No products
More info
COVID-19 and the measures taken to try and contain it have had a mixed impact on sales of soft drinks in Japan, although the overall impact has been a negative one. A key factor behind this has been home seclusion with education facilities closed for part of the year, employees encouraged to work from home and foodservice being disrupted. This has resulted in fewer consumption occasions, with impulse categories such as carbonates and sports drinks being particularly hard hit. Meanwhile, categori...
Euromonitor International's Soft Drinks in Japan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2015-2019), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution, packaging or pricing issues. Forecasts to 2024 illustrate how the market is set to change.
Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Energy Drinks, Juice, RTD Coffee, RTD Tea, Sports Drinks.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Get a detailed picture of the Soft Drinks market; Pinpoint growth sectors and identify factors driving change; Understand the competitive environment, the market's major players and leading brands; Use five-year forecasts to assess how the market is predicted to develop.TABLE OF CONTENTS
List Of Contents And Tables
EXECUTIVE SUMMARY
COVID-19 impact on soft drinks
COVID-19 country impact
Company response
Retailing shift
Foodservice vs retail split
What next for soft drinks?
CHART 1 Soft Drinks Off-Trade Volume Sales Growth Scenarios: 2018-2025
CHART 2 Soft Drinks On-Trade Volume Sales Growth Scenarios: 2018-2025
CHART 3 Soft Drinks Impact of Drivers on Off-Trade Volume Sales: 2017-2025
CHART 4 Soft Drinks Impact of Drivers on On-Trade Volume Sales: 2017-2025
MARKET DATA
Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2015-2020 Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2015-2020 Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2015-2020 Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2015-2020 Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2019 Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2019 Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2019 Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2019 Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2015-2020 Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2015-2020 Table 11 Off-trade Sales of Soft Drinks by Category: Value 2015-2020 Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2015-2020 Table 13 Sales of Soft Drinks by Total Fountain On-trade: Volume 2015-2020 Table 14 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2015-2020 Table 15 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2016-2020 Table 16 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2017-2020 Table 17 NBO Company Shares of On-trade Soft Drinks (RTD): % Volume 2016-2020 Table 18 LBN Brand Shares of On-trade Soft Drinks (RTD): % Volume 2017-2020 Table 19 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2016-2020 Table 20 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2017-2020 Table 21 NBO Company Shares of Off-trade Soft Drinks: % Value 2016-2020 Table 22 LBN Brand Shares of Off-trade Soft Drinks: % Value 2017-2020 Table 23 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2015-2020 Table 24 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2015-2020 Table 25 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2015-2020 Table 26 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2020 Table 27 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2020-2025 Table 28 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2020-2025 Table 29 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2020-2025 Table 30 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2020-2025 Table 31 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2020-2025 Table 32 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2020-2025 Table 33 Forecast Off-trade Sales of Soft Drinks by Category: Value 2020-2025 Table 34 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2020-2025 Table 35 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2020-2025 Table 36 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2020-2025APPENDIX
Fountain sales in Japan
Trends
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 1 Research SourcesCARBONATES IN JAPAN
KEY DATA FINDINGS
2020 IMPACT
Home seclusion puts a big dent in off-trade and on-trade sales
Online sales thrive while consumers turn to family-sized packs
