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Soft drinks in Ecuador will be severely affected by the COVID-19 crisis. Following the outbreak of the COVID-19 pandemic, strict restrictions were put in place to limit citizens' movement in Ecuador, including the closure of on-trade sales outlets. Restrictions to mobility in Ecuador mean that impulse consumption is expected to be reduced to almost zero in 2020, as consumers have not had to travel across cities for work, sports activities or education. This will considerably reduce the opportuni...
Euromonitor International's Soft Drinks in Ecuador report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2015-2019), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution, packaging or pricing issues. Forecasts to 2024 illustrate how the market is set to change.
Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Energy Drinks, Juice, RTD Coffee, RTD Tea, Sports Drinks.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Get a detailed picture of the Soft Drinks market; Pinpoint growth sectors and identify factors driving change; Understand the competitive environment, the market's major players and leading brands; Use five-year forecasts to assess how the market is predicted to develop.TABLE OF CONTENTS
List OF CONTENTS AND TABLES
EXECUTIVE SUMMARY
COVID-19 impact on soft drinks
COVID-19 country impact
Company response
Retailing shift
Foodservice vs retail split
What next for soft drinks?
MARKET DATA
Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2015-2020 Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2015-2020 Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2015-2020 Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2015-2020 Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2019 Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2019 Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2019 Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2019 Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2015-2020 Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2015-2020 Table 11 Off-trade Sales of Soft Drinks by Category: Value 2015-2020 Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2015-2020 Table 13 Sales of Soft Drinks by Total Fountain On-trade: Volume 2015-2020 Table 14 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2015-2020 Table 15 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2016-2020 Table 16 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2017-2020 Table 17 NBO Company Shares of Off-trade Soft Drinks: % Value 2016-2020 Table 18 LBN Brand Shares of Off-trade Soft Drinks: % Value 2017-2020 Table 19 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2015-2020 Table 20 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2020 Table 21 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2020-2025 Table 22 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2020-2025 Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2020-2025 Table 24 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2020-2025 Table 25 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2020-2025 Table 26 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2020-2025 Table 27 Forecast Off-trade Sales of Soft Drinks by Category: Value 2020-2025 Table 28 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2020-2025 Table 29 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2020-2025 Table 30 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2020-2025GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 1 Research SourcesKEY DATA FINDINGS
2020 IMPACT
Foodservice closures and home seclusion to hit the category hard
Cola carbonates supported through the COVID-19 crisis by mealtime consumption
Sugar tax continues to impact the category
RECOVERY AND OPPORTUNITIES
Carbonates to recover as COVID-19 restrictions come to an end
Health and Wellness trends set to constrain growth in carbonates
Carbonates faces cross-category competition from flavoured bottled water
CATEGORY DATA
