Value 2015-2020 Table 48 Retail Sales of Tea by Category: % Volume Growth 2015-2020 Table 49 Retail Sales of Tea by Category: % Value Growth 2015-2020 Table 50 NBO Company Shares of Tea: % Retail Value 2016-2020 Table 51 LBN Brand Shares of Tea: % Retail Value 2017-2020 Table 52 Forecast Retail Sales of Tea by Category: Volume 2020-2025 Table 53 Forecast Retail Sales of Tea by Category: Value 2020-2025 Table 54 Forecast Retail Sales of Tea by Category: % Volume Growth 2020-2025 Table 55 Forecast Retail Sales of Tea by Category: % Value Growth 2020-2025