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COVID-19 is expected to greatly benefit hot drinks with healthy retail value and volume growth across tea, coffee and other hot drinks. Even with the dramatic downturn in foodservice volume in 2020, overall volume and current value sales are expected to be higher than in 2019. With strict lockdown measures for much of 2020, and people spending long periods of time at home, a lot more hot drinks are consumed.
Euromonitor International's Hot Drinks in Ecuador report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2015-2019, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2024 illustrate how the market is set to change.
Product coverage: Coffee, Other Hot Drinks, Tea.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Get a detailed picture of the Hot Drinks market; Pinpoint growth sectors and identify factors driving change; Understand the competitive environment, the market's major players and leading brands; Use five-year forecasts to assess how the market is predicted to develop.TABLE OF CONTENTS
List OF CONTENTS AND TABLES
EXECUTIVE SUMMARY
COVID-19 impact on hot drinks
COVID-19 country impact
Company response
Retailing shift
Foodservice vs retail split
What next for hot drinks?
MARKET DATA
Table 1 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2015-2020 Table 2 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2015-2020 Table 3 Retail Sales of Hot Drinks by Category: Volume 2015-2020 Table 4 Retail Sales of Hot Drinks by Category: Value 2015-2020 Table 5 Retail Sales of Hot Drinks by Category: % Volume Growth 2015-2020 Table 6 Retail Sales of Hot Drinks by Category: % Value Growth 2015-2020 Table 7 Foodservice Sales of Hot Drinks by Category: Volume 2015-2020 Table 8 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2015-2020 Table 9 Total Sales of Hot Drinks by Category: Total Volume 2015-2020 Table 10 Total Sales of Hot Drinks by Category: % Total Volume Growth 2015-2020 Table 11 NBO Company Shares of Hot Drinks: % Retail Value 2016-2020 Table 12 LBN Brand Shares of Hot Drinks: % Retail Value 2017-2020 Table 13 Retail Distribution of Hot Drinks by Format: % Volume 2015-2020 Table 14 Retail Distribution of Hot Drinks by Format and Category: % Volume 2020 Table 15 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2020-2025 Table 16 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2020-2025 Table 17 Forecast Retail Sales of Hot Drinks by Category: Volume 2020-2025 Table 18 Forecast Retail Sales of Hot Drinks by Category: Value 2020-2025 Table 19 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2020-2025 Table 20 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2020-2025 Table 21 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2020-2025 Table 22 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2020-2025 Table 23 Forecast Total Sales of Hot Drinks by Category: Total Volume 2020-2025 Table 24 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2020-2025GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 1 Research SourcesKEY DATA FINDINGS
2020 IMPACT
With more people spending time a home due to COVID-19, a lot of coffee is drunk
Productos Minerva leads and is benefitting from the rising popularity in fresh coffee
Instant coffee leads value sales but fresh coffee is gaining value share
RECOVERY AND OPPORTUNITIES
Lower growth in retail volume than during the review period
As the coffee culture increases, players respond by competing with premium offerings
Foodservice testing ground for future retail launches
CATEGORY DATA
Table 25 Retail Sales of Coffee by Category: Volume 2015-2020 Table 26 Retail Sales of Coffee by Category: Value 2015-2020 Table 27 Retail Sales of Coffee by Category: % Volume Growth 2015-2020 Table 28 Retail Sales of Coffee by Category: % Value Growth 2015-2020 Table 29 NBO Company Shares of Coffee: % Retail Value 2016-2020 Table 30 LBN Brand Shares of Coffee: % Retail Value 2017-2020 Table 31 Forecast Retail Sales of Coffee by Category: Volume 2020-2025 Table 32 Forecast Retail Sales of Coffee by Category: Value 2020-2025 Table 33 Forecast Retail Sales of Coffee by Category: % Volume Growth 2020-2025 Table 34 Forecast Retail Sales of Coffee by Category: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
Tea's functional properties prove a hit for consumers in 2020
Local players continue to dominate
Fruit/herbal tea continues to grow in popularity
RECOVERY AND OPPORTUNITIES
Stockpiling in 2021 will lead to a fall in retail volume and value sales in 2021
Trends that originated in foodservice will cross over to retail
Opportunity to highlight healthy properties of tea over the forecast period
CATEGORY DATA
Table 35 Retail Sales of Tea by Category: Volume 2015-2020 Table 36 Retail Sales of Tea by Category: Value 2015-2020 Table 37 Retail Sales of Tea by Category: % Volume Growth 2015-2020 Table 38 Retail Sales of Tea by Category: % Value Growth 2015-2020 Table 39 NBO Company Shares of Tea: % Retail Value 2016-2020 Table 40 LBN Brand Shares of Tea: % Retail Value 2017-2020 Table 41 Forecast Retail Sales of Tea by Category: Volume 2020-2025 Table 42 Forecast Retail Sales of Tea by Category: Value 2020-2025 Table 43 Forecast Retail Sales of Tea by Category: % Volume Growth 2020-2025 Table 44 Forecast Retail Sales of Tea by Category: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
With schools closed for parts of the year, flavoured powder drinks win value share from RTD flavoured milk drinks
Nestle Ecuador leads with well-established brands and high levels of marketing investment
Other plant-based hot drinks gain value share due to healthier perception
RECOVERY AND OPPORTUNITIES
With COVID-19 amplifying health and wellness trend, high sugar content of many other hot drinks stymies growth
The growing health and wellness trend negatively impacts other hot drinks as many contain high levels of sugar
Opportunity for private label to enter product area over forecast period
CATEGORY DATA
Table 45 Retail Sales of Other Hot Drinks by Category: Volume 2015-2020 Table 46 Retail Sales of Other Hot Drinks by Category: Value 2015-2020 Table 47 Retail Sales of Other Hot Drinks by Category: % Volume Growth 2015-2020 Table 48 Retail Sales of Other Hot Drinks by Category: % Value Growth 2015-2020 Table 49 NBO Company Shares of Other Hot Drinks: % Retail Value 2016-2020 Table 50 LBN Brand Shares of Other Hot Drinks: % Retail Value 2017-2020 Table 51 Forecast Retail Sales of Other Hot Drinks by Category: Volume 2020-2025 Table 52 Forecast Retail Sales of Other Hot Drinks by Category: Value 2020-2025 Table 53 Forecast Retail Sales of Other Hot Drinks by Category: % Volume Growth 2020-2025 Table 54 Forecast Retail Sales of Other Hot Drinks by Category: % Value Growth 2020-2025