Table 31 Off-trade vs On-trade Sales of Carbonates: Volume 2015-2020 Table 32 Off-trade vs On-trade Sales of Carbonates: Value 2015-2020 Table 33 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2015-2020 Table 34 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2015-2020 Table 35 Off-trade Sales of Carbonates by Category: Volume 2015-2020 Table 36 Off-trade Sales of Carbonates by Category: Value 2015-2020 Table 37 Off-trade Sales of Carbonates by Category: % Volume Growth 2015-2020 Table 38 Off-trade Sales of Carbonates by Category: % Value Growth 2015-2020 Table 39 Sales of Carbonates by Total Fountain On-trade: Volume 2015-2020 Table 40 Sales of Carbonates by Total Fountain On-trade: % Volume Growth 2015-2020 Table 41 NBO Company Shares of Off-trade Carbonates: % Volume 2016-2020 Table 42 LBN Brand Shares of Off-trade Carbonates: % Volume 2017-2020 Table 43 NBO Company Shares of Off-trade Carbonates: % Value 2016-2020 Table 44 LBN Brand Shares of Off-trade Carbonates: % Value 2017-2020 Table 45 Forecast Off-trade Sales of Carbonates by Category: Volume 2020-2025 Table 46 Forecast Off-trade Sales of Carbonates by Category: Value 2020-2025 Table 47 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2020-2025 Table 48 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2020-2025 Table 49 Forecast Sales of Carbonates by Total Fountain On-trade: Volume 2020-2025 Table 50 Forecast Sales of Carbonates by Total Fountain On-trade: % Volume Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
100% Juice will see the effects of reduced disposable incomes following the financial turmoil of COVID-19
Juice drinks more resilient to consumers' price sensitivity
Price key to company strategies as consumers cut back on spending
RECOVERY AND OPPORTUNITIES
End of restrictions and effects of COVID-19 to boost growth of 100% juice
The economic repercussions of COVID-19 will have a strong impact on juice in the forecast period
Affordable fresh fruit means home-made juice remains a threat to the category
CATEGORY DATA
Table 51 Off-trade Sales of Juice by Category: Volume 2015-2020 Table 52 Off-trade Sales of Juice by Category: Value 2015-2020 Table 53 Off-trade Sales of Juice by Category: % Volume Growth 2015-2020 Table 54 Off-trade Sales of Juice by Category: % Value Growth 2015-2020 Table 55 NBO Company Shares of Off-trade Juice: % Volume 2016-2020 Table 56 LBN Brand Shares of Off-trade Juice: % Volume 2017-2020 Table 57 NBO Company Shares of Off-trade Juice: % Value 2016-2020 Table 58 LBN Brand Shares of Off-trade Juice: % Value 2017-2020 Table 59 Forecast Off-trade Sales of Juice by Category: Volume 2020-2025 Table 60 Forecast Off-trade Sales of Juice by Category: Value 2020-2025 Table 61 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2020-2025 Table 62 Forecast Off-trade Sales of Juice by Category: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
Growth hampered by COVID-19 crisis as home seclusion makes tap water more accessible
Carbonated bottled water to be hit hard by the COVID-19 crisis
The Tesalia Spring Co leads with its host of established offerings that meet consumers needs
RECOVERY AND OPPORTUNITIES
Bottled water set to recover as life returns to normal in Ecuador
On-trade consumption to pick up as foodservice outlets reopen
Health and wellness trends to determine consumption in the coming years
CATEGORY DATA
Table 63 Off-trade Sales of Bottled Water by Category: Volume 2015-2020 Table 64 Off-trade Sales of Bottled Water by Category: Value 2015-2020 Table 65 Off-trade Sales of Bottled Water by Category: % Volume Growth 2015-2020 Table 66 Off-trade Sales of Bottled Water by Category: % Value Growth 2015-2020 Table 67 NBO Company Shares of Off-trade Bottled Water: % Volume 2016-2020 Table 68 LBN Brand Shares of Off-trade Bottled Water: % Volume 2017-2020 Table 69 NBO Company Shares of Off-trade Bottled Water: % Value 2016-2020 Table 70 LBN Brand Shares of Off-trade Bottled Water: % Value 2017-2020 Table 71 Forecast Off-trade Sales of Bottled Water by Category: Volume 2020-2025 Table 72 Forecast Off-trade Sales of Bottled Water by Category: Value 2020-2025 Table 73 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2020-2025 Table 74 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
Growth in sports drinks interrupted by COVID-19 home seclusion
Companies focus on price strategies as Ajecuador continues to grow
Football fever in Ecuador key to sports sponsorship deals
RECOVERY AND OPPORTUNITIES
Off-trade sales to recover as consumers return to active lifestyles
COVID-19 to accelerate health and wellness trends
Maturity and growing competitive landscape in sports drinks to slow growth
CATEGORY DATA
