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This Megatrends report highlights long-term trends resulting from shifts in consumer values and behaviour. It provides a summary of each of Euromonitor International's eight focus Megatrends and insights as to how each trend has manifested in the Philippines
Euromonitor's Megatrends in the Philippines report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Get a detailed picture of the Megatrends market; Pinpoint growth sectors and identify factors driving change; Understand the competitive environment, the market's major players and leading brands; Use five-year forecasts to assess how the market is predicted to develop.TABLE OF CONTENTS
The drivers shaping consumer behaviour
Megatrends framework
Businesses harness Megatrends to renovate, innovate and disrupt
Digital Living
CHiQ launches range of smart fridges and TVs amidst the pandemic
Filipinos rely on mobile apps for a variety of activities
Millennials is the most connected cohort
More than two thirds of consumers manage their data settings
Millennials and Gen X are the most willing to share data for offers
Friends and family remain the most trusted sources of information
Bounce back to face-to-face activities expected post-pandemic
Experience More
Doritos attracts young consumers through gamification
Real world experiences are still the most appreciated
Millennials are the most willing to spend money on experiences
Online socialising more common than face-to-face amidst pandemic
Travellers look for safety and relaxation above all
Gen X are the keenest to resume face-to-face activities
Middle Class Reset
Digital-only banking app facilitates shopping for the unbanked
More than half of Filipinos prefer a minimalist lifestyle
Baby Boomers are the biggest bargain hunters
Repurposing is popular among Filipino consumers
Gen Z most likely to seek ways to make cost savings
Premiumisation
Iams taps into the pet humanisation trend with premium dog food range
Filipinos enjoy high-quality things, but yearn for a simpler life
Gen X are the most likely to seek tailored experiences
Consumers are confident about their investments
Novelty and quality trump value for money in groceries and clothing
Shifting Market Frontiers
Etaily helps local retailers expand their digital offerings
Filipinos have a keen interest in foreign cultures and products
More than two-fifths of Gen Z expect to work abroad
Gen X are the most focused on supporting local businesses
Shopping Reinvented
Puregold Price Club pioneers 'shoppertainment' in the Philippines
Filipino shoppers enjoy engaging with companies via social media
Gen X most likely to provide brand feedback via social media
Sustainable Living
WTH Foods provides sustainable, ready-to-eat food options
Giving back to those in need is a top priority for Filipinos
Reducing plastics use and recycling are leading environmental issues
Wellness
Philippines to develop rice with anti-cancer properties
Almost three quarters of Filipinos take health supplements regularly
Gen X pays the closest attention to nutrition
Massage is the most popular way to de-stress
Millennials are the biggest users of fitness apps
Consumers remain highly cautious about health and safety
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