Leading players target older audience with new product launches
RECOVERY AND OPPORTUNITIES
Carbonates should benefit from refreshing image, but health concerns will prevail
Premiumisation offers some potential as an occasional treat
Diversification could help to expand the consumer audience
CATEGORY DATA
Table 37 Off-trade vs On-trade Sales of Carbonates: Volume 2015-2020 Table 38 Off-trade vs On-trade Sales of Carbonates: Value 2015-2020 Table 39 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2015-2020 Table 40 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2015-2020 Table 41 Off-trade Sales of Carbonates by Category: Volume 2015-2020 Table 42 Off-trade Sales of Carbonates by Category: Value 2015-2020 Table 43 Off-trade Sales of Carbonates by Category: % Volume Growth 2015-2020 Table 44 Off-trade Sales of Carbonates by Category: % Value Growth 2015-2020 Table 45 Total Sales of Carbonates by Fountain On-trade: Volume 2015-2020 Table 46 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2015-2020 Table 47 Leading Flavours for Non-cola Carbonates: % Volume 2015-2020 Table 48 NBO Company Shares of Off-trade Carbonates: % Volume 2016-2020 Table 49 LBN Brand Shares of Off-trade Carbonates: % Volume 2017-2020 Table 50 NBO Company Shares of Off-trade Carbonates: % Value 2016-2020 Table 51 LBN Brand Shares of Off-trade Carbonates: % Value 2017-2020 Table 52 Forecast Off-trade Sales of Carbonates by Category: Volume 2020-2025 Table 53 Forecast Off-trade Sales of Carbonates by Category: Value 2020-2025 Table 54 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2020-2025 Table 55 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2020-2025 Table 56 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2020-2025 Table 57 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2020-2025JUICE IN JAPAN
KEY DATA FINDINGS
2020 IMPACT
Mixed vegetables back on the menu in juice
Kirin finds success by promoting products based on nutritional content
Juice manufacturers launch protein products in 2020
RECOVERY AND OPPORTUNITIES
Health consciousness expected to have a polarising effect on demand
Juice as a healthy indulgence
Tomato juice sets the benchmark following ongoing success
CATEGORY DATA
Table 58 Off-trade Sales of Juice by Category: Volume 2015-2020 Table 59 Off-trade Sales of Juice by Category: Value 2015-2020 Table 60 Off-trade Sales of Juice by Category: % Volume Growth 2015-2020 Table 61 Off-trade Sales of Juice by Category: % Value Growth 2015-2020 Table 62 Leading Flavours for Off-trade 100% Juice: % Volume 2015-2020 Table 63 Leading Flavours for Off-trade Juice Drinks (up to 24% Juice): % Volume 2015-2020 Table 64 Leading Flavours for Off-trade Nectars (25-99% Juice): % Volume 2015-2020 Table 65 NBO Company Shares of Off-trade Juice: % Volume 2016-2020 Table 66 LBN Brand Shares of Off-trade Juice: % Volume 2017-2020 Table 67 NBO Company Shares of Off-trade Juice: % Value 2016-2020 Table 68 LBN Brand Shares of Off-trade Juice: % Value 2017-2020 Table 69 Forecast Off-trade Sales of Juice by Category: Volume 2020-2025 Table 70 Forecast Off-trade Sales of Juice by Category: Value 2020-2025 Table 71 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2020-2025 Table 72 Forecast Off-trade Sales of Juice by Category: % Value Growth 2020-2025BOTTLED WATER IN JAPAN
KEY DATA FINDINGS
2020 IMPACT
Stockpiling short-lived as home seclusion puts a dent in sales
Change in priorities as consumers switch to at-home consumption
Carbonated bottled water retains its fizz
RECOVERY AND OPPORTUNITIES
Off-trade sales set to bounce back thanks to bottled water's healthy image
Economic pressures expected to favour domestic brands as Volvic exits the market
Sustainability on the agenda as the government focuses on reducing plastic waste
CATEGORY DATA
Table 73 Off-trade Sales of Bottled Water by Category: Volume 2015-2020 Table 74 Off-trade Sales of Bottled Water by Category: Value 2015-2020 Table 75 Off-trade Sales of Bottled Water by Category: % Volume Growth 2015-2020 Table 76 Off-trade Sales of Bottled Water by Category: % Value Growth 2015-2020 Table 77 NBO Company Shares of Off-trade Bottled Water: % Volume 2016-2020 Table 78 LBN Brand Shares of Off-trade Bottled Water: % Volume 2017-2020 Table 79 NBO Company Shares of Off-trade Bottled Water: % Value 2016-2020 Table 80 LBN Brand Shares of Off-trade Bottled Water: % Value 2017-2020 Table 81 Forecast Off-trade Sales of Bottled Water by Category: Volume 2020-2025 Table 82 Forecast Off-trade Sales of Bottled Water by Category: Value 2020-2025 Table 83 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2020-2025 Table 84 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2020-2025SPORTS DRINKS IN JAPAN
