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COVID-19 boosted sales of coffee, tea and other hot drinks through retail in the first half of 2020 as the country went into lockdown and consumers were confined to their homes. On the contrary, the lockdown measures negatively affected sales of coffee, tea and other hot drinks through the on-trade and institutional channels.
Euromonitor International's Hot Drinks in Cameroon report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2015-2019, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2024 illustrate how the market is set to change.
Product coverage: Coffee, Other Hot Drinks, Tea.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Get a detailed picture of the Hot Drinks market; Pinpoint growth sectors and identify factors driving change; Understand the competitive environment, the market's major players and leading brands; Use five-year forecasts to assess how the market is predicted to develop.TABLE OF CONTENTS
List OF CONTENTS AND TABLES
EXECUTIVE SUMMARY
COVID-19 impact on hot drinks
COVID-19 country impact
Company response
Retailing shift
Foodservice vs retail split
What next for hot drinks?
MARKET DATA
Table 1 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2015-2020 Table 2 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2015-2020 Table 3 Retail Sales of Hot Drinks by Category: Volume 2015-2020 Table 4 Retail Sales of Hot Drinks by Category: Value 2015-2020 Table 5 Retail Sales of Hot Drinks by Category: % Volume Growth 2015-2020 Table 6 Retail Sales of Hot Drinks by Category: % Value Growth 2015-2020 Table 7 Foodservice Sales of Hot Drinks by Category: Volume 2015-2020 Table 8 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2015-2020 Table 9 Total Sales of Hot Drinks by Category: Total Volume 2015-2020 Table 10 Total Sales of Hot Drinks by Category: % Total Volume Growth 2015-2020 Table 11 NBO Company Shares of Hot Drinks: % Retail Value 2016-2020 Table 12 LBN Brand Shares of Hot Drinks: % Retail Value 2017-2020 Table 13 Penetration of Private Label in Hot Drinks by Category: % Retail Value 2015-2020 Table 14 Retail Distribution of Hot Drinks by Format: % Volume 2015-2020 Table 15 Retail Distribution of Hot Drinks by Format and Category: % Volume 2020 Table 16 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2020-2025 Table 17 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2020-2025 Table 18 Forecast Retail Sales of Hot Drinks by Category: Volume 2020-2025 Table 19 Forecast Retail Sales of Hot Drinks by Category: Value 2020-2025 Table 20 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2020-2025 Table 21 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2020-2025 Table 22 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2020-2025 Table 23 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2020-2025 Table 24 Forecast Total Sales of Hot Drinks by Category: Total Volume 2020-2025 Table 25 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2020-2025GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 1 Research SourcesKEY DATA FINDINGS
2020 IMPACT
Foodservice volume sales fall drastically as a result of the lockdown
Economic recession leads to a growing demand for economy products
Coffee remains a fragmented competitive landscape
RECOVERY AND OPPORTUNITIES
Growth in coffee driven by demand for fresh format, while instant coffee is supported by greater convenience
Efforts to promote production and consumption of local coffee should support growth moving forward
As foodservice outlets resume full activity, on-premise coffee consumption is promising
CATEGORY DATA
Table 26 Retail Sales of Coffee by Category: Volume 2015-2020 Table 27 Retail Sales of Coffee by Category: Value 2015-2020 Table 28 Retail Sales of Coffee by Category: % Volume Growth 2015-2020 Table 29 Retail Sales of Coffee by Category: % Value Growth 2015-2020 Table 30 NBO Company Shares of Coffee: % Retail Value 2016-2020 Table 31 LBN Brand Shares of Coffee: % Retail Value 2017-2020 Table 32 Forecast Retail Sales of Coffee by Category: Volume 2020-2025 Table 33 Forecast Retail Sales of Coffee by Category: Value 2020-2025 Table 34 Forecast Retail Sales of Coffee by Category: % Volume Growth 2020-2025 Table 35 Forecast Retail Sales of Coffee by Category: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
Consumed more at home, COVID-19 affects tea less than coffee
Tea widens its audience to attract younger consumers
Unilever consolidates leadership with wide product portfolio and strong distribution
RECOVERY AND OPPORTUNITIES
Niche varieties with health positioning and exotic flavours support value growth but appeal mostly to affluent consumers
Competitive Cameroonian brands need to address distribution issues to gain greater visibility
Tea sales through foodservice is expected show full recovery
CATEGORY DATA
Table 36 Retail Sales of Tea by Category: Volume 2015-2020 Table 37 Retail Sales of Tea by Category: Value 2015-2020 Table 38 Retail Sales of Tea by Category: % Volume Growth 2015-2020 Table 39 Retail Sales of Tea by Category: % Value Growth 2015-2020 Table 40 NBO Company Shares of Tea: % Retail Value 2016-2020 Table 41 LBN Brand Shares of Tea: % Retail Value 2017-2020 Table 42 Forecast Retail Sales of Tea by Category: Volume 2020-2025 Table 43 Forecast Retail Sales of Tea by Category: Value 2020-2025 Table 44 Forecast Retail Sales of Tea by Category: % Volume Growth 2020-2025 Table 45 Forecast Retail Sales of Tea by Category: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
COVID-19 boosts retail sales of chocolate-based flavoured powder drinks as children stay home
Tiger Brands strengthens leadership of hot drinks due to strong brand loyalty
Local raw materials support demand for two most popular types of other hot drinks
RECOVERY AND OPPORTUNITIES
Economy priced products are likely to gain in value share due to decline in disposable income
Local brands are expected to maintain a stronghold
Local production of chocolate-based flavoured powder drinks is likely to grow as the country seeks to become more autonomous
CATEGORY DATA
Table 46 Retail Sales of Other Hot Drinks by Category: Volume 2015-2020 Table 47 Retail Sales of Other Hot Drinks by Category: Value 2015-2020 Table 48 Retail Sales of Other Hot Drinks by Category: % Volume Growth 2015-2020 Table 49 Retail Sales of Other Hot Drinks by Category: % Value Growth 2015-2020 Table 50 NBO Company Shares of Other Hot Drinks: % Retail Value 2016-2020 Table 51 LBN Brand Shares of Other Hot Drinks: % Retail Value 2017-2020 Table 52 Forecast Retail Sales of Other Hot Drinks by Category: Volume 2020-2025 Table 53 Forecast Retail Sales of Other Hot Drinks by Category: Value 2020-2025 Table 54 Forecast Retail Sales of Other Hot Drinks by Category: % Volume Growth 2020-2025 Table 55 Forecast Retail Sales of Other Hot Drinks by Category: % Value Growth 2020-2025