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Overall, growth in value sales of hot drinks is expected to be dampened due to COVID-19. Though foodservice will be affected more severely, retail value sales are also expected to be lower, as a result of COVID. This is largely due to a worsening economy. Kazakhstan is largely dependent on oil and with global oil prices down due to decreased demand as a result of COVID-19, this has affected national coffers. The Kazakh tenge fell against the dollar in 2020, leading to increased prices, especiall...
Euromonitor International's Hot Drinks in Kazakhstan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2015-2019, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2024 illustrate how the market is set to change.
Product coverage: Coffee, Other Hot Drinks, Tea.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Get a detailed picture of the Hot Drinks market; Pinpoint growth sectors and identify factors driving change; Understand the competitive environment, the market's major players and leading brands; Use five-year forecasts to assess how the market is predicted to develop.TABLE OF CONTENTS
List Of Contents And Tables
EXECUTIVE SUMMARY
COVID-19 impact on hot drinks
COVID-19 country impact
Company response
Retailing shift
Foodservice vs retail split
What next for hot drinks?
MARKET DATA
Table 1 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2015-2020 Table 2 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2015-2020 Table 3 Retail Sales of Hot Drinks by Category: Volume 2015-2020 Table 4 Retail Sales of Hot Drinks by Category: Value 2015-2020 Table 5 Retail Sales of Hot Drinks by Category: % Volume Growth 2015-2020 Table 6 Retail Sales of Hot Drinks by Category: % Value Growth 2015-2020 Table 7 Foodservice Sales of Hot Drinks by Category: Volume 2015-2020 Table 8 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2015-2020 Table 9 Total Sales of Hot Drinks by Category: Total Volume 2015-2020 Table 10 Total Sales of Hot Drinks by Category: % Total Volume Growth 2015-2020 Table 11 NBO Company Shares of Hot Drinks: % Retail Value 2016-2020 Table 12 LBN Brand Shares of Hot Drinks: % Retail Value 2017-2020 Table 13 Retail Distribution of Hot Drinks by Format: % Volume 2015-2020 Table 14 Retail Distribution of Hot Drinks by Format and Category: % Volume 2020 Table 15 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2020-2025 Table 16 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2020-2025 Table 17 Forecast Retail Sales of Hot Drinks by Category: Volume 2020-2025 Table 18 Forecast Retail Sales of Hot Drinks by Category: Value 2020-2025 Table 19 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2020-2025 Table 20 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2020-2025 Table 21 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2020-2025 Table 22 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2020-2025 Table 23 Forecast Total Sales of Hot Drinks by Category: Total Volume 2020-2025 Table 24 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2020-2025GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 1 Research SourcesCOFFEE IN KAZAKHSTAN
KEY DATA FINDINGS
2020 IMPACT
Decreasing purchasing power affects volume sales in both retail and foodservice
Multinational players dominate, but competition is offered by regional companies
Development of coffee culture supported by urbanisation and Western trends
RECOVERY AND OPPORTUNITIES
Value sales of coffee through foodservice will not recover in the short term
While instant coffee dominates, demand for fresh coffee increases as consumer appreciate higher quality
Growth across multiple channels expected during the forecast period
CATEGORY DATA
Table 25 Retail Sales of Coffee by Category: Volume 2015-2020 Table 26 Retail Sales of Coffee by Category: Value 2015-2020 Table 27 Retail Sales of Coffee by Category: % Volume Growth 2015-2020 Table 28 Retail Sales of Coffee by Category: % Value Growth 2015-2020 Table 29 NBO Company Shares of Coffee: % Retail Value 2016-2020 Table 30 LBN Brand Shares of Coffee: % Retail Value 2017-2020 Table 31 Forecast Retail Sales of Coffee by Category: Volume 2020-2025 Table 32 Forecast Retail Sales of Coffee by Category: Value 2020-2025 Table 33 Forecast Retail Sales of Coffee by Category: % Volume Growth 2020-2025 Table 34 Forecast Retail Sales of Coffee by Category: % Value Growth 2020-2025TEA IN KAZAKHSTAN
KEY DATA FINDINGS
2020 IMPACT
Green tea receives a boost due to its healthy properties
Players compete through promotional offers
Emergence of specialist tea cafe and tea houses sign of willingness to move away from traditional perceptions
RECOVERY AND OPPORTUNITIES
Opportunity to highlight healthy properties of tea over the forecast
Black tea remains traditional drink for many Kazakhstanis, but younger generations show increasing interest in diverse variety and flavours
Players try to differentiate themselves over forecast period in mature product area
CATEGORY DATA
Table 45 Retail Sales of Tea by Category: Volume 2015-2020 Table 46 Retail Sales of Tea by Category: Value 2015-2020 Table 47 Retail Sales of Tea by Category: % Volume Growth 2015-2020 Table 48 Retail Sales of Tea by Category: % Value Growth 2015-2020 Table 49 NBO Company Shares of Tea: % Retail Value 2016-2020 Table 50 LBN Brand Shares of Tea: % Retail Value 2017-2020 Table 51 Forecast Retail Sales of Tea by Category: Volume 2020-2025 Table 52 Forecast Retail Sales of Tea by Category: Value 2020-2025 Table 53 Forecast Retail Sales of Tea by Category: % Volume Growth 2020-2025 Table 54 Forecast Retail Sales of Tea by Category: % Value Growth 2020-2025OTHER HOT DRINKS IN KAZAKHSTAN
KEY DATA FINDINGS
2020 IMPACT
Other hot drinks unaffected by COVID-19, with growth similar to 2019
Nestle continues to dominate in stagnant product area
Ongoing strong growth but other hot drinks solely focuses on children
RECOVERY AND OPPORTUNITIES
Falling disposable incomes expected to negatively impact other hot drinks in 2021
Healthier positioning will drive value sales over the forecast period
Growth of modern grocery retailers offers potential for development of private label
CATEGORY DATA
Table 35 Retail Sales of Other Hot Drinks by Category: Volume 2015-2020 Table 36 Retail Sales of Other Hot Drinks by Category: Value 2015-2020 Table 37 Retail Sales of Other Hot Drinks by Category: % Volume Growth 2015-2020 Table 38 Retail Sales of Other Hot Drinks by Category: % Value Growth 2015-2020 Table 39 NBO Company Shares of Other Hot Drinks: % Retail Value 2016-2020 Table 40 LBN Brand Shares of Other Hot Drinks: % Retail Value 2017-2020 Table 41 Forecast Retail Sales of Other Hot Drinks by Category: Volume 2020-2025 Table 42 Forecast Retail Sales of Other Hot Drinks by Category: Value 2020-2025 Table 43 Forecast Retail Sales of Other Hot Drinks by Category: % Volume Growth 2020-2025 Table 44 Forecast Retail Sales of Other Hot Drinks by Category: % Value Growth 2020-2025