KEY DATA FINDINGS
2020 IMPACT
Home seclusion puts a big dent in sales of sports drinks
Aquarius sees sales drop as Tokyo Olympics and Paralympics are postponed
Otsuka responds to COVID-19 with "remote chorus" advertising campaign
RECOVERY AND OPPORTUNITIES
Rearranged Olympics and Paralympics offer beacon of hope to sports drinks
Negative health perceptions expected to suppress growth
Manufacturers could look for opportunities away from sport and exercise
CATEGORY DATA
Table 85 Off-trade Sales of Sports Drinks: Volume 2015-2020 Table 86 Off-trade Sales of Sports Drinks: Value 2015-2020 Table 87 Off-trade Sales of Sports Drinks: % Volume Growth 2015-2020 Table 88 Off-trade Sales of Sports Drinks: % Value Growth 2015-2020 Table 89 NBO Company Shares of Off-trade Sports Drinks: % Volume 2016-2020 Table 90 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2017-2020 Table 91 NBO Company Shares of Off-trade Sports Drinks: % Value 2016-2020 Table 92 LBN Brand Shares of Off-trade Sports Drinks: % Value 2017-2020 Table 93 Forecast Off-trade Sales of Sports Drinks: Volume 2020-2025 Table 94 Forecast Off-trade Sales of Sports Drinks: Value 2020-2025 Table 95 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2020-2025 Table 96 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2020-2025ENERGY DRINKS IN JAPAN
KEY DATA FINDINGS
2020 IMPACT
New labour laws and COVID-19 limit overtime reducing demand for energy drinks
Multinational brands see marketing opportunities limited as COVID-19 draws a halt to major events
Suntory launches ZONe as brands target e-sports with outdoor activities postponed
RECOVERY AND OPPORTUNITIES
Changing work culture likely to require new strategy from energy drinks brands
Energy drinks expected to recover from temporary setback
Increased focus on health and wellbeing expected to influence demand
CATEGORY DATA
Table 97 Off-trade Sales of Energy Drinks: Volume 2015-2020 Table 98 Off-trade Sales of Energy Drinks: Value 2015-2020 Table 99 Off-trade Sales of Energy Drinks: % Volume Growth 2015-2020 Table 100 Off-trade Sales of Energy Drinks: % Value Growth 2015-2020 Table 101 NBO Company Shares of Off-trade Energy Drinks: % Volume 2016-2020 Table 102 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2017-2020 Table 103 NBO Company Shares of Off-trade Energy Drinks: % Value 2016-2020 Table 104 LBN Brand Shares of Off-trade Energy Drinks: % Value 2017-2020 Table 105 Forecast Off-trade Sales of Energy Drinks: Volume 2020-2025 Table 106 Forecast Off-trade Sales of Energy Drinks: Value 2020-2025 Table 107 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2020-2025 Table 108 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2020-2025CONCENTRATES IN JAPAN
KEY DATA FINDINGS
2020 IMPACT
Stockpiling boosts sales of liquid concentrates, but unhealthy image remains a drag for powder concentrates
Asahi encourages consumers to mix Calpis with milk
At-home coffee drinking boosts demand for Boss
RECOVERY AND OPPORTUNITIES
Flexible and affordable, liquid concentrates set to continue growing
Powder concentrates set for brief recovery in 2021, but unhealthy image remains a burden
Immunity the buzz word as manufacturers focus on their health claims
CATEGORY DATA
Concentrates Conversions
Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format Table 109 Off-trade Sales of Concentrates (RTD) by Category: Volume 2015-2020 Table 110 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2015-2020 Table 111 Off-trade Sales of Concentrates by Category: Value 2015-2020 Table 112 Off-trade Sales of Concentrates by Category: % Value Growth 2015-2020 Table 113 Leading Flavours for Off-trade Liquid Concentrates: % Volume 2015-2020 Table 114 Leading Flavours for Off-trade Powder Concentrates: % Volume 2015-2020 Table 115 NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2016-2020 Table 116 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2017-2020 Table 117 NBO Company Shares of Off-trade Concentrates: % Value 2016-2020 Table 118 LBN Brand Shares of Off-trade Concentrates: % Value 2017-2020 Table 119 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2016-2020 Table 120 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2017-2020 Table 121 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2016-2020 Table 122 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2017-2020 Table 123 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2020-2025 Table 124 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2020-2025 Table 125 Forecast Off-trade Sales of Concentrates by Category: Value 2020-2025 Table 126 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2020-2025RTD TEA IN JAPAN