Table 75 Off-trade Sales of Sports Drinks: Volume 2015-2020 Table 76 Off-trade Sales of Sports Drinks: Value 2015-2020 Table 77 Off-trade Sales of Sports Drinks: % Volume Growth 2015-2020 Table 78 Off-trade Sales of Sports Drinks: % Value Growth 2015-2020 Table 79 NBO Company Shares of Off-trade Sports Drinks: % Volume 2016-2020 Table 80 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2017-2020 Table 81 NBO Company Shares of Off-trade Sports Drinks: % Value 2016-2020 Table 82 LBN Brand Shares of Off-trade Sports Drinks: % Value 2017-2020 Table 83 Forecast Off-trade Sales of Sports Drinks: Volume 2020-2025 Table 84 Forecast Off-trade Sales of Sports Drinks: Value 2020-2025 Table 85 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2020-2025 Table 86 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
Growth slows following implementation of national lockdown restrictions
On-trade sales suffer drastic losses as night-time venues face longer closures
Unemployment hits category hard as consumers save their money
RECOVERY AND OPPORTUNITIES
The revival of nightlife will boost recovery
Health and wellness claims will determine product development in the coming years
Convenience factor to boost sales as life returns to normal after COVID-19
CATEGORY DATA
Table 87 Off-trade Sales of Energy Drinks: Volume 2015-2020 Table 88 Off-trade Sales of Energy Drinks: Value 2015-2020 Table 89 Off-trade Sales of Energy Drinks: % Volume Growth 2015-2020 Table 90 Off-trade Sales of Energy Drinks: % Value Growth 2015-2020 Table 91 NBO Company Shares of Off-trade Energy Drinks: % Volume 2016-2020 Table 92 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2017-2020 Table 93 NBO Company Shares of Off-trade Energy Drinks: % Value 2016-2020 Table 94 LBN Brand Shares of Off-trade Energy Drinks: % Value 2017-2020 Table 95 Forecast Off-trade Sales of Energy Drinks: Volume 2020-2025 Table 96 Forecast Off-trade Sales of Energy Drinks: Value 2020-2025 Table 97 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2020-2025 Table 98 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
Category reaps the benefits of home seclusion
Low prices support growth of concentrates
Players in concentrates focus on responding to health and wellness claims
RECOVERY AND OPPORTUNITIES
Normal life to resume as the threat of COVID-19 subsides
Health concerns restrict concentrates
Low prices will support concentrates as Ecuador hits hard times
CATEGORY DATA
Concentrates Conversions
Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format Table 99 Off-trade Sales of Concentrates (RTD) by Category: Volume 2015-2020 Table 100 Off-trade Sales of Concentrates by Category: Value 2015-2020 Table 101 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2015-2020 Table 102 Off-trade Sales of Concentrates by Category: % Value Growth 2015-2020 Table 103 NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2016-2020 Table 104 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2017-2020 Table 105 NBO Company Shares of Off-trade Concentrates: % Value 2016-2020 Table 106 LBN Brand Shares of Off-trade Concentrates: % Value 2017-2020 Table 107 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2016-2020 Table 108 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2017-2020 Table 109 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2020-2025 Table 110 Forecast Off-trade Sales of Concentrates by Category: Value 2020-2025 Table 111 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2020-2025 Table 112 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
RTD tea hit hard by reduction of impulse sales in COVID-19 crisis
On-trade sales suffer drastic losses as outlets close
Category continues to respond to sugar tax
RECOVERY AND OPPORTUNITIES
Off-trade sales recover as consumers are released from home confinement
Category suffers from negative perceptions following product reformulations
On-trade sales to recover as bars, restaurants and cafes resume business-as-usual
CATEGORY DATA
Table 113 Off-trade Sales of RTD Tea by Category: Volume 2015-2020 Table 114 Off-trade Sales of RTD Tea by Category: Value 2015-2020 Table 115 Off-trade Sales of RTD Tea by Category: % Volume Growth 2015-2020 Table 116 Off-trade Sales of RTD Tea by Category: % Value Growth 2015-2020 Table 117 NBO Company Shares of Off-trade RTD Tea: % Volume 2016-2020 Table 118 LBN Brand Shares of Off-trade RTD Tea: % Volume 2017-2020 Table 119 NBO Company Shares of Off-trade RTD Tea: % Value 2016-2020 Table 120 LBN Brand Shares of Off-trade RTD Tea: % Value 2017-2020 Table 121 Forecast Off-trade Sales of RTD Tea by Category: Volume 2020-2025 Table 122 Forecast Off-trade Sales of RTD Tea by Category: Value 2020-2025 Table 123 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2020-2025 Table 124 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2020-20252020 IMPACT