KEY DATA FINDINGS
2020 IMPACT
Sales suffer as consumers remain at home
Postponement of Tokyo Olympics and Paralympics disrupts new product launches
Mugicha RTD tea falls out of favour as COVID-19 limits consumption occasions
RECOVERY AND OPPORTUNITIES
FFC products appearing the market as consumers look for health benefits
Companies may look for new consumption occasions to stimulate demand
Wide product variety expected to help maintain popularity of RTD tea
CATEGORY DATA
Table 127 Off-trade Sales of RTD Tea by Category: Volume 2015-2020 Table 128 Off-trade Sales of RTD Tea by Category: Value 2015-2020 Table 129 Off-trade Sales of RTD Tea by Category: % Volume Growth 2015-2020 Table 130 Off-trade Sales of RTD Tea by Category: % Value Growth 2015-2020 Table 131 Leading Flavours for Off-trade RTD Tea: % Volume 2015-2020 Table 132 NBO Company Shares of Off-trade RTD Tea: % Volume 2016-2020 Table 133 LBN Brand Shares of Off-trade RTD Tea: % Volume 2017-2020 Table 134 NBO Company Shares of Off-trade RTD Tea: % Value 2016-2020 Table 135 LBN Brand Shares of Off-trade RTD Tea: % Value 2017-2020 Table 136 Forecast Off-trade Sales of RTD Tea by Category: Volume 2020-2025 Table 137 Forecast Off-trade Sales of RTD Tea by Category: Value 2020-2025 Table 138 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2020-2025 Table 139 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2020-2025RTD COFFEE IN JAPAN
KEY DATA FINDINGS
2020 IMPACT
Consumer base for RTD coffee shrinking with COVID-19 dealing a further blow to sales
Suntory adapts to challenges with new marketing strategy for Craft Boss
Manufacturers switch to smaller pack sizes which are more manageable
RECOVERY AND OPPORTUNITIES
RTD coffee faces strong competition from other types of hot and soft drinks
Players will need to adapt as RTD coffee targets diverse consumption occasions
Health and wellness trend expected to hold greater influence over RTD coffee
CATEGORY DATA
Table 140 Off-trade Sales of RTD Coffee: Volume 2015-2020 Table 141 Off-trade Sales of RTD Coffee: Value 2015-2020 Table 142 Off-trade Sales of RTD Coffee: % Volume Growth 2015-2020 Table 143 Off-trade Sales of RTD Coffee: % Value Growth 2015-2020 Table 144 NBO Company Shares of Off-trade RTD Coffee: % Volume 2016-2020 Table 145 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2017-2020 Table 146 NBO Company Shares of Off-trade RTD Coffee: % Value 2016-2020 Table 147 LBN Brand Shares of Off-trade RTD Coffee: % Value 2017-2020 Table 148 Forecast Off-trade Sales of RTD Coffee: Volume 2020-2025 Table 149 Forecast Off-trade Sales of RTD Coffee: Value 2020-2025 Table 150 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2020-2025 Table 151 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2020-2025ASIAN SPECIALITY DRINKS IN JAPAN
KEY DATA FINDINGS
2020 IMPACT
Asian speciality drinks losing out to liquid concentrates
Asahi continues to innovate despite the challenges posed by COVID-19
Consumers reassured by natural ingredients
RECOVERY AND OPPORTUNITIES
Asian speciality drinks expected to continue facing stiff competition from liquid concentrates
Calpis stands to benefit from focus on fermented products
Vinegar drinks expected to benefit from strong health claims
CATEGORY DATA
Table 152 Off-trade Sales of Asian Speciality Drinks: Volume 2015-2020 Table 153 Off-trade Sales of Asian Speciality Drinks: Value 2015-2020 Table 154 Off-trade Sales of Asian Speciality Drinks: % Volume Growth 2015-2020 Table 155 Off-trade Sales of Asian Speciality Drinks: % Value Growth 2015-2020 Table 156 NBO Company Shares of Off-trade Asian Speciality Drinks: % Volume 2016-2020 Table 157 LBN Brand Shares of Off-trade Asian Speciality Drinks: % Volume 2017-2020 Table 158 NBO Company Shares of Off-trade Asian Speciality Drinks: % Value 2016-2020 Table 159 LBN Brand Shares of Off-trade Asian Speciality Drinks: % Value 2017-2020 Table 160 Forecast Off-trade Sales of Asian Speciality Drinks: Volume 2020-2025 Table 161 Forecast Off-trade Sales of Asian Speciality Drinks: Value 2020-2025 Table 162 Forecast Off-trade Sales of Asian Speciality Drinks: % Volume Growth 2020-2025 Table 163 Forecast Off-trade Sales of Asian Speciality Drinks: % Value Growth 2